6.2 EDSR 06-16-2014 Eof Request for Action
River
To Item Number
Economic Development Authority 6.2
Agenda Section Meeting Date Prepared by
General Business June 16, 2014 Colleen Eddy,Economic Development Specialist
Item Description Reviewed by
Economic Development Authority's (FDA's) Brian Beeman, Economic Development Director
Branding Plan
Reviewed by
Jeremy Barnhart, Deputy Director CODD
Action Requested
Authorize,by motion, the implementation of a"Powered by Nature" Sculpture Competition.
Background/Discussion
Included in the 2014 budget were funds for implementation of the Brand Plan, originally developed in
2011. Among other items,the brand plan recommended strategies for implementation,many of which
have been completed.
Economic Development staff established a brand steering committee to share ideas on ways to promote
the brand plan on a more permanent and larger scale. The steering committee,which included staff
members from Administration,Parks and Recreation,Utilities, and Economic&Community
Development, developed ideas to create a memorable,impactful addition to the city of Elk River
landscape that would promote the Powered by Nature Brand,and the city in a tangible way. Through this
process, a number of ideas were developed and refined. EDA staff is recommending a design
competition for a solar powered clock, fountain,tree, or sculpture to be placed on city property in the
city. All items met the brand guidelines set out in the 2011 ChandlerThinks Brand Study. EDA staff felt
this project is a unique opportunity to engage arts community in a project while developing a long lasting
amenity for the city.
A panel would judge the entries in October. Participants would need to register by August 1,if an
insufficient number register, the contest will be cancelled.We envision the panel being members of the
community, not staff.
Financial Impact
Brand Plan Implementation Budget remaining for 2014,approximately$17,000.
Attachments
• Brainstormed Ideas
• Description
POWERED B
Template Updated 4/14 NATURE
Brand Steering Committee brand concept ideas:
• Solar Powered Clock that lights at night with PbN logo
• Solar Tree—That lights up at night—sculpture solar panels on the branches
• Wind Sculpture—Powered by the wind
• Banners on the Light Poles
• Moving Sculpture—Changing and morphing colors and size of branches, branches change with
the season
• Giant Elk in the River—Elk appears in the water and when the water levels go down you see
more of the elk.
• Have a design competition—What does Powered by Nature mean to you—Art competition
• Elk Hooves Prints that lead you through the trails
• Bike Racks—Artistic represent PbN
• Bench Design
• Downtown Planters
• Fire Pit at the downtown park
• Speakers Downtown—wireless,going through all of downtown
• Wi-Fi Downtown
• Laser Firework Light Show—PbN
• Acoustic Night—Elk River Un-Plugged
• Parade Fair Float that can be used year to year
• Hot Air Balloon Event
• Skate Park in Concrete
• Dock at Bailey Point
• Balcony over River at the downtown park. Gets you out over the river. Overlook.
• Riverwalk Light-Up
• Elk Restaurant—at the head of the elk is the restaurant and gift shop
• Brewery under the old water tower
• Splash Pad at Lake Orono Park
• Canoe/Kayak Downtown
• Something at the Library
• Art Elks scattered around town—ex. Like the St. Paul Snoopy's
• Photo Contest—Photo Club
• UFO on top of Granite Shores or coming into town—lights up at night
• Bike Trail Connection
• Monument Sign—Fountain—Light Up
Attachment:
Request for Proposals Sculpture Competition Description
What does the City of Elk River and "Powered by Nature" mean to you? The Economic Development
Authority is seeking an impactful, memorable project that communicates this concept. Develop a mock
up, rendering, or sample of a solar powered clock,fountain,tree,or sculpture as an entry into a design
competition that promotes the concept of"Powered by Nature"and the City of Elk River.The chosen
final product will be located outside and proposals must include anticipated maintenance
responsibilities.
Judging. A panel of judges will choose a winner,to complete their project.The panel is slated to include
a representative of the EDA,the Parks Commission,Arts Alliance, and two citizens at large one of which
was on the branding committee.The EDA will purchase the winning proposal for$12,000.This will
include transportation to the site, but not include other installation costs.
