4.1 BASR 01-08-2013 ilk REQUEST FOR ACTION
River
TO ITEM NUMBER
Board of Adjustment 4.1
AGENDA SECTION MEETING DATE PREPARED BY
Planning January 8, 2013 Jeremy Barnhart,Planning Manager
ITEM DESCRIPTION REVIEWED By
Request by Scott Powell for Variance to Sign Requirements,
Public Hearing—Case No. V 12-02 REVIEWED BY
ACTION REQUESTED
Staff recommends denial of the variance application. Should the Board of Adjustment and/ or City
Council approve the variance, staff recommends the following conditions
1. Subject to the approval of the conditional use permit allowing the oil express.
2. Subject to the expiration of the 10 day appeal period
3. Subject to the platting of the Plat of Jabez.
Applicant Cornerstone Auto Resource
Location/Address 17219 Highway 10
60 Day Rule The City must take action by January 21, 2013
OVERVIEW
Cornerstone Auto is converting their existing car wash building to a combination car wash/ oil change
building. See planning application CU 13-01.
Cornerstone Auto Resource is requesting a variance from the sign requirements. The ordinance allows
"two wall signs, not to exceed 200 square feet total per occupancy." The applicant,in his narrative, asks
for 212 square feet of additional signage. The applicant further notes that they are "willing to forgo a 150
square foot free standing sign".
As proposed, total signage would equal 484 square feet of signage, a variance of 284 square feet.
The signs are desired to promote the new oil express operations in the same building.
ANALYSIS
The car wash/ oil express building serves as an accessory structure/ use for the principle car dealership
use. This building was planned and constructed as part of the Cornerstone Auto master plan, approved
initially in 2006. This building is not permitted its own free standing sign,because freestanding signage is
allocated based on the frontage of a lot in the district;based on the approved plat, this building would not
be located on its own lot. (See also plat file p 12-04.)
rWERED
e r
NATURE
Case File:V 13-01 Cornerstone Sign variance
Page 2
In 2007, as part of the original construction of the car wash building, two "Car Wash" signs were
installed, each one 4 feet by 36 feet, or 136 square feet. In addition to these signs,which are on facades
adjacent to 171"and Highway 10/ 169, the applicant proposes adding the phrase "Oil Express &". The
proposal in square feet,in table form:
Existing Proposed Total
Highway 10 136 176 312
171st 136 36 172
Total 272 212 484
The existing 272 sq ft are considered `permitted,non conforming' and are allowed to continue. If the
variance is not approved, the business is still allowed 272 sqft. The additional text brings the signage well
over double the maximum allotted for the `business'.
BACKGROUND/PRECEDENT
In April, 2006, the City Council approved Elk River Fords (nka Cornerstone Auto Resource) expansion
and platting project, which included a consolidation of several parcels, expansion to the existing car
dealership, and construction of a car wash facility.
APPLICABLE REGULATIONS
Variance Criteria
The petitioner has the burden to prove practical difficulties (items 3-5 below).
A variance may be granted by the board only if it finds that:
(1) The variance is in harmony with the general purpose and intent of the ordinance.
Staff Response 1. The sign regulation establishes appropriate limits as to number and size
of signage,which are applied equally, to everyone. This balances the business goals with
community goals. This proposal increases by more than doubles the amount of wall
signage allowed.
Staff Response 2. The applicant implies that under the older ordinance, they would be
allowed 300 square feet of signage. True,but the ordinance applied signage to the lineal
frontage of the building. The facade facing Highway 10 would be allowed 242 sqft (2 sqft
per 121 feet of frontage). The sign facing 171"would be allowed a maximum of 176 sqft,
although one or both of these would have been altered to fall under the 300 sqft maximum.
Staff Response 3. The petitioner makes several statements that the signage would not be
visible from Highway 10, 550 feet away. This is not true. In fact,in the evening, the
signage can be easily read from as far away as Highway 101, on the west side of the
Mississippi river.
(2) The variance is consistent with the City of Elk River Comprehensive Plan.
Staff Response 1. The petitioner states that the variances is consistent with the City of Elk
River Comprehensive Plan because the Comprehensive Plan anticipates that Highway
businesses need highway visibility to succeed. This is true,in the sense that businesses
relying on highway traffic are located along highways. A property owner is permitted to put
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Case File:V 13-01 Cornerstone Sign variance
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their building anywhere on the property not within the setbacks. The petitioner chose to
place this accessory structure away from the front of the lot.
