5.2A. ECCSR 03-21-2012~(VV6FIGYCIN
Mission Statement:
The Energy City Commission is a resource to promote and educate about
energy e~ciency.
2012 Energy City Marketing Plan
anua
• Look at goals for the year
• Update Marketing materials
• PSA (Business of the year)
• Save the Date-Direct Mail (Business of
the Year)
• Energy Audits
• Business Educational Event
June
• EDAM Conference
1~
• Sherburne County Fair and Parade
February
• Energy City Business of the Year event
• Save the Date-Direct Mail (Expo
Vendors)
• PSA (Energy Expo)
• Current Article (Spring Issue)
• Energy Audits
March
I • Energy Expo
• Business Expo
• Start Project Conserve Marketing
i • Leadership Elk River Government Class
A°ri1
• Earth Day Expo-Twin Lakes Elem.
• 3ro Project Conserve Meeting
M~v
• Current Article (Summer Issue)
Au¢ust
• Current Article (Fall Issue)
• Realtors Day
• Night to Unite
September
• Facebook Contest
• Educational Event
• Final Project Conserve Meeting
October
• Fright Night
• Planning for Energy Expo
• Project Conserve Kick-Off Meeting
November
• PSA recycling holiday lights
• 2^d Project Conserve Meeting
P0tERE0 RT
ff~A~'Ut~~
December
• Current Article (Winter Issue)
• Energy Audits
Ongoing
• Social Media and Website Updates
• Tours
• Project Conserve
• BRE Visiu