5. PCSR 10-12-2004 ITEM 1 5.
City of
)1/4*
Elk
River
MEMORANDUM
TO: Economic Development Authority
FROM: Heidi Steinmetz, Assistant Director of Economic Development
DATE: September 13, 2004
SUBJECT: Strategic Industrial Marketing Activities Report
Attachments
• "A Hot Corner in Rogers,"Minnesota Real Estate Journal,August 12, 2004
• "Cambridge Targets Manufacturing Jobs With Business Park," The Business Journal,
August 20, 2004
I. Product Offering Strategy
Industrial Land Issue
The landowners of Elk River Business Park and Elk Path Business Center have indicated
interest in participating in a master development agreement with the EDA for the
development of their industrial/business park property. Staff has sent the revised Contract
for Initial Sale and Development to the landowners' for their consideration.
Business Incubator
LapTwo Technology Corporation and the Semi Annual Incubator Report
There are separate memos regarding these items.
I I. Competitive Strategy
In last month's marketing report, staff provided the EDA with an article on Cambridge's
new business park. More details on the project are provided in the attached Business Journal
article. Cambridge is not considered a key competitor; however, Cambridge and Sartell are
the closest JOBZ zones to Elk River. JOBZ is a state program that provides tax exemptions
to businesses willing to locate and provide jobs in economically depressed areas of the state.
The attached MN Real Estate Journal article provides details on two large development
projects on the corner of Diamond Lake Road and Wilfred Lane in Rogers. Rogers is
considered a competitor.
Ill. ,Key Account/Lead Generation Strategy
The Semi-Annual Prospect/Inquiry Report is provided in a separate memo.
Strategic Industrial Marketing Activities Report
September 13,2004
Page 2of2
I V. Promotions & Advertising Strategy
Photos were taken at Display Solutions for the upcoming direct mail piece described below.
The photos may also be used in upcoming ads.
V. Public Relations Strategy
Staff, Wolf Marketing& Media, and Tammy Miller Design are in the process of finalizing a
direct mail piece for distribution to a targeted list of manufacturers located within the
tri-county area. The piece will promote the Micro Loan Program and the Technical
Assistance Program and will be mailed later this month. In addition, the Economic
Development page of the City's Website is currently featuring both programs.
VI. Strategic Partnership Strategy
Downtown Revitalization Project
Upon the adoption of a Tax Increment Financing Plan,it is anticipated that the HRA will
consider a final Development Agreement with MetroPlains in November or December.
VII. Business Retention Strategy
Business Retention & Expansion (BRE) Visits
Staff, President Gongoll, and Commissioner Kuester met with Bryan and Gary of Supermats
on Wednesday, August 11th for a facility tour and lunch. The following issues were
discussed at the meeting:
• Finding reliable, unskilled workers is a concern for the company.
• The company is landlocked in its current location (opportunities were discussed).
• Reasonable taxes and Elk River's competitiveness with other communities is very
important to the company.
• The company is open to providing Energy City tours (their product is nearly 100%
recycled material) and becoming involved in the Education to Employment
Program.
Staff will contact EDA commissioners individually to schedule future BRE visits.
•
REJournals.com - A hot corner in Rogers Page 1 of 2
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REAL ESTATE JOURNAL Attend the Extreme Office Makeover Conference Aug.
*a. . ... ar-`9 r.;o. . =x " Aug. 16,
Thursday August 12 2004
A hot corner in Rogers
Staff Writer RE]ournals.com
James DePietro has his reasons for calling the intersection of Diamond Lake
Road and Wilfred Lane in Rogers a hot corner. In addition to the speculative
project that he is marketing, there are currently two sizable build-to-suit
in the works at that junction. +
"There's three-quarters of a million square feet of new properties being built," Wed'
says the first vice president at CB Richard Ellis. "If you stand at that Septe
intersection, you feel like the world is on fire. It's amazing."
Yap
On Monday, Opus Northwest LLC will kick off construction of a 285_QQ0 square, i��
foot building at 20000 S. Diamond Lake Road for Archway Marketing Services
with an official groundbreaking. The office distribution facility, which is
scheduled for completion by February 2005, is Opus' third project for Archway.
