HRSR INFORMATION 01-27-2003 STAFF MEETING AGENDA '
Tuesday,January 28, 2003 --PU
• 8:30 a.m. — 12:00 Noon
Conference Room A
I. CITY VEHICLES AND FLEET...I would like a half hour discussion to take place on
changes in city vehicles that are scheduled in 2003 for each department. If your
department does not use a city vehicle feel free to come to the staff meeting at 9:00
a.m.
2. SAFETY PROGRAM UPDATE
3. DISCUSSION ON 2003 BUDGET AND STATE BUDGET DEFICIT...AII department
heads are requested to come to the staff meeting with some possible budget cuts for
their department. At this point, we still do not know how deep the cuts will go, but
they certainly could go into the 10% range. If the cuts are deep, then personnel will be
impacted. Use of city reserves will not be sufficient for what lies ahead in 2004 and
beyond. Everyone needs to evaluate the services that their department is providing, if
the services can be provided differently or more economically, and whether or not the
services are a necessity or a convenience for our citizens. Individual meetings with the
• department heads will be set up in the near future to "fine tune"your departmental
adjustments for 2003.
4. ANNUAL REPORTS
5. CITYWIDE GOALS AND VISION...Please see the attached memo and background
material.
6. DEPARTMENT HEAD DISCUSSION ITEMS
7. HOWARD R. GREEN PRESENTATION ON "COMPLAINT TRACKING"
SOFTWARE
8. ADJOURNMENT
•
City of
Elk -�-�
River
MEMORANDUM
TO: Department Heads
•
FROM: Pat Klaers, City Admit
DATE: January 28, 2003
SUBJECT: City Council Goals, Priorities, and Vision Statements
At the last staff meeting on December 17, 2002, discussion took place regarding citywide
goals a
oals and establishing City Council vision for the future of Elk River. Discussion on this
�'
topic needs to continue at the 1-28-03 staff meeting. This topic was one of the issues raised
during my performance review and the establishment of citywide vision statements and goals
need to be worked on in 2003. The department heads raised this issue in filling out the
• review forms and,in turn, the City Council has asked for some additional feedback and
clarification from the department heads.
The last department head staff meeting took place shortly after my performance review and
things were not very clear (in my own mind) as to what the City Council wanted from the
staff in terms of additional feedback. After talking about this issue with some of my peers,
consultants, and department heads and after reading some articles on the topic it has become
more clear that the City Council is not asking the staff what the citywide goals or vision
should be;but rather the City Council is asking the department heads what you meant by
saying you wanted and needed citywide goals...what are the benefits for you and your
department to having a Council approved vision for Elk River and citywide goals? In
general, I believe that you, as department heads, and your staff want to know "how you fit
into the big picture" and that the City Council decisions are consistent with citywide
goals/priorities/vision statements. I think everyone agrees that the citywide
goals/priorities/vision statements need to be established by the City Council so that there is
Council"buy in" and they are easier to use as a basis for Council decisions. Written and
approved citywide vision statements,goals, and priorities are especially nice to have and use
as a basis for decisions when the city is faced with budget cuts or an unexpected capital
opportunity (such as funding for the Little Theatre).
Attached for your review are some short articles from the League of Minnesota Cities Magazine
on creating a city vision and establishing city goals.Also attached is some information from
Michele McPherson regarding the Comprehensive Plan vision statement. The final
• attachment is the back page of the Guardian Angels recent newsletter that identifies its
0 mission statement, core values, and vision statement. Please read this material prior to our
staff meeting.
As I understand the subject, "visioning" can be a very long and involved process. Visioning
would involve the public and would require the assistance of a professional consultant. Even
goal setting and priority setting can be complicated and time consuming. Visioning, goal
setting, and priority setting would involve both the City Council and city staff.
I am not really sure, and I will ask the City Council,but I do not believe that the Council
wants to go through a full visioning process that could take 18 months and involve
numerous segments (and citizens) of the community. This is especially true with the Comp
Plan process still ongoing. Also, I don't think the City Council wants to spend a lot of
money on consultants. On the other hand, I think that the City Council would like to
accomplish the establishment of some citywide goals, priorities, and vision statements in no
more than two separate special meetings. Whether a consultant is necessary for this work is
uncertain at this time.
In trying to organize this topic into a logical format, I believe that as a starting point, the City
Council needs four to six general and broad vision statements. Then the goals from the
annual reports from each department head, along with the steps to accomplish the goals,
helps us achieve the vision statements that the Council has endorsed. I also think that you
want the Council to be involved in the establishment of the departmental goals—either add
to, delete, or change the goals. The Council then needs to establish priorities for the goals
S based on both a department and a citywide point of view. With regards to Council priorities
for department goals and activities, I'm not sure about the level of detail that is desired by
the staff. For example,with Streets/Parks, do we want the Council to prioritize composting
expenditures versus park mowing or snow plowing expenditures versus sealcoating?Also, do
you want the Council to prioritize a Street goal as compared to a Police goal?