Location of the sculpture shall be located on City property,the proposal should include a recommended
location. City property includes, but is not limited to:
City Parks: Rivers Edge Commons,Woodland Trails, Lions Park,Youth Athletic Complex, Dave Anderson
Youth Complex, Orono Park
City property:50 Main Street, City Hall (13065 Orono Parkway), Library(13020 Orono Parkway),Activity
Center(413 Proctor),Chamber of Commerce building(509 US Highway 10)
Deadlines.
Registration:All participants must register by August 1, 2014 to be eligible.
Proposals due: October 6, 2014.
Construction completed: June 1, 2015.
Proposals will be presented verbally in October, and may include photographs, drawings, or renderings
no larger than 24" by 36",or modeled on a base no larger than 2 feet by 2 feet. Proposals shall remain
the property of the city of Elk River.
The EDA retains the right to reject all proposals.The City is not responsible for the cost of any proposal,
presentation, or research. The final award will be subject to a contract with the city,guaranteeing,
among other items, deliverables and responsibilities
How the Arts and Culture Sector Catalyzes Economic Vitality Page 1 of 5
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How the Arts and Culture Sector Catalyzes Economic Vitality
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Printer version(pdf) Keypoint#1
(/research/arts/brieflngpapers/pdf/vitallty.pdf) ID or E-mail
Economic development Is enhanced by
Terms such as"creative economy,""creative concentrating creativity through both physical
class,"and"cultural economy"are becoming density and human capital.By locating firms, Password
more common among urban planners,arts artists,and cultural facilities together,a
administrators,economic developers,and multiplier effect can result.
business and municipal leaders.i These terms r Remember Me
reference a variety of types of jobs,people,and
industries,Including the sectors of visual, Keypoint#2 Login Help(/login/help.htm)
performing,and literary arts,as well as applied The recognition of a community's arts and
fields like architecture,graphic design,and og ty'
marketing.Whatever label is used,this use of culture assets(and the marketing of them)is an
terminology linking culture and the economy important element of economic development. JOIN APA
indicates recognition of the connections among Creatively acknowledging and marketing Become a member and
the fields of planning,economic development, community assets can attract a strong workforce connect with thousands of
and arts and culture. and successful firms,as well as help sustain a people who share your
positive quality of life. dedication to building
The activities of the arts and culture sector and
vibrant communities.
local economic vitality are connected In many
ways.Arts,culture,and creativity can Keypoint#3
(/join)
• improve a community's competitive edge and cultural activities can draw crowds from
p ty' petltive ed a within and around the community.Increasing Find out t
• create a foundation for defining a sense the number of visitors as well as enhancing , - institute.
of place resident participation helps build economic and
• attract new and visiting populations social capital.
• Integrate the visions of community and American Institute of Certified
business leaders Planners
Keypoint#4
• contribute to the development of a skilled
workforce Planners can make deliberate connections j/alcp)
between the arts and culture sector and other EARN YOUR MASTER Of ARTS IN
To pursue economic development projects with a sectors,such as tourism and manufacturing,to
creative approach,there are four key points to improve economic outcomes by capitalizing on PUBLIC.POLICY AND
consider: local assets. ADMINISTRATION
Keypo i nts CONTINUING
Competition,definition,attraction,integration,and continued development are all pivotal alms for NORTHWESTERN STUDIES
economic development professionals.Traditional outcomes of economic development in planning .I
include job creation,increased tax revenues,Increased property values,Increased retail activity,and STUDY 014 cams OR ONLINE
more sustained economic vitality.These goals are often pursued through programs such as workforce (http://apa.rotator.hadj7.ad
development,recruitment,amenity packages for firms,local property Investment,and policies that z=apa)
support business.When combined with creative approaches,these traditional programs can create a
richer context for economic development.Economic development approaches that Integrate arts and
culture are usually combinations of facility-centric,people-oriented,and program-based approaches.