Staff Response 2. More directly, the Comprehensive Plan discusses signage in the
Community Image section of the Plan. Specifically,it states:
"Without public guidance, business signs can diminish the overall image of
commercial districts and corridors." The plan continues: "Local ordinances
should seek a balance between private and public objectives. At a minimum,
the size and appearance of signs should not detract from a positive
community image."
The City completed a comprehensive review of the sign ordinance in 2009 which further
refined signage regulations, the result being a sign ordinance that encourages commercial
communication,but while maintaining the cities community image goals,balancing private
and public objectives. A major departure from these regulations (an increase in signage from
200 sqft to 484 sqft) cannot be viewed as consistent with the Comprehensive Plan.
Variances may be granted when the petitioner establishes that there are practical
difficulties in complying with the zoning ordinance. Practical difficulties means that:
(3) The petitioner proposes to use the property in a reasonable manner not permitted
by the zoning ordinance;
Staff Response 1. The petitioner states that the variance request is "slightly larger than
permitted..." This is an opinion. In fact, the increase is almost 1.5 times what is allowed.
The use of the property is a car dealership,with accessory car wash and (if permitted) oil
changes. A 2009 review of the sign ordinance confirms that an adequate amount of signage
is allotted to the business.
Staff Response 2. The petitioner cautiously suggests that these two businesses should get
their own 200 square feet of signage. It should be noted that this is an accessory building;
accessory to the principle business, the car dealership. By definition,the functions of this
building is to support the operations of the car dealership, and cannot be considered
separate businesses.
(4) The plight of the petitioner is due to circumstances unique to the property not a
consequence of the petition's own action or inaction; and
The petitioner does not make an argument that the lot is unique. His argument is that they
could add a free standing sign (which they could not,unless a variance is granted), and that
the variance for the larger building sign makes more sense from a recycling standpoint. Staff
appreciates the need to recycle,but a recycling argument does not meet the property
uniqueness argument.
(5) The variance, if granted,will not alter the essential character of the locality.
Staff Response 1. In the Highway Business District, the character is established by wide
setbacks, expansive parking lots, and signage. Significant departures from the ordinances
that define these characteristics cannot help but alter the locality.
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Case File:V 13-01 Cornerstone Sign variance
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Staff Response 2. "Essential character" can be difficult to quantify. In reviewing changes to
the character, often a commission is looking for a single event that will change the character.
These single events are common,yet subtle. It is the erosion of minimum standards over
time, the reluctance to replace dead trees,replace broken windows, and the approval of 284
sqft variances that alter the character of an area.
(d) Economic considerations alone do not constitute practical difficulties. Practical
difficulties include,but are not limited to, inadequate access to direct sunlight for
solar energy systems.
While not said,it is certainly understood that the petitioner desires to further utilize their
investment of the Car Wash sign by merely adding onto it. This is an economic hardship
imposed on the petitioner by the petitioner,and relief from the ordinance via a variance is
not appropriate.
ANALYSIS
Recall that this property is allocated 4 free standing signs,plus two freestanding"area identification
signs". This variance is for additional signage,not signage. If the variance is not granted, the petitioner
may install up to 200 square feet of signage.
This property has been the recipient of 4 sign variances and 2 ordinance amendments (menu boards and
free standing signage) since 2006.
ATTACHMENTS
■ Location Map
• Applicant's Narrative
• Building elevations
Action Motion by_ Second by Vote
Follow Up
N:\Departments\Community Development\Planning\Case Files\Variance\V 13-01 Cornerstone Auto\V 13-01 Cornerstone Auto SR to PC 1-8-
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TCE"-ORNEKSTONE
Auto Re5OLI rce
MEMORANDUM
To: Mayor, City Council and Planning Commissioners
From: Stephen Rohlf, Cornerstone Auto Resource
Date: November 28, 2012
Subject: Conditional Use Permit and Variance Request - Cornerstone Auto
Resource
In an effort to stay profitable and better serve our customers (a more competitive 30 minute oil
change) Cornerstone Auto Resource is proposing to change our detail shop into an oil change
facility. The car wash will remain, but details will be subcontracted out.
Requests
Conditional Use Permit
Cornerstone auto resource is requesting a conditional use permit to allow a change of use from a
detail center to a"Motor Vehicle Specialty Shop". A site plan of our entire campus, an enlarged
site plan of the current detail/car wash building and plan of the proposed interior layout of this
building are attached. Modifications to the building to accommodate this change of use are very
minor and include:
Customer Waiting Area
A 12 foot long non-bearing wall that currently separates an existing office area and the detail
shop will be removed to expand that office into a 16' x 24' "Customer Waiting Area". The new
walls of the Customer Waiting Area will be sheetrock with windows for customers to view their
vehicle being worked on and the floors will be tile. An enclosed hallway to the restrooms will be
constructed of the same materials.