Possible vision statement categories include the following:
A public safety vision statement should cover police, fire, ambulance, emergency
preparedness,building/zoning...deals with providing a safe community.
A culture/recreation vision statement should cover the parks,recreation activities,
senior citizen activities,ice arena,library, and relate to city leisure time programs and
services.
A public works vision statement should relate to streets and storm sewer,utilities
(electric,water, sewer), transportation system, and general infrastructure to service all
segments of the community from residential to commercial to industrial.
A general government vision statement should relate to public information,
customer service, taxes, economic development (live and work within the city), etc.
A quality of life vision statement should include such areas as churches and schools;
• the small town feeling in Elk River,including the downtown; a healthy environment,
including the lake and rivers;residential lifestyle choices; etc.
• The above comments are offered as a starting point for our conversation at the staff
meeting. Regardless of how the City Council proceeds on this goal/vision issue,it will not be
an easy task and the involvement of the department heads will be necessary. The City
Council wants and needs some additional feedback from the department heads. Also, I need
some feedback from the department heads as to if I'm"going down the right track" on this
topic and what comments in this memo that you—as a group—agree with or disagree with.
A Council worksession on this topic is tentatively scheduled for February 24, 2003.
S
I
. . . , . . . . .
Go"1t E RN`FN G:" Yoi'.0 R c I'T' Y
III
Municipal Strategic Planning
By Carl Neu
ocal government operations community and its future to happen- strategies and achieve the goals
affect our daily existence, experi- stance and the type of thinking that through informed decision-making
ences and the quality of life we befuddles governance and policy. and focused resource allocation.
have within our communities. Thinking and acting strategically relates • Maintaining credibility in the vision
No local government deserves, to the following four elements: and the people committed to its
nor should its citizens tolerate, A powerful vision. Leaders focus on attainment. Powerful visions are
a council or governing body that the future. The means by which they achieved in part because leaders are
isn't effective and competent in engage a community's commitment to able to maintain people's faith in the
leading the community toward a that future is through creating a picture importance of the vision and its
better and more productive future. or vision of what they are striving to benefits to the community's future.
Thomas Cronin, a recognized author- achieve. This vision captures imagina- • Ensuring the community's leaders
ity on public policy, defines leadership Lion and commitment by providing a work in partnership with each other
as, "making things happen that might general direction for change, motivat- and the entire community in pursuit
not otherwise happen, and preventing ing people to take action to bring of the vision.
things from happening that ordinarily about those changes, and coordinating The will and skills to achieve the
might happen. It is a process of getting the actions of all sectors of the commu- future. Leadership can be defined as
•people together to achieve common nity to work to fulfill that vision. Vision having two essential elements: wish
goals and aspirations. Leadership is a is a sensible and appealing picture of bone and backbone. It's relatively easy
process that helps people transform the future that rivets the entire corn- create a vision, strategies, and goals,
intentions into positive action, visions munity's attention and enables it to put and communicate all of these through-
into reality"—a process that begins with the priorities of the future over the out the community. But the backbone
a powerful vision, sound strategic think- demands of the present as the basis for comes from creating the will and hav-
ing, a solid commitment to the future, decision-making and resource allocation. ing the skills to carry out the strategies
and the will and skills to achieve the Sound strategic thinking. Vision is and goals necessary for achieving the
future in partnership with the entire not enough. Without a feasible and vision.
community. . well thought out approach to achieving Will starts with commitment and is
A council's primary responsibility the vision, it is nothing more than a sustained through undaunting courage
is not just to make policy or rule on pipe dream or a hollow aspiration. and faith in the power of the vision.
agenda items at public meetings. It is to Strategy and related goals provide the The skills required are many, including
determine and achieve citizens' desires logic and detail that show how a vision visioning and goal-setting, team build-
for the community's future. Municipal will be accomplished over time. One ing and establishing working partner-
leaders help to shape the future of the of the most critical strategies that must ships with numerous groups through-
community by identifying and meeting be defined is how the vision will be out the community. Leaders must also
the challenges that must be addressed communicated throughout the entire be skilled in conflict resolution and
through decisive leadership and goals. community so it is understood and willing to take risks. Leaders sometimes
A strategic leader always envisions embraced. have to help their community over-
the future and takes a community Commitment to the future. Corn- come a sense of scarcity by sharing
"back to the future" from the present. mitment arises from communication resources to create abundance.