Development of an arena,cultural center,Incubator
space,or creative district is an example of a facility-centric method,while a people-oriented approach
could include facilitating arts professionals'development by approving live-work spaces,supporting
arts centers,creating cooperative marketing opportunities,or commissioning artworks.Program-based
approaches target a specific issue within a community,such as developing an arts program—whether
gardening,mural making,or public art displaying—to address the issue of vacant property;
promoting health education through a local arts festival,exhibitions,or performances or plays with
health themes;or displaying artwork In vacant storefronts to attract passersby and enliven an area.
https://www.planning.org/research/arts/briefingpapers/vitality.htm 6/11/2014
How the Arts and Culture Sector Catalyzes Economic Vitality Page 2 of 5
Whether targeting economic improvement through facilities,people,programs,or all three,creative
strategies can strengthen economic vitality(Table 1).Each key point Is explored in greater depth •'
below,with examples and connections to the strategies in Table 1. .'
CAITlii1W11ti of tomorrow
Table 1. Creative Strategies for Improving Economic Med innovative leaders today.
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Vitality °ban a,v1 fw4Wnd?1snr�
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Strategy Description
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Promotion of Assets Promoting cultural amenities for the purpose of attracting economic z=apa)
investment and skilled workers
Development Promoting community development through artistic,cultural,or N n r r 1 C ca s I.('I I I
creative policies r ,�y�tlp�
Revitalization Promoting community and neighborhood revitalization through artistic Ali'AK (f`CAREE(rh a
measures and strategies that emphasize creativity
Economic/Job Clusters Creating economic or job clusters based on creative businesses, PUBLIC •OF .j
Including linking those businesses with noncultural businesses PUBLIC
,ADMINISTRA11011 LIFE
Education Providing training,professional development,or other activities for "
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arts,cultural,or creative entrepreneurs %t
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Arts-Oriented Incubators Creating arts-specific business incubators or dedicated low-cost space z=apa)
and services to support artistic,cultural,or creative professionals
Branding Developing visual elements that communicate a community's
character;using logo development and graphic design for advertising,
marketing,and promoting a community
Districts Creating arts,cultural,entertainment,historic,or heritage districts
Live-Work Projects Providing economic or regulatory support for combined residential
and commercial space for artists
Arts-Speclflc and General Providing public or private economic or regulatory support for
Public Venues marketplaces,bazaars,arcades,community centers,public places,
parks,and educational facilities of various types
Events Using celebrations or festivals to highlight a community's cultural
amenities
Urban Design and Reuse Implementing the reuse of existing sites or buildings for arts and
culture purposes
Public Art Supporting temporary and permanent public-art projects
KEYPOINT S1
Economic development is enhanced by concentrating creativity
through both physical density and human capital
Concentrations of cultural enterprises and creative workers in a geographic area provide a competitive
edge,likely by elevating the quality of life,improving a community's ability to attract economic
activity,and creating a climate in which innovation can flourish.
Concentration of culture-sector firms and highly skilled workers,along with related facilities and
business,enables partnerships and cooperative projects to develop.Concentration also facilitates the
marketing of skills and products.The physical density of creative and cultural firms promotes the
sector's prosperity,which is in turn economically good for the local area as a whole.
Clusters of culturally oriented businesses and workers can breed innovation and new specializations.
Places where innovation is prized are naturally attractive to innovators and conducive to creativity of
all types,as the frequency of exchange promotes creative activity.Planners can develop projects that
deliberately locate creative professionals in a facility or area.Density or concentration of creative
facilities can occur on a range of scales,from a single building to a streetscape,neighborhood,or
district.
The Crane Building in North Philadelphia is an example of a facility-centric redevelopment for creative
businesses and artists.Originally built in 1905 as a plumbing warehouse,the building today houses
Crane Arts(www.cranearts.com(http://www.cranearts.com)),with four floors of artist studios
and suites and a variety of project spaces available for community programs and cultural
development.Facilities include an art-restoration studio,a ceramics studio,a multimedia studio,and a
printmaking,painting,and sculpting studio.One of the office suites is a cultural coworking space
opened by Peregrine Arts(www.peregrinearts.org(http://www.peregrinearts.org))for
entrepreneurs,consultants,artists,writers,visionaries,and anyone working in design,media,history,
the arts,and cultural heritage.The building has been successful enough that Crane Arts is considering
opening another building.As an economic development tool,the building is beneficial not only to the
creative occupants but to adjacent communities and the design profession as a whole.For example,
during the recent economic recession,local architects with few or no incoming projects participated in
a gallery exhibit at Crane Arts in an effort to"get back to the act of making things."2 The exhibit was
an effective tool for marketing and design.In Tampa,Florida,a local developer designed and created
the Sanctuary Lofts(www.sanctuarylofts.com(http://www.sanctuarylofts.com))as an urban
revitalization project to concentrate creativity and attract residents back to the downtown.The project
began with an early 20th-century Greek Revival church in the Tampa Heights historic district that was
transformed Into loft apartments with space for creative-studio rentals.Many of the existing materials
were salvaged,including doors,windows,pews,and hymnal racks.Sanctuary Lofts now serves as
workspace for painters,artists,photographers,designers,and architects.This unique living space can
assist in facilitating communication between creative organizations and the public and can create a
stronger sense of identity for community residents.
