4. ECCSR 11-17-2010Ji
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MEMORANDUM
TO: City Staff
Appointed Board and Commission Members
CC: Mayor and City Council
FROM: Lori Johnson, City Administrator
DATE: October 28, 2010
SUBJECT: Adoption of Elk River's Vision and Goals
At the October 11 Council work session, the proposed Elk River Vision and Goals developed by the
management team staff and Council member W"estgaard in September through two full days of
discussion, study, and a lengthy evaluation were presented to the Council for review. A copy of the
staff memo more fully outlining the process and the presentation to the Council can be found on
the Cin's website under your government by searching agendas and minutes tab then the Cit<-
Council agenda packet for the October 11, ?010, meeting and accessing the staff report fox item ~.1.
Following discussion on October 11, the Council adopted the vision and goals at the October 18
meeting with minor revisions to three of the four goals. The adopted vision and goals axe below:
The Vision
Abounding in natural beauty, Elk River is a vibrant, historic river town that promotes an
active lifestyle in an innovative and involved community offering unlimited opportunities.
Goals supporting the Vision
• Innovation -Develop new programs and services to meet the needs of the
community.
• Community Development -Enhance community involvement and public
participation through a variety of innovative outlets.
• Beautification- Have attractive welcoming stteetscapes at City entrances and
primary corridors. Enforce zoning ordinances.
• Opportunities -Foster apro-business atmosphere that provides incentives and other
opportunities for new and existing business growth.
C:ADocum~nts and Setting\ihaug\Local Seerings\Tempocan~ ]neemex fidesVConten[Outlook\FAGSLx2BVvivonv~A Memo it 1 IO.doc
With the adoption of the vision and goals, staff will begin to formulate action steps to achieve the
goals. In addition, commissions and boards axe encouraged to consider actions they can take to
further the goals. Those should be conveyed through the appointed Council liaison and staff
representative. Decisions and actions of the elected officials, boards and commissions, and staff
should be consistent with the goals. For instance, future budgets will be developed to align u-ith the
goals and to provide staff the resources needed to implement actions to attain the goals.
Finally, in the near future we will xe~7ew the steps we have taken thus fax to ensure that progress has
been made to implement actions to achieve the goals. It is vex~~ important that the efforts of staff
and the Council to develop and adopt a set of guiding goals be fully implemented to bring positive
results to the community.
C:\Documents and Settings\rhaug\Inca! Settings\Temporuy In[emet Files\ContencOutlook\FBGS~'X2B\Visioning Memo 11 1 10.doc