This leadership adventure starts with and understanding. Major change is The process of strategic planning
vision, and evolves to defining the stra- difficult to accomplish and results from involves the entire community because
tegic issues that must be mastered to strong community-based coalitions and successful communities are the result of
achieve the vision. The next step is the teams committed to achieving the people thinking, dreaming, and work-
development of long-range goals that vision. The commitment to the future ing together. r
address these strategic issues and which is exemplified by four characteristics:
provide decision-making and budgetary • Ensuring that key players throughout
focus for the successful implementation the community are on board so they
f these goals. Living from one annual can propel, rather than block progress. Carl Neu, a former local official, is a
budget to another, and from one coun- • Developing the levels of expertise management consultant specializing in
cil meeting to the next, condemns your and insight necessary to carry out the strengthening municipal leadership.
AUGUST 2000 MINNESOTA CITIES 1 3
r
R
B U I L D I N G H E A L T H Y C O M M U N I T I E S
Creating A Vision
Community visioning, or strategic planning, is about the future. It is a process that determines
goals, anticipates surprises, addresses uncertainties,plays out the "what ifs," and creates action
steps and partnerships for the entire community.
By Carl H. Neu
ll communities have a It is not a planning tool such as a
future. But what will be comprehensive or master land-use
the quality of that future? plan; it is not a means for allocating
Who bears responsibility
for whether the future is
resources such as a budget; it is not
a public relations plan to stimulate
one of fate or one of good feelings. It is fundamentally a
intent and leadership? process of dreaming, exploring and
Everyone in a community, creating—a means to give shape
especially its elected leaders, should and direction to a community's
be concerned about its future thinking and view of itself so that
because the citizens of the commu- human imagination and creativity
nity will have to live some if not can increase the influence of the
the rest, of their lives in the future future over the present as the basis
they create. for understanding and action.
The challenges, opportunities Once the dream is set, all the
and uncertainties facing all corn- planning, budgeting and decision-
munities are growing in number making tools have purpose and
and complexity. They can create application.
conflict, confusion, chaos and
paralysis. Or, they can create the Why should a community
potential for new horizons, tough participate?
choices and exciting futures. They The visioning process gives a city
can also help recapture a precious and the council a framework for
treasure many neighborhoods, goal setting and establishing
towns, cities and regions have priorities and setting policy. It "Everyone in a community,
lost—a sense of community and involves citizens and helps the city especially its elected
caring that binds people together understand what they want and leaders, should be
in common purpose and identity; value. It provides an opportunity
a new recognition of"we" and to reflect on a community's history concerned about its
"we'll" as the basis for relating to and generate ideas for the future. future because the
each other and the commitment to And, it offers a long-term perspec-
get things done. tive for decision-making and citizens of the community
Community visioning, or budgeting. Communities that have will have to live some,
strategic planning, is about the seen community visioning as an
future. It is a process by which adventure have reaped phenomenal if not the rest,of their lives
people envision the community's breakthroughs in how people in the future they create."
desired future and develop the come together and in the accom-
courage to achieve it. Community plishments they achieve.
visioning is the means by which a
0 community of people seek the Questions to consider
future they desire and relate with Before embarking on a community
each other, personally and corpo- visioning adventure, your city
rately, to make that future happen. should consider several questions:
AUGUST 1 9 9 8 MINNESOTA CITIES 5
,.
• Do we understand what commu- willing to participate? Communi-
pity visioning really is? It is a ties are comprised of many key
process of actively exploring and groups—city government, school
anticipating the future and the districts, chambers of commerce,
challenges to be addressed. It also business and civic organizations,
means developing consensus and major employers, neighborhood
having the discipline to implement associations—all of whom play a
that consensus without caving in to role in creating, supporting and
political expediency, one's own achieving the vision. All must be
biases, or the pressures of specific willing to embrace the process, or
"It is fundamentally a process groups and individuals whose their resistance and non-participa-
agendas conflict with community tion can hamper its success. Also,
of dreaming, exploring and consensus. are any groups that have been in
staff d officials,Are our eecte st conflict with each other willing to
creating—a means to give
and community leaders comfortable explore the potential futures in a
shape and direction to a sharing power with the community spirit of collaboration? Or will they
community's thinking and and citizens? Community visioning just seize upon the visioning effort
is a form of participatory democ- as another chance for further
view of itself so that human racy that harkens back to the polarization and disruption?
imagination and creativity original American democratic Is there a sense of stewardship
experience. It can at times, be in that will continue the process and
can increase the influence conflict with representative commitment to implementation?
of the future over the government and its "representa- Community visioning and strategic
present as the basis for tives." The key is not to fear planning frequently cover a period
popular involvement but to use it of 20 years and must be refined and
understanding and action." to forge new citizen-elected official updated regularly. Also, they_
partnerships that expand a transcend the term of office or
• community's capacity to perceive tenure of many of the individuals
and achieve. involved in their initial creation.
