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7. EDSR 08-13-2012 Eik REQUEST FOR ACTION River To ITEM NUMBER Economic Development Authority 7. AGENDA SECTION MEETING DATE PREPARED BY August 13, 2012 Annie Deckert, Director of Economic Development ITEM DESCRIPTION REVIEWED By 2013 EDA Budget and Resolution Establishing EDA Levy Tim Simon, Finance Director REVIEWED BY Cal Portner, City Administrator ACTION REQUESTED Review and approve the 2013 EDA Budget as presented and approve the attached Resolution establishing the pay 2013 EDA Tax Levy. Following the EDA's action,the City Council must approve and certify the EDA levy to Sherburne County in September. BACKGROUND/DISCUSSION The Economic Development Division consists of two separate budgets including: • Economic Development Authority • Housing&Redevelopment Authority Revenues Since 2003,the EDA tax levy has been enough revenue to balance the Economic Development Division Budget without the use of city General Fund revenue. The attached Budget Worksheet was prepared using the 0.01813%levy as in previous years. Revenues generated from the EDA tax levy for the 2013 budget are estimated based on a 10% decrease in taxable market value according to preliminary information provided by the Sherburne County Assessor. Updated information will be available from the County Assessor in September. Other revenue sources include interest income and a $3,500 transfer in from HRA funds toward approximately 40% of shared administrative expenses (office supplies, fuels, telephone, travel/training). Expenditures The proposed 2013 budget was developed with the goals and action steps outlined in the 2009-2012 Strategic Plan, City Vision& Goals and the branding implementation plan. The EDA and HRA will devise the 2013-2016 Strategic Plan later this year. Any major budget changes deviating from the proposed 2013 budget will be brought to the EDA for consideration. Other Professional Services. Primarily allocated for the implementation of the branding and marketing strategic plan adopted by the EDA and Council on September 12, 2011. Marketing material and website redesign began in 2012 which accounts for the decrease in 2013. P 1 I E R E 1 1 1 N:ADepartments\Community Development\Economic Development\EDA to move\Budget\2013 Budget\2013 EDA NATURE budget-action requested.docx Advertising/Marketing. The increase is attributed to additional direct mailings,advertising and promotional items to promote the brand, financial incentives and available land. The attached 2013 marketing and advertising report outlines the activities. Also included is $15,000 for sponsorships which are considered on a case-by-case basis and approved when they show to provide value to our mission. 2012 sponsorships include the following: • ArtSoup • Independence Day Celebration • ERX ISOC National Race • Economic Development Association of MN (EDAM) • MN Commercial Association of Realtors (MNCAR) • Elk River Area Chamber of Commerce • Various local 5K Races Requests for cash contributions that do not result in advertising/marketing opportunities will continue to be brought to the EDA for consideration. Dues/Subscriptions. An increase of EDAM dues and Elk River Area Chamber of Commerce dues account for the increase. Conferences &Schools. Will enable the Assistant Director to finish his remaining two Economic Development Finance Professional Certification courses through the National Development Council (NDC). Also includes a transfer out to the General Fund for shared administrative/personnel services. In 2004 the Personal Services costs were adjusted from 70/30 percent EDA and HRA respectively to 60/40 percent due to staff time allotted to the downtown construction project and redevelopment planning. It is proposed that this continue in 2012 due to staff time spent on foreclosure prevention activities and the anticipated Downtown Redevelopment Plan. Initiative Foundation Annual Contribution Request. Information about the Initiative Foundation's 2013 request of$2,500 is attached. Prior to 2007, the EDA made a series of contributions to the Initiative Foundation and chose not to contribute 2008-2011. The EDA approved a$2,500 contribution earlier this year, fulfilling the foundation's 2012 request. In the