4.6. SR 07-28-1997City of
iver
MEMORANDUM
Item # 6.6.
TO:
FROM:
DATE:
SUBJECT:
Mayor & City Council
Pat Klaers, City Administr.~ato~
July 28, 1997
Liquor Store Sign
At the June 30, 1997, City Council meeting the reader board sign for the new
liquor store was removed from the agenda. The concern at that time was the
height of the LED (light emitting diode) electric reader board letters and the
readability of this sign from Highway 169. After a site visit and observation
of the proposed LED reader board on July 1, it was determined that the
proposed signage was not adequate.
The sign proposal which was found to be inadequate was far below the
budget estimate and had been redesigned from the original proposal. We are
now going back to the original proposal of an 18 inch character LED reader
board versus the 9 inch lettering we were considering in June.
In addition to looking at the 18 inch letters in an LED reader board, we also
looked at the wedgebase light bulb signage. Attached for your information
are some comments on the advantages and disadvantages of each type of
signage. The liquor store manager has reviewed the alternatives and
strongly supports pursuing the LED reader board option.
Also attached for your information is a July 17, 1997, memo from
Construction Manager Mike Parsons regarding the three options and the
original quote for the reader board signage at the liquor store. It is
recommended that the City Council select Option 3, which is the 18 inch
character LED reader board. The low bid for this option is Sign Solutions in
the amount of $15,414. This quote is also attached for your review. This
quote is still far below the original marquee message center budget estimate.
Recommendation
It is recommended that the City Council award the LED reader board
signage to Sign Solutions in the amount of $15,414.
13065 Orono Parkway · P.O. Box 490 ° Elk River, MN 55330 · TDD & Phone: (612) 441-7420 · Fax: (612) 441-7425
FROM GREYSTQNE CONSTR. ~12 ~5 4191
GR YSTONE
F^C sIMILE' ~dNSMI$SIOlq'. $1.~EET
COb~.P.~/~OCATI'oN:
ATTENTION:.· ' :.
DATE:
P.I
· £q~al Oppor~aity ...
· £mployet/CorKra;tor
7-1 .~- 1997 3: 3'4PM FROM GREYSTONE CONSTR. E;12 ,I/IS ,~ 191
DAKTRONICS, INC.
FAX COVER LETTER
OAK"rRONICS
lOG NUMBER_
FOR OFFICE USE ONLY
COPIES TO:
PLEASE DELIVER THE FOLLOWING TO:
P. 2
NAME:
COMPANY NAME: ¢,,,,(,..~... ¢.
CITY/STATE/COUNTRY.
FAX#: ~ '~. ~'Y ¢/~'/
FROM: Kelly Koenig
DATE:
NUMBER OF PAGES: (INCLUDING THIS COVER PAGE)
I ~,(. ~,.1~,.~. ,t:,d.,,,,Aj-- ,, r'-'" ""; "°'~'~'~ ~ ./.z.,_/...~.~.
. :'_
I I'~i ~,/· Sales: 605) 69~-~.4300 _ Toll Frae (88~) 325-e766
U/,,,tl'%,/nul~ll~,,~',~,,,~! ~,,, 60 $g7-~?0o
Setting New Standards Worldwide A~'='"~'(": (~,,)~,,-~000 ~-~,~;"~
'7-1 .G- 1997 3: 34PM FI~OM GREYSTONE CONSTR. 61 2 ,4A.G ~4191
JUl.-t~-¥¢ ~l St~kt #FI IJt, IKIHUNIT;~ 6k~b6~4f'k~kl
P. 3
PRODUCT COMPARISON
TECHNOLOGY
FEATURES
Est. Power Cost: $~,/month
.~
Ust Price: $ .,0 :~.
Oealer Pdt: S ~
· Hi0hest visibility st
NI times of the day
.Lamp life. 20.000 h5
-F.~mely wide viewing angle,
140 clegmes cone ot' vision
-Lam~ are inexpenstve
.Highest visibility in bright
sunlight
.Pbrol b'fe expectancy. 4-S years
· VV'Ce viewing angle
-More difficult maintenance /
~be reptacement
Model: 44ighest vlsll~#it¥ at night
Oirnenstons: -Lacks slde angle viewing
Pewee watts/f~ ~ - M/ ., ..... .Easy maintenance I module
EaC PgwgrCgst; $ Imonth~ ~.fCk'.,- replacement
7-17-1997 4=OSPM FROM GREYSTONE CONSTR. 612 ~4S 4191
GREYSTONE CONSTRUCTION COMPANY
1221 East l:ourth Avenue, Suite 110, Shakopee, MN 55379 612 496-2227 445-4191 fax
Date: July 17, 1997
To:
Pat Klaers, City' of Elk River 8:
Fritz Doljes, City of Elk River
From: Mike Parsons, Construction Manager
Re;
Northbound Liquor Store, Elk River, MN
Additional quotes -- reader board
The following information was received today:
Option 3 McKay LED (light emitting diode) reader board
$15,414 24" x-12'8" 18" characters, one row, 12 normal width characters per line. Two firms have
quoted furnishing & insta"~ling the McKay reader board. Sign Solutions - $.15,414; Impulse Concepts,
Ine / Lawrence Signs - $1.6,439. Both quotes include installation and software. Sign Solutions proposal
includes data cable. Both proposals exclude sign permit cost. Refer to comments on page two of the
Impulse Concepts proposal regarding viewing distance and angle.
