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3. HRSR 08-26-2013 El REQUEST FOR ACTION River TO ITEM NUMBER Housing and Redevelopment Authority 3. AGENDA SECTION MEETING DATE PREPARED BY August 26, 2013 Brian Beeman,Director of Economic Development ITEM DESCRIPTION REVIEWED By Discuss 2014 HRA Budget&Budget Goals for adoption at the Jeremy Barnhart, Deputy Director, September 3 Regular HRA meeting. Community Operations and Development Director REVIEWED BY ACTION REQUESTED Information presented for discussion only. Action is to be taken at the September 3 HRA meeting. BACKGROUND/DISCUSSION As part of the budget process, staff envisions annual budget workshops going forward, to allow for informal discussions regarding the goals and objectives,major projects, and other items influencing the HRA budget. To this end, staff has prepared a draft budget that attempts to address several of the goals outlined in the strategic plan, downtown plan, the City's vision worksheet, and recent HRA discussion. In order to meet the September budget adoption deadline,which is September 15, 20013, the HRA will need to approve the 2014 budget at the September 3 regular meeting. Attachments • HRA 2014 Budget Goals • City Vision 2014 • 2013-2016 EDA/HRA Strategic Plan • HRA 2014 Proposed Budget • EDA Budget Worksheet irriERE ® i 1 NATURE Department Performance Measures & Goals for 2014 Department: HRA Completed by: Brian Beeman Date: August 26, 2013 Performance Measure 2012 Actual 2013 Estimated 2014 Projected Maximize Small Cities Dev.Grant by rehabing at least 6 properties Pre Application 3 Contact at least 3 businesses identified in the market needs analysis 3 once study is completed Contact Lions Park Apartments to rehab building through Small Cities Dev.Grant by fall 2014 Related Vision Statement Goal Goal Objective(s) Resources Required Other Comments HRA:Conduct historic context study Mississippi Connections Priority Projects $20,000.00 Consultant for blocks north of Hwy 10 Complete Market Needs Analysis Mississippi Connections Priority Projects $20,000.00 Consultant (Highly desireable business) Create program for rehabilitation of CMHP,SCDP leverage downtown housing and commercial Mississippi Connections Priority Projects $200,000.00 funds properties Introduce public art;destination type City Vision Worksheet Beautification $10,000.00 amenity City of Elk River 2013-2014 Goals Abounding in natural beauty,Elk River is a vibrant,historic rivertown that promotes an active lifestyle in an innovative and involved community offering Goal:Innovation-Develop new programs and services to meet the needs of the community Action Steps Tasks Resurvey residents;Establish a metric system for the evaluation of city Evaluate existing programs;Eliminate services no longer valuable as once was;Review programs Al All Departments programs and services for three tests:1.Required/Mandated/core service,2.Quality of Life,3. Service that others provide A2 Redefining government Employee development and retention,customer service training as customer service All Departments A3 ERMU/Directors/ Foster collaborative Develop district energy,Job shadowing,IT collaboration Finance A4 opportunities City day at ER schools Administration? Shift more talking to online. Engineering blog for street assessments excellent AS Communication Enhance communication example A6 Single source for newspaper/uniform comments Communication A7 Explore and develop Review programs to protect and enhance existing commercial property and housing stock Economic Development new programs and Conservation Improvement programs:refrig harvest,LED holiday lighting A8 services contest,energy audits,etc. Environmental Goal:Community Development-Enhance and Expand community involvement and public participation through a variety of innovative outlets Action Steps Tasks B1 Independent review of communication practices Communication B2 Evaluate,Enhance and Statistically significant survey to compare against benchmark established by Administration expand communication 2010 survey and drill into specific areas(See also Al) Shifting more talking to online. Engineering blog for street assessments B3 Communication excellent example,evaluate website City Day at Schools,Community Education:walking tours,history,water Administration, 64 Enhance and Expand and quality,city stuff Environmental diversify public B5 education and outreach Celebrate/promote national and state wide professional weeks. (e.g.Public Power