past two years, the EDA has received$6,500 from the Foundation for the Economic Development Assistant's NDC training and the branding and marketing project. If the EDA chooses to approve this request, the$2,500 will be taken from the miscellaneous line item. EDA Development Fund Balance. In 2008, the EDA adopted a Fund Balance Policy to designate a percentage of its year end cash fund balance to EDA Development Projects. The balance is intended to be used for development expenses such as land acquisition and related assembly costs for future commercial/industrial parks. Earlier this year,the EDA approved$450,000 to be utilized for the first phase of infrastructure for Nature's Edge Business Center. As a goal in the 2009-2012 Strategic Plan, staff is evaluating the current inventory of available commercial and industrial land and evaluating assembly options (ownership,improvements, financing, etc.) In addition to its operating budget the EDA has access to the following funds for specific economic development projects (recent balance sheets attached): • EDA Micro Loan Fund with a $1,319,048.58 cash balance. • City DEED Loan with a cash balance of$703,100.77. This money was derived from 2008 federal grant for Sportech expansion. The state has indicated there may be additional restrictions when using this money per grant guidelines. • City Development Fund with a cash balance of$597,838 of which $254,177 is committed to Nature's Edge Business Center. (City-controlled fund for capital projects such as Northstar Business Park and Nature's Edge Business Center). ATTACHMENTS • Advertising and Marketing plan for 2013- C. Wilfahrt • Budget Worksheet—Proposed 2013 EDA Revenue&Expenditures • Resolution Establishing the EDA Levy for Collection in Year 2013 • Initiative Foundation—Year 2013 Request for Financial Contribution • 2013 EDA &HRA Goals and Performance Measures (internal document used for budgeting process) Action Motion by Second by Vote Follow Up `' 3` REQUEST FOR ACTION Elk ..... River TO ITEM NUMBER Economic Development Authority AGENDA SECTION MEETING DATE PREPARED BY August 13, 2012 Clay Wilfahrt,Assistant Director of Economic Development ITEM DESCRIPTION REVIEWED By Review 2013 Marketing Budget Annie Deckert,Director of Economic Development REVIEWED BY Cal Portner, City Administrator ACTION REQUESTED Review the 2013 EDA Marketing Budget BACKGROUND/DISCUSSION The community image and marketing strategies in the EDA's strategic plan are as follows: 1. Determine best approach to create a single,unique, and effective marketing message for the City of Elk River 2. Create a marketing plan that reflects Elk River brand/image,identifies desired target market,and compliments other local efforts to promote the city internally and externally. EDA staff accomplishes these goals through various means. Traditionally, the EDA markets city incentives,programs, EDA-owned land, community demographics, and community events. Staff targets these messages to residents,business owners, site selectors, and commercial realtors. The EDA also strives to build and maintain healthy relationships with local businesses and manufacturers. The EDA employs numerous marketing mediums including websites,print materials, print and web advertising,newsletters, direct mailings,networking,business retention and expansion visits, and expo exhibits. Building the EDA's budget requires looking at past marketing efforts, analyzing any new programs or initiatives, and using that information to guide the 2013 budget. The EDA Strategic plan and Brand plan must also be considered. While many marketing campaigns remained the same from 2012 to 2013, several new initiatives and modifications were implemented per the brand plan approved by the EDA and City Council in September of 2011. The attached Marketing Work Plan outlines the EDA's anticipated marketing for next year. The marketing plan is fluid and may change throughout the year. Staff has used a similar document in the past to guide marketing initiatives. The new,more detailed,plan will increase accountability and efficiency for the EDA marketing. All marketing materials and actions will adhere to the brand standards and incorporate the brand as much as possible. POWERED BY NATURE Advertising/Marketing