Meanwhile, last week Marfield, Belgarde and Yaffe Cos. (MBY) held a Thin
groundbreaking ceremony for Diamond Lake Industrial Center Phase II, a mak
259,000 square foot building at that same corner. extra
So far, no lease deals have been inked for the speculative project. However, toyo
DePietro says that he is talking to several prospective tenants for the building, S
which features 32-foot ceilings, 40- by 45-foot column spacing and ESFR
sprinklers designed for Class Four commodities. The building, which is divisible
by 21,600 square feet, also has 10,800 square foot bays, 24 8- by 10-foot dock
doors, eight 12- by 14-foot drive in doors, onsite trailer storage and designated
outside storage.
MBY's project is surrounded by many recent and ongoing projects. In addition Es
to the Archway project, Opus Norwest is wrapping up construction on a
109,300 square foot distribution center for Thorne DiGtrihuting_Cn,,, a distributor Ad
of Anheuser Busch and Heineken products. In 2001, Opus completed a 400,000
square foot headquarters facility at 18950 South Diamond Lake Road for
Archway in 2001. That same year MBY completed the 244,000 square foot
Diamond Lake Industrial Center I at 12999 Wilfred Lane. R r
Michele Foster, senior director of real estate development for Opus, says the
availabilit o "u•. -ratel . ' -. . .•" ' Roger u.. - . . - •• '1 1
for Thorpe and Archway. Both companies are headquartered in the Northwest To '
suburbs. Our
e-N
"We've just been really pleased with the responsiveness of the city and the
http://www.mrej.com/story.cfm?Market=MN&StoryID=12885 8/16/2004
REJournals.com - A hot corner in Rogers Page 2 of 2
•
availability of the property," Foster says. "It has turned out to be a very Brea
successful experience for us, and hopefully we will be able to do another project r t
in the near future."
u
Foster says that Opus controls another 17-acre site that could accommodate a
250,000 square foot building. The developer is marketing that site to potential
build-to-suit clients.
iiRea
Earlier this summer Opus completed its second build-to-suit project for Jo.
Archway. The 215,000 square foot office, distribution and production facility is
located in Greenfield.
Would yo
advertise
Learn ho%
Minnesota Real Estate Journal 9555 James Ave. S. Suite 240 Bloomington, MN 55431 1-888-516-7939
Real Estate Communications Group 415 N State Street Chicago IL 60610 1-888-753-7828
Copyright 2000-2002 <<> Real Estate Communications Group, By using this site you agree to the Terms Of Use.
http://www.mrej.com/story.cfm?Market=MN&StoryID=12885 8/16/2004
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SPECIAL FOCUS:
COMMERCIAL REAL ESTATE.
701 Building
410 Ryan Companies U.S., Inc, in and Robert streets, will incor-
0 ce Minneapolis. It will include porate some 3,000 units of
r- 1.4 million square feet of resi- housing with shops, movie
leganCe dential, retail, hotel, and office theaters, a spa, a hotel, and
r _i 9, i space on the site of a former educational and entertainment
1;'+; Sears building. Allina Health venues. The St. Paul-based
. ■ i t I, '1' System has already signed on JLT Group Inc.,an investment
for office space. Sheraton and development firm, hopes
t. , 4 ' ' I'' Hotels and Resorts is planning to begin construction in 2005.
$ 3 3 3 a ' l a hotel, which will be connect- •
The Lofts at International
r i ?1 1`=i " ed by walkways to Abbott Market Square project in
t I Li Northwestern Hospital. In Minneapolis will involve con-
addition to market-rate apart- verting eight floors of Intern-
13i l4 f menu and condominiums, the tional Market Square's north
( } �! j development will include building into 97 residential
f ' affordable housing developed lofts and constructing a three-
l _ g
by Minneapolis-based Project level parking garage. The first
C
F-l;- �
for Pride in Living, as well as two floors of the building will
: 4 ■I 80,000 square feet of space for continue to house portions of
S074 111 j I i ethnically diverse retail—a the Minneapolis Design Cen-
sort of indoor farmers'market. ter, which includes nearly 150
�hco comp ,. M , „ • The Dean Lakes develop- residential and commercial
'44 sk
' S ment at the intersection of
Highway 169 and County
j i Road 83 in Shakopee will coy- ^- r
s I"r �l R�••{{ er 276 acres and include office
4 r�s#srF and showroom space, residen-
RN 11111111111 tial development, and space 1 .
p ■ ■ for small retail shops. City
c
is.,
,? 1111 111111 P y
$ g fin j approvals are complete; Ryan ..
