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handouts -DA �� nd ou-t- -7 2,0 � 2015 Brand Plan Implementation Budget At the time of the budget discussions we didn't know about the public art installation timelines and did not have a completed RFP for this project. This means, we need to confirm one of two options to move the brand budget item forward: 1. Take the public art installation project out of the 2014 Brand budget of$16,500 as follows: a. 25-50% paid to the artist for upfront costs for materials which is potentially$6000 b. Request a budget transfer in 2015 to pay the remaining payout to the artist of$6000 and $5000 (est)for the installation costs 2. Increase the proposed 2015 brand budget from $10,000 to $14,000 (which is dependent on the 25—50% payout schedule)which would go towards the remaining public art installation and would streamline the budget process as there would not be a need to do a budget transfer to pay the additional public art installation project and installation costs.The$14,000 would cover the$6000 final payment to the artist and the $5000 installation costs. If future maintenance is not needed to be completed in 2015 then, the $3000 would go towards other items that support the ChandlerThinks Brand Study and the PbyN brand: Updating of the PbyN brochures $500 PbyN sponsorship(s) i.e. ERX, arena, park(s) $2,500 2015 Adverting/Marketing Budget Total $7$,200 Community Profiles $1,200 Design work, content and printing of the annual Community Profiles—the cost has not changed from 2014. Advertising $12,000 The Advertising budget has increased by$1,050 due to new initiatives and a more focused approach in trade industry advertising. Due to the elimination and additions to financial incentive programs the EDA offers,the Business Tool Kit and the Restaurant Tool Kit marketing brochures, will need to be revised and reprinted. Also the proposed Copywriter, an independent contractor, will help with creating more "call to action" ads that will be published in trade industry magazines. The city is interested in recruiting a Tap Room, so we have added marketing options for this particular industry. ECM Publishing $1,000 end of year report and manufacturing week event(s) Conway Data/Site Selector $4,000 2 publications which will reach over 100,000 print Magazine subscribers and over 30,000 online/web subscribers France Publication (Heartland) $1,600 2 publications with emphasis on Minnesota and Multi-use Development Business Xpansion $1,000 2 publications with emphasis on Minnesota and Industrial Development EDAM Directory $650 MN directory advertisement with 700+subscribers Midwest Manufactures' $600 Local directory advertisement that is distributed to three Association (MMA)Directory midwest and central Minnesota manufacturing associations (Tri-state Mfg) (700+ participants) Copywriter $500 Help with the creation of a more engaging/powerful "ad" message(s) Marketing brochures $1,150 All EDA marketing brochures need to be revised as two are update/print outdated Specific Tap Room marketing $1,500 Creation of a marketing brochure and advertisement in an brochures etc. industry trade magazine Direct Mailings $6.000 The direct mailings will be for annual Holiday cards, manufacturers week event(s) and a new broker event. The cost has not changed from 2014. Direct mailings are good to help inform attendees to be looking for Elk River's booth at upcoming trade shows and to check us out for a chance to win a nice prize and most people are inundated by emails so direct mailings are effective to get businesses attention. The new Broker Event will be an opportunity to partner with local cities, banks, and the chamber on an event to help promote Elk River and the available financial incentives it offers. It can also be used to received Continued Educational credits if the EDA partners with MNCAR. Business Retention Expansion Visits $ 800 This will include local Familiarization Tours via the Positively Minnesota Marketing Partnership (PMMP). The PMMP is a special group of professionals who support the vision of promoting the Minnesota brand to corporate real-estate executives and site selection consultants involved in expansion and relocation decisions.The budget has not changed from 2014. Promo items $9,000 There is a $300 increase over 2014 due to more trade show appearances, upgrades in giveaways to include an iPad for