KEYPOINT*2
The recognition of a community's arts and culture assets is an
https://www.planning.org/research/arts/briefingpapers/vitality.htm 6/11/2014
How the Arts and Culture Sector Catalyzes Economic Vitality Page 3 of 5
important element of economic development
Recognizing and strengthening existing assets are vital parts of community development and can
contribute to economic development.Assets Include those related to entertainment(e.g.,theaters,
performing groups),personal development(e.g.,community centers,bookstores),and education
(e.g.,schools,museums),as well as more directly to job creation and industry(e.g.,translators,
designers).Cultural and creative amenities are assets as well as excellent tools for identifying and
promoting other community assets.Creative-class theory suggests that a high-tech,highly educated
workforce prefers a location with creative amenities.3 A flourishing arts and culture sector can affect
where workers In the information economy,especially younger ones,want to live and as such Is
important for workforce recruitment and retention strategies.*To promote local culture and creativity,
communities can deem an area or part of town as an arts,cultural,or creative district.A district is
technically a designation to name and centralize creative assets by locating and drawing attention to
cultural assets throughout the community.There may be economic incentives to live or work in such a
district.
For example,Taos,New Mexico,has a number of designations Intended to promote it as an arts and
culture magnet.The State of New Mexico has designated Taos an Arts and Cultural Districts The New
Mexico Arts and Cultural District Resource Team reviews the state of the creative economy and
emphasizes building upon current assets to develop economic well-being.At the federal level,Taos is
designated as part of the Northern Rio Grande National Heritage Area.Additionally,Taos is pursuing
the New Mexico"Quality of Life"local option tax(a tax incentive to Improve energy and water
conservation,sustainable building,employment benefits such as job-training programs and employer-
provided child care,and other quality of life factors)to support the continued formal existence of the
Arts and Cultural District.It is also considering the construction of an arts-incubator space,to
complement its affordable housing project,ArtSpace.i Taos's approach to economic development is
based on asset recognition and directly connected to the arts and culture sector.Another way to
recognize assets and capitalize on them economically is to find ways to publicize and display the
community's existing artistic talent and related amenities,such as ethnic foods,costumes,and visual
arts and crafts.For example,in New Orleans the cultural heritage of Louisiana is celebrated through
the New Orleans Jazz and Heritage Festival.This festival increases tourism through a showcase of
music of every kind—"jazz,gospel,Cajun,zydeco,blues,R&B,rock,funk,African,Latin,Caribbean,
and folk to name a few."7
KEYPOINT S3
Arts and cultural activities in an area can draw crowds from within
and around the community
Arts and cultural activity can Increase attention and foot traffic to an area,Including attracting visitors
and increasing the length of time and money they spend,thereby contributing to continued
development.Similarly,the presence of public art and related streetscape amenities such as artist
designed lighting,signs,and benches is a way to attract pedestrians.
Arts and cultural activity often attracts attention,whether for casual perusal or artistic investment.
Such activity can include events at culturally specific facilities such as theaters,museums,music
clubs,and galleries,as well as cultural activity in venues such as arenas,public parks,community
centers,and schools.Communities can also develop creative ways to make artistic activity happen in
vacant or underutilized spaces.Several communities have embraced the practice of promoting
creative activity in vacant retail windows and storefronts as a revitalization tool.An economic
redevelopment process can often last several years.In an attempt to temporarily transform a street
scheduled for redevelopment in Brooklyn,New York,by the local BID,the local arts group Ad Hoc Art
(http://adhocart.org/site(http://adhocart.org/site))transformed a row of vacant stores into a
street art gallery.Known as Willoughby Windows,the block of Willoughby Street between Bridge and
Duffield was turned into a temporary art exhibit,which included a photography-themed screenprint
where a camera store used to be,woven paper maps,and a large cash register(representative of the
perceived financial mistakes of Wall Street).*This temporary,creative art exhibit transformed an
otherwise vacant eyesore into an interesting space for pedestrians.
