PRSR SPECIAL MTG 09-02-1998 0 CITY OF ELK RIVER
SPECIAL MEETING NOTICE
PARK & RECREATION COMMISSION MEETING
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I, Dana Anderson, Chair,hereby request a special meeting of the Park and
Recreation Commission on September 2, 1998, at 5:00 p.m. to be held at
the Ell,River City Hall, 13065 Orono Parkway.
The purpose of the meeting is to view a presentation by Burbach Aquatics
and discuss proposed park bond referendum issues.
In accordance with State Statute, I hereby request the city clerk to post this
• notice at least three days prior to the meeting date. I further request the city
clerk to notify each member of the Park and Recreation Commission of this
special meeting,in writing, at least one day before the meeting.
: (2L,.__ z6—Tb
Dana Anderson, Chair Date
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CITY OF ELK RIVER
SPECIAL MEETING OF THE
PARK & RECREATION COMMISSION
AGENDA
Wednesday, September 2, 1998
5 p.m.
Elk River City Hall - Training Room
ACTION
ITEM NUMBER TAKEN
1. CALL MEETING TO ORDER AT 5 P.M.
2. CONSIDER PARK & RECREATION COMMISSION -
AGENDA
• 3. PRESENTATION FROM BURBACH AQUATICS
4. RECESS PARK & RECREATION MEETING TO MEET
WITH CITY COUNCIL
5. RECONVENE PARK & RECREATION MEETING
6. DISCUSS PARK REFERENDUM ISSUES WITH
CONSULTANT
7. ADJOURNMENT
` ins agenda is available in.alternale fornxats upon s 72 hour advanced notice ",t ixaliary aids and
se gees are also available upon a 72 hour advanced>notice Please contacGthe City Clerk at 441'7420
;(rrpR 4417420}tomake a req est Examples of alternate formatsri ay includes large print )Braille audio
;tape,ete" Examples of auxiliary aids may in elude a sign language interpreter,assistive listening.dev�ae
eta...
• 1998 PARK REFERENDUM CAMPAIGN
Purpose: to organize a get-out-the-vote campaign to vote yes on a proposed referendum on
November 3 to allocate approximately 2.8 million for an outdoor swimming pool/water park
facility and various enhancements of the current parks/trails system. A separate citizen's
committee is required for this purpose. The City can use resources to educate citizens/voters
about the proposed referendum-but cannot solicit their yes vote.
97 Referendum: The 97 referendum was the only item on the ballot of a special election held last
Tuesday. Voters were asked to approve a 2+million dollar referendum which targeted specific
parks, trail sections, and playing fields for improvements with an average cost just under $4. In
spite of some indications-most notably the early returns from a referendum phone bank-that the
residents were favorable to the referendum, the measure lost by 200 votes in an election which has
15% of the electorate voting. A number of individuals expressed surprise at the loss, especially
since there was little open opposition to either the dollar amount or the proposed expenditures.
97 Strategy: The 97 referendum was directed by a small group comprised of Parks/Recre
Commission members, City staff, and volunteer representatives from various local athletic
associations. The group's strategy was to establish a public but low intensity profile so that the
community would be aware of the referendum but not negatively motivated by it. Behind the
scenes, the group would work to motivate blocks of people favorable to the issue to
vote(baseball/softball/football/cross country ski advocate-etc). The group would use these same
• interest groups to man phone banks to identify people positive to the referendum-and then call
them back to with reminders to vote.
This strategy worked in part-but had three fatal flaws:(1) a number of high participation groups
did not commit to the referendum process and so made no effort to get their people to vote, (2)
those organizations which did commit produced at various levels and (3)there were insufficient
volunteers to mann a fully operative phone bank.
On the positive side, the Committee raised approximately $2000 and did carry out the following
campaign activities:
Educational Motivational
Campaign updates to the City Council Organized a phone bank which reached 60% of
the potential voters: scripts provided-phones
provided by the First National Bank and UPA
An article in the Current(City Newsletter) Article in Community ED Brochure
Insert in Elk River Utility Bills Signs in target parks
Educational flyers Motivational Flyers-identical to educational
•
except for additional words"vote yes on Sept 23"
II
• Support letter to editor from Mayor Display signs at First National Bank(main office)
Chamber of Commerce, UPA Common Room,
Cub Food and
Councilman Darryl, Pat K, Phil H and Flyer insert in Star News and Shopper-1 time
Jeff A invested many hours in campaign
Webb Page-good idea but no one had access code
Participation in Community Ed registration day-
motivational flyers handed out
Motivational flyers handed out at registration nights
at area schools
98 Strategy: Assumes that a combination of water play area and select park improvements will
win approval. Campaign has the upside of a guaranteed larger turn-out in November plus the
residual benefits of some people more aware of the issues because of the 97 referendum.
