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finding the money to
�� build multifaceted indoor
? ,..,r,ti. = ' e»wn , ntrete , .acne. .t.««. :
y _ recreation facilities that
-- *own . f
feature everything from
'' aatMw+ a
�� well-appointed weight
x rooms and cardiovascular
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7
, by Sue Schmid
leisure pools and family
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_ _____ -�� 4---
include indoor ice arenas. FACILITIES AT INDOOR REC CENTERS `
In St.Louis,the demand for UNDER CONSTRUCTION OR PLANNED
ice time is tremendous,"says
Mike Oppermann, Webster - __. _. _ ,__.__„..
Groves' director of parks, ' Men'stocker/Shower 100%
0 recreation and community Women'slocker/Shower 100%
development. "It's driven not T °"
Muidpurpose Room(s) 92%
just by youth hockey, but by --• -
Gymnasium s • .- ......
adult hockey—guys in their (> 88/o
30s and 40s who are pursuing v Child-Care Facilities 79%:e.
hockey as a lifelong leisure Aerobics/Dance 75%
interest"
,,,,..
x
Family Locker Rooms 71%
Even with the two new -`�-�-�-� -~
rinks, which will bring to five Free-Weight EguipmentArea 71%
the number of indoor ice are- Cardiovascilar/Selectoraed Equipment Area 71% °
nas in the St. Louis area, Indoor Lap/CompetitivePool 63%
Oppermann says there will -
Indoor Leisure of 54% a
still be up to 2,000 hours per ---�. '- --.dw ..
year of unmet demand for ice Concession Stand 50%
rental time. 46%
1lacgnetbaMlandball Courts e. �.,. .,,�. .y�
"You hear stories of hockey Indoor Track 46%
associations turning away �^ i _, :,.„# ,h ,77., „ ,,'
large numbers of kids because '•-4. whtrlpool(s) 42%
there's no ice time to rent," Sauna 38%
says Oppermann. "Whether 1•42:, i
„ _,. , Pro Shop—2 ° �:• .
that's unique to St. Louis I Climbing Wall 17% w_ .KR
don't know,but that's the cur-
Outdoor Teatlairbrta'-17%
rent condition. Our sense is -:.--:-----'L'"v^-"`- a`..-.-=a.t���» _�...._...�..� _�.; 1'
that this is a trend that will be Steam Room 17% ,
around to stay." Indoor Ice Rink'—13%,, R ' "
In addition to the ice rink, Outdoor Lap/CompetttivePool •
the planned 70,000-square- . - ---- iv 13/•
foot Webster Groves facility _. �„ _ SquasICourts 8%.2..„,.:-.s1.-_,;,2.7"-,;:_.*__ _ _....._-._.__.. _...,....
will include a large multipur-
pose area with a food court, a gymna- The current lodge-type structure, functions will overlap,includes multipur-
slum and meeting space. Outdoors will complete with fireplace and vaulted cell- pose rooms, a kitchen, a food court, a
be a four-pool aquatic complex and eight ing, will become a senior center, an teen center,a day-care center and indoor
lit tennis courts. often-included component of many new play structures,such as those found at
"Our program is revenue-driven. The recreation centers.The new shared corn- McDonald's restaurants.The new addi-
rink is the cash cow,the pool should do munity area,where recreation and senior lion also features a full-size gym,running
really well,the tennis courts will take care i
of themselves and the community center FACILITIES AT EXISTING `
concept is more of a service-driven thing," INDOOR REC CENTERS
says Oppermann."We don't want to be all
things to all people.When we looked at -:. ___
<._ _._..o-,..:.x-, ...
our program,we looked at areas that will . . . -Meo uthr-/SITT- 98%
1
generate revenue on a day-today basis. Womes's ker�� 96% 1
We're service-driven, but also revenue- Muhtp■rpneRoomts) 96%
driven." Gymnasium(s) 73°/.
As a result, Oppermann's facility will Catioyaseul,dsdectoriud Equipment Area 71°/.,_,.w_..j
not include cardiovascular or free-weight Aerobiea/Da•eeAra 65%
rooms, primarily because a nearby Indoor l.ap/CompaidaPool 58% -
♦YMCA recently upgraded similar facili- Fret-Weight Equipment Ara 52% E'
ties. _ /._Y
1r' ..
"The bottom line is we're not in the chadcareFaahlia
Racq
business of competing. Our program is ° 'll/H'0db'a Courts 50%
very clearly driven by the tennis,swim-
Wbiripo•I(s) 44N•
Concession Stand 40•ti
ming and hockey.We've been in the busi- . _ _
ness well over 30 years with each one of � T 37•/.
those? Sam 35% ,
' r :
Webster Groves' concept of a large Ind."LeiwrePeel 31•/.
multipurpose/food service area designed Family Locker Rooms 25%
/-
to serve the rink, pool and community Steam Rooms 25%
area all at the same time is being taken a Outdoor Lap/Compeedbre l 15/i
step further by the folks at the Derry 15%P Y i'Y t•door la Riot—15 h : . . •.•
Township Parks and Recreation Depart- Outdoor Tends Courts
ment in Hershey, Pa.There, plans for a own pm 12%
/. x
taimbi•g Waa(♦10y.