Boston Art Windows is a collaboration between the city and local artists aiming to fill vacant
storefronts in the Downtown Crossing area with exhibits that draw pedestrians.'The space is a
streetside art gallery incorporating interactive video,lighting,and sound to encourage passersby to
pause and enjoy the spectacle.One artist's camera records the movements of pedestrians and plays
them back in time-delayed video loops that eventually cover a screen.The redevelopment authority
involves curators with the storefront show,seeing the exhibit as an opportunity to facilitate changes to
Downtown Crossing as economic development continues.
In Grand Rapids,Michigan,local artists,business owners,and the public engage in an annual creative
event called Art Prize(www.artprize.org/home(http://www.artprize.org/home)).Art Prize is
an open contest In which any artist,established or emerging,can show work and any visitor can vote
on it.In essence,Art Prize is the creation of a context for the city to become a temporary art gallery.
During this informal creative event,public participation,interaction,and economic development are
strengthened as more than 100 venues open for it(including local retail and business spaces).More
than 1,000 people volunteer.The resulting relationships extend beyond the boundaries of the
competition to strengthen interaction among retail shops,business owners,and the art world.
Economic benefits of the contest include increased traffic and Improved business.
KEYPOINT*4
Planners can make deliberate connections between the arts and
culture sector and other sectors
Establishing opportunities for partnerships among various economic sectors and creative professionals
Is a way to promote economic development.The talents of artists(especially related to design and
communication)can enhance the value of local products and services and increase their
dissemination.Partnerships often begin with economic clusters that are closely related to or
dependent on the design field;examples include marketing,tourism,high-end manufacturing,and
filmmaking.These economic clusters are groups of organizations with related producers,suppliers,
distributors,and intermediaries.Proximate organizations can take advantage of shared interests,
relationships,and economies.10
Deliberate team building by planners can help artists,designers,and people in related economic
clusters to their shared advantage.Connecticut,for example,has recently instituted Cultural and
Tourism Partnership Grants that encourage interdisciplinary collaborations among tourism,historical,
film,and arts organizations.11 The goal is to help localities develop relationships and strategies to
improve tourism,an Important goal in economic development.12 The grants support projects such as
https://www.planning.org/research/arts/briefingpapers/vitality.htm 6/11/2014
How the Arts and Culture Sector Catalyzes Economic Vitality Page 4 of 5
film and arts festivals,development of garden and museum trails,seasonal crafts and events,and
theater packages.Lead applicants must be nonprofit organizations,but they can partner to seek
funding for both profit and nonprofit ventures.
Brooklyn,New York,is experiencing an economic transformation as a result of food.A growing
gastronomical entrepreneurial energy is transforming once industrial,underutilized pockets of
Brooklyn Into culinary oases.Entrepreneurs in their 20s and 30s,who often have a strong sense of
community and creativity,are opening restaurants,bars,pubs,specialty shops,butcheries,coffee
shops,and other food production and processing facilities throughout the borough.These businesses
are not only meeting the growing local and regional demand for locally produced and wholesome foods
but also creating an incubator for culinary quality,craftsmanship,and artistry.For example,the
outputs of Cut Brooklyn,a knifemaking business,become the inputs for Brooklyn Kitchen,a specialty
store;cacao nibs,a product of Mast Brothers Chocolate,and Ethiopian coffee beans from Gorilla
Coffee are added to beer at Sixpoint Craft Ales;and root vegetables purchased from a nearby farmers
market are combined with wort from Sixpoint to make relish at Wheelhouse Pickles.