Shop
A 21' x 39' area in the southwest corner of the detail shop that is currently being used as a photo
booth will remain devoted to that use. A small irregular shaped room will be used as screening
for bulk storage tanks. There are nine doubled walled tanks (one of which is 500 gallons and the
others are 280 gallons and one plastic tank for windshield washer fluid) and equipment like the
break lath. Five hoists and an alignment rack will be installed.
Wet Area
Finally, a wet area for cleaning sold vehicles prior to delivering them to customers will still be
needed in this building. This work will be done in the southeast corner of the former detail shop
where it is currently being conducted. The walls of tank area will be used to deflect water
overspray from this wet area.
Variance
We are opening a new business and we are asking for 212 total square feet of signage. We are
requesting an additional 176 square feet facing Highway 10 that states: "Oil Express &" and an
additional 36 square feet stating the same thing facing 171st Avenue. A business is allowed 2
walls signs for a maximum accumulation 200 square feet. We are willing to forego a 150 square
foot freestanding sign to gain the additional 12 square feet. Drawings of the proposed signage
are attached.
Currently there are two wall signs on the building made up of individual internally lit red letter
that say"Car Wash". The two existing"Car Wash" signs measure 4' x 36' or 144 square feet
each. These existing signs met the city's requirements when they were put up (two walls signs
per occupant for a maximum accumulation of 300 square feet). Their combined square footage
is 288 square feet so now they are 88 square feet out of compliance with the city code as it exists
today.
Standards for granting a variance:
1) The variance is in harmony with the general purpose and intent of the ordinance
We content our request is in harmony with the general purpose and intent of the
ordinance. There is no issue with the type and placement of our proposed signage, only
the size. One of the stated purposes of the City's sign regulations is to recognize the
commercial communication requirements of all sectors of the business community. We
are opening a new highway business in a Highway Commercial zone. Highway visibility
is critical to our business. The few square feet we are requesting in addition to what the
ordinance provides will allow us to be seen from Highway 10. Foregoing the square
footage of a freestanding sign, we feel, keeps us within the general intent of the ordinance
as far as the physical dimensions, while staying with the dimensions of the existing
signage on the building.
2) The variance is consistent with the City of Elk River comprehensive plan
The comprehensive plan shows the property in question as Highway Business and it has
been zoned Highway Commercial. We are proposing a highway commercial business
that needs highway visibility to be successful. The comprehensive plan doesn't
guarantee the success of a business, but nor would it anticipate the failure of a business
due a minor variation of the ordinances that are meant to implement that plan. The
signage variance will give this business the highway visibility it needs.
3) The petitioner proposes to use the property in a reasonable manner not permitted by the
zoning ordinance
Our proposed use of this building makes sense with the area and it has a clear sightline to
the highway, it just needs slightly larger signage than permitted to be seen. Due to the
large set back from Highway 10, which is the proposed business's traffic generator, it
seems reasonable to have signage that is large enough to be read from this roadway. In
addition, staff will probably view this building as one business, but both the car wash and
the oil change facility need to be advertised to be successful. It could be argued that they
should both be allowed 200 square feet of wall signage.
4) The plight of the petitioner is due to circumstances unique to the property not a
consequence of the petitioner's own action or inaction
We could add a freestanding sign, but does that make any more sense than placing the
sign on the building. We could also remove the existing wall signage and replace it with
a 200 square foot sign with both Oil Express & Car Wash on it, but it would be
impossible to read from highway 10. In addition,the existing wall signs cost$16,000
when they were put up. In a time when we are all promoting recycling, it seems like an
incredible waste to throw these signs out, which are unlikely to be reused by anyone. It
would take the recycling of a lot of pop bottles to make up for these signs.
5) The variance, if granted, will not alter the essential character of the locality.
The neighbor adjacent to the larger sign facing Highway 10 is our car lot and it doesn't
bother us. The sign facing 171St, although it probably does have some advertising
benefit, is mostly to let people know where to turn and it has been reduce in size. If
granted, this building will have less wall signage per square foot of building wall than
some of our neighbors with multiple tenant buildings. Granting this variance will not
alter the essential character of the locality.
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