INFORMATION 2 10-01-2012 INFORMATION
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MEMORANDUM
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Ivey
TO: Housing Redevelopment Authority
FROM: Annie Deckert, Director of Economic Development
DATE: October I, 2012
SUBJECT: Executive Director Update
The purpose of this periodic memorandum is to keep the EDA and HRA informed of
ongoing activities in the Economic Development Division which don't require formal
action.
Nature's Edge Business Center (NEBC)
The final plat for Nature's Edge Business Center has been received and will be recorded at
Sherburne County. Staff is working with MNDEED to begin disbursements from the
$250,000 BDPI grant to assist in covering the costs for the first phase of improvements.
Sanitary sewer,water main and storm sewer construction is complete at NEBC. Final site
grading is nearing completion and will then be seeded and mulched. Crews expect to place
the roadway aggregate base in the coming week followed by the concrete curb and
bituminous paving.
2013-2016 Economic Development Strategic Plan
Both the HRA and EDA authorized staff to move forward with the creation of the 2013-
2016 Economic Development Strategic Plan. Staff is working to compile information,
recommendations and goals from existing plans and studies,and anticipates bringing
forward for HRA and EDA review at a future work session.
Granite Shores
Staff attended a broker's event held by Granite Shores to discuss their commercial space.
Area and metro brokers were invited to provide input and suggestions to fill the vacant
space. Three brokers attended the lunch, and it was the consensus of the group that filling
the space with retail and/or commercial would be extremely challenging. Their works with
retail/commercial tenants indicate their desire to be along Hwy 169,not Hwy 10. They
indicated that limited parking was a major deterrent and encouraged soliciting executive type
office uses. The brokers also indicated Granite Shores lease space was considerably higher
than all other available space in the area, and highly encouraged Granite Shores to accept
and work with any and all offers they received from potential tenants. Staff provided
community information, downtown parking maps and incentive information to the brokers.
POWERED 6f
NATURE
EDA Micro Loans
The first Energy Efficiency Improvement Micro Loan closed at the end of August 2012.
Applicant,Pamela Sitts, of P.S...Dance Studio anticipates moving into the building
sometime in November.
At their September 10 meeting, the EDA authorized a sub-committee formed off EDA
Commissioners Tveite,Dwyer and Provo to discuss use of the$703,000 DTED fund
balance as a potential forgivable grant program as an incentive to promote available
city/EDA owned lots and to help existing manufacturer's to expand. Rough guidelines were
compiled and staff will work with the state to get approval. Once approved,the EDA
Finance Committee will review and ultimately the EDA will approve. State approval may
take a month or so.
Greater MSP
Greater MSP is a private-public partnership funded by businesses,institutions,and
government,whose mission is to stimulate economic growth and prosperity,and higher
quality of life for residents in the Metropolitan region. We have been working with
GreaterMSP on potential leads and have provided them with information regarding our
available sites and funding programs.
MN Community Capital Fund (MCCF)
Staff met with Scott Martin President of the Minnesota Community and Capital Fund
(MCCF) to discuss business financing options available from the MCCF. Elk River is a
Class B member which means that it can originate loans up to $500,000 through the MCCF.
Staff has provided this information to local bankers,manufacturers and developers.
Information is also available in the EDA Business Finance Toolkit and website.
Business subsidy reporting
Staff continues to complete the mandatory annual reporting to the state for other tax
abatement and business subsidy agreements.
Housing Study
The 2012 Comprehensive Housing Market Study was presented to the HRA and City
Council on September 4. Staff presented the housing study to the Multi Housing Crime
Prevention (MHCP) group at their September meeting. The study has been requested
numerous times and has received positive feedback from not only the MHCP group,but
local developers. We will utilize recommendations from the plan as for the creation of the
2013-2016 Economic Development Strategic Plan.
Community Economic Development Strategy (CEDS) Region 7W
Economic Development Staff attended the quarterly Community Economic Development
Strategy (CEDS) roundtable meeting for Region 7W to discuss establishing a CEDS for our
region. Several economic development and administrative staff were in attendance from
cities and counties in our region (Sterns,Benton,Sherburne,and Wright). Staff provided a
thorough update of Elk River happenings. Staff members from both Sen. Franken and Rep.
Bachmann's offices were present and indicated they were impressed with what Elk River has
accomplished.
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Director update 10-1-12.doc
Elk Park Business Center
Staff visited with management from Fashion Bug who indicated they will remain open until
January of 2013. Staff is working closely with Brixmor properties to fmd a tenant for their
8,400 square foot space. Staff has also been working with Brixmor properties to discuss the
placement of mailboxes in the parking lot of Elk Park Center. Planning staff has provided
the USPS all the information needed to move forward with this request, however the USPS
has not contacted Brixmor.