Can the community visioning Successful visions require commit-
process benefit our community, ment to stewardship and ensuring
and do we really understand the successive generations of leaders
products and outcomes it will who will continue the process,
produce? There must be a clear keep it current, and sustain its
expectation among all parties about potential for creating a better
the process that will be used, the future.
roles of various players, and what The future of our communities
the effort will produce; i.e., a requires a barn-raising, rather than
vision statement, specific goals, and a vending machine, mentality.
strategies and plans for attaining Community visioning identifies "Community visioning
these goals. and produces the changes we must identifies and produces
Is the community ready to bring about in collaboration with the changes we
dedicate the time and resources to others. These changes are essential
do this community visioning process to achieving the vision and future must bring about
well?A community visioning we want for our community, and in collaboration
process can take six to 18 months for those individuals who will live
and involves an extensive time some or the rest of their lives with others."
commitment from those involved. within it. r
The process also requires staff
support, an adequate budget,
ongoing community publicity and Carl Neu is executive vice president
communications, and the services and general manager of NEW&
of a professional facilitator. Vision- Company,providing resources and
ing is not a casual undertaking. It is services for government. Telephone:
intense, disciplined, time-consum- (303) 986-8487. This article
• ing, hard work aimed at producing excerpted with permission from the
rich rewards for the future. May June 1998 issue of Colorado
Are the council and other key Municipalities, a publication of the
groups publicly supportive and League of Colorado Cities.
6 MINNESOTA CITIES AUGUST 1 9 9 8
III
Creatin g City's Your Future
By Kent E.Eklund and Cathy Jacobson
eeting after meeting, city these planning processes are part of changes occur as a result of elections,
councils make decisions on developing and implementing the each council can at least select the
behalf of their city or town. vision that the strategic plan sets in key, three to five goals that will be
Often, councilmembers will place. A strategic plan starts with a the hallmark of their council.
begin to feel there is no pattern longer-term view of the city and Questions to consider. Councils
should start these types of discussions
with the following questions: In the
or common vision driving the answers key questions about the five
various decisions. This lack to ten year vision of what the city
of a sense of a larger picture wants to become. history of this city, what do we want
often frustrates councils. Strategic plan- This long-term thinking is hard this council to be known for? How
ring is a technique to develop a vision work. The time horizon is beyond does this answer fit into the vision
for a city and create an understanding the normal, day-to-day thinking and of the previous council? Even in
of that bigger picture. Strategic plan- acting. Yet elected and appointed city elections where there seems to be
ning offers a city a greater potential to officials have a unique opportunity and little mandate from the voters, this
guide and participate in its future. The responsibility to think in the long term question gives the council freedom
alternative is to be directed by future about the future of the whole commu- to think about its vision for the city.
visions developed elsewhere. nity. A final question councils often ask
0 Importance of strategic planning. A strategic plan is organized into is whether an outside consultant is
n fast changing environments, it is yearly, incremental steps or goals that worth the expense. The answer to this
often easy to feel a certain loss of start a community down the path of question depends on the availability
control. The economy is in the midst making the vision a reality. Most plans of seasoned facilitators in the commu-
of a major restructuring, "old" indus- identify only three to five goals for nity. The individual who facilitates the
tries are changing, and even newer any one year. This is as much visionary strategic planning discussion cannot
companies come and go. The increas- work that any council normally has also participate in the conversation.
ing rate of technological innovation time to address. The remainder of the So, whoever is selected to facilitate
affects all of us. Social institutions, such annual agenda is devoted to oversight the discussion must be comfortable
as the family and religious organiza- of the daily functions of the city and being a non-participant and have skills
lions, are undergoing rapid change as responding to the issues that emerge in forging consensus and resolving dif-
well. In the midst of all these changes, during the year. ferences, which will inevitably occur.
it is often easy to feel helpless and sub- Some of the hurdles. A very difficult An advantage of relying on someone
jected to forces over which you can part of strategic planning is finding time from outside the community to guide
exercise little control. in the busy operations of the city to the conversation is that they will be
Strategic planning helps communi- focus on implementing the plan. This able to ask questions from an entirely
ties recognize these forces and deter- is why councils should focus on a lim- objective perspective, with no agendas
mine long-term coping strategies for ited number of goals each year, and that obviously come with being a
dealing with these changes. In many build those goals into the work plans resident of the city.
