3.1 EDSR 05-14-2012SPECIAL MEETING OF THE ELK RIVER
• ECONOMIC DEVELOPMENT AUTHORITY
HELD AT THE ELK RIVER CITY HALL
MONDAY, APRIL 23, 2012
Members Present: President Tveite, Commissioners Dwyer, Gumphrey, Provo, Westgaard,
and Zerwas
Members Absent: Commissioner Motin
Staff Present: Director of Economic Development Annie Deckert, Assistant Director of
Economic Development Clay Wilf ahrt, and Recording Secretary Debbie
Huebner
1. Call Meeting To Order
Pursuant to due call and notice thereof, the meeting of the Economic Development
Authoritywas called to order at 5:30 p.m byPresident Tveite.
2. Consider enda
MOVED BY COMMISSIONER ZERWAS AND SECONDED BY
COMMISSIONER WESTGAARD TO APPROVE THE APRIL 23, 2012 EDA
AGENDA. MOTION CARRIED 6-0.
• 3. Consider Consent enda
MOVED BY COMMISSIONER DWYER AND SECONDED BY
COMMISSIONER GUMPHREY TO APPROVE THE CONSENT AGENDA
AS FOLLOWS:
3.1. FEBRUARY 13, 2012 REGULAR MEETING MINUTES
3.2. CHECK REGISTER
3.3. BALANCE SHEET
3.4. REVENUE/EXPENDITURE REPORT
MOTION CARRIED 6-0.
4. Open Forum
No one was present f or open f orum.
5. Brank Evaluation - Chandlerthinks Presentation
Mr. Wilfahrt provided background information regarding the branding process. He noted
that 75 percent of the branding plan tasks are being worked on or have been completed to
date. He introduced Steve Chandler of ChandlerThiriks. Mr. Wilfahrt explained that
ChandlerThinks provides asix-month brand evaluation to evaluate progress and identify any
•
Economic Development Authority Minutes
April 23, 2012
issues. Mr. Wilfahrt provided a video of citizens and business owners from the Business
• Expo, explaining what Powered By Nature means to them
Mr. Chandler explained that branding of a city is a difficult process, in that they do not have
the control that private businesses have. He stated that the branding process is ongoing and
active. He stated that the goal is to enlist people to tell their own story. Mr. Chandler stated
that the city is doing a fantastic job and thanked them for allowing ChandlerThinks to work
with the city.
Chair Tveite thanked all those involved in branding process for their hard work.
Commissioner Dwyer stated that the EDA is aware of the requirement for ongoing
commitment to the branding process. He felt the city has the leadership to take it forward.
Commissioner Dwyer stated that continuing brand plan implementation steps should appear
each year in the EDA workplan.
Commissioner Zerwas stated that he concurred. He stated that he moved back to Elk River
after completing his education because of the caring nature of the community. He explained
the community rallied around his f amily when he was ill, and they did s o again f or the Alan
Sakry family.
6. Executive Director Update
Ms. Deckert reviewed highlights of her memo to the EDA, including the potential CDI
expansion, sale of the Bluffs, the Main Street Parking Plaza (downtown HRA propert~, and
replatting of the Gateway Business Park.
s
7. Announcements -None
8. Adjournment
There being no other business, President Tveite adjourned the meeting of the Elk River
Economic Development Authority at 6:02 p.m
Minutes prepared by Debbie Huebner.
Dan Tveite, President
Tina Allard, City Clerk
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