8.1. SR 10-01-2012 Elk REQUEST FOR ACTION
River
TO ITEM NUMBER
Mayor and City Council 8.1
AGENDA SECTION MEETING DATE PREPARED BY
General Business October 1, 2012 Clay Wilfahrt,Assistant Director of
Economic Development
ITEM DESCRIPTION REVIEWED By
Powered by Nature Entrance Signs for City Hall Annie Deckert,Director of Economic
Development
REVIEWED BY
Cal Portner, City Administrator
ACTION REQUESTED
Authorize the purchase of two Powered by Nature signs for the City Hall entrance for$2,191.46
from the Council Contingency.
BACKGROUND/DISCUSSION
At the September 12, 2011, EDA meeting, chandlerthinks presented the city brand plan that was
the culmination of eight months of research and work. The plan identified a brand promise,
tagline, and creative interpretations of the brand. One of those creative interpretations was to
place the brand on the monument signs at the entrance of City Hall.
Since the September 2011 meeting, the community has embraced the Powered by Nature brand.
Over 40 businesses currently utilize the brand to help promote their business, and nearly 40
residents have given written or video testimonials about the brand. The brand is catching on so
well, that an International Economic Development Council instructor recently used Elk River as
one of two examples of a community that is effectively utilizing a brand to promote itself.
The attached photo is the slide from the September 2011 branding presentation that shows how
the monument signs at the entrance of City Hall would look with the Powered by Nature logo. The
presence of the logo at the entrance of City Hall reinforces the city's commitment to the brand,
and helps publicize the image of the community. Staff obtained two quotes for the signs, and
recommends moving forward with a quote from Signs by Web for $2,191.46. The signs would be
15" tall by 32"wide brushed aluminum to match the rest of the monument sign.
FINANCIAL IMPACT
The Council Contingency has a current balance of$32,835. With the dollars taken out for the
signs, the balance would be $30,643.54.
ATTACHMENTS
• chandlerthinks presentation picture
• Signs by Web quote
• Impact Signs quote
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P.O. Box 750518, Dayton,Ohio 45475
POWERED ByLi�'� 57149
Quotation
C 4TY OF RI RIVER
Company -City of Elk River Sara Onarheim
Address 19000 Proctor Rd Phone 763-635-1120
City Elk River Fax 763-635-1130
State MN Zip 55330 Email sonarheim@E,IkRiverMN.gov
Sales Rep Chris Date 9/6/12
Email chrisgs'lgnsbyweb.com Quote# 35033
Custom Dimensional Signage
• Brushed Aluminum Rectangle 15"H x 32"W backer Nature logo)
• 9.43"H x 24"W Logo 1/4" thick bronze (Powered by Nat
• Logo is mounted to backer using stud mount k47' i . .
• Stud Mounted backer, template,,1 standoff r,�-ro-)=kYrtOC":
Qunatity (2) Sets
Total price delivered: $2,191.46
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Onarheim, Sara
From: Shabbir Moosabhoy
Sent: Wednesday, September 12, 2012 5:31 AM
To: Onarheim, Sara
Subject: Re: FW: Impact Signs Quote I City of Elk River
Hi Connie
Im sorry for the delay,here is the proposal for the powered by nature sign
1/4"thick brushed aluminum backer panel
1/4" thick aluminum border and logo, painted dark bronze
Assembled to panel with 1/4" spacers to float off backer panel
Price per sign-$2110
Art simplification in vector format- $150
Notes: Quote is subject to inspection of final artwork and level of
detail on jagged edges.All islands must be deleted.
Regards,
Shabbir
Shabbir Moosabhoy
Direct: 1.708.492.0131
Impact! Architectural Signs
Impact! Signs Chicago