7. HRSR 05-02-2011ITEM 7
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MEMORANDUM
TO: Housing and Redevelopment Authority
FROM: Annie Deckert, Market and Business Development
Administrator
DATE: 2 May 201 I
SUBJECT: Update on branding and marketing strategy -presentation
At the December 13th Elk River Economic Development Authority meeting, the EDA
authorized staff to move forward with a branding and marketing strategy begin the RFP process
and form a branding subcommittee to help facilitate and guide the Citybranding and marketing
process until completion. A Citywide branding campaign is an action step and will support the
Goals that support the Vision, approved bythe Elk River City Council at the October 18~'
meeting. 'This process has been identified as a priority of the EDA and City Council.
A branding subcommittee of sixteen people comprised of City staff and key community leaders to
represent different stakeholders in the community has been created and has been diligently
working the past four months to kick off this project. Branding consultant chandlerthinks, was in
Elk River April 27-29 to begin market research for this project which included a community tour,
one on one interviews with stakeholders, focus groups and mystery shops. Staff will provide a
presentation to discuss the process, research methods and timeline.
N:\Departments\Comm„n;tyDevelopment\Economic Development\Nlarketing\Branding\Memos\5-2-11 HRA Memo.doc