6. EDSR 12-12-2011ITEM 6.
MEMORANDUM
TO:
FROM:
DATE:
SUBJECT:
Economic Development Authority
Annie Deckert, Director of Economic Development
December 12, 201 I
Discuss Economic Development Strategic Plan
BACKGROUND
In April of 2009, the EDA participated in a wank session fox the update of the Economic
Development Strategic Plan fox years 2009-2012. Additional participants included the City
Council, HRA and various staff.
The group identified the following 2009-2012 priority issues/objectives:
• Industrial Development
• Redevelopment & Rehabilitation
• Marketing
• Transportation
Several strategies were assigned to support the objectives. Both the EDA and HRA
approved the plan mid-2009.
2011 CITY VISION & GOALS
A two-day visioning seminar was held by various city staff and Council member Matt
Westgaard in September 2010 which resulted in setting a vision and supporting goals fox Elk
River. The vision and goals were approved by the City Council in October 2010.
City staff worked on the creation of a plan, comprised of action steps and tasks to be
completed to assist in meeting the goals. On May 16, 2011, the City Council approved the
2011 goals, action steps, and tasks framework. This framework highlights key initiatives to
be completed in 2011 ox reviewed fox future 2012 - 2013 budgets.
Below axe the Goals which support the vision:
• Innovation- Develop new programs and services to meet the needs of the
community.
N:AllepactrnentsVCommuniry~ Developmen[AL:conorttic llevdopmentASCrn[n~c PlanA2011\upda[e 12-1&11-edn.doc
POwFAE~ er
M~-A~'URE
• Communi~ Development- Enhance community involvement and public
participation.
• Beautification- Have attractive welcoming streetscapes at City entrances and primary
corridors. Enforce zoning ordinance.
• Opnorri~nities- Foster a pro-growth atmosphere that provides incentives and other
opportunities for new and existing business.
DISCUSSION
Attached is the 2009-2012 Economic Development Strategic Plan, Vision and Goals and
progress update report You will note that several of the strategic plan strategies coincide
with the tasks and action steps of the 2011 Vision and Goals. Additionally, administrative
staff plans to align the brand plan with the 2011 Vision and Goals in 2012.
Staff is seeking EDA input in regard to the existing 2009-2012 Economic Strategic Plan
which include may additional strategies to achieve objectives and goals.
NEXT STEPS
Staff will bring back the strategic planning process to the EDA for discussion 3"~ quarter
2012.
ATTACHMENTS
• 2009-2013 Economic Development Strategic Plan
• 2011 Vision and Goals
• Progress Report
o Economic Development Strategic Plan
0 2011 Vision & Goals
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City of Elk River 2011 Goals
Abounding in natural beauty, Elk River is a vibrant, historic rivertown that promotes
an active lifestyle in an innovative and involved community offering unlimited
opportunities.
Action Steps Task S~~/ Dept Completed
lead
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Complete critical evaluation of Web OA far percieved value internally
ql antl externally Allard/ dept heads
A2 Evaluate existing programs Complete evaluation of alternative hours review Portner
q; and services Benchmark services provided by like cities Simon
Review assesment policy and funding options to assure they meet the
Aq needs of all residents Femrite
Periodic external communication from Council fie blog, newsletter,
qS Enhance communication etc) Allard
Prepare survey for distribution [o residents; gauge interest in new and
A6 Explore and develop new existing services Deckert
programs and services Expand abiliryto accept alternative forms of payment jCredit cards,
q7 online payments) Simon
Enhance and expand
communication
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84 Enhance and Expand and
diversiF/ public education
and outreach
communication from Administrator fie email, blog,
citenzry
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Prepare plans to improve primary Intersections with landscaping,
CI li Ming, and hardscapin . Barnhart
Complete review, provide recommendations to Incentivise
Q improvements/ beautification Barnhart
Improve, revitalize, and Survey city owned property along major cooridors, determine if
C3 invest in streetscaping along improvements are necessary Benoit
Cq primary cooridors and Complete improvements to rimary intersections Femrite
entrances Implement median and streetscape design and maintanence
CS standards Femrite
C6 Implement maintenance/ upkeep plan Femrite +'
p Enforce maintenance standards with outside agencies Barnhart
i
Cg Actively enforce zoning standards on primary corridors Barnhart Ongo
ng
Provide consistent and
C9 expanded si nage Utilizing brand, develop and construct consistent civic signage plan Barnhart
Create opportunities to
CIO beautify community Promote a "Spruce U Elk River" day Haug
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Position land for
DS development Complete downtown plan Barnhart
Increase presence with legislators for state highway transportation
D2 Facilitate development and improvements Femrite
redevelopment Complete low cost/ high benefit enhancements to improve traffic flow
p3 through the existing street intersections. Femrite
Evaluate existing programs Review incentive packages for new businesses, recommend
D4 and services improvements Deckert
Identify and semre land for future Commercial/ Industrial
DS development Deckert
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