6.3. SR 02-13-2012REQUEST FOR ACTION
TO ITEM NUMBER
Ma or and Ci Council 6.3
AGENDA SECTION MEETING DATE PREPARED BY
Work Session Febru 13, 2012 erem Barnhart, Plannin Mana er
ITEM DESCRIPTION REVIEWED By
Council Visioning
REVIEWED BY
ACTION REQUESTED
Update to progress toward completion of the 2011-2012 action steps.
BACKGROUND/DISCUSSION
In May 2011, the City Council adopted the goals and action steps, all associated with furthering and
promoting the vision identified in March, 2011.
Since then, staff in each department have worked on completing these actions steps ahead of the self-
imposed deadline of June 30, 2012. The attached spreadsheet illustrates each action step, how it relates to
a goal, and the estimated completion level. How completion is ultimately defined varies among the tasks,
for example Benchmark Ser>tice.r (A3), will result in a report for the Council's ongoing use, while Implement
Median and Streetrcape Standards (CS) will be considered complete when either the Council approves a
Capital Improvement Project with these included, or when the Council decides that implementation is
not warranted. If the Council wishes to consider this item complete, when medians are physically
improved, this task will remain on the list for several years, as the budget allows.
Recall that these tasks represent work above and beyond the day-to-day operating tasks required.
Many of the tasks were and are predicated on other tasks being completed, most notably the citizen
survey. With the completion of the Citizen Satisfaction Survey and the Brand Plan last summer, staff has
moved swiftly on a number of fronts, which is reflected in the spreadsheet.
In the coming months, the Council will see more items referencing individual tasks. Budget intensive
items will be added to the 2013 budget discussion.
Next s
As staff works to update the action step lists for the 2013 budget cycle, the Council is asked to provide
feedback: do these goals remain consistent with Council desire? Have Council Members identified
specific goals they feel need to be addressed? Ultimately, staff envisions a process where the Council
identifies specific goals and staff develops a task list that satisfies those goals.
Staff will be available at the meeting to discuss the upcoming process.
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N:\Public Bodies\Ciry Council\Council RCA\Agenda Packet\02-13-2012\Vision update February 13 2012.docx
FINANCIAL IMPACT
None.
ATTACHMENTS
^ Adopted 2011 Tasks Updated January 31, 2012
Action Motion by Second by Vote
FOIIOW Up .
N:\Public Bodies\City Council\Council RCA\Agenda Packet\02-13-2012\Vision update Febmary 13 2012.docx
Abounding in natw-al beauty, Elk River is a vibrant, historic rivertown that promotes an active
lifestyle in an innovative and involved community offering unlimited opportunities.
Goal: Innovation-
Artinn Gtanc Task ~ 0% -Completed Update
Complete critical evaluation of Web QA for Staff expects this project to kick
perceived value internally and externally Allard off in May
Al
Complete evaluation of alternative hours
Portner
Report expected later this spring
A2 review
Developing survey for
Evaluate existing distribution to cities with a
programs and services population range of 16,000-
Benchmark services provided by like cities Simon Bo,ooo, expected the first week
of March. Plan to develop a
database of services cities
provide for comparison purposes.
A3
Review assessment policy and funding programmed for completion by
options to assure they meet the needs of all Femrite the engineering division in 2012.
A4 residents June review by the City Council
Period is external communication from Quarterly newsletter article from
Enhance communication
newsletter
etC
)
il (i
bl
C Allard Mayor, Councilipadsandemail
AS ,
.
.e.
ounc
og, addresses
Prepare survey for distribution to residents; Citizen satisfaction survey
Deckert presented and accepted by the
Explore and develop gauge interest in new and existing services Council in November, 2011
A6 d
new programs an
services Expand ability to accept alternative forms of Well underway. Staff is training.
payment (Credit cards, online payments) Simon Full roll out expected within the
month.
A7
Task o%-completed Lead Update
Periodic internal communication from
Administrator (i.e. email, blog, newsletter,
Portner Weekly Council update/
sharepoint
Bl etc.)
Enhance and expand
communication Prerequisite: Brand Plan and
Report current communication practices; Allard citizen satisfaction survey,
recommend improvements incorporated into the Branding
B2 implementation process
Citywatch has been deployed for
internal public safety
Complete evaluation of citywatch or similar communications. Staff continues
tool for general citizenry information Cunningh to test the system and will
explore integrating it for
emergency public notification
B3 Summer 2011.
Enhance and Expand and
Complete evaluation of social media use for Ongoing. Parks and rec,
diversify public Deckert pinewood, EDA, and Energy City
B4 tr
h
ti
d
d various de artments
P have been completed.
on an
ou
eac
e
uca
Increase use of press releases and city-wide Prerequisite: Brand plan. Press
Dept hea release template completed.
marketing materials Culture adjustment
BS
Approach school administration for civic Initial Conversation completed.
B6
engagement/ city service education Portner Further development necessary
Create City Brand Complete City branding process
Deckert ed, implementation
B7 ongoing
Increase volunteerism create recruitment, management of
Portner
Report expected later this spring
B8 volunteer program
0% -Completed Update
Prepare plans to improve primary
lighting
and
intersections with landscaping Barnhart Expected for review in March/
,
, April
Cl hardscaping.
Complete review, provide recommendations Landscape ordinance to be
to incentivize improvements/ beautification Barnhart reviewed in February
C2
Survey city owned property along major
Improve, revitalize, and corridors, determine if improvements are Hecker Reports expected later this spring
C3 invest in streetscaping necessary
along primary corridors Complete improvements to primary Femrite Prerequisite: Intersection design.
C4 and entrances intersections
Implement median and streetscape design
Femrite Prerequisite: median design
CS and maintenance standards
C6 Implement maintenance/ upkeep plan Femrite Prerequisite: Plan development
Enforce maintenance standards with outside
Barnhart Ongoing
C7 agencies
Actively enforce zoning standards on primary Approved by Council in June,
C8
COrrldOfS Barnhart
2011, action ongoing
Provide consistent and Utilizing brand, develop and construct Expected for Council
C9 expanded signage consistent civic signage plan Barnhart presentation in June
Create opportunities to
Promote a "Spruce Up Elk River" day
Haug
Reports expected later this spring
C10 beautify community
Task ~ 0% -Completed Update
Dl
Position land for Complete downtown plan Barnhart In process, monthly meetings
development Identify and secure land for future In process, includes data center
Dz
Commercial/ Industrial development Deckert fanning, wetland banking.
p
Increase presence with legislators for state waiting final approval of 10/ 169
D3
highway transportation improvements Femrite fans from FHWA
p
two improvements have been
Facilitate development completed in the past two years.
Complete low cost/ high benefit Currently designing a right turn
and redevelo ment
P lane extension for east bound to
enhancements to improve traffic flow Femrite south bound movements at the
through the existing street intersections. intersection of 193'd Ave and TH
169. This is expected to be
D4 constructed in 2012.
working with GreaterMSP on
review of incentive packages,
Evaluate existing Review incentive packages for new compiling data on potential
programs and services
businesses, recommend improvements Deckert
improvements in the future for
existing incentives and potential
DS new incentives