.4. ft• a• •t - , Companies, the developer, 4i :.
lab ,1
�, � ,-1- sy began grading the site in April. �� "1°"
t i 11 - Ryland = 1
yland Homes broke ground j
for housing in August. Devel-
opment of the retail compo-
nent
5
nent will begin this month.
• The Lyndale Green pro-
, ject will involve transforming
• ; 13 acres along Lyndale Av- :it
,
•t " r"_1 � enue in Bloomington. The
inpiN
proposed regeneration will Whitney Peyton
include a new Cub Foods
store, neighborhood-oriented furnishing showrooms. $
retail shops, a 95-unit senior
Colliers Turley Martin ''4
"ta._ '�• p cooperative, and 46 town- Tucker, which is headquar-
a homes. United Properties, a tered in St. Louis but has a 3.1
Bloomington-based real estate Minneapolis office, is spear
development company, has heading the development
d t' a y b begun construct on of the gro- Construction is expected to ' t
cery store and will build space begin this month.
sal ■ 1 for other retailers starting this • Master Development •
fall. Residential construction Services, a Minneapolis-based
will start in the spring of 2005. development, engineering, and
• The Bridges of St. Paul, construction firm, is behind it
located near downtown St. four m xed-use projects in that
ally managed by Colonnade Properties Paul on the south side of city: Hiawatha Square, located
the river between Wabasha on 28th Avenue South. inst
i�.; I . = C,EIIiRIW�RIt.�: Ei,IE/�14s>k141f -,,
did you know S.,-
one block from the 38th Street cipal of Colliers Turley Martin
BUS u s NESS m o w r.. light rail station; Greenleaf Tucker in Minneapolis.
Lofts,at the corner of Franklin Because mixed-use develop-
and Nicollet Avenues; Arts ments usually incorporate
Quarter Lofts at 26th Street multiple levels of construction,
E.
and Nicollet Avenue; and with housing units atop retail
Fulton Lofts, on the corner and office space, they help
mess Monthly has the largest, audited chcul;tion of 50th Street and Xerxes cities use valuable land more
ies business publicatice — 31,Iii4 subscribers, Avenue. Construction of Hi- efficiently. Such projects not
awatha Square is finished; only prevent sprawl by squeez-
the Fulton, Greenleaf, and ing a maximum amount of
Arts Quarter Lofts projects residential, office, and shop-
are all in progress. ping traffic into a relatively
bell Vhthun Towel A number of smaller pro- small space, they improve the
1 jests are also in the works in economic health of the area
Minneapolis. For example, by bringing in more residents,
n� a Tradition of Distinction 1201 Hennepin Avenue, a workers, and visitors who
property formerly owned by spend money. And by erecting
er, located in the heart of the Billy Graham Evangelical offices, homes, restaurants,
lis, at 222 South Ninth Association, is being sold for and shops on the same corner,
redevelopment. (The deal was
siness address for still pending at presstime, so In addition
the buyer could not be to seniors,
fessianal named.) The plan is to com-
bine ground-floor retail shops singles and
with housing units above on professional
ling. the site. couples who
Tandem Development in
e have the Chicago has purchased several don't want
boarded-up buildings at 10th the hassle
your Street and Portland Avenue
near downtown. The develop- of home
er plans to raze those buildings ownership are
? and put in a new, multi-use attracted to
project.
mixed-use
Why Go Mixed-Use? developments.
There are nearly as many
reasons for the mixed-use de- cities may be able to avoid
WI LSON velopment boom as there are having a downtown that bus-
developments themselves. ties during the business day
ormariun, And the financial incentives but turns into a ghost town
,nnt.irr are at least as important as the at night.