the purpose of obtaining business cards and to put together city welcome bags which will be handed out as a thank you.With the increase in trade show opportunities there is a need to order more items and to have a more targeted strategic approach that will attract more people to the trade table serving to stand out from the crowd. New items for 2015 include Wad and city welcome bags. Special Events $8,000 There is a slight increase over the 2014 budget due to adding a new Broker event. Special events proposed for 2015 include: Energy City Business of the Year, Manufactures Week events—"Dream it Do it" tours, Business Roundtable event(s) specific to manufacturing, Elk River Business Expo, and a Special 4th of July photo contest. Sponsorships $8,000 There is a proposed reduction of$1,000 due to the elimination of the Ehlers conference which is now Springsted and a cost adjustment for the MNCAR expo. MNCAR Expo $1,500 MREJ Data Center Summit $1,500 MREJ Energy Summit $1,500 Springsted Conference $500 EDAM Conferences $3,000 EDA owned property $7,200 The ERA owned property line item does not change from 2014 but there is a more focused approach to marketing city own property.The Conway Data expense is an advertisement in a Data Center Site Selector specific magazine which has over 49,000 subscribers and over 30,000 online subscribers. LoopNet is a property marketing program similar to ZoomProspector but has more features to help market/promote EDA owned property. There is$2,550 allocated for a new sign and/or an upgrade to existing signage. Conway Data (Data Center specific)/Site Selector $2,000 Elk River Area Chamber directory $300 Nature's Edge marketing brochure $350 Loop net marketing $2,000 Signage $2,550 ZOOmPros ector application $4,50 0 Trade Shows and Lead Generation $15,000*includes travel and hotel expenses The EDA is considering joining the Positively Minnesota Marketing Partnership (PMMP)which means staff will be notified of upcoming trade shows and will be able to attend the shows as a member of the Minnesota delegation. The budget reflects a $5,000 increase due to the PMMP which leads to more trade show and lead generation opportunities. The benefits of joining the PMMP allows the EDA to help influence Minnesota's economic development marketing strategy, increase the EDA's visibility and incorporate the marketing partnership into our local and regional marketing plan. • Data World 2014 Fall—October 19-22, 2014 Orlando, FL Travel and hotel—estimated cost between $600 -$1,200 Conference attendance—estimated cost to attend with the MN Delegation $1,500 • Data World 2015—April 2015 Las Vegas, NV Travel and hotel—estimated cost for air and hotel between $870-$1,400 Conference attendance—estimated cost to attend with the MN Delegation $1,500 • Consultants Forum 2015—October 2015 Chicago, IL Travel—estimated cost for air and hotel between $800-$1,200 Conference attendance—estimated cost to attend with the MN Delegation $1,000 • Quarterly Partnership meetings—St Paul • Other events/shows depending on recommendations from the Partnership. DEED Shovel_Ready Certification $6,500 Two certifications-one for Nature's Edge Business Park and one for Northstar Business Park. Shovel- ready sites certify that the most time-consuming technical and regulatory aspects of development are already complete. Certification gives communities a competitive edge by making the sites more attractive to companies and site-selection consultants looking for locations for business startups, expansions or relocations. 2015 Dues/Subscription Budget Total$2,287 The Dues/Subscriptions budget has increased almost$300 from 2014 due to additional memberships to MNCAR and IEDC(International Economic Development Council).These memberships will bring more access to rea Ito rs/brokers/developers along with increased networking and educational opportunities and access to informational publications and switching from a Finance and Commerce subscription to the Minneapolis/St Paul Business Journal. EDAM $425 Elk River Area Chamber $450 Constant Contact $306 CMMA(Central Minnesota $225 Manufacturing Association MNCar( 2 affiliate memberships) $420 Mpls St Paul Business Journal $76 IEDC $385 11�0 (320)632-9255 405 First Street SE Little Falls,MN 56345 June 20, 2014 ifound.org Brian Beeman Elk River EDA 13065 Orono Pkwy NW EDA, MN 55330-5600 Dear Mr Beeman and members of the Elk