This new collaboration between business owners is resulting in increased economic vitality and sense
of community between merchants as well as residents.13 In February 2010,recognition of the
economic,environmental,health,and social impacts of food production,processing,access,
consumption,and waste disposal prompted residents of New York City and the Manhattan borough
president to develop"FoodNYC:A Blueprint for a Sustainable Food System,"a report that establishes
goals and provides recommendations for Improving and balancing the health,economic,and
environmental needs of the city.This report recognizes the untapped economic potential of the
region's food system,as well as the health,equity,and environmental challenges of this economic
sector.
Conclusion
The economic development field has changed in the last decade from one that primarily emphasized
location and firm-based approaches to one that more overtly acknowledges the development of human
capital.Human capital refers to the sets of skills,knowledge,and value contributed by a population
and has become a recognized asset as firms choose where to locate(and cities choose what to
advertise and develop and whom to recruit)and entrepreneurs develop economic activity.
Members of some sectors of today's workforce seek certain characteristics in the places they choose to
live.Places with entertainment options,public interaction,lively streets,and recreational and
educational amenities are preferred,along with arts and culture activities and amenities.Leaders In
the field of planning and economic development are developing noteworthy,creative approaches to
making places of any scale more satisfying to this workforce,while increasing economic viability and
competitiveness.
This briefing paper was written by M.Christine Dwyer(senior vice president,RMC Research
Corporation)and Kelly Ann Beavers(PhD candidate,Virginia Tech,and American Planning Association
arts and culture intern),and edited by Kimberley Hodgson,AICP(manager,Planning and Community
Health Research Center,American Planning Association).
Endnotes
1.Landry 2000;Florida 2002.
2.Ingo Saffron,"Changing Skyline:Phila.Architects Offer Some Homegrown Ideas,"Philadelphia
Inquirer,October 9,2009.
3.Richard Florida,The Rise of the Creative Gass(New York:Basic Books,2003).
4.Richard Florida,Who's Your City?:How the Creative Economy Is Making Where to Live the Most
Important Decision of Your Life(New York:Basic Books,2009).
5.Rick Romancito,"Taos Arts and Cultural District a First for New Mexico,"Taos News,October 24,
2009;available at www.taosnews.com/articles/2009/10/28/entertainment/
doc4ae31f6a1733e086547611.txt.See also www.taosgov.com.
6.APA Arts,Culture and Creativity survey,2009.
7."Testimony by NGA Center for Best Practices Director John Thomasian before the House Education
and Labor Committee on the Economic and Employment Impact of the Arts and Music Industry,"
March 26,2009;available at www.nga.org/portal/site/nga/
menuitem.Of8c660ba7cf98d18a278110501O1Oa0/?vgnextoid=db4bd3685244O210VgnV
CM1000005e00100aRCRD.
8."Willoughby Windows:Vacant Brooklyn Block Becomes Street Art Gallery,"August 12,2009;
available at www.psfk.com/2009/08/willoughby-windows-vacant-brookiyn-blockbecomes-street-art-
gallery.html.
9.Yvonne Abraham,"Local Artists See Windows of Opportunity,"Boston Globe,June 7,2005.
Available at www.boston.com/news/local/artides/2005/06/07/
local_artists_see_windows_ofopportunity.
10.Testimony by NGA Center for Best Practices Director John Thomasian.
11.See www.cultureandtourism.org/cct/cwp/view.asp?a=2211&q=293780.
12.Testimony by NGA Center for Best Practices Director John Thomasian.
13.See Oliver Sthwaner-Albright,"Brooklyn's New Culinary Movement,"New York Times,February
24,2009,available at www.nytimes.com/2009/02/25/dining/25brookiyn.html;"More Voices from
Brooklyn,"New York Times,February 26,2009,available at http://
dinersjoumal.blogs.nytimes.com/2009/02/26/more-voices-from-brookiyn;and Kim Severson,"Young
Idols with Cleavers Rule the Stage,"New York Times,available at www.
nytimes.com/2009/07/08/dining/08butch.html.
Arts and Culture Briefing Papers
This is one in a series of briefing papers on how planners can work with partners in the arts and
culture sector and use creative strategies to achieve economic,social,environmental,and community
goals.
Prepared by the American Planning Association,as part of a collaborative project with the RMC
Research Corporation and with funding from the Rockefeller Foundation.
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How the Arts and Culture Sector Catalyzes Economic Vitality Page 5 of 5
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