1145,000-square-foot addition to an existing Pro Shop 1111.10%
two-pool facility include a large family fun
Indoor Tanis courts MI 6%
center, according to Karen Ward, recre-
ation program supervisor. squirt Courts•4•/.
30 ATHLETIC BUSINESS October 1993
PROJECTED EXPENDITURE — FACILITIES According to the survey results,
UNDER CONSTRUCTION OR PLANNED cities planning new facilities are includ-
ing several components not always
$2-$4 million _ found in earlier centers. These include
`rte •`' $4 ,;,- IIl0Il s gymnasiums, which are being included
• ,„�-, x in 88 ercent of new facilities vs.73 per- ._ '�
113 Ctl ,rx,14-i4121°/6' ,,/., cent of existing facilities; child-care
Jo ,, facilities, 79 percent vs. 52 percent;
by ? free-weight areas,71 percent vs.52 per- {
r ''(''w cent; aerobic/dance rooms, 75 percent _
`- Lz r '', vs. 65 percent and concession areas, ¢:
Under$2 mlllioII— 4% r 50 percent vs.40 percent.
X210% ` 3 j The biggest increase, however, is in
,t I / $0 $8 OIl t ` family change areas, which are being t
� i�i %-'''''''% included in 71 percent of planned facilf-
_� ties, as opposed to 25 percent of exist '
UIl({IlOfl'Il p _ . ing facilities. Also increasingly 0 g Y Popular r
O o , - ,«. are leisure pools, a free-form departure
/ '\ from the rectangular competitive pools
'� r that dominated facilities until several 4
$10-$15 million years ago. With sprays, slides, caves, i
$8 S10 milli r
,, i,,-, zero-depth beaches and a host of other tt 1
track, a fitness room with free weights play entertaining amenities helping to boost a
g pla structures and fun areas oriented attendance, indoor leisure pools are
and cardiovascular machines,and locker toward a younger age group will be a included in 54 percent of new facilities
rooms,including family change areas. component public-sector facilities may vs.31 percent of existing centers.
The family fun center concept evolved begin to incorporate into new facilities. Ballard also sees a trend toward i
because of Derry Township's desire to "That's real cutting edge, and we're larger cardiovascular and free-weight t
provi de ki
de both leisure and recreational just seeing a few people thinking about training areas, which he feels has -
opportunities to all generations. it now, but I can see that in the next occurred as recreation departments
"There's a whole national trend of get- four or five years, it could be a major realize the revenue these areas can gen-
ting back to the central family unit,”says component of some of these facilities.I erate.He also sees child-care and family
Ward,"and it's a trend in parks and rec to believe there's a real market for it, but change areas as must-have components
promote family unity." we may have to fine-tune how it's going in new facilities.
Ballard feels the inclusion of indoor to be done." "If you're going to appeal to the fam-
•
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ATHLETIC BUSINESS October 1993 Circle 22 on Reply Card
Circle 23 on Reply Card
— — ---- -. __ L_
---- _
1 ily market, then there's absolutely no
Y.
you cannot have a child-care SQUARE FOOTAGE — FACILITIES UNDER
area"says Ballard."I would say there's CONSTRUCTION OR PLANNED
still some lack of knowledge out there � f
-bout family change rooms,but again,I R ' ' '-100?000�'1; 'e4
80 000 100 000 y'� '�� �
ould see that as being almost a n t ten' t �,�*'iT,1 � � .
ecessity, especially now with ADA ,,r `�,` e Unknown
requirements." .w ,r ,
Although gymnasiums are being built 8% g; 17.0 :� ' r
at more facilities than ever before, Bal- °`
lard feels they've lost a little bit of their 60,000 80,000_ - �. A u :7.
lustre. The same is true for rac uetball `
courts. q 17% _ 20000-40 000
"People are still building gyms,
but ;' '� r
.gym
they're not necessarily the cornerstone ,
of a facility—it really revolves around r �;
the swimming and weight/cardiovascu £ ��, z
lar areas," he says. "Racquetball is cer , 'E 'x
tainly on the downside.If you look at 10 w ,"4-1,74 , Y
years ago, it was a major component u zR x€� �� x i'.
but not anymore. Now it's just two to ' 4 m r
{
three courts. -, c y� �a -4, „1� co.47,.5 ..1, t d : , ve•"With racquetball, though, you can �;N ' . ' �� :40 000-60,000_A �Ifi ' :Y
q g Y :1 mr
generate some pretty decent revenue
with the square footage allocated and baby boomers are now family people recreation, leisure and sports are nec-
the upkeep is pretty minimal,"says Bal- and that's where. the money is," says essary for basic wellness," says Derry
lard. "But when you're doing a prioriti- Ballard. "The prvate sector is all of a Township's Ward. "It's a whole well-
nation of components,if push comes to sudden realizing that there's money to ness concept an d I think there's money
shove, racquetball courts often get be made and is starting to work real being invested as parks and recreation
dropped out." hard at marketing to the family. The departments are finally being taken
Like Derry Township and Webster interesting thing is,for once,the public seriously.
Groves, Ballard feels the family market sector was ahead of the game.Families "We're not just fun folks,"says Ward.
is a key to the success of indoor park have always been the orientation of "We serve an important function, an d I
and recreation facilities. parks and recreation." hope that's truly a trend that's here to
"We're looking at the fact that the "People are finally recognizing that stay." ■
,
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