5. EDSR 02-13-2012`~` REQUEST FOR ACTION
I~.ver
TO ITEM NUMBER
Economic Develo ment Authori 5.
AGENDA SECTION MEETING DATE PREPARED BY
February 13, 2012 Annie Deckert, Director of Economic
Develo ment
ITEM DESCRIPTION REVIEWED By
Consider Gateway Business Center Name Change Cal Portner, Ci Administrator
REVIEWED BY
ACTION REQUESTED
Consider Gateway Business Centex name change for 76-acre Economic Development Authority-owned
site in 171st Area.
BACKGROUND/DISCUSSION
The EDA owns 76 acres southwest of the Northstar Commuter Rail line, on the east side of US Hwy 10
& US Hwy 169. Staff research has shown that over the past seven years, this area has been called
Gateway Business Park and Gateway Business Centex.
The EDA and City Council recently approved moving forward with the first phase of improvements to
this area in the spring of 2012, to provide infrastructure to open up lots for development (approximately
29 gross acres, 15 buildable). In conjunction with the redesign of the economic development marketing
materials, staff will be putting together marketing information to promote this area.
Per the community brand plan implementation approved by the EDA and City Council in September of
2011, staff is recommending changing the name of Gateway Business Center/Park to a name which
represents the community brand, Powered by Nature.
The brand plan provides the following recommendation which supports a name change:
Advocate for Facility. Venue and Infrastructure Branding- Ident~ public orprivate facilities and venues
that can be easily and affordably branded... there are doyens of branding opportunities at city parks, facilities,
business parks and dosvntozvn that can be tackled immediately.
Staff has had several discussions regarding a potential name change, and solicited ideas from branding
consultant chandlerthinks. Ideas include:
• Nature's Commons
• Nature's Edge Business Park
• Nature Park
• The Commons
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Staff is seeking input on the ideas above or any additional ideas the EDA may have.
FINANCIAL IMPACT
None. The name would change during the re-platting process this spring. Marketing materials would be
changed as they axe redesigned to represent the brand.
ATTACHMENTS
^ Gateway Business Park Location Map
Action Motion by Second by Vote
FOllow Up
N:\Departments\Community Development\Economic Development\Land\Gateway Business Center\2-13-12 to EDA name change.docx
Private Drives ~
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