week,National Planning month...) All B6 Define/establish a program and policies to support/administer special events hosted by others Parks and Recreation Parks/Econ B7 Build Community Spirit Expand and enhance events(downtown) Development B8 Explore History Day,art promotion Environmental B9 Recognize community successes(internally and externally) All B10 Engage younger populations Parks B11 Develop tree ordinance CODD B12 Promote community Inject/preserve nature in visible ways CODD B13 brand Promote interaction with rivers Parks B14 Increase volunteerism Implement Volunteer program: Seek opportunities within each department Parks Goal:Beautification-Have attractive,welcoming streetscapes at City entrances and primary corridors. Enforce Zoning Ordinances Action Steps Tasks Cl Prepare plans to improve primary intersections with landscaping,lighting,and hardscaping coDo C2 Improve,revitalize,and Renovate Orono Park Parks Improve visual impact into King Avenue Parking lot,Planters downtown CODD C3 invest in streetscaping Introduce public art;Destination-type amenities Econ Development C4 along primary corridors CS and entrances Implement median and streetscape design and maintenance standards streets C6 Increase maintenance of Hwy 10/169 CORD C7 Actively enforce zoning and signage standards on primary corridors Code Enforcement C8 Review design standards for all development types Planning C9 Improve water quality When employing BMP,consider aesthetic component CODD C10 Provide consistent and expanded signage Review all public signs,make improvements as necessary CODD Goal:Opportunities-Foster a pro-business atmosphere that provides incentives and other opportunities for new and existing business growth Action Steps Tasks Dl Position land for Complete mining area study development Planning D2 Facilitate development ID opportunities to expand Industry/jobs,in particular data centers.Develop a and redevelopment to business recruitment strategy plan Econ Development support rapidly changing D3 technological advances Explore Fiber Optic expansion via incentives:NEBC,Business parks Econ Development Conservation improvement programs:Technology,rebates,audits,design D4 promote and amend assistance Environmental existing programs and D5 services Evaluate objects of Project Conserve;utilize existing programs or redirect funds to other opportunities Environmental D6 Address the housing Implement findings and recommendations of 2012 housing study Econ Development needs of current and D7 future Elk River Review opportunities for historic,culturally significant districts;establish residents programs to assist low income/work force housing reinvestment Environmental Goal:Planning and Positioning. Employ resources toward long range benefit to the community. Action Steps Tasks El Complete the Comprehensive Plan update Planning E2 Complete the Park Master Plan Parks E3 Complete a communication plan Administration/commu _ Complete nications E4 comprehensive plans Implement FAST zoning Planning ES Acquire parcels necessary for the implementation of approved plans and _ studies. Economic Development E6 Adhere to plans and studies All E7 Frequent review of pending/new legislation. Develop policy to comment on said legislation Adminstration Administration/commu E8 Legislative advocacy legislative g oals meetin g with le g islators nications E9 Participate in industry agencies. E.g.MMUA,APPA,MRWA,MCFOA,LMNC, APA,MFSCA,MPWA,MNAPA... All E10 Preservation of assets Complete facility feasibility study/studies to maximize utilization of assets Parks/Finance/Administ ration Ell Establish an employee development program Directors/HR Employee development E12 and retention Encourage growth in Leadership ER Parks E13 Expand city services to provide uniform electric utilities service to all residents of city through organized electric service territory acquisition ERMU [14 Positioning to improve Seek partnerships and collaboration to acquire Houlton property Parks Ely services and value to Improve terms and/or supplier for wholesale power contract ERMU community E16 Promote and highlight successful programs and efforts by employees and Administration employee teams that reflect positively on Elk River and on public servants BUSINESS DEVELOPMENT Attract new businesses and support existing businesses to increase the city's industrial tax base, commercial tax base and employment base. INDUSTRIAL STRATEGIES ➢ Promote available sites,encourage business retention and