There are several changes to the Advertising/Marketing line item for the 2013 budget,including: • The Advertising/Marketing budget absorbed much of the spending previously categorized as Brand Plan Implementation. As a result,Advertising/Marketing incorporates several items formerly in Brand Plan Implementation including promo items, the billboard and some sponsorship dollars. What remains in the Marketing Brand Plan Implementation are items that market specifically the brand. As indicated in the monthly breakdown,much of the spending will consist of direct mailers to residents to engage them in championing the brand, and focused advertising. • The brand plan recommends that staff increase communication with site selectors,realtors, and developers. Staff anticipates distributing 3 more direct mailings to those groups, accounting for the increase in the budget for direct mailings. • The brand plan recommended bolstering the EDA's website, and more specifically,installing a GIS mapping software to visually display all available property in Elk River. Staff added GIS Mapping software to the budget. • In 2013, EDA staff will aggressively market open lots in Nature's Edge Business Center and Northstar Business Park. Advertisements in local,regional,and national publications and websites will be utilized. A line item was added to account for this advertising. We are finalizing the details to the marketing plan. • The $6,000 sponsorship typically given to the Independence Day Committee has been moved from the Miscellaneous line item to the Advertising/Marketing Sponsorship line item. The brand plan outlines several other marketing initiatives including,but not limited to: • Networking at local and regional events, conferences, and networking events. Staff regularly attends networking meetings, chamber functions, as well as regional conferences and networking event through EDAM,MREJ, SLUG, etc. • In person visits with businesses—Staff frequently schedules Business Retention and Expansion visits to build and maintain relationships with local business owners. Staff also works closely with GreaterMSP and the MN Chamber to communicate BRE visits. • Host annual realtors'event—on August 8, 2012, Elk River hosted its first Realtors' Forum and plans an annual event to educate realtors about city projects,processes and amenities. • Pay-per-click ads- the brand plan recommends using pay per click ads to gain the attention of those with very a specific focus. Pay-per-click advertising is an excellent way to capture people who are already searching for Elk River, Sherburne County,or Minnesota. It also allows staff to select which web searchers to target, such as promoting EDA-owned land. ATTACHMENTS • Economic Development 2013 Marketing Work Plan Action Motion by Second by Vote Follow Up N:\Departments\Community Development\Economic Development\Marketing\Memos\2012\2013 EDA Marketing Budget.docx c . 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V 1.1 .t.' 11101111111111N O Illi11111'11'44til itio v 01 8 v �Z 0 w %\d \ ipolo CITY OF ELK RIVER 2013 Requested Economic Development Authority Budget REVENUES Actual 2009 Actual 2010 Actual 2011 Adopted 2012 Revised 2012 Requested 2013 Taxes 387,380 372,646 361,921 349,900 349,900 292,500 INTERGOVERNMENTAL REVENUES 10,497 13,989 18,916 - - - INVESTMENT EARNINGS 12,421 8,711 5,916 9,000 9,000 7,000 MISCELLANEOUS - 501 50 - - - TRANSFER IN 3,500 3,500 3,500 3,500 3,500 3,500 TOTAL REVENUES 413,798 399,347 390,303 362,400 362,400 303,000 EXPENDITURES Actual 2009 Actual 2010 Actual 2011 Adopted 2012 Revised 2012 Requested 2013 PERSONAL SERVICES 111,857 112,618 102,352 113,450 113,450 119,400 SUPPLIES 2,060 2,751 2,220 2,700 2,700 2,700 OTHER SERVICES&CHARGES 116,868 56,980 84,487 133,650 133,650 125,700 TRANSFERS OUT 17,000 17,000 25,000 25,000 475,000 25,000 TOTAL EXPENDITURES 247,785 189,349 214,059 274,800 724,800 272,800 '=2012 transfer out is for the Natures Edge Business Center development EDA Revenues & Expenditures $800,000 Aiiik. $700,000 - $600,000 $500,000 s400,000 -- ------ -TOTAL REVENUES $300,000 - --- ----- TOTAL EXPENDITURES $200,000 $100,000 $0 Actual 2009 Actual 2010 Actual 2011 Adopted 2012 Revised 2012 Requested 2013 RESOLUTION 12-01 A RESOLUTION OF THE