Campaign has several downsides: (1) a probable larger negative turn-out, and (2) a probable
greater difficulty in such motivational techniques such as the phone bank working as well -due to
the competition from both local and state-wide candidates. 98 campaign has several factors going
for it: (1) Parks/Recre Commission park of the month has generated positive interest on the part
• of neighbors to these parks, and (2) Coverage of pool issues by Star News has generated positive
interest as well.
98 campaign will not depend on local recreational organizations to carry referendum-a more
representative community committee needs to be organized in next 2 weeks. Likewise-the
Parks/Rec Commission needs to finalize the park improvement list in the next 2 weeks so that the
Council can review a combined water park/parks improvements package at the September 7
meeting.
The 98 campaign will use most of the techniques used in the 97 with the possible exception of
■
motivational flyers mailed out in utility bills and appearance at school registration nights(we are
too late for these). The 98 campaign will have several new tools in its kit(1) a city produced
video to run on cable featuring the pool and referendum and (2) a series �f fourpublic_
appearances featuring pool consultant David Burbach and his pool schematics and infro. 1 747�`
Outstanding Issues: orkfc,are
1. What community representation do we need on the Steering Committee? Who S
are good candidates to recruit ASAP?
2. The Referendum Committee has the responsibility to script the video-who is
a good person to do this? When are they needed(Pat K)?
,l
• 3. What are the prime audiences to feature Burbach(who/where/when)?
4. How close is the Commission to reaching agreement on its portion of the
package? When does Burbach present his findings to the Council/Commission?
What is the process for putting the final combined package together.
5. The phone bank is a special task which needs a person whose primary responsibility
is to recruit volunteers and locations, provide training and scripts, and insure
that the bank is progressing. Who is the person(s) for this task?
6. Which athletic associations should be hit for financial support for the referendum?
Which businesses should be tapped. Who can tap them? A046 ,oe-4,1(.-adµ f J rte►
I would anticipate that the businesses which contributed cash last year: First National Bank, Jerry
Hagen and Elk River Builders Association, as well as Youth Baseball, Men's Softball, and
Women's Softball are likely candidates to tap again. I anticipate greater use of the Elk River
Ministerium for publicity and volunteers. I anticipate that the organizational meeting for the
Steering Committee will take place no later than Sept. 15-conditional on approval by the Council
on a referendum package. On a final note-we have approximately $120 left over from last year's
campaign.
•
•/lfP 1Pmpos2/
IqV
Woodlands Trails Park ' Warming House ' . • $100,000 -"
2-Open Shelters . 5a,�°O
• 1_Rest Rooms 50,000
Orono Park 1-Rest Room 50,000 -
Add Playground Equipment 50,000 5o)o-o'0
Country Crossing 3"I Playground Equipment 30,000 3o,000
,Court Basketball_'Fit i1. 5,000 i o, 000
Mississippi Oaks Playground Equipment 30,000 30,Q'O
'/2 Court 5,000 -
1
Lafayette Woods Playground Equipment 35,000 -
2'h Courts 10,000 -
Ridgewood East Add Playground Equipment 20,000 20,*Ira
Lights 2,000 z,8-o-0
Deerfield IV Add Playground Equipment 20,000 .2o)Oaf
Hillside 56 Playground Equipment 30,000 7 0, ovo
Court FULL 5,000 1 0, 0 0 0
Meadowvale Heights Playground Equipment 30,000 30,0 0 0
'/2 Court 5,000 -
East of 169 Park Playground Equipment 30,000 30,0-err)
■
XCourt -- FkLL. 5,000 /0, 0-0-0
Open Shelter 25.000 05, -o
III Total This Section $537,000
�` 3Lt7, 0D
' ( 1
1 Orono Softball Complex 1 Rest Room $ 50,000
1
Oak Knoll Combination Shelter/
Concessions/Restr enter 100,000 ` 50)000
Cass Fields 4-Lighted Fields 180,000 --
1 -Combination Shelter/'
Concessions/Repletrm 125,000 /L1m,0 00
1-Open Shelter 25.000
/S:∎ DOD
Total This Section $480,000
Funds to Purchase Park Land 100,000 iik 10 0,0 00
Trail Babcock Park to Downtown 50,000 -
Riverwalk - -_
Phase II for Cass Fields 100,000 loo,
Lion's Teen Center 150.000
Total This Section $400,000 1-...._p�22
I
Trails l< Rail Road Trail 4.5 miles $200,000 5'(000•,
169 to Proctor Link 1.0 mile 70,000 70)o-o-v
Country Crossing I '/a mile 15,000 15,0-D-6
Oak Knoll 'A mile 25,000
Woodland Trails 2.0 miles 125,000 / v$000
Highway 10 1.5 miles 75.000 7 0i:0
• 5o 0
Total This Section $ 510,000
Engineer&Design $ 73,000 50J 0-r7
GRAND TOTAL (1 $2,000,000_) 10$210
h( N6tr ►qq$ DRAM'