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3. EDSR 07-29-2013 El REQUEST FOR ACTION River To ITEM NUMBER Economic Development Authority 3. AGENDA SECTION MEETING DATE PREPARED BY July 29,2013 Brian Beeman,Director of Economic 1 Development ITEM DESCRIPTION REVIEWED By Discuss 2014 EDA Budget&Budget Goals for adoption at Jeremy Barnhart,Deputy Director, August 19 Regular EDA meeting. Community Operations and Development Director REVIEWED BY ACTION REQUESTED Information presented for discussion only. Action is to be taken at the August 19 EDA regular meeting. BACKGROUND/DISCUSSION As part of the budget process, staff envisions annual budget workshops going forward, to allow for informal discussions regarding the goals and objectives,major projects, and other items influencing the EDA budget. To this end, staff has prepared a draft budget that attempts to address several of the goals outlined in the strategic plan and the City's vision worksheet. In order to meet the September 3, 2013 budget adoption deadline, the EDA will need to approve the 2014 budget at the August 19 regular meeting. Executive Director,Brian Beeman to review the EDA Budget and Budget Goals for 2014. Attachments • EDA 2014 Budget Goals • City Vision 2014 • 2013-2016 EDA Strategic Plan • EDA 2014 Proposed Budget • EDA Budget Worksheet P: iI E R E I Ill NATUR City of Elk River 2013-2014 Goals Abounding in natural beauty,Elk River is a vibrant,historic rivertown that promotes an active lifestyle in an innovative and involved community offering unlimited opportunities. Goal:Innovation-Develop new programs and services to meet the needs of the community Action Steps Tasks Resurvey residents;Establish a metric system for the evaluation of city Al Evaluate existing programs;Eliminate services no longer valuable as once was;Review programs All Departments programs and services for three tests:1.Required/Mandated/core service,2.Quality of Life,3. Service that others provide A2 Redefining government Employee development and retention,customer service training as customer service All Departments A3 ERMU/Directors/ Foster collaborative Develop district energy,Job shadowing,IT collaboration Finance A4 opportunities City day at ER schools Administration? Shift more talking to online. Engineering blog for street assessments excellent AS Communication Enhance communication example A6 Single source for newspaper/uniform comments Communication A7 Explore and develop Review programs to protect and enhance existing commercial property and housing stock Economic Development new programs and Conservation Improvement programs:refrig harvest,LED holiday lighting A8 services contest,energy audits,etc. Environmental Goal:Community Development-Enhance and Expand community involvement and public participation through a variety of innovative outlets Action Steps Tasks B1 Independent review of communication practices Communication B2 Evaluate,Enhance and Statistically significant survey to compare against benchmark established by Administration expand communication 2010 survey and drill into specific areas(See also Al) Shifting more talking to online. Engineering blog for street assessments B3 Communication excellent example,evaluate website City Day at Schools,Community Education:walking tours,history,water Administration, B4 Enhance and Expand and quality,city stuff Environmental diversify public B5 education and outreach Celebrate/promote national and state wide professional weeks. (e.g.Public Power week,National Planning month...) All B6 Define/establish a program and policies to support/administer special events hosted by others Parks and Recreation Parks/Econ B7 Build Community Spirit Expand and enhance events(downtown) Development B8 Explore History Day,art promotion Environmental B9 Recognize community successes(internally and externally) All B10 Engage younger populations Parks B11 Develop tree ordinance CODD B12 Promote community Inject/preserve nature in visible ways CODD B13 brand Promote interaction with rivers Parks B14 Increase volunteerism Implement Volunteer program: Seek opportunities within each department Parks Goal:Beautification-Have attractive,welcoming streetscapes at City entrances and primary corridors. Enforce Zoning Ordinances Action Steps Tasks Cl Prepare plans to improve primary intersections with landscaping,lighting,and hardscaping CODD C2 Improve,revitalize,and Renovate Orono Park Parks C3 invest in streetscaping Improve visual impact into King Avenue Parking lot,Planters downtown CODD Introduce public art;Destination-type amenities Econ Development C4 along primary corridors CS and entrances Implement