Realtor's Day
On August 8, an Elk River Realtor's Forum was held at City Hall. Six city staff members
presented information about the city to 19 area realtors. Mayor Dietz welcomed the group,
and city staff presented information encouraging realtors to use city resources. The event
built relationships between city staff and realtors and encouraged open and active
communication. Feedback about the event from the realtors was positive;each indicated
they would be interested in a similar event held annually. Economic Development staff met
with the President of ReMax Results Realty to discuss the Micro Loan program as a result of
the Forum.
Business Retention/Expansion Visits
Economic Development staff and Council Members Motin and Westgaard visited
Professional Service Bureau (PSB) on Wednesday, September 5. PSB shared some concerns
about their current parking situation due to their number of employees (currently 70,
anticipated to be 100 by the end of the year) and increased traffic from Spectrum High
School. Staff has been working with their property owner,Pat Briggs, to discuss potential
solutions to their problem and anticipates coming forward to the EDA to discuss at a future
meeting.
Minnesota School of Business- Elk River Campus
Staff met with MSB Business Program Chair to discuss potential service learning projects
between Elk River MSB students and small businesses. MSB Business instructors work with
their students and small business owners to assist in the creation of business plans, financial
analyses, etc. This is a great tool to add to our business finance tool-kit. Staff has provided
the MSB resource to several local businesses. Additionally, there may be an opportunity for
staff to partner with MSB students in the creation of the housing intern posting.
Powered by Nature Community Brand
The Powered by Nature brand was featured at the August 9th and 10th International
Economic Development Council Marketing and Attraction Training Class. Elk River's
progress implementing the brand impressed IEDC instructor Linda DiMario who decided to
use Elk River as an example of a community that"has taken control of their"ground game"
to build momentum for their community identity".
Staff was approached by the City of Clearwater to discuss the success of Elk River's
Powered by Nature Community brand. The City of Clearwater plans on beginning the
branding process,utilizing Elk River's process as their model.
Initiative Foundation
N:\Departments\Community Development\Economic Development\I IRA to move\Agenda\Year 2012\10-1-12 Agenda\Executive
Director update 10-1-12.doc
The Initiative Foundation awarded a grant to the Economic Development Authority in the
amount of$1,150 for tuition for the Assistant Director to attend a National Development
Council finance course in October. The finance course will focus on credit analysis, fixed
asset financing,real estate finance,and economic development finance programs. This is the
second course of a four-course program in the Economic Development Finance
Professional Certification.
Foreclosure Prevention&Housing Programs
Staff completed our quarterly mailing of foreclosure prevention materials and included our
new housing program tool-kit to approximately 100 area bankers,realtors, non-profits,
churches and other organizations in efforts in increase awareness on the topics.
ATTACHMENTS:
• IEDC Press Release
N:\Departments\Community Development\Economic Development\I-IRA to move\Agenda\Year 2012\10-1-12 Agenda\Executive
Director update 10-1-12.doc
,/i News Release
City of
Elk For Immediate Release
•�.�-,
River Contact:
13065 Orono Parkway Clay Wilfahrt
Elk River,MN 55330 Assistant Director of Economic Development
763.635:1000
763.635.1090(fax) 763.635.1041
cwilfahrt @elkrivermn.gov
Powered by Nature Brand Recognized by the International
Development Council in Atlanta, Georgia
Elk River, Minn. —The International Economic Development Council (IEDC) has taken notice of
Elk River Community brand—Powered by Nature. The IEDC, the world's largest professional
organization for economic developers with over 4500 members internationally, featured the
Powered by Nature Brand as an example of a successful brand implementation at a recent economic
development marketing and attraction course in Atlanta.
Currently, over forty business and organizations use the Powered by Nature brand to market their
business. Additionally, over fifty business owners and residents in Elk River provided video
testimonials about what the brand means to them. These and other initiatives,including the
Powered by Nature blog, caught the attention of IEDC instructor Linda DiMario who said Elk
River is "an example of a city, community and Economic Development Authority that has
taken control of their ground game to build momentum for their community identity!"
DiMario will used Elk River's brand to teach others how to engage a community to create a
community identity.
The Elk River EDA kicked off the branding journey in December of 2010 with branding consultant
chandlerthinks. The community brand,Powered by Nature,was presented to the community in
September of 2011 and has been quickly embraced by area businesses, organizations and residents.
More information about the Powered by Nature brand can be found at www.poweredbynature.com
or www.poweredbynature.blog.com
Io POIEflia BY
NATURE