04-23-2012 EDA MINSPECIAL MEETING OF THE ELK RIVER
ECONOMIC DEVELOPMENT AUTHORIT
HELD AT THE ELK RIVER CITY HALL
MONDAY,
Members Present: President Tveite, Commissioners Dwyer, Gumphrey, Provo, Westgaard,
and Zerwas
Members Absent: Commissioner Motin
Staff Present: Director of Economic Development Annie Deckert, Assistant Director of
Economic Development Clay Wilfahrt, and Recording Secretary Debbie
Huebner
Call Meeting To Order
Pursuant to due call and notice thereof, the meeting of the Economic Development
Authority was called to order at 5:30 p.m. by-President Tveite.
2. Consider Agenda
MOVED BY COMMISSIONER ZERWAS AND SECONDED BY
COMMISSIONER WESTGAARD TO APPROVE THE APRIL 23, 2012 EDA
AGENDA. MOTION CARRIED 6 -0.
Consider Consent Agenda
MOVED BY COMMISSIONER DWYER AND SECONDED BY
COMMISSIONER GUMPHREY TO APPROVE THE CONSENT AGENDA
3.1. FEBRUARY 13, 2012 REGULAR MEETING MINUTES
3.2. CHECK REGISTER
3.3. BALANCE SHEET
3.4. REVENUE /EXPENDITURE REPORT
MOTION CARRIED 6 -0.
Open Forum
No one was present for open forum
5. Brank Evaluation - Chandlerthinks Presentation
Mr. Wilfahrt provided background information regarding the branding process. He noted
that 75 percent of the branding plan tasks are being worked on or have been completed to
date. He introduced Steve Chandler of ChandlerThinI�s. Mr. Wilfahrt explained that
ChandlerThinks provides a six -month brand evaluation to evaluate progress and identify any
Economic Development Authority Minutes
April 23, 2012
issues. Mr. Wilfahrt provided xvideo of citizens and business owners from the Business
Expo, explaining what Powered By Nature means to them
NIr. Chandler explained that branding of a city is a difficult process, u1 that they do not have
the control that private businesses have. He stated that the branding process is ongoing and
active. He stated that the goal is to enlist people to tell their own story. :Mr. Chandler- stated
that the city is doing a fantastic job and thanked them for allowing Chandler Thirrks to work
with the city.
Chair Tveite thannked all those involved in branding process for their hard work.
Commissioner Dwyer stated that the EDA is aware of the requirement for ongoing
commitment to the branding process. He felt the city has the leadership to take it forward.
Commissioner Dwyer stated that continuing brand plan implementation steps should appear
each year in the EDA workplan.
Conuinissioner Zerwas stated that he concurred. 1-k stated that he moved back to Elk River
after completing his education because of the caring nature of the community. He explained
the communityrallied around his familywhen he was ill, and theydid so again for the Alan
Sakty family.
6. Executive Director Update
Ms. Deckert reviewed highlights of her memo to the EDA, including the potential CDI
expansion, sale of the Bluffs, the Main Street Parking Plaza (downtown I IRA propert)), and
replatting of the Gateway Business ParlL
7. Announcements - None
Adjournment
There being no other business, President Tveite adjourned the meeting of the Elk River
Economic Development Authority at 6:02 p.m
Minutes prepared by Debbie Huebner-.
Dan Tv rte,,Pres dent
Tina Allard, City Clerk
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