ELK RIVER ECONOMIC DEVELOPMENT AUTHORITY A RESOLUTION ESTABLISHING THE TAX LEVY FOR THE ELK RIVER ECONOMIC DEVELOPMENT AUTHORITY IN AND FOR THE CITY OF ELK RIVER, MINNESOTA WHEREAS, Minnesota Statutes, Section 469.107, Subdivision 1,authorizes the Economic Development Authority to levy an amount not to exceed .01813 percent of the taxable market value in the city to fund the Authority's anticipated budget needs for the fiscal year 2013;and, WHEREAS, the Elk River Economic Development Authority will adopt and approve its budget and will forward such to the City of Elk River pursuant to Minnesota Statutes, Section 469.100, Subdivision 2. NOW, THEREFORE, BE IT RESOLVED by the Economic Development Authority in and for the City of Elk River,Minnesota, that it hereby requests the City Council of the City of Elk River to levy a tax in the amount of.01813 percent of the taxable market value in the city for the year 2013 for the benefit of the Authority to be used for Economic Development Authority purposes as provided by the statute. Passed and adopted by the Elk River Economic Development Authority this 8th day of August,2011.. Dan Tveite, EDA President ATTEST: Annie Deckert, EDA Executive Director N:\Departments\Community Development\Economic Development\Resolutions\RESOLUTIONS\EDA levy Resolutions\EDALEV2012 Resol.doc 2013 BUDGET DETAIL SHEET Dept: Economic Development Authority Acct. 2011 2012 BUDGET 2013 BUDGET No. Explanation/Detail of Supplies or Services Actual Detail I Total Detail I Total PERSONAL SERVICES 4101 Regular Pay 71,055 76,600 81,500 4102 Overtime Pay 4103 Part-time Pay 12,757 12,600 12,600 4104 PERA 5,089 6,100 6,450 4105 FICA 4,750 5,550 5,850 4107 Medicare 1,128 1,300 1,350 4108 Insurance 7,117 10,800 11,150 4109 Workers Comp 456 500 500 TOTAL PERSONAL SERVICES 102,352 113,450 119,400 SUPPLIES 4201 Office Supplies 2,220 2,700 2,700 Office supplies 2,700 2,700 4212 Fuels & Lubs _ Unleaded gas TOTAL SUPPLIES 2,220 2,700 2,700 OTHER SERVICES &CHARGES 4304 Legal Fees 2,011 10,000 10,000 Misc. 10,000 10,000 4319 Other Professional Services 41,363 60,000 20,000 Brand Plan Implementation 60,000 20,000 4321 Telephone 610 550 1,050 Long distance _ 550 700 iPad data plan 350 4322 Postage 893 2,000 2,000 Marketing mailings 2,000 2,000 4331 Conferences/Schools 12,400 15,100 12,800 Misc.training _ 5,500 6,000 NDC Training 4,600 2,300 NDC Travel 5,000 4,500 4349 Advertising/Marketing 19,504 31,500 75,200 Community Profiles 1,700 1,200 Advertising (Production & Publication) 10,000 10,000 Direct Mailings 7,000 10,000 Business Retention Expansion lunches 800 800 Promo items 4,000 12,000 Special events _ 8,000 7,500 Sponsorships 15,000 EDA owned property 7,200 Dept: Economic Development Authority Acct. 2011 2012 BUDGET 2013 BUDGET No. Explanation/Detail of Supplies or Services Actual Detail I Total Detail I Total Billboard 7,000 GIS Application for Website 4,500 4359 Publishing 394 300 400 Public notices, etc 300 400 4361 Insurance 150 150 Open meeting law 150 150 4433 Dues/Subscriptions _ 1,313 1,100 1,600 EDAM 550 600 Chamber 250 430 Two Rivers Referral 120 Constant Contact 150 Misc. 300 300 4440 Miscellaneous _ 6,000 2,500 Initiative Foundation 2,500 TOTAL OTHER SERVICES &CHARGES 84,488 120,700 125,700 TRANSFERS OUT 25,000 25,000 4721 General Fund 25,000 25,000 25,000 TOTAL ECONOMIC DEVELOPMENT AUTHORITY 214,060 261,850 272,800 Initiative FOUNDATION Annie Deckert July 13, 2012 Elk River Economic Development Authority 13065 Orono Pkwy Elk River, MN 55330-5600 Dear Ms. Deckert and members of the Elk River EDA, Please consider this letter as the Initiative Foundation's sincere thank-you for your past support and a request for continued support in 2013, which will be immediately doubled by a matching grant from The McKnight Foundation. As you may know, the Initiative Foundation supports local government's critical role to ensure an environment that fosters engaged citizens, thriving communities and a strong economy. Unfortunately, the recession is not over for many families. That's why our five-year strategic goals are focused on economic growth and quality job creation: Resilient Businesses •Secure 1,500 quality jobs that pay at least $35,000 per year with benefits •Invest in economic drivers like technology