cases, communities are forced to recog- of city staff. Keeping those goals in Final thought. Of course, there
nize that their original purposes for front of staff is a critical responsibility are no guarantees for any community.
even being in existence are no longer of the council. What strategic planning enables is a
viable and the community needs to A second problem with strategic realistic assessment of a community's
re-think its whole position within a planning is elections. With each elec- prospects and the development of
larger, regional context. Such thinking tion cycle, new councilmembers arrive longer-term strategies for working
helps develop proactive strategies for with potentially little ownership of a towards a more desirable future. r
working with the trends to arrive at a plan authored by the previous council.
more pleasing future than if communi- This necessitates, usually in December
.jes merely respond to outside forces. after each election, the re-opening of
What is strategic planning? Strategic the plan and a discussion among all the
planning is different than comprehen- councilmembers—newly elected and Kent Eklund and Cathy Jacobson
sive planning, land use planning, or veterans—about the vision and compo- are with Cincinnatus, a member of
facilities and capital planning. All of nents of the plan. Even if dramatic the LIVIC Business Associate program.
J U L Y 1 9 9 9 M I N N E S O T A CITIES 13
4
PLANNING FOR MINNESOTA ' S' S FUTURE U T U R E •
111) C •heckling your
Having a clear vision helps us work more effectively, reduces fatigue, prevents us from
missing new opportunities, and keeps us out of harm's way. But vision can also refer to a
dream or ideal that shapes our actions and decisions.
By W Arthur Mehrhoff, Ph.D.
ow more than ever, cities for its chosen future and its image
have to think, plan, and act of how to integrate the many roles
on their futures or they will and functions of citizens into a
be left behind in the new purposeful system—making the
era of global competition. flight as rewarding as possible for
Despite the enormous everyone on board.
demographic, economic, Visioning has several advantages
and cultural waves of not found in the typical city plan-
change washing over cities—re- ning process. Visioning addresses a
placing manufacturing with know- wider range of civic concerns and
ledge and service industries as the groups. It identifies strategic trends
1. economic base of cities—there still and forces, seeks a clear under-
.
� r�� ��, remains a place for good places in standing of community values, and
modern society. In fact, such offers a big picture to guide imme-
�� places may become even more diate decisions. The process also
precious in the midst of such rapid creates the appropriate tools and
change, as the global village be- techniques for implementing the
comes a globe of villages and qual- vision. Visioning assumes that citi-
ity of life becomes more than just a zens have both the ability and the
slogan. responsibility for shaping their own
Since quality of life is important futures.
to individuals, businesses, and cit- Cities as diverse as Little Falls,
ies, cities must learn to understand Minn., Chattanooga, Tenn., and `Visioning addresses a wider
and value their own unique char- Portland, Ore., have discovered
acteristics and to chart their own that the visioning process releases range of civic concerns and
courses on the rolling seas of post- enormous civic energy and cre- groups.It identifies strategic
industrialization. Russell Ackoff of ative forces. In fact, one of the ba-
the Wharton School of Business sic ideas of visioning is that due to trends and forces,seeks a
suggests the only kind of stability the rapid flow of data, ideas, and clear understanding of
in such a complex, unpredictable, capital characterizing post-indus-
and interconnected environment is trial society, city government no community values,and
similar to that of an airplane flying longer has a monopoly on those re- offers a big picture to guide
in a storm. Like Charles Lindbergh sources. The more complex the
carefully navigating the Spirit of system, the more insights and in- immediate decisions."
Saint Louis across the Atlantic, cit- volvement from different levels are
ies need to achieve this precarious needed to make the system work.
balance through discipline and a One practical consideration, there-
thorough understanding of their fore, is making sure citizens are in-
systems, tools, and the forces acting volved in the visioning process.
• upon them, along with a clear Since each city has different char-
sense of direction. A vision state- acteristics, it is important to use
ment becomes a city's flight plan existing institutions like churches
OCTOBER 1997 MINNESOTA CITIES - 11
4
I or schools to engage people in And back home in Minnesota,
ways that are comfortable to them, dozens of small cities have partici-
or to create new organizations to pated in the award-winning MM-
involve citizens who typically nesota Design Team visioning pro- .