expansion to grow existing light industrial base with business recruitment/attraction techniques ➢ Diversify economic base to include professional services,corporate campuses,energy- related companies, and technology businesses ➢ Review existing programs, resources, and services and recommend improvements to increase competitive advantage and support goals ➢ Explore creative economic development collaborations ➢ Utilize Energy City and its tools to recruit new and assist existing businesses COMMERCIAL STRATEGIES ➢ Promote available sites,encourage business retention and expansion to grow existing commercial base with business recruitment/attraction techniques ➢ Diversify economic base to include a wide variety of retail and service industries,as well as additional fine dining opportunities ➢ Review existing programs, resources, and services and recommend improvements to increase competitive advantage and support goals ➢ Explore creative economic development collaborations ➢ Enhance commercial district through business recruitment and activities ACTION STEPS • Complete minimum of one BRE visit a month (manufacturers and top employers)and distribute Business Finance Toolkit,Available Sites,Community Profile, Energy City Brochure, Business Recycling Toolkit and other pertinent information. • Promote available sites through exhibits at various expos(minimum 2x/yr.) • Utilize 171st FAST implementation plan to create a marketing piece for Nature's Edge Business Center and an annual redevelopment action plan to monitor progress of implementation • Partner with ERMU to identify applicable rebates for available city-owned property • Promote applicable incentives through direct mailings(minimum 3x/yr.) • Promote Elk River to the restaurant industry through website (www.elkrivermn.gov/restaurants), direct mailings, Constant Contact email blasts and other marketing venues • Partner with Elk River Area Chamber of Commerce to coordinate Chamber goals with economic development goals through various implementation tasks • Utilizing economic development publications make contact with businesses looking to expand, relocate, etc. • Review Micro Loan Program and recommend improvements to increase competitive advantage and support goals • Partner with ECC and ERMU to explore a joint incentive to attract energy-related technology businesses • Partner with local schools and manufacturers to hold quarterly meetings to encourage students to explore a career in manufacturing through plant tours,youth apprenticeship programs, energy city tours and programs, and job shadowing • Launch a powerful website for the Elk River Economic Development Department • Demonstrate support for existing manufacturers and raise awareness regarding their impact on the community through various promotional activities and tours during Minnesota Manufacturers Week • Identify target industries (e.g. data centers,energy-related companies,fine dining establishments,etc.)and create specific marketing pieces to identify advantages and programs to assist in business recruitment • Host quarterly Manufacturers'Connection events with local manufacturers to promote financial incentives, resources and relevant topics to promote business retention and appreciation • Build a targeted industry and trade media databases and send press releases 6x per year. • Produce an energy conservation best-practices brochure to provide to businesses • Coordinate with Energy City to plan and market energy city events e.g. Energy City Business of the Year • Partner with Energy City and the Streets Department to promote proper disposal of Fats,Oils and Grease through videos,flyers,emails,social media,and other media REHABILITATION AND REDEVELOPMENT Undertake strategies that facilitate rehabilitation and redevelopment of aging commercial, industrial and residential areas to ensure private reinvestment and sustainability. COMMERICAL/INDUSTRIAL STRATEGIES ➢ Maintain a listing of available commercial/industrial sites ➢ Promote available sites through various marketing initiatives ➢ Identify and examine potential areas for revitalization ➢ Review existing programs, resources, and services and recommend improvements to increase our competitive advantage and support goals ➢ Enhance downtown commercial district through business recruitment and people- generating activities ACTION STEPS • Update windshield survey quarterly and post on website • Feature available property in quarterly'Energized by Development' electronic