5.3. ERMUSR 10-12-2010Elk River ~.
Municipal Utilities
13069 Orono Parkway • P.O. Box 430
Elk River, MN 55330-0430
UTILITIES COMMISSION MEETING
Phone: 763.441.2020
Fax: 763.441.8099
TO: FROM:
Elk River Municipal Utilities Commission Wade Lovelette - Superintendant of Technical
John Dietz, Chair Services
Jerry Gumphrey, Vice Chair
D I Thom son, Trustee
MEETING DATE: AGENDA ITEM NUMBER:
October 12, 2010 5.3
SUBJECT:
Review Security Advertisin
BACKGROUND:
At the September Utilities Commission meeting, direction had been given to give a report on the
Security Department's advertising expenditures. Attached is the analysis report and a data source
list of where some of the information was compiled from.
DISCUSSION:
As you can see from the attached report, the advertising ratio is within a reasonable range. Keep
in mind that the Security Systems Department operates in a separate market than the typical Elk
River Municipal Utilities water and electric utilities.
Our security systems demand is driven by advertising and product needs. Our ads are nicely done
and are "attention getters." They also serve to brand the Elk River Utility name throughout the
surrounding area.
ACTION REQUESTED:
No action required.
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