5. EDSR 06-13-2011REQUEST FOR ACTION
TO ITEM NUMBER
Economic Develo ment Authori 5,
AGENDA SECTION MEETING DATE PREPARED BY
13 June 2011 Annie Deckert, Economic
Develo ment Mana er
ITEM DESCRIPTION REVIEWED By
Request by Art Soup Lori ohnson, Ci Administrator
REVIEWED BY
ACTION REQUESTED
EDA discussion on being a sponsor for Art Soup
BACKGROUND/DISCUSSION
Arts Alliance Chairman David Raymond requested $2,000 from the City Council at their May 16`"
meeting. It was the consensus of the Council that this request would be more appropriately directed to
the Economic Development Authority.
If the EDA chooses to deny this request, it will be brought forth for Council consideration at their June
13`h meeting.
FINANCIAL IMPACT
This contribution is not budgeted into the 2011 budget, if approved; it would require reallocation from
another line item.
ATTACHMENTS
^ Request letter from Elk River Area Arts Alliance
^ Elk River ArtSoup 2011 Summary
^ ArtSoup Budgets 2009 and 2011
Action Motion by Second by Vote
Follow Up
N:\Departments\Communiry Development\Economic Development\Houlton Buildings\Arts Alliance\Request for Art Soup 6.13.1 l.doc
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P.O. Box 737 716 Main Street Elk River, MN 55330 763-441-4725 infoC«~elkriverart.org www.elkriverart.org
June 1, 2011
Members of the Elk River EDA,
ArtSoup is ready to cook again this Summer on June 18th!
In order to support this event, the Arts Alliance has been asking local businesses
and organizations to help fund ArtSoup by being sponsors of one or more of the many
events that will be happening that day. Businesses can also support the festival by
purchasing ads in the festival program.
The Arts Alliance went before the Elk River City Council to request support for the
festival and highlight what downtown has to offer. The Council decided it was more
appropriate to have the EDA consider this request.
We expect between 2,000 to 4,000 people will be drawn to the downtown area
for this event, providing an excellent chance to showcase the businesses in the area as
well as the improvements that have been made and the opportunities that still exist
downtown.
During the event the Downtown will be filled with activities for young and old.
There will be local artists, representing all artistic fields, displaying their art in booths
along Jackson Avenue and Main Street.
The Riverfront stage will again be filled with performances from 10:00 AM to 9:00
PM. This year we will be supporting and highlighting local talent with most of our
performers being home grown.
Staying local, the food offerings available at ArtSoup will be provided by the local
eateries, set up throughout the festival with booths and tables.
Our Community Tent will include both activities for children as well as an
opportunity for people to sample the offerings of many of our talented local arts groups
including modern dance, ballet, theater, photography clubs and choral groups for men,
women, boys and girls. Other community and cultural groups will also take part.
The Arts Alliance is asking that the Elk River EDA help to ensure ArtSoup 2011 is
arousing success by also being a sponsor at the $2,000 level. This will be
acknowledged in the festival program and also on a placard at the event.
We expect ArtSoup 2011 to be a great event for the entire Community!
Thank you,
David RaymondG, Chairman, The Arts Alliance
Art Classes Arts in Harmony •ArtSoup Gallery & Gift Shop Performance Series Strings for Youth
Elk River Arts Alliance
ArtSoup 2011 Summary
This year's ArtSoup festival will be a little different than in past years in that the Alliance is emphasizing local
talent and local businesses. We have made an effort to support our business neighbors by using local restaurants
(no outside vendors) and by bringing back the button sale which allows businesses to elect to participate in a
discount promotion. All performers on stage will be from this region as will the artists. The community tent
offerings have also been extended beyond the normal children's activities. This year, regional arts and cultural
organizations have been encouraged to participate. Following is a brief summary of this year's activities:
ARTISTS' SALES
There will be over 40 artists' booths on 3ackson and Main Street filled with unique, one of a kind art items for
sale. This central Minnesota region has an exceptionally large and talented group of practicing artists. The
festival will represent most genres; jewelry, fiber, ceramics, paintings, photography, print making, glassblowing ,
and metal craft. There will also be a juried art show, with prizes. Any artist can enter, and again, the Schroeder
art students will have a separate tent.
RIVERFRONT STAGE PERFORMANCES
The Riverfront stage will again be filled with performers from 10 AM to 9 PM. This year we are highlighting
local talent so most of our performers are home grown. The Bistodeau Family Band will be the headline act at 7
PM. They have performed on A Prairie Home Companion and have garnered national attention since they last
performed for the Alliance. This year, in addition to nine different performing groups, there will be Fiber
Fashion show at 1 PM; clothing all created by local artists. Other performers will be performing on the street
throughout the day.
THE CONIlVIUNITY TENT
The Community tent activities have been expanded this year. In addition to the usual children's activities, we
have invited most of the regional art organizations to present their arts offerings -again talented and diverse;
modern dance, ballet, theater groups, photography clubs, boys and girls, mens and women's choral groups: fine
art instruction, etc. Other cultural and community groups will also be in attendance. Children's activities will
include story time, shadow puppet theater, flower potting, face painting and more to be determined.
LOCAL RESTAURANTS PARTICIPATING
Staying with our theme of local talent, we have asked the local eateries to supply the food and beverages rather
than bringing outside vendors in. They will be set up throughout the booth azeas with tables and chairs -Ala a
Parisian street scene.
DISCOUNT SALES AT LOCAL BUSINESSES
We are bringing back the button sale from the 2007 festival. If one buys a button, the patron will receive a
discount sheet for many of the downtown businesses,
WE LOOK FORWARD TO ANOTHER WELL ATTENDED DOWNTOWN CELEBRATION.
ArtSoup Budgets 2009 & 2011
Expense 2009
Actual
Advertising & Promotion 3,640
Jurors 100
Awards 445
Miscellaneous 840
PayPal fees 4
Performers (Stage & Street) 9,163
Consultant 6,000
Postage 109
Printing 1,924
Rent -Facilities 1,131
Rental -Equipment 3,900
Sound & Light 2,016
Supplis 240
Utilities .157
29,669
Income
Art Sales 800
Business Contributions 5,250
Sponsors 0
Button contributions 0
Individual Contributions 500
Entry Fees 1,300
Booth Vendor Fees 3,085
Ad Sales 2,900
CMAB 17.500
31,335
2011
Draft Notes on 2011 budget
2,600 -Graphics done in house; $2600 to marketing
100
500
0
4
6,100 - $300 t0 $600 for each performance group +
0 street performers
100
2,000 -mostly for brochure (posters in ads + promotion}
1,150
4,000
2,000 includes teehnition
500
160
19,214
500
1,250 -includes Lions tent donation
5,000
2,000 -1900 last time in 2007
500
2,400 -40 artist booths @ $50, +Juried art @ $20
500 -Local vendors @ $100; + request an ad
2,500 -most critical this time without MSAB
6,000 grant -review date: 6/13/11
20,650