newsletter • Promote www.elkriversites.com on billboard 1x/yr. (changed quarterly) • Partner with downtown business association and civic groups to promote existing and explore new downtown activities • Partner with Elk River Area Arts Alliance to explore funding concepts for an arts center within the downtown study area • Create and distribute a survey to businesses to identify recommended improvements to existing programs, resources and services, in addition to identifying preferred methods of communication to improve Elk River business climate • Identify current property owners' and businesses' interest in redevelopment efforts both north and south of HWY 10 and in 171st Focused Area Study area • Create a redevelopment policy regarding capitalizing the HRA development fund and identify parameters for purchasing parcels • Create and distribute comprehensive business directory to promote downtown Elk River • Partner with the Elk River Area Chamber of Commerce to hold annual event to promote economic development resources and incentives(Juice Up Your Morning, Chamber luncheon, Money Breakfast,etc.) • Create a short video promoting available sites and applicable initiatives to distribute through social media outlets,constant contact and website RESIDENTIAL STRATEGIES ➢ Maintain listing of vacant/foreclosed properties ➢ Address housing gaps with Comprehensive Housing Market Study recommendations ➢ Proactively review neighborhoods annually to ensure all home are properly maintained through the code enforcement process ➢ Seek and promote available programs to improve existing housing stock and incentivize homeownership ➢ Provide educational opportunities regarding foreclosure prevention and housing assistance programs ACTION STEPS • Continue to work with applicable departments and entities to maintain internal foreclosure tracking spreadsheet • Distribute MN Home Ownership Center foreclosure prevention, Energy City conservation brochure,and Elk River Housing Toolkit information to local lenders, realtors,churches, non- profits, builders,etc. (minimum 4x/yr.) • Partner with staff to devise a neighborhood inspection plan to ensure all homes are properly maintained through the code enforcement process • Utilize housing intern to research programs available to Elk River residents to improve existing housing stock and incentivize homeownership • Partner with North Metro Realtors Association to explore the creation of in house housing programs(down payment assistance, housing rehab,etc.) • Partner with applicable non-profits(MNHOC,Tri-CAP,etc.)to hold educational events to promote foreclosure prevention and housing programs(minimum 2x/yr.) • Identify a partner housing organization to fund and support a selective housing removal and rebuilding program • Host an annual Realtors' Day to educate realtors about the programs, processes and amenities offered by the city COMMUNITY BRAND Utilize community brand strategies to effect necessary changes to strengthen and enhance community image STRATEGIES ➢ Continue to implement and enhance marketing plan that reflects the Powered by Nature brand, identifies desired target market(s),and complements other local efforts to promote the community internally and externally ➢ Maintain existing and build new community support for the Powered by Nature brand ➢ Establish benchmarks for performance measurement ACTION STEPS • Work with area businesses and civic organizations to incorporate brand into their marketing strategies through presentations(minimum 6x/yr.) • Create PbN logos for area businesses and civic organizations(minimum 6x/yr.) • Meet with each city department to ensure all documents(staff reports,applications, business cards, presentations, letterhead, etc.) adhere to brand guidelines as outlined on SharePoint • Maintain poweredbynature.blog.com site(minimum 3x/wk.) • Distribute window clings and larger windows signs of the logo • Distribute brochures explaining the brand to residents to municipal liquor stores,Guardian Angels, Pullman Place,Sherburne County, local banks,Chamber of Commerce, local hotels, etc. • Utilize community brand throughout the new Economic Development and citywide website • Promote the brand, engage residents, and distribute materials at expos(3x per year) and at events such as Realtors' Day, Leadership Elk River,and Manufacturers Connection • Create profiles on first-tier business owners in Synchronist—a tracking software used to record information on local businesses