River EDA, Your support is an integral part of what we do to stimulate business growth, create quality jobs and ensure a climate for economic success.The Central Minnesota economy is showing increased signs of health, and we believe that 2015—with the right partnerships and investments—will be a strong year for business expansion and hiring. For nearly three decades the Foundation has responded to requests for assistance in Central Minnesota. When organizations want to advance an important project, we respond with grants and training. When businesses work to expand, we respond with financing and support. When communities need an ally, we engage local citizens and facilitate public-private partnerships that lead to results. Our community, organizational and economic development work is supported by a spectrum of public and private donors who partner with the Foundation to build thriving communities. All of our grant- making, lending and leadership development activities are designed to create a skilled workforce; to make Central Minnesota a destination of choice to live, work and play; and to inspire people to share their time, talent and resources. To support our critical work in economic growth and community enhancement,we respectfully request consideration for an investment of$2,500 in 2015. An Initiative Foundation contribution earns a substantial return on investment. For every local dollar contributed, the Foundation has returned $5.72 back to Sherburne County in grants, loans and scholarships. After your budget is finalized, would you please sign the enclosed commitment form and return it in the postage-paid envelope? Again, thank you for your consideration and support of our work in the Elk River EDA. Please contact us with questions or to request a staff presentation. Sincerely, _��4 Kathy Gaalswyk Eric 5tommes President Vice President for External Relations Powering Possible Equal opportunity lender,provider and employer It Economy. Community. Philanthropy. 110 , 1111 Lk. The Initiative Foundation: Empowering People to Build, Sustain Healthy Communities Formed in 1986 by a partnership of regional leaders and The McKnight Foundation,the Initiative Foundation is one of six unique, nonprofit Minnesota Initiative Foundations serving the regions of Greater Minnesota. We believe local people - not outside organizations - have the necessary enthu- siasm, knowledge and relationships to achieve a brighter future. Good Works Supported By Sound Strategy The Foundation's strategic framework is based on the philosophy that economy, com- munity and philanthropy are intertwined.This three-pillared approach helps us to collaborate in truly meaningful ways to unlock the power of each community and all of Central Minnesota. Our charitable work is supported by a spectrum of public and individual donors. Earn- ings from investments in the Foundation's operations and permanent endowment are returned to Central Minnesota communities through grants, programs and business financing. We are proud to serve the 14 counties of Central Minnesota that include 160 hometowns and two tribal nations,each with its own unique character and local assets. Econom. Woven into our fabric is the firm belief that a quality job is the most essential element of a stable family and a strong community.We offer business loans to secure quality jobs, and we invest grants in workforce training to fill these job opportunities. Our goal is to J o support local business growth and attract new revenue to the region. BUSINESS FINANCING,CONSULTING I MANUFACTURING,TECHNOLOGY AND EXPORTING I ECONOMIC,WORKFORCE DEVELOPMENT GRANTS Community Central Minnesota is defined by its quality of life—the special people,places and or- L�ipj 0°0 ganizations of each hometown. We gather business, nonprofit and government leaders to identify and enhance these unique assets.Working together,we inspire community service and plan for a brighter future. COMMUNITY VISIONING AND PLANNING I NONPROFIT TRAINING AND CONSULTING I GRANTS TO SUPPORT OJALITY OF LIFE Philanthropy We help donors give back to Central Minnesota and leave a permanent legacy. Every donated dollar is matched by The McKnight Foundation and returns more than $6 in grants, loans and scholarships to the region.We also work with families, businesses and nonprofits to create named funds that support their favorite charities. DONOR SERVICES,TURNKEY