Iht I rr philosophical reasons for rede- Mixed-use developments
ti _ veloping underused properties. also can help a city recycle its
2222 City planners see mixed-use traditional housing base. !
projects as a way to attract or When a mixed-use project
ntower.com
I _ retain residents who might goes into a neighborhood, it
?'i otherwise move to far-flung frequently attracts older resi-
suburbs. More people in a city dents whose children are
• means more property and grown. In fact, some develop-
sales tax revenue. ments, such as Gramercy Park
n a "If people live in Savage, Cooperative at Lake Shore
4 there's a low probability of Drive and Village Shores in
them doing their shopping in Richfield, are specifically 1
downtown Minneapolis," says designed for seniors. The de-
1
' _7__ —`y `-- _ - Mark Reiling, managing prin- velopments let seniors stay in
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tion costs through the property it impossible to open windows
taxes generated by the new or sit out on a balcony. All
real estate holding. these problems can be solved
Successful developments by careful design, says Peyton,
also require developers and but it's important to truly con-
Pk 73,352 sq. ft. facility on 53 acres cities to work together to come Sider the issues and construct
workable solutions.
A problem with a less-
'eights to 24' clear
The life- defined solution, Peyton says,
red expectancy is that the life expectancy of a
building that combines k-high doors and nine drive-in doors of a building com-
mercial
and residential func-
ed by Chicago Rock Island and that combines tions is unclear. The life cy-
ailroad commercial cle—the amount of time that
to 1-35, which provides convenient access and residential
!apolis, St. Paul and Minneapolis/St. Paul functions
Tonal Airport is unclear. 4
AILS CONTACT: up with a design that fits the x N*I
/ANGER site. That almost always in-
ulevard,Suite 421,Minneapolis,MN 55439 o volves asking the people who
@
CHESTERTON
• Fax:952-835-5347• E-
mail:info binswangeccom BEUMENAUER live in the neighborhood what ,,
Vorldwide • www.cbb.com/owatonna atrvswArvcER „ .
they think would make a de-
velopment work. "Communi-
ties and neighborhoods are n"
More getting more and more in- y ;
Expect Mo I e volved in what happens within
their boundaries," says Kent , ? "
Just one call and Carlson, vice president of Keith Ulstad
s"•y •
development at Ryan Compa-
�- t"r e, ,k they handle it all. rues. Project planners should typically goes by before prop-
6 If;n'' deal with concerns about traf- erties are either drastically re-
r
"We have considered CRESA Partners fic, noise, and neighborhood furbished or torn down—is 20 ;
' �q "It., n'; r g
,p , a ' ;74,-.;,„;.;/; t part of our team since they first
nt°�'0'x"-; t access early on. He adds that to 30 years for commercial
negotiated our lease almost 10 �' t
l'' years ogo.Noronydo they provide no one will succeed if the properties and between 50 and
' r j'I"
neighbors aren't happy. "You 80 years for residential.
.. or exceptional services locally,they g ppy.
deliver superior resuh across really need their support," he Will mixed-use develop-
u country From Salt Lake city to says. "I don't think our clients ments continue to gain market
110; ,r
4 Madison,their singlepomrofcono would want to go to these share in the Twin Cities? Most
t k� g
" enables me to focus m time and
as places without it." planners and developers think
y energy on building MY business." Traffic, noise, and parking
�„�f ;'e, � p g they will, though they agree
P',, ' Bruce Telander,President are at the top of the list of that the pace of development
fiF
T� Cobb Strecker Dunphy neighbors' concerns. People is likely to moderate.
,ya a {^� &Zimmerman want to make sure that if they "I don't see it as a wide,
rs
.n� live above a busy tavern,noise sweeping trend that will
l'; ra
Amu; 97- won't disturb them when replace the shopping center,
they're trying to sleep—a but it's a niche product that
�rI n scenario that's more likely in a can work in the right place," 3
etc. -,)•A mixed-use development than Ulstad says. "Cities need to
in a more traditional neighbor- treat them as long-term pro-
eopoils o e hood. Parking can be a prob- jects and be willing to wait for
siraazaav8 lem in any area that attracts them to work." •
• ,^ cresapartners coin.'
large numbers of residents and
ATE REAL estate SERVICE ADVISORS visitors. And odors from Ingrid Case is a Minneapolis-
restaurant trash bins can make based freelance writer.
TWIN CITIES BUSINESS MONTHLY