median and streetscape design and maintenance standards Streets C6 Increase maintenance of Hwy 10/169 CODD C7 Actively enforce zoning and signage standards on primary corridors Code Enforcement C8 Review design standards for all development types Planning C9 Improve water quality When employing BMP,consider aesthetic component CODD C10 Provide consistent and expanded signage Review all public signs,make improvements as necessary CODD Goal:Opportunities-Foster a pro-business atmosphere that provides incentives and other opportunities for new and existing business growth Action Steps Tasks Dl Position land for Complete mining area study development Planning D2 Facilitate development ID opportunities to expand Industry/jobs,in particular data centers.Develop a and redevelopment to business recruitment strategy plan Econ Development support rapidly changing D3 technological advances Explore Fiber Optic expansion via incentives:NEBC,Business parks Econ Development Conservation improvement programs:Technology,rebates,audits,design D4 Promote and amend assistance Environmental existing programs and D5 services Evaluate objects of Project Conserve;utilize existing programs or redirect funds to other opportunities Environmental D6 Address the housing Implement findings and recommendations of 2012 housing study Econ Development needs of current and D7 future Elk River Review opportunities for historic,culturally significant districts;establish residents programs to assist low income/work force housing reinvestment Environmental Goal:Planning and Positioning. Employ resources toward long range benefit to the community. Action Steps Tasks El Complete the Comprehensive Plan update Planning E2 Complete the Park Master Plan Parks Administration/Comm u E3 Complete Complete a communication plan nications E4 comprehensive plans Implement FAST zoning Planning E5 Acquire parcels necessary for the implementation of approved plans and studies. Economic Development E6 Adhere to plans and studies All E7 Frequent review of pending/new legislation. Develop policy to comment on said legislation Adminstration E8 Legislative advocacy Administration/Commu Yearly legislative goals meeting with legislators nications E9 Participate in industry agencies. E.g.MMUA,APPA,MRWA,MCFOA,LMNC, APA,MFSCA,MPWA,MNAPA... All El0 Preservation of assets Complete facility feasibility study/studies to maximize utilization of assets Parks/Finance/Administ ration Ell Establish an employee development program Directors/HR Employee development Ell and retention Encourage growth in Leadership ER Parks El3 Expand city services to provide uniform electric utilities service to all residents _ of city through organized electric service territory acquisition ERMU E14 Positioning to improve Seek partnerships and collaboration to acquire Houlton property Parks E15 services and value to community Improve terms and/or supplier for wholesale power contract ERMU E16 Promote and highlight successful programs and efforts by employees and Administration employee teams that reflect positively on Elk River and on public servants Department Performance Measures & Goals for 2014 Department: EDA Completed by: Brian Beeman Date: May 10, 2013 Performance Measure 2012 Actual 2013 Estimated 2014 Projected Conduct 12 BRE visits 14 12 12 Contact 6 businesses re:microloan 6 Contact at least 3 hotels for the possibility of building a banquet facility ID at least 2 buildings to remove delapidated buildings/rehabilitation projects North downtown Contact at least 6 fine dining facilities about locating in Elk River Increase private corporate/industrial investment by$3,000,000 p/yr Create/retain at least 30 jobs with wages at$15+/hr Obtain positive publicity via at least three significant newsletters each EDAM,MREJ,MN Business Journal, EDAM,MREJ,MN Business Journal, year Finance&Commerce,Star News, Finance&Commerce,Star News, Related Vision Statement Goal Goal Objective(s) Resources Required Other Comments Begin building reserves for future Capitalize Redevelopment Fund City Vision Statement:Opportunities $100,000 development projects Identify locations for data centers: market City Vision Statement:Opportunities Internal Staff Market highly desirable businesses to Following HRA Market Needs the Downtown area Mississippi Connections:Priority Project $10,000 Analysis Maintain website and online GIS property database to promote Economic Development Strategic Plan:Business Development $7,000 Promote economic development incentive programs and available Marketing priority increased intern land Strategic Plan:Business Development $7,500 necessary BUSINESS DEVELOPMENT