The following options have been provided by Sign Crafters & Daktronics (fax sent 07/02/97)
Option 1 model 764-18-MOC wedgebase reader board
$10,050 1'-9" x 13'-$" 18" characters, one row, 12 characters per line, scrollable, 6,2 watt zenon
filled white lamps 13,000 hour lamps (1.5 yrs / 24 hfs), characters are programmable in heighl, from 12"
to 18", a list of nearby sign installations will be provided separately, $ I0,050 installed - Fritz & Pat -
an exzunple of this reader board is installed at California Closets (n. side of 494 between hwy 1.00 &
France Avenue, 5000 W. 78th St.. 844-0004). The manager is not in today. The person 1 spoke to was
pleased with the reader board, which is visible from 494. This board is the model 764.18-MOC.
Another nearby wedgebasereader board with 18" letters is installed at First American Bank, 1100 S.
German ST., St Cloud. This board has 18" letters, but is two lines high. Mike
Option
2 model 896-10-MOC wedgebase reader board
$10,850 1'-4" x '12'-0" 12" characters, one row, 19 characters per line, scrollable, 3.58 watt zenon
filled white lamps 20,000 hour lamps (2.2 yrs / 24 hfs), characters are a fixed height. 12", black
background $10,850 installed
Original low quote, LED reader board Sign Crafters / Daktronics proposal.
' $12,494 1'-1 I" x 12'-6", 9" characters, two lines, 22 characters per line, scrollable, red letter, black
background, $'12,494 installed (All units utilize O~er's windows based 486 or higher computer.)
Recommended Action Owner weigh advantages & disadvantages of LED or wedgebase type of reader board.
Cost of operation, replacement parts and view distances have been provided on the fax of 0715/97 and attached
proposals from Sign Solutions and Impulse Concepts / Lawrence Sign's.
c: Ken Bryant, Tom Moorse
7-17-1997 4:0SPM FROM GREYSTONE CONSTR. 612 ~S ~191
~UL--17-97 THU ~9t2~ ~H SUZI HICHBEL STUDIO
repulse
goncepts,inc.
July 17, 1997
Post-ii' bra~ f~x transmJlta{ memo 76~· 1, o! peps
~t, Phono ~
Mr. Mike Parsons
C.~ey~tone Construction Company
122 i East Fourth Avenue
Suitc 110
Shnkopee, ~ 55379
RE: Northbound Liquors, clcctronic m~sagc center
Dmr Mr. Paxsons:
Geoff~chael~oi'~Lawrence Sign Co. asked us to l~ice the subject item. We utilize
Lawrcnoc Sign as our instatli~g company on most of our clecl'ronic message center
j)rojects.
It appears that thc available space is approximately 3' x 12'. That being the case, we
would recommend the FoI~:
One s'mglc faced, one line, 24" x 12'-F' x ~", LED (light emittin8 diode} elecxmnic
message center. The cluracter size would bc 18" mtcl be ~adable for about 900'
(45' to SO' readability for every inch of c, ha~act~ height) with ten to twelve
charm~ters per screen depending on font type.
?ricing: $14,884.00 plus installation of $1,555.00 'Pricing does not include
peignoirs, electrical connection, dat~,,!!.S~, le, or host controller, The h~'t controller
csn be any IBM PC or compatible corrq~ter and.is on line with ihe sign ~
during data transmission. Pricing docs include software.
5905 Ool~len valley Road · MinneapoliS. MN 55422 · Pl~one 612-545-5060
7-17-1997 4:86~M F~OM
GREYSTONE CONSTR. 612
~U2! HZCH~EL
,4/16
lV~. l~Jke Parsons
July 17, 1997
Page 2
Of all the message centers with dif~mt lighting systems, the LED ~dv~agcs far
outw~ the otis. T~ one di~dv~e, how~cr, is that ~e ~n8 angle in ~ylisht
is ~ as great u oth~ li~in8 t~. ~ly, day~t ~n8 of LED syst~s is best
w~ vi~i~ is ~nt~n~ app~tely 27 d~s ~ ~ ~om ~t~.
Look~ at the p~ ~te pl~, ~ ~sh to ~ o~ ~ ~veli~ s~xh ~ 169 wo~d
off~ v~ Uttl¢ ~~ty to ~ the ~ ~ ~y~ hours. H~ev~, tr~i~ noRh
~ 169 or ~pm~ ~e ~~on Eom the ~t on 193rd A~ wo~d not ~ m
pr~t ~y ~j~ s~e I~e pr~l~ at ~!.
Thanks for the opport~ to review the project. Flease call myself or C-eoffwith any
que~tiom.
CC: G~fFMichael, Lawrence Sign Co.
7-1 '7-1997 ,4: 86PM FROM GREYSTONE CONSTR. 612 ,~4..5 z[ 191
~'ROI~ S%GN $OLUT%ONS 7.17. %~r IZ:Z~
P. 2
.................. ~EG~OING LED M~UEE~ SiGN FOR __
AVL E. ~o Rs
~p~ ~63~ ..... ~ORTHBOUND LIQUO , . ;
tax, in~tallaUon and triining .__
SIGN PERMIT
t--