and visits • Launch an online marketing campaign through pay-per-click and keyword advertising • Benchmark the impact of the Powered by Nature brand with data from Google Analytics and a search engine optimization analysis. TRANSPORTATION Advocate and support proactive planning for improvements to the local and area transportation system in a way that will support existing businesses and complement new economic growth. STRATEGIES ➢ Advocate regional and local transportation improvements ➢ Encourage transportation improvements as part of redevelopment/development opportunities ➢ Support efforts to leverage local funds with state/federal resources ACTION STEPS(submitted by City Engineer) • Increase contact with legislators for state highway transportation improvements • Complete low cost/high benefit enhancements to improve traffic flow through the existing street intersections • Advocate for the continued use and expansion of Northstar commuter rail service. • Continue implementation of transportation improvements as detailed in the 171st Focused Area Study • Assure all proposed development improvements are consistent with our local and regional transportation plans. • Leverage State and Federal investment for mobility improvements to TH 169 and TH 10 with the already spent local dollars for the planning of improvements to these sections. • Evaluate all available grant opportunities to determine if the local matching amounts are a cost effective and feasible solution to support our objectives and strategies. 2014 BUDGET DETAIL SHEET Dept: Housing&Redevelopment Authority Acct. Explanation/Detail of Supplies or Services 2012 2013 BUDGET 2014 BUDGET 2015 BUDGET No. Actual Detail I Total Detail I Total Detail I Total Comments: PERSONAL SERVICES 4101 Regular Pay 51,230 54,350 56,450 59,900 Intern to assist housing,market study,historic context study consultant in providing information,policy/GIS mapping, foreclosure/blight inventory,downtown projects,research studies,historical study/implementation,Strategic Plan 4103 Part Time Pay 20,000 8,000 8,000 implementation,etc.60%$12,000 EDA/40%$8,000 HRA 4104 PERA 3,691 3,950 4,100 4,350 4105 FICA 2,908 4,600 3,500 3,700 4107 Medicare 690 1,100 800 850 4108 Insurance 7,163 7,450 9,000 9,450 4109 Workers Comp 316 350 400 400 TOTAL PERSONAL SERVICES 65,998 91,800 82,250 86,650 SUPPLIES 4201 Office Supplies (shared with EDA) TOTAL SUPPLIES OTHER SERVICES&CHARGES 4304 Legal Fees 1,584 10,000 10,000 10,000 Misc. 10,000 10,000 10,000 4319 Other Professional Services 28,059 30,000 60,400 25,400 Historic Context Study 20,000 Downtown Plan This will tell us if,how big,and where hotel,banquet,fine Redevelopment Market Study 20,000 dining is needed.All in Downtown Plan Downtown Plan implementation 30,000 20,000 25,000 Signage,speakers,flower pots,benches,etc. Administrative fees&handling,CMHP will write and Small Cities Development Grant 400 400 administer housing grants for city 4322 Postage 257 7,000 7,000 7.000 7,000 7,000 7,000 4331 Travel,Conferences&Schools (shared with EDA) 4349 Advertising/Marketing 1,149 15,000 15,000 15,000 Housing programs 10,000 10,000 10,000 Downtown Marketing-brand plan 5,000 5,000 5,000 4359 Publishing 165 5.000 5,000 5,000 Brochures to blight areas/owners/rehab homes info to market Housing Program(s)Printing 5,000 5,000 5,000 the SCDP grant 4361 Insurance 1,311 1,500 1,500 1,500 Insurance(open meeting law/Property in the open) 1,500 1,500 1,500 4389 Utilities 133 Water/electric-ERMU 4401 Building Repair&Maint 6,431 716&720 Main 4409 Contractual Services 27,672 210,000 210,000 Grant leverage funds 200,000 200,000 Small Cities Development Grant leverage funds City Vision:Beutifcation,Introduce Public Art,destination Public Art 10,000 10,000 type amenity 4437 Taxes&Licenses 300 300 Current rate is$23 p/month to Sherburne County Auditor Solid Waste Fees Downtown Parking 300 300 TOTAL OTHER SERVICES&CHARGES 66,761 68,500 309,200 274,200 CAPITAL OUTLAY 4530 Improvement Project Contract 174,815 DEBT SERVICE 4601 Principal 4611 Interest TRANSFERS OUT 21,700 26,550 26,550 4720 Transfers 4721 General Fund 15,000 18,200 23,050 23,050 10%of Jeremy's salary split 40%$4,850 HRA&60%$7,250 E 4735 Economic Development Authority(shared expenses) 3,500 3,500 3,500 3,500 Shared costs to EDA to pay for administrative,supplies,etc. TOTAL HOUSING&REDEVELOPMENT AUTHORITY 326,074 182,000 418,000 387,400 • • • . - 00 00 00 000 0 0 H N . 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