Attract new businesses and support existing businesses to increase the city's industrial tax base, commercial tax base and employment base. INDUSTRIAL STRATEGIES ➢ Promote available sites,encourage business retention and expansion to grow existing light industrial base with business recruitment/attraction techniques ➢ Diversify economic base to include professional services, corporate campuses,energy- related companies,and technology businesses ➢ Review existing programs, resources,and services and recommend improvements to increase competitive advantage and support goals ➢ Explore creative economic development collaborations ➢ Utilize Energy City and its tools to recruit new and assist existing businesses COMMERCIAL STRATEGIES ➢ Promote available sites,encourage business retention and expansion to grow existing commercial base with business recruitment/attraction techniques ➢ Diversify economic base to include a wide variety of retail and service industries,as well as additional fine dining opportunities ➢ Review existing programs,resources,and services and recommend improvements to increase competitive advantage and support goals ➢ Explore creative economic development collaborations ➢ Enhance commercial district through business recruitment and activities ACTION STEPS • Complete minimum of one BRE visit a month (manufacturers and top employers)and distribute Business Finance Toolkit,Available Sites,Community Profile, Energy City Brochure, Business Recycling Toolkit and other pertinent information. • Promote available sites through exhibits at various expos(minimum 2x/yr.) • Utilize 171St FAST implementation plan to create a marketing piece for Nature's Edge Business Center and an annual redevelopment action plan to monitor progress of implementation • Partner with ERMU to identify applicable rebates for available city-owned property • Promote applicable incentives through direct mailings(minimum 3x/yr.) • Promote Elk River to the restaurant industry through website (www.elkrivermn.gov/restaurants), direct mailings,Constant Contact email blasts and other marketing venues • Partner with Elk River Area Chamber of Commerce to coordinate Chamber goals with economic development goals through various implementation tasks • Utilizing economic development publications make contact with businesses looking to expand, relocate,etc. • Review Micro Loan Program and recommend improvements to increase competitive advantage and support goals • Partner with ECC and ERMU to explore a joint incentive to attract energy-related technology businesses • Partner with local schools and manufacturers to hold quarterly meetings to encourage students to explore a career in manufacturing through plant tours,youth apprenticeship programs, energy city tours and programs,and job shadowing • Launch a powerful website for the Elk River Economic Development Department • Demonstrate support for existing manufacturers and raise awareness regarding their impact on the community through various promotional activities and tours during Minnesota Manufacturers Week • Identify target industries(e.g.data centers,energy-related companies,fine dining establishments,etc.)and create specific marketing pieces to identify advantages and programs to assist in business recruitment • Host quarterly Manufacturers'Connection events with local manufacturers to promote financial incentives, resources and relevant topics to promote business retention and appreciation • Build a targeted industry and trade media databases and send press releases 6x per year. • Produce an energy conservation best-practices brochure to provide to businesses • Coordinate with Energy City to plan and market energy city events e.g. Energy City Business of the Year • Partner with Energy City and the Streets Department to promote proper disposal of Fats,Oils and Grease through videos,flyers,emails,social media,and other media REHABILITATION AND REDEVELOPMENT Undertake strategies that facilitate rehabilitation and redevelopment of aging commercial, industrial and residential areas to ensure private reinvestment and sustainability. COMMERICAL/INDUSTRIAL STRATEGIES ➢ Maintain a listing of available commercial/industrial sites ➢ Promote available sites through various marketing initiatives ➢ Identify and examine potential areas for revitalization ➢ Review existing programs, resources,and services and recommend improvements to increase our competitive advantage and support goals ➢ Enhance downtown commercial district through business recruitment and people- generating activities ACTION STEPS • Update windshield survey quarterly and post on website • Feature