don't participate in the decision- cess. Originally conceived by a
making process. small group of architecture and
"Since each city has different The National Civic League's landscape architecture students in
characteristics,itisimportant Millennium Project is an excellent the early-1980s, the Design Team
source for cities considering the is a well-established and respected
to use existing institutions like visioning process. The project's group of volunteer professionals as-
churches or schools to engage Web site (www.cdinet/Mill/Re- sisting communities in planning
source/vision.html)features local and designing a viable, appropriate
people in ways that are examples of and references na- future. The Design Team works
comfortable to them,or to tional organizations available to not only on design issues like main
create new organizations to help your city. street improvements,but also with
Several notable city examples the fundamental planning process
involve citizens who typically stand out. Portland, Org. has that allows communities to take
don't participate in the achieved a much-deserved reputa- initiative and plan a future that re-
Lion for its high quality of life flects the community's dreams and
decision-making process." through its comprehensive, re- interests. According to the Design
gional visioning process. This pro- Team, successful community vi-
cess began in the early 1980s and sioning includes: shared ownership
has provided clear directions for of the visioning process; a compre-
local decision-makers with its fo- hensive community inventory; in-
cus on downtown and waterfront terdisciplinary teams; democratic
revitalization, support for mass brainstorming and discussion of
transit, and political and legal community issues; and finding an `In the final analysis,visioning
mandates to maintain an urban individual or agency to spearhead
• growth boundary to prevent de- implementation of the vision. is neither a magic wand nor a
velopment in the surrounding In the final analysis, visioning is silver bullet for solving the
farmlands. neither a magic wand nor a silver
Chattanooga, Tenn. has won bullet for solving the problems of problems of cities.It is,at its
praise for its community-based cities. It is, at its best, a rebirth of best,a rebirth of citizenship
Vision 2000 focusing on citizenship that will create our
sustainability. During the past 10 flight plan and guide us safely into that will create our flight plan
years, this once maligned city vir- the new millennium.it and guide us safely into
tually eliminated its longstanding „
air pollution problem, began the new millennium.
cleaning up waste sites located in
minority neighborhoods, and built
an enormously popular and eco- Dr. W. Arthur Mehrhoff is professor
nomically successful fresh water of local and urban affairs at Saint
aquarium on its previously aban- Cloud State University in St. Cloud,
doned riverfront. Minnesota.
KEYS 7 O SUCCESSFUL V IS I0'N IN C
•,Assess and inventory the community—including ,ii Outline barriers to identified goals arid Obiecnves
Census, .business, and visual data ' -Locate available`-resources
■ identify the important-trends and issues -•:Create a time•frame and assign responsibilities
■ Establish civic goals and objectives : s•'Deterrrine appropriate progress indicators
ill ,Reprinted from Taking Charge and Managing Change: Basic Outline'for Developing Community Vision`for the Future,
published by the American Planning Association, 1776 Massachusetts Avenue, NW, Washington, DC 20036 w
12 M I N N E S O T A C I T I E S OCTOBER 1 9 9 7
H R. U P D,`A, T"E. :
7 Satisfying Employees' Basic Communication Needs
By Kristie Greve
A.
ccording to communication their work is perceived, they quickly but they are equally aware of what the
consultant and author Roger move on to the third communication organization is telling its customers and
D'Aprix, every employee has need: individual and team recognition. the community.
five basic communication needs Do others know I'm doing a good job,
that must be met before an
How can I help? With conununica-
and if so, how can I tell? tion needs met, employees ask the
individual can commit fully to There are a number of employee ultimate question: How can I help?
an organization. Much like recognition programs, running the Their energy and enthusiasm is directed
Maslow's hierarchy of human gamut from simple to sophisticated, toward the organization and its goals. Is
needs, these communication needs must that help fulfill this need. Service anni- it any wonder that dedication, commit-
be met in ascending order. As the versary recognition, employee awards, ment, and enhanced productivity follow?
communication need at each level is letters of commendation, certificates The concept of satisfying an employ-
satisfied, the employee becomes of appreciation, a feature article in an ee's communication needs is fairly
increasingly productive and committed employee newsletter, and even a basic. It's a common sense approach
to the organization. department pizza party are all tangible that sounds easy to implement. Yet,
What's my job?This is an employee's forms of recognition. the execution is often flawed.
first, and most fundamental, question. What are we up to?At this juncture, First and foremost, when organiza-
What are my job responsibilities? What an employee develops a healthy interest tion and jobs change, employees swiftly
am I being asked to do? What is my in his or her broader work group—a revert back and must satisfy their most
scope of authority and decision-making? department or a division of an organi- basic communication needs. A seasoned
To whom do I report? zation. What are my department's company veteran, for example, may
The employee's supervisor, working goals? What are our plans for the year? feel disenfranchised with the larger
in close cooperation with the human And, how are we doing? Communica- organization, without recognizing that
resources staff,best addresses this commu- tion needs at this level can be met in what he or she really needs is basic
nication need.Job descriptions, one-on- many different ways, such as staff meet- clarity about a new job role, personal
one meetings with a supervisor, orien- ings, large group meetings, department performance, or recognition.
