09-12-2011 EDA MINMEETING OF THE ELK RIVER
ECONOMIC DEVELOPMENT AUTHORITY
HELD AT THE ELK RIVER CITY HALL
MONDAY, SEPTEMBER 12, 201 I
Members Present: President Touchette, Commissioners Dwyer, Gumphrey, Motin, Tveite,
Westgaard, and Zerwas
Members Absent: None
Staff Present: Interim City Administrator Robert Thistle, Director of Economic
Development Annie Deckert, Assistant Director of Economic
Development Clay Wilfazht, and Executive Secretary/Deputy City Clerk
Jessica Miller
Call Meeting To Order
Pursuant to due call and notice thereof, the meeting of the Economic Development
Authority was called to order at 5:30 p.m. by President Touchette.
2. Consider Agenda
MOVED BY COMMISSIONER TVEITE AND SECONDED BY
COMMISSIONER WESTGAARD TO APPROVE THE SEPTEMBER 12 EDA
AGENDA. MOTION CARRIED 7-0.
3. Consider Consent Agenda
MOVED BY COMMISSIONER ZERWAS AND SECONDED BY
COMMISSIONER MOTIN TO APPROVE THE CONSENT AGENDA AS
FOLLOWS:
3.1. AUGUST 8, 2011 REGULAR MEETING MINUTES.
3.2. CHECK REGISTERS AS OUTLINED IN STAFF REPORT.
3.3. BALANCE SHEET AS OUTLINED IN STAFF REPORT.
3.4. REVENUE/EXPENDITURE REPORT AS OUTLINED IN STAFF
REPORT.
MOTION CARRIED 7-0.
4. Open Mike
No one was present.
5. Branding Presentation - chandlerthinks
Steve Chandler, chandlerthinks, and Linda DiMario, DiMario and Associates, presented
the findings of the branding plan.
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Economic Development Authority Minutes
September 12, 2011
Page 2
Ms. Deckert indicated that staff is looking for authorization to move forward with the
branding plan as presented.
Commissioner Dwyer stated that leadership is important to keeping this project moving and
clarified that EDA staff will oversee project implementation and leadership. Ms. Deckert
indicated that she and Mr. Wiifarht will work together on overseeing the branding.
Commissioner Zerwas stated that he believes economic development staff should
implement the EDA portion of the branding plan but the city should identify additional
resources for the city-wide portion of the plan.
Commissioner Dwyer indicated that he would like the economic development staff to
implement the brand fox organizations outside the city such as the Chamber and the Rotary.
Commissioner Motin questioned if trademark issues have been checked for the Powered by
Nature tagline. Ms. DiMario indicated that trademark information is included with the brand
plan.
MOVED BY COMMISSIONER TVEITE AND SECONDED BY
COMMISSIONER ZERWAS TO AUTHORIZE STAFF TO PROCEED WITH
THE BRAND PLAN IMPLEMENTATION. MOTION CARRIED 7-0.
6. Other Business
Commissioner Zerwas stated that the EDA discussed the Initiative Foundation last month
and since he was absent for that discussion he would like to see it discussed again next
month.
7. Adjournment
There being no other business, President Touchette adjourned the meeting of the Elk River
Economic Development Authority at 6:58 p.m.
Minutes prepazed by Jessica Miller.
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Tina Allard, Ciry Clerk
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