and manufacturing Thriving Communities • Enhance quality of life, natural resources and recreational amenities • Build a world-class workforce, starting with early childhood and youth Effective Organizations •Strengthen nonprofit ability to navigate the new economy and reduce employment barriers •Improve fiscal health of nonprofits that provide critical safety nets Local Philanthropy • Help donors create charitable funds and facilitate complex gifts that benefit local projects For more than 25 years, the Foundation has responded to requests for assistance in central Minnesota. When organizations wish to advance an important project, we respond with grants and training. When businesses wish to expand, we respond with financing and consulting. When communities need an ally, we respond by engaging local citizens and building public-private partnerships that lead to results. To support our critical work in economic growth and recovery, we respectfully request consideration for an investment of$2,500 in 2013. An Initiative Foundation contribution earns a substantial return on investment. For every local dollar contributed, the Foundation has returned $5.33 back to Sherburne County in grants, loans and scholarships. Please sign the commitment card below and return in the enclosed envelope. Again, thank you for your consideration and continued support of our work in Elk River EDA. Please contact us with questions or to request a staff presentation. Sincerely, y7A5( Kathy Gaalswyk Matt Kilian President Vice President for External Relations ii 4 - - ifound org IWO _ Our business is your community. Initiative Foundation Endowment Confirmation O Yes, we have approved a Foundation contribution in our 2013 budget. 'thank You! n No, we have declined a Foundation contribution in 2013. RETURN TO: Name of City or County Initiative Foundation 2013 Contribution $ 405 First Street SE Please send us a pledge reminder(invoice) on: Little Falls, MN 56345 MONTH DAY YEAR Government Official 877-632-9255 NAME TITLE 320-632-9258 fax Signature DATE info©ifound.org Email • • Initiative SHERBURNE COUNT Foundation at work in Our Mission: Unlock the power of central Minnesota people to build and sustain thriving communi $7307000 in local donations to the Initiative Foundation. Initiative FOUNDATION 3 . 9MILLION returned to Sherburne County i grants, loans, and scholarship; Return on Investment For every local dollar contributed, the Initiative Foundation has invested $5.33 back into Sherburne County. All endowment contributions are matched by The McKnight Foundation. Economic Impact 1986 to present • Awarded 249 nonprofit grants totaling $1 million • Invested 39 business loans totaling $2.5 million • Secured 380 quality jobs • Leveraged $15.3 million in private business financing Initiative FOUNDATION SHERBURNE COUNTY TRENDS: 2000 Most Recent Data Statewide Population 65 267 88,499(2010) 5,303,925(2010) p 35.6% growth Median Household Income $13,914 $71,728(2009) $55,616(2009) 1 Unemployment Rate* 3.0% 5.6%(May2012) 5.3%(May2012) Percent in Poverty 4.1% 7.2%(2010) 11.6%(2010) Sources:Minnesota DEED.MNCompass.org—Jul *Not seasonally al SHERBURNE COUNTY INVESTMENT HIGHLIGHTS For a full listing of Initiative Foundation investments in Sherburne County,contact us at 877.632.9255. Grants Thriving Economy,Thriving Communities Baldwin Township "Hite to Unite"community event City of Big Lake Strategic planning,business retention&expansion training City of Elk River EDA Citywide marketing and branding strategy,energy expo,&economic development certification Elk River Area Arts Alliance Capital campaign feasibility study Friends of Sherburne National Wildlife Refuge,Zimmerman Fund development planning&training Great River Family Promise,Elk River Interfaith hospitality network Palmer Township, Clear Lake Water quality summit Princeton School District Early childhood projects University of Minnesota Regional biofuels market assessment Business Financing Local Ownership, Quality Jobs Advanced Extrusion,Inc.,Becker Extruded plastic sheets;35 initial jobs BioMatrix, Inc.,Baldwin Township/Princeton All-natural animal feed&feed additives; 13 initial jobs Cymbet, Elk River Thin film battery manufacturer;3 initial jobs Gordon Training Center, Princeton