tation, and training also help provide newsletter, and reports. Whether in Second, employees can't leapfrog
the answers. person, online, or in print, the employee over one of their communication
How am I doing? Once employees needs access to the thinking and perspec- needs. If an organization, for example,
understand their role and what's expected tive of department leaders, as well as fails to provide adequate recognition,
of them, they are ready to move forward opportunities to ask questions, offer employees cannot skip to the next
to the next communication need: suggestions, and interact. level. Even a highly visible program
personal performance feedback. Am I How do we fit into the big picture? that describes a company's goals and
doing the job right? Is my supervisor At the next critical level, an employee's objectives will fall on deaf ears if
satisfied with my work? Should I be communication needs center around employees are wrestling with more
doing more? the entire organization and how it fits fundamental communication needs.
The supervisor, and sometimes into the community. This is a more Communication must be consistent,
co-workers, are in the best position to global view. How does our department credible, and clear. Hit or miss programs
satisfy this second communication , or division fit into the organization's won't sustain an employee's needs. In
need. Performance feedback comes in overall goals and objectives? What is order to retain top employees, effective
many forms. Often it can be informal— our vision and mission? What are our communications must be a value that
a verbal pat on the back, kudos from a values? Who are our customers and the entire organization shares. r
team member, or a supervisor's specific what are we trying to accomplish?
feedback on a particular project. On a What is our plan for the future, and
six-month or annual basis, a formal what part do we play?
performance appraisal gives an employee Senior leadership best addresses this This article is reprinted with permission from
a more comprehensive overview of his communication need. Employees satisfy the Nov-Dec 2000 issue of CFG Update.
or her performance. their need for information in many Courtesy of CFG Insurance Incorporated.
Does anyone care? Once employees ways. They are interested in what the Telephone: (952) 945-0200. Web site:
understand their job and know how organization is telling them internally, www.cfginsurance.com.
JANUARY-FEBRUARY 2001 MINNESOTA CITIES 21
Klaers, Pat
Strom: Mcpherson, Michele
ent: Wednesday, December 18, 2002 9:13 AM
To: Bergh, Michele; Czech, Rich; Hals, Phil; Johnson, Lori; Klaers, Pat; Mehelich, Catherine;
Peine, Sandy; Potvin, Dave; Rohlf, Steve; Thomas, Kristin; West, Bruce; Zerwas, Tom
Subject: Vision Statement
Here is the draft vision statement for the current redo of the Comp Plan. It may help with your goal drafting.
■
Vision Statement 9 26
02.doc
Michele
•
ICI
•
1
Draft-September 2002
• Vision for Elk River
Importance of a Vision?
According to an old story, two stonecutters were asked what they were doing.
The first said, "I'm cutting this stone into blocks." The second replied, "I'm on
a team that is building a cathedral."
This story describes the role of a vision on managing the growth and
development of a City. Without a vision, development management works
much like the first stonecutter. New pieces are added without a clear picture of
what is being built. The vision provides the picture of the "cathedral" that Elk
River seeks to become. Each development and redevelopment project must
help to build the future,not just fit cleanly with the next"stone block".
The Comprehensive Planning process has been described as building the future
Elk River. The cornerstone of that building is the vision. The Vision Statement
provides a broad and enduring view of Elk River. The Vision serves several
purposes:
• The Vision serves as a tool for evaluating proposals,projects,ideas and
new directions. How does this action fit with the Vision?
• • Creating a Vision Statement allows a shared understanding of
community desires for the future.
• The Vision encourages the community to consider the future, even to a
future that is twenty years distant.
• The Vision provides an anchor in times of conflict and change - a way
of fording common ground and shared values.
• The Vision encourages imagination, recognizing that the direction it
sets will be the reality of the future.
• The Vision creates energy and enthusiasm for maintaining the
commitment to the Comprehensive Plan.
Vision Statement
The vision for the future of Elk River consists of several themes.
Maintain a distinct identity for Elk River.
• Elk River will keep an identity and character all its own.
• Natural, cultural and historical resources of the community are essential
ingredients of Elk River's identity
Ill
Building the Future
i
(\ The Comprehensive Plan for Elk River
Draft-September 2002 Vision for Elk River
• • Elk River seeks to grow in a manner that p reserves the qualities of its
"small town"heritage.
Create and maintain strong neighborhoods.
• Neighborhoods are the basic building blocks of Elk River and shape
our views and attitudes about the community.
• Residential development is judged on both aesthetics and function.
Keep Elk River a"saf&' place.
• Elk River is a place where people feel comfortable and secure.
• Traffic safety is an important factor in all aspects of community
development.
• A system of streets, sidewalks and trails allow safe and convenient
movement throughout the city.