available property in quarterly'Energized by Development' electronic newsletter • Promote www.elkriversites.com on billboard 1x/yr. (changed quarterly) • Partner with downtown business association and civic groups to promote existing and explore new downtown activities • Partner with Elk River Area Arts Alliance to explore funding concepts for an arts center within the downtown study area • Create and distribute a survey to businesses to identify recommended improvements to existing programs, resources and services, in addition to identifying preferred methods of communication to improve Elk River business climate • Identify current property owners'and businesses' interest in redevelopment efforts both north and south of HWY 10 and in 171St Focused Area Study area • Create a redevelopment policy regarding capitalizing the HRA development fund and identify parameters for purchasing parcels • Create and distribute comprehensive business directory to promote downtown Elk River • Partner with the Elk River Area Chamber of Commerce to hold annual event to promote economic development resources and incentives(Juice Up Your Morning, Chamber luncheon, Money Breakfast,etc.) • Create a short video promoting available sites and applicable initiatives to distribute through social media outlets,constant contact and website RESIDENTIAL STRATEGIES ➢ Maintain listing of vacant/foreclosed properties > Address housing gaps with Comprehensive Housing Market Study recommendations > Proactively review neighborhoods annually to ensure all home are properly maintained through the code enforcement process ➢ Seek and promote available programs to improve existing housing stock and incentivize homeownership > Provide educational opportunities regarding foreclosure prevention and housing assistance programs ACTION STEPS • Continue to work with applicable departments and entities to maintain internal foreclosure tracking spreadsheet • Distribute MN Home Ownership Center foreclosure prevention, Energy City conservation brochure, and Elk River Housing Toolkit information to local lenders, realtors,churches, non- profits, builders,etc. (minimum 4x/yr.) • Partner with staff to devise a neighborhood inspection plan to ensure all homes are properly maintained through the code enforcement process • Utilize housing intern to research programs available to Elk River residents to improve existing housing stock and incentivize homeownership • Partner with North Metro Realtors Association to explore the creation of in house housing programs(down payment assistance, housing rehab,etc.) • Partner with applicable non-profits(MNHOC,Tri-CAP,etc.)to hold educational events to promote foreclosure prevention and housing programs(minimum 2x/yr.) • Identify a partner housing organization to fund and support a selective housing removal and rebuilding program • Host an annual Realtors' Day to educate realtors about the programs, processes and amenities offered by the city COMMUNITY BRAND Utilize community brand strategies to effect necessary changes to strengthen and enhance community image STRATEGIES > Continue to implement and enhance marketing plan that reflects the Powered by Nature brand, identifies desired target market(s),and complements other local efforts to promote the community internally and externally ➢ Maintain existing and build new community support for the Powered by Nature brand > Establish benchmarks for performance measurement ACTION STEPS • Work with area businesses and civic organizations to incorporate brand into their marketing strategies through presentations(minimum 6x/yr.) • Create PbN logos for area businesses and civic organizations(minimum 6x/yr.) • Meet with each city department to ensure all documents(staff reports, applications, business cards, presentations, letterhead,etc.)adhere to brand guidelines as outlined on SharePoint • Maintain poweredbynature.blog.com site(minimum 3x/wk.) • Distribute window clings and larger windows signs of the logo • Distribute brochures explaining the brand to residents to municipal liquor stores,Guardian Angels, Pullman Place,Sherburne County, local banks,Chamber of Commerce, local hotels, etc. • Utilize community brand throughout the new Economic Development and citywide website • Promote the brand, engage residents,and distribute materials at expos(3x per year)and at events such as Realtors' Day, Leadership Elk River,and Manufacturers Connection • Create profiles on first-tier business owners in Synchronist—a tracking software used to record information on local businesses and visits • Launch an online marketing campaign through pay-per-click and keyword advertising • Benchmark the impact of the Powered by Nature brand with data from Google Analytics and a search engine optimization analysis. TRANSPORTATION Advocate and support proactive planning for improvements to the local and area transportation system in a way that will support existing businesses and complement new economic growth. STRATEGIES ➢ Advocate regional and local transportation improvements ➢ Encourage transportation improvements as part of redevelopment/development opportunities ➢ Support efforts to leverage local funds with state/federal resources ACTION STEPS(submitted by City Engineer) • Increase contact with legislators for state highway transportation improvements • Complete low cost/high benefit enhancements to improve traffic flow through the existing street intersections • Advocate for the continued use and expansion of Northstar commuter rail service. • Continue implementation of transportation improvements as detailed in the 171st Focused Area Study • Assure all proposed development improvements are consistent with our local and regional transportation plans. • Leverage State and Federal investment for mobility improvements to TH 169 and TH 10 with the already spent local dollars for the planning of improvements to these sections. • Evaluate all available grant opportunities to determine if the local matching amounts are a cost effective and feasible solution to support our objectives and strategies. 2014 BUDGET DETAIL SHEET Dept: Economic Development Authority Acct. Explanation/Detail of Supplies or Services 2012 2013 BUDGET 2014 BUDGET 2015 BUDGET No Actual Detail I Total Detail I Total Detail I Total Comments: PERSONAL SERVICES 4101 Regular Pay 76,845 81,500 84,650 89,850 4102 Overtime Pay 78 4103 Part-time Pay 12,652 12,600 24,600 24,600 40%share with HRA for intern plus commissioner salaries 4104 PERA _ 5,727 6,450 6,650 7,050 4105 FICA 5,089 5,850 6,050 6,350 4107 Medicare 1,207 1,350 1,400 1,500 4108 Insurance _ 10,744 11,150 13,500 17,200 4109 Workers Comp 450 500 600 600 TOTAL PERSONAL SERVICES 112,792 119,400 137,450 147,150 SUPPLIES 4201 Office Supplies 2,130 2,700 4,150 4,150 Office supplies 2,700 2,700 2,700 Computer 1,000 1,000 Clay due new Computer in 2014,Brian 2015 Computer Software/Licensing _ 450 450 Microsoft Project Manager 4212 Fuels&Lubs 35 50 50 Unleaded gas 50 50 Usage of city vehicle is minimal TOTAL SUPPLIES 2,165 2,700 4,200 4,200 OTHER SERVICES&CHARGES 4304 Legal Fees 9,579 10,000 10,000 10,000 Misc. 10,000 10,000 10,000 4319 Other Professional Services 52,414 20,000 20,000 20,000 Brand Plan Implementation 20,000 20,000 20,000 4321 Telephone 1,191 1,050 1,050 1,050 Long distance 700 700 700 iPad data plan _ 350 350 350 4322 Postage 1,410 2,000 2,000 2,000 Marketing mailings 2,000 2,000 2,000 4331 Conferences/Schools 15,472 12,800 15,100 13,200 Transfer of$3500 from salaries to training in 2013 total Misc.training 6,000 6,600 6,600 $16,300 NDC Training 2,300 3,700 Brian to complete last 3 NDC courses in 2014 NDC Travel 4,500 4,800 Hamline Econ Dev.Certificate 6,000 Hamline Economic Development Certificate Hamline Travel 600 Mileage for 2 people going to 7 courses 4349 Advertising/Marketing 23,634 75,200 74,250 74,250 Community Profiles 1,200 1,200 1,200 Advertising(Production&Publication) 10,000 10,950 10,950 Direct Mailings 10,000 6,000 6,000 Business Retention Expansion lunches 800 800 800 Promo items 12,000 8,600 8,600 Special events 7,500 7,500 7,500 Sponsorships 15,000 15,000 15,000 EDA owned property 7,200 7,200 7,200 Billboard _ _ 7,000 GIS Application for Website 4,500 4,500 4,500 Annual fee for GIS mapping of available properties Website Maintenance _ _ 2,500 2,500 Upkeep for new website Trade Shows&Lead Generation 10,000 10,000 4359 Publishing 353 400 400 400 Public notices,etc 400 400 400 4361 Insurance 150 150 150 Open meeting law 150 150 150 4433 Dues/Subscriptions 984 1,600 2,000 2,050 EDAM 600 600 600 Chamber 430 450 450 Two Rivers Referral 120 300 350 Indicated dues increase for 2014 to 300 maybe more in 2015 Constant Contact 150 150 150 They are raising their dues for 2014,don't know about 2015 CMMA 200 200 Misc. 300 300 300 4440 Miscellaneous 56,066 2,500 2,500 2,500 Initiative Foundation 2,500 2,500 2,500 TOTAL OTHER SERVICES&CHARGES 161,103 125,700 127,450 125,600 TRANSFERS OUT 25,000 32,250 32,250 4720 Transfers 450,000 4721 General Fund 25,000 25,000 32,250 32,250 TOTAL ECONOMIC DEVELOPMENT AUTHORITY 751,060 272,800 301,350 309,200 7/24/2013 ^ ° o O °O o 0 0 ° O O O Z H = F O G] KC U H• CO H U c H 0 N 0 0 O ° O ::I :: N N O fC C '� H H H r- r- 1 CJ , C a' H H - 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