Equine training,showing&breeding;3 initial jobs PK Partners,LLC,Elk River Wastewater treatment systems;6 initial jobs Charitable Funds Activating Generosity Three Rivers Community Fund I Mel&Jeannette Beaudry Fund I Friends of Sherburne National Wildlife Refuge Fund I Archie&Isabelle Powell Family Memorial Scholarship Fund I Josh Richardson Youth Arts Fund I Three Rivers Community Foundation I ZES Scholarship Fund Community Action The Power of Partnership Awarded grants and engaged citizens in strate- sustainability including Community Aid of Elk Formed a coalition in the Elk River area to im- gic planning to improve quality of life,economic River; Great River Area Faith in Action, Becker; prove early childhood care and education. vitality, workforce development, and opportuni- RiteCare Clinic, Elk River; Rum River Health ties for children.Cities include Zimmerman,Big Services, Inc., Princeton; and Sherburne County Placed full-time VISTA (a national service pro- Lake,Elk River,Princeton and Baldwin Township. Area United Way,Elk River. gram to help reduce poverty) member within Great River Area Faith in Action,Becker. Assisted with a comprehensive economic de- Assisted six lake associations to develop man- velopment strategy project for four-county area agement plans and awarded grants to address Worked with volunteer leaders in Elk River-Zim- including Sherburne County. water quality,invasive species,shoreland resto- merman area to build a charitable endowment ration and septic systems. that supports community grants and scholar- Trained leaders from 280 nonprofit organiza- ships. tions in effective management and financial IIII Iii 4 Initiatives _ ;4, _ _ FOUNDATION 405 First Street SE Little Falls,MN 56345 • ifound.org 1 320.632.9255 Our business is your communit SHERBURNE COUNTY INVESTMENT HIGHLIGHTS For a full listing of Initiative Foundation investments in Sherburne County,contact us at 877.632.9255. Grants Thriving Economy,Thriving Communities Baldwin Township "Nite to Unite"community event City of Big Lake Strategic planning, business retention&expansion training City of Elk River EDA Citywide marketing and branding strategy,energy expo, &economic development certification Elk River Area Arts Alliance Capital campaign feasibility study Friends of Sherburne National Wildlife Refuge,Zimmerman Fund development planning&training Great River Family Promise, Elk River Interfaith hospitality network Palmer Township, Clear Lake Water quality summit Princeton School District Early childhood projects University of Minnesota Regional biofuels market assessment Business Financing Local Ownership, Quality Jobs Advanced Extrusion, Inc.,Becker Extruded plastic sheets;35 initial jobs BioMatrix, Inc.,Baldwin Township/Princeton All-natural animal feed&feed additives; 13 initial jobs Cymbet,Elk River Thin film battery manufacturer; 3 initial jobs Gordon Training Center,Princeton Equine training,showing&breeding;3 initial jobs PK Partners,LLC,Elk River Wastewater treatment systems;6 initial jobs Charitable Funds Activating Generosity Three Rivers Community Fund I Mel&Jeannette Beaudry Fund I Friends of Sherburne National Wildlife Refuge Fund I Archie&Isabelle Powell Family Memorial Scholarship Fund I Josh Richardson Youth Arts Fund I Three Rivers Community Foundation I ZES Scholarship Fund Community Action The Power of Partnership Awarded grants and engaged citizens in strate- sustainability including Community Aid of Elk Formed a coalition in the Elk River area to im- gic planning to improve quality of life,economic River; Great River Area Faith in Action, Becker; prove early childhood care and education. vitality, workforce development, and opportuni- RiteCare Clinic, Elk River; Rum River Health ties for children.Cities include Zimmerman,Big Services, Inc., Princeton; and Sherburne County Placed full-time VISTA (a national service pro- Lake,Elk River,Princeton and Baldwin Township. Area United Way,Elk River. gram to help reduce poverty) member within Great River Area Faith in Action,Becker. Assisted with a comprehensive economic de- Assisted six lake associations to develop man- velopment strategy project for four-county area agement plans and awarded grants to address Worked with volunteer leaders in Elk River-Zim- including Sherburne County. water quality,invasive species,shoreland resto- merman area to build a charitable endowment ration and septic systems. that supports community grants and scholar- Trained leaders from 280 nonprofit organiza- ships. tions in effective management and financial 11 11 Initiative�'I • — - FOUNDATION 405 First Street SE Little Falls,MN 56345 . ifound.org 1 320.632.9255 Our business is your community. Initiative'C) FOUNDATION Six ways that the Foundation can serve local governments. 