• Municipal services (police, fire, water treatment) create both the
perception and reality of safety.
Preserve and maintain the environment.
III • Elk River seeks to promote clean air and water in the management of
development and the delivery of municipal services.
• Development must be served by well maintained and reliable
infrastructure.
• Development seeks to incorporate and blend the built environment
with the natural environment.
• Rural,undeveloped areas are part of the Elk River environment.
• As Energy City, Elk River seeks to promote sustainable and energy
efficient forms of development.
Make Elk River a complete place.;
• Community and economic development policies will seek to attract
employment opportunities and goods and services needed by the
community.
• The expansion of local employment creates more opportunities for
people to live and work in Elk River.
• Planning and decision making must recognize that the population of
Elk River is not a single commodity. Differences in age, economic 1
III status and ethnicity must be considered in planning for future
development, facilities and services.
r Building the Future
Tehe Comprehensive Plan for Elk River 2
Draft-September 2002 Vision for Elk River
• • Recreational and cultural opportunities are important elements of a
complete place.
• A quality education system attracts and keeps people in Elk River.
Work to achieve the vision.
• Everyone shares responsibility for achieving the vision. It is not the
sole responsibility of city government.
• The City will seek collaborative efforts with other partners with who
have shared interests to achieve this vision.
•
•
Building the Future 3
The Comprehensive Plan for Elk River
NEW! ZLVLMERMAN A FAMILY OF SERVIC 14:S
AREA ADULT DAY SERVICES A story of what family truly means
Guardian Angels of Elk River has just been
" Aiuiairiaiit _Douglas las-
Mned the recipient of a Community Services ,� • " " at An els On
�Cve lop ment Grant from the Minnesota ,1 .. participated g
Department of Human Services Aging Initiative ',A," ' ., Main Adult Day Services
to expand adult day services. The goal is to help ' . =� "'°" a :'. since 1997, attending
communities rebalance their long-term ' ;" Atfifti\ while her husband was at
service systems for persons age 65 years or older , r , work. Challenged with
by reducing reliance on nursing facility care and . MS and the after-effects
increasing the community-based services such as of a stroke, Angels On
adult day care. , Main provides her with
Angels On Main, Guardian Angels' Adult socialization, activities,
Day Services program in Elk River, has been Annamarie Douglas (seated) and personal care.
serving the area since 1994. With the increasing One day in early
number of interested individuals, there has been with Angels On Main family September when
a waiting list for the program. Guardian Angels is members Virginia Rogstad Annamarie didn't arrive
going to utilize the $32,000 grant to explore the and Phyllis Kappes. staff immediately called
option of opening a satellite location at the Pine her and discovered that her husband had suffered a
Tree Manor apartment building in Zimmerman. stroke. Annamarie's family was unable to stay with
Adult Day Services offers daytime her while her husband was in the hospital, so Angels
activities and assistance to older persons as well as On Main staff worked within the Guardian Angels
the opportunity of respite for their caregivers. The network of services and found her an apartment at
program can be a benefit for adults who cannot be the Guardian Angels By The Lake assisted living
alone, persons experiencing memory loss facility. Annamarie has made many friends there and
individuals needing care assistance, or those
needing recreation and socialization. Guardian still spends her days at Angels On Main. She also
gels hopes to start this new service before the recently enjoyed a long visit with her sister from
of the year. If you are in need or know Germany. When Annamarie's family was not in the
someone who might benefit from this program, area to help, Guardian Angels became her family.
please call Rosie Becker, Director, at 763-241-6845.
(-r
GUARDIAN ANGELS' MISSION STATEMENT- '
Guardian Angels of Elk`River shares Christ's love by se' i'in senior
through health care, housing and support services.
CORE VALUES: VISION STATE�MF T
S e r v i c e GuardicanAngels of Elk River will be:
H uiriility
• A health care, housing an(1 ,upp,)It ',cn i<r pr∎,o icier (,t
ch�)ice prim tiny for, ,crisis in [IA, Elk Riv<r titer
Advocacy .
• An employer of(hot(c
Respect .., �` • '`"ntofdhT c6fillccteLl \\ail the (_c,oiruumn
Excel` lence� � • I in;in<iall), stfthlL
' = , • �u«il fovdei.11Li[cdI Ieadel,Inp. ,c•n,i<c „mud vOIunteerism
S t e ms a�-,r. d s`1-.1'
ip tea..
• :._Innovative to into the <han:ging, neck OI-the «■mniuni[v
0 lk rdian Angels of Elk River
Evans Avenue BULK RATE
Ri ver, MN 55330 Nonprofit
Organization
Permit No. 12
US Postage Paid
RETURN SERVICE REQUESTED
Elk River, MN