5. HRSR 11-01-2010ITEM #5.
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MEMORANDUM
TO: Housing & Redevelopment Authority
FROM: Catherine Mehelich, Director of Economic Development
DATE: November I, 2010
SUBJECT: Discuss City Vision & Goals
Attachment
* Elk River Vision, Purpose, & Goals
Discussion
The City Council recently approved the attached Elk River vision statement and supporting
goals. The HRA is asked to review and discuss ways in which the HRA may assist in
facilitating the goals. The attached information from City Administrator Lori Johnson
provides background on the process that was used to develop the vision and goals, as well as
next steps in implementing specific action steps or strategies from the various boards,
commissions, and city departments.
Vision statement
"Abounding in Natural Beauty, Elk River is a vibrant, historic rivertown that promotes an active lifestyle
in an innovative and involved community offering unlimited opportunities."
Goals
innovation: Develop new programs and services to meet the needs of the community
Community Development: Enhance community involvement and public participatrion through a variety
of innovative outlets.
Beautification: Have attractive welcoming streetscapes at city entrances and primary corridors. Enforce
Zoning Ordinances.
Opportunities: Foster apro-business atmosphere that provides incentives and other opportunities for
new ande existing business growth.
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MEMORANDUM
TO: City Staff
Appointed Board and Commission Members
CC: Mayor and City Council
FROM: Lori Johnson, City Administrator
DATE: October 28, 2010
SUBJECT: Adoption of Elk River's Vision and Goals
At the October 11 Council work session, the proposed Elk River Vision and Goals developed by the
management team staff and Council member Westgaard in September through two full days of
discussion, study, and a lengthy evaluation were presented to the Council for review. A copy of the
staff memo more fully outlining the process and the presentation to the Council can be found on
the City's website under your government by searching agendas and minutes tab then the City
Council agenda packet for the October 11, 2010, meeting and accessing the staff report for item 5.1.
Following discussion on October 11, the Council adopted the vision and goals at the October 18
meeting with minor revisions to three of the four goals. The adopted vision and goals are below:
The Vision
Abounding in natural beauty, Elk River is a vibrant, historic river town that promotes an
active lifestyle in an innovative and involved community offering unlimited opportunities.
Goals supporting the Vision
• Innovation -Develop new programs and services to meet the needs of the
community.
• Community Development -Enhance community involvement and public
participation through a variety of innovative outlets.
• Beautification- Have attractive welcoming streetscapes at City entrances and
primary corridors. Enforce zoning ordinances.
• Opportunities -Foster apro-business atmosphere that provides incentives and other
opportunities for new and existing business growth.
N:\Puhlic Bodies\Housing and Redevelopment Authority\Visioning Memo 11 1 l0.doc
With the adoption of the vision and goals, staff will begin to formulate action steps to achieve the
goals. In addition, commissions and boards are encouraged to consider actions they can take to
further the goals. Those should be conveyed through the appointed Council liaison and staff
representative. Decisions and actions of the elected officials, boards and commissions, and staff
should be consistent with the goals. For instance, future budgets will be developed to align with the
goals and to provide staff the resources needed to implement actions to attain the goals.
Finally, in the near future we will review the steps we have taken thus far to ensure that progress has
been made to implement actions to achieve the goals. It is very important that the efforts of staff
and the Council to develop and adopt a set of guiding goals be fully implemented to bring positive
results to the community.
N:\Public Bodies\Housing and Redevelopment Authority\Visioning Memo 11 1 l0.doc