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9.2. SR 12-16-2013 City of Elk Request for Action River To Item Number Mayor and City Council 9.2 Agenda Section Meeting Date Prepared by Work Session December 16, 2013 RaeAnn Gardner, Communications Coordinator Item Description Reviewed by Wayfinding Signage Plan Tina Allard, City Clerk Reviewed by Cal Portner, City Administrator Action Requested Discuss and provide staff direction. Background/Discussion As Communications Coordinator,I review all communication items before they go public. With a centralized communication program it became evident we have a very inconsistent signage and branding message for the city. For instance over the past year we have added transit area signage, discussed entrance monuments and improvements, had requests for downtown signage,requested Bailey Park signage and reviewed developed city entrance signage. After consultation with staff and regional signage professionals,it was apparent that the city would be aided by a consistent sign design plan. With a wayfinding plan we can begin to direct people to areas of Elk River such as the downtown,parks, businesses, city hall, library, and other amenities to stimulate economic growth within the city. The design plan can incorporate the feel of our brand"Powered by Nature"throughout the city and create a well-organized and connected system. In September,2013, an RFP was created to get proposals from companies with wayfinding expertise. A sign committee was created consisting of city staff including: Michael Hecker,Parks and Recreation Director,Jeremy Barnhart, Community Operations and Development Deputy Director,Dan Belair, Engineering Technician, Robert Kluntz,Administrative Captain,Tina Allard, City Clerk, Chris Holzem, Streets Division, and myself. We received 10 proposals that the sign committee then reviewed to narrow down to a company we feel will work best for Elk River. Financial Impact $65,000 out of the CIP budget for the sign plan and design. Attachments ■ None P a w E A E U a r NaA f RE] Wayf'ind 'ing / Gatewo .`♦fir Elk Riven _ x f i i -: ' i. y• � jig _ Welcome to ;r - � Ells River � • 3 , ;i� f,. '•1 .:s:' ��/ Y�J�Ir7 �,,..,,,.,r.. � YY! i"I'J'iGi�+�`��.�A. Efk Riven • Consistent look and feel • Jk Proper placement } • Identify key locations rt u J 11 1 Y J, I r � ay �•n r ;i� f,. '•1 .:s:' J = Efk River o Remove visual clutter • Condense parking si na a g g } • Encompass the city brand and feel t 10 � r � ay �•n r ;i� f,. '•1 YLU = Elk River _ RIVER'S EDGE COMMONS mi• ell r Hmilismide Cmity Par - -AA'JLSIDE CITY PARK Easiest HILLSIDE PARK RULES AECOMMEN°ATI9NSTt)RE�IICETAALWEAR •oo�r use ine trae.r^as ieasr:�.mnurs NOTICE TO ALL MOUNTAIN BIKERS afler a a^ •General park hours are lam to 10pm. ' •°�`�SPS."`®P�s�are. ap,, •Neap welgM rner rearwneeL _ •Trails open to mountain hiking,trail P`• meawas+owe�er�swww^g running,h"kmg and snowshoeing,- •Helmets required for mountain biking, A°OPT-a-PARK •Ride responsibly �;� s THANKYOU •Please be courteous of oiherttail °"R�"'� users, t ! •Hikers•yieid io Akers by sfe�ping p$ TO R�P4RT irali. More Difficult Trail Hazards Most•Bikers•annaunce approach to hikers Or Repairs p ALL DOGS Please Call andotherbikefs, htoveoHkrailto Difficult enusT& i63-635-7750 THANKS FOR YOUR SUPPORT No Tobacco Use allowfasler bikers to pass. LEASHED ,.�, CLEAN UP AFTER F " •Leave no trac4 �idtr on designated "°°"°°e "°`�`"'°" kra1s only. HpLLSID FEE SCHEDULE f Elk River Residents - Free ' , s ' Non - Residents - $4.00 per person daily PLACE fN DROP BOX ' $25.QQ Per Person (Annual • PURCHASE A�PARK 8 REC Ok 13065 Orono Parkway 763-635-1150 ell Irl .`♦fir Efk River n _ Welcome to... River Woodland Trails Park � • NAw Tobacco Use, Oa This SCHEDULE DAILY TRAIL park Propextp -�� t OF ACTIVITY MAPS � - ACTIVITIES SCHEDULE ^ `r AG] DOC. MUST BE LEASHED a" jy PLLASE C_EIN UP AFTER YOUR D00 � TRAIL INFORMATION r ;i� f,. '•1 .:s:' �/ �;v:Y���lr7 �,,..,,,.,r.. � YY! i"I'J'iGi�+�`��.A. Ek - Riven I PNKING 2AM TO 6AM } HR �. Public 3Hour t PARKING t -- r aE 1 PARKING R z�Hr° $AM TO 5PM B PdflKING BAM E1A[11E0 P HI MSDHCO�s r EXCEPT SUNDAYS NO ...., • AND AIDAYS PARKING AND 2 A TO6AM FfNM1TPLLOWEO Y ` mi r Irl- J = � - ElLk_ . . (nd " RED WING BUS STATION C 'Ity of e d W 'in - S,�QRICENl :' RED WING SHELDON ins THEATRE RIVERFRONT .a{ LIBRARY r RED BASEBALL FIELD k .1filayfmindming Plan 1 Street Name (Flag-Mounted) po €o iSq t 1 !?Rl 7 3 �Nq 7 7 I;hl 1] F kl 11 1!!1 S ED ED 4D i!!1] Primary Gateway Secon"y Primary�Cirecumal Primary Directional Vehicular 8KCeTralldazer ParklnoID PAID Pedostrian Pedestrian Gateway (Free-standing) Tolo-owuntedl Trailblazer Map Kiosk Trailblazer date 00111 contact project 1(ENDDI phase IMPLEMENTAFI@N revised exhibit design Natalie Ala _ 00MJ)0 STUDIOGRAPHIQIIE prro--mew Cathy Fromet � GATEIh'AY6 SIGN FAMILY nDlwm SF 13410 shaker square sake 401 cleveland,ohlo 44120 tel 2t6- €.DTc�p E WAYFINDING SIGME ODLOO©Q