1. APPLY FOR A GRANT The Foundation awards quarterly grants ($5,000 average) to projects that: • Help communities address barriers to business growth and employment • Advance economic self-sufficiency for vulnerable children and families • Support training programs for future, displaced or underemployed workers • Help businesses survive and grow through access to consulting services and education • Help communities improve efficiencies through shared services • Support local units of government in planning for recreational amenities • Support for community-based response and recovery planning 2. REFER BUSINESSES FOR FINANCING The Foundation partners with other lenders to make business loans that create quality jobs. We can help coordinate financing packages, subsidize management training for borrowers, and serve as a key piece of the puzzle that enables a local business to start up or expand. 3. ENGAGE CITIZENS & TRAIN LEADERS The Foundation hosts programs, workshops and leadership discussions related to community plan- ning, economic development, nonprofit management, early childhood and environmental preserva- tion. Our newest effort is the Thriving Communities Initiative that connects the public and private sectors to address economic growth and recovery. 4. RECOVER FROM DISASTERS If your community experiences a tornado, flood or other disaster, please call the Foundation im- mediately. We can host and promote a charitable relief fund, accept online donations, and make distributions at no charge. Timing is critical to take advantage of news media reports. We can also provide grants and staff assistance for community recovery and rebuilding. 5. START A COMMUNITY FOUNDATION From 2011 to 2030, nearly $48 billion may be passed from one generation to the next in central Minnesota. Does your community have a local foundation to accept gifts, bequests, or even real estate? We host these funds and often provide matching gift incentives. Community foundations are wonderful resources that provide local dollars and promote generosity. 6. FIND SOLUTIONS If you are facing a unique challenge, we are usually able to refer you to professional expertise, pos- sible funding sources, or other organizations that have had similar experiences. Just give us a call! 1111 Ii 41,. laifound.org ■ tip 3.0 X32 9255 `ti CiJ FIrst Stre t SE Our business is your community Department Performance Measures&Goals for 2013 Department: Economic Development Completed by: Annie Deckert Date: July 2,2012 In addition to the completed strategic plan and vision process progress spreadsheet,I am proposing the following additional performance measures and goals for 2013 Performance Measure 2011 Actual 2012 Estimated 2013 Projected open up three lots for development, beginning first phase of infrastructure identify new areas for acquisition and Expand city's inventory of available development for Nature's Edge development and research potential C/I land for future development Business Center grant opportunities for land acquisition generate at least six news releases per year seven six six three-EDAM,MN Business Journal, obtain positive publicity via at lease bur-EDAM,MREJ,MN Business Journal, Finance and Commerce,there were three significant newsletters each Finance and Commerce,there were also also numerous articles in the Star year numerous articles in the Star News News six we discontinued direct newsletter mails we have increased our social media because of cost and relevancy,completed presence and plan on beginning a publish at least four newsletter/direct two direct mail pieces(restaurant programs constant contact newsletter late four constant contact blasts a year,two mail pieces per year and promotion of Elk River for development) summer