CHARITABLE FUNDS PROFESSIONAL INVESTMENT OVERSIGHT TAX-ADVANTAGED GIFTS For more information, contact: 0 Initiative Foundation Initiative (877) 632-9255 1 info@ifound.org F � UAIDATiQN ifound.ory 1 (877)632-9255 1 405 First Street SE I Little Falls, MN 56345 �4« ocoo� 61V LeR Cr,PYnvidCr and Emn UYnr 0014 Initiative L Initiative Foundation at work in SHERBURNE COUNTY $7899318 in local donations to the Initiative Foundation. $4eS MILLION returned to Sherburne County in grants, loans,and scholarships. Our Mission: Return on Investment Unlock the power of central Minnesota people For every Local dollar contributed,the Initiative to build and sustain Foundation has invested $5.72 back into Sherburne thriving communities. County.All endowment contributions are matched by The McKnight Foundation. 405 First Street SE Little Falls, MN 5634 320.632.9255 Economic Impact ifound.or.9 [1986 to present] -Awarded 292 grants totaling $1.2 million -Awarded 232 scholarships totaling $195,325 - 42 loans totaling $2.9 million - Secured 447 quality jobs - Leveraged $17.7 million in private business financing 8 Powering Possible Lqua:,oppo rtuc�ty lender.prcvicirr ,d c-rnpluyer SHERBURNE C Highlight For a full listing of Initiative Foundation investments in Sherburne County, Contact us at(877)632-9255, Grants Thriving Economy,Thriving Communities 728 Cadets.Inc..Elk River Elk River area marching band scholarships and percussion improvements City of Big Lake River Oaks park and trait plan Community Aid of Elk River(CAER) Car care:technology planning for Elk River-area nonprofit;Kidz Kitz Early childhood school readiness project;Ivan Sand Community High School Elk River School District technology enhancements;Early Childhood.Family Education strengthening family ties:evening of the arts Faith in Action Greater Sherburne County,Becker TOP Financial Resiliency through Social Enterprise;services for individuals and families in crisis Friends of Sherburne National Wildlife Refuge,Zimmerman Nature Explore Center enhancements Great River Family Promise,Elk River Aftercare program for Elk River-area families:transportation assistance for homeless families Land of Lakes Choirboys of MN Inc.,Elk River SingOut!festival Tri-County Action Program Inc.,Elk River Tax preparation for low-income families YMCA of Greater Twin Cities,Elk River Elk River YMCA:Youth Activity Center and Leaders Club Business Financing Local Ownership, Quality Jobs Advanced Extrusion,Inc.,Becker Manufacturer of plastic roll stock for consumer/food,electronic and medical markets Becker Screenprint,Inc.,Becker Commercial garment screen print Biomatrix,Inc.,Princeton Manufacturer of products for agriculture markets Gordon Training Center,Princeton Horse training,showing and breeding PK Partners,LLC dba Miller Environmental,Inc.,Elk River Distributor of wastewater treatment systems Charitable Funds Activating Generosity Three Rivers Community Foundation I Archie 8 Isabelle Powell Family Memorial Scholarship Fund I Friends of Sherburne National Wildlife Refuge Fund I Josh Richardson Youth Arts Fund I Manufacturing Fund of Central Minnesota I Met&Jeanette Beaudry Fund I Princeton Economic Development Loan Fund I St. Cloud State University Microtending Fund I ZES Scholarship Fund Technical Assistance Passive Components£r Laser Works,Becker Certifications Advanced Extrusion,Becker Operational analysis Becker Machine,Princeton Financial analysis Community Action The Power of Partnership Biomatrix,a manufacturer of additives Foundation provided financing for equipment areas surrounding Elk River,Otsego.Rogers for livestock and companion animals,with used to package the product. and Zimmerman. the help ofthe Initiative Foundation,has The Three Rivers Community Foundation The 728 Cadets Marching Band of Elk embarked on an effort to produce an algae- based in Elk River has set a goal of$3 River received$2,100 to provide support derived feed product rich in omega-3 fatty million for its endowment.The foundation for student scholarships and percussion acids.Omega-3 rich algae can replace or was started in 1990 and exists to improve upgrades,increasing program accessibility supplement the use offish oil and fish meal the quality of life for its service area within for area students and improving the overall and are a renewable resource.The Initiative Independent School District 728 and the musical experience.