direct mail pieces conduct at least 12 BRE visits per year 11 completed(65 contacts made) four completed 12 increase private C/I investment by $3,000,000 $5,458,923 $8,883,587 create/retain at least 30 jobs with staff continues to complete mandated wages at$15./hr state reporting re:job creation goals Related Vision Statement Goal Goal Objective(s) Resources Required Other Comments Develop new programs and services Innovation-develop new programs and housing intern,marketing dollars I've identified a need for both down to meet the needs of the community: services to meet the needs of the community payment assistance programs and create internal housing programs to Undertake strategies that facilitate rehab and housing rehab programs to offer our otter current and future residents redevelopment of deteriorating commercial residents.The intern would work on and residential areas to ensure private researching and drafting program, reinvestment and sustainability guidelines,etc.under my direction.Our department would promote the program(s)through various marketing Monitor inventory of housing stock to Redevelopment and Rehabilitation- housing intern,staff we will utilize findings of comprehensive identify gaps undertake strategies that facilitate rehab and housing study to achieve this goal and redevelopment of deteriorating commercial use when working with developers to and residential areas promote development in Elk River Develop new programs and services Innovation-develop new programs and Staff time I'll be reviewing our Micro Loan to meet the needs of the community: services to meet the needs of the community application to make changes I feel evaluate existing programs and Undertake strategies that facilitate rehab and necessary to increase the attractiveness services redevelopment of deteriorating commercial and relevancy of the program and residential areas to ensure private reinvestment and sustainability Execute brand implementation plan Community Development-enhance and staff time,marketing dollars continue to execute brand plan expand community involvement and public participation through a variety of innovative outlets Community Image and Marketing-identity desired image and strategies to effect necessary changes to achieve that vision Expand city's inventory of available Industrial Development-attract new staff time,development dollars Staff has identified an area for future C/1 land for future development businesses and support existing businesses industrial development(data centers) to increase the city's industrial tax base and and is currently beginning discussions employment base re:wetland banking.Once this is Opportunities-foster a pro-business complete,staff will begin acquisition atmosphere that provides incentives and discussions with property owners other opportunities for new and existing business growth Implement downtown plan Opportunities-foster a pro-business staff time,implementation dollars staff hopes to implement downtown atmosphere that provides incentives and revitalization plan which includes other opportunities for new and existing comprehensive signage downtown and business growth throughout entire city Examine available tools and Innovation-develop new programs and staff time help attract full service restaurants, determine roles to initiate necessary services to meet the needs of the community created Energy Efficiency Revitalization changes Opportunities-foster a pro-business program to promote reinvestment and atmosphere that provides incentives and energy efficiency improvements to C/I other opportunities for new and existing property owners business growth amend Micro Loan,create housing programs approved tap room ordinance to permit breweries to sell sell liquor on the same site it was brewed,increases Elk Rivers competitive edge,identifying revisions of staff time,dollars completed 171st Focused Area Study Encourage transportation Opportunities-foster a pro-business moving forward with phase one improvements as part of atmosphere that provides incentives and improvements of Nature's Edge Business redevelopment/development other opportunities for new and existing Center,anticipated completion late opportunities business growth summer 2012,explore other programs