HRSR INFORMATION 05-03-2004 •
City of
Elk -�-�
River
MEMORANDUM
TO: Housing & Redevelopment Authority
FROM: Catherine Mehelich, Director of Economic Developmen�j�/�
DATE: May 3, 2004 cc//
SUBJECT: 2003 Annual Report
Attachment
• Economic Development section of the City 2003 Annual Report
The 2003 Annual Report will be presented to the City Council at its May 3, 2004 meeting.
• The attached Economic Development section includes a summary of the HRA's activities
during 2003. The entire Annual Report is available online on the city's Website, at
www.ci.elk-river.mn.us and will be broadcast on the city's cable channel.
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Economic Development
2003 Annual Report
ECONOMIC D . M
MISSION STATEMENT:
Our mission is to actively participate in economic development by utilizing available
resources to leverage viable and healthy investments in our community. Such investments
will create diverse job opportunities as a result of a stable and growing business and
industrial base. We will strive to provide quality services, maintain a favorable tax rate,
supply full-cycle housing options for our residents, and foster an environment that will
result in substantial growth of our local economy.
In addition, the strategic industrial marketing mission is to become the Light Industrial
Hub of the Northwest Metro.
YEAR I N REVIEW
ECONOMIC DEVELOPMENT ATRMY
2003 Inquiry/Prospect Report
The Economic Development Department responded to a total of 75 inquiries in 2003.
Approximately 61% of the inquiries were industrial related. Most of the inquiries were
regarding medium size buildings (10,000— 29,000 square feet) requesting equally
land/buildings or lease space. The 2003 inquiry total is consistent with the 2001 total.
While the total amount of inquiries was down in 2002 (46 total) the increase in 2003 is a
positive reflection in the economy. Many 2003 inquiries were merely preliminary or early
stage site searches.
2003 Advertising & Public Relations Campaign
The advertising campaign in 2003 was consistent with 2002 advertising in order to make a
stronger impression on Elk River as the Light Industrial Hub of the Northwest Metro.
Advertisements were place in the MN Real Estate Journal, The Business Journal, and MN
Real Estate Journal's Leasing Guide. The advertisements featured all new photos of
Cymbet Corporation, Tescom, E& 0 Tool and Plastics, Metal Craft Machine &
Engineering, and Sportech.
A new economic development newsletter was developed in 2003. January, May and
November editions highlighted issues important to manufacturers and site selectors.
New Partnership Program with MN Technology, Inc.
A new incentive program was developed in partnership with MN Technology, Inc. (MTI)
thanks to a $5,000 matching grant to the EDA from the Initiative Foundation. This
program, the Technical Assistance &Operations Consulting Program, provides companies
up to $2,000 for technical assistance services. The purpose of the program is to improve
the city's industrial retention and recruitment efforts by providing existing and
prospective Elk River manufacturers the skills for workforce productivity and profitability.
Companies must contribute 25%towards the services.
•
Economic Development
2003 Annual Report
•
Marketing Events
In October, the City of Elk River participated with the MN Department of Employment &
Economic Development(DEED) in the recognition of MN Manufacturing&Technology
Week The recognition event included tours of Cymbet Corporation and Marketech,
followed by a luncheon/keynote speaker address at Elk River Country Club. Elk River
was honored that DEED Commissioner Matt Kramer attended the event. In addition, a
full-page advertisement was featured in the Elk River Star News thanking the list of local
manufacturers for their contributions to the community.The Economic Development
booth was also rotated in four local banks. The booth featured photos and a list of local
manufacturers.
In November, the City of Elk River participated as a co-sponsor of the MN Real Estate
Journal New Urbanism and Redevelopment conference.The conference focused on new
urbanism design, redevelopment trends and opportunities and challenges faced when
considering the development of a new project in a community. The Director of
Economic Development was a presenter highlighting the Elk River Downtown
Revitalization Project. Participation in the event was a strategy for building relationships
with key accounts including, Colliers-Towle, Opus NW, CRESA Partners, Northco,
United Properties, Cushman &Wakefield, Welsh Companies, Ryan Companies and
Kraus-Anderson.
Energy City Marketing
• Staff coordinated the Rogers High School Open House event for Energy City. The high
school was recognized as a high-performance and Energy City's 2003 demonstration site.
New Energy City brochures (informal and formal) were designed in 2003 as well as the
Energy City Web site. The informal brochure and Web site were updated several times
in 2003.
Economic Development Web Page
Updates were made throughout 2003 to the Economic Development page of the City's
Web site located at www.ci.elk-river.mn.us. A link was added to the City's home page
for Industrial Sites information. The Economic Development Web page includes:
• Site Location Assistance (listing of Business Park and Industrial land details)
• Business Financing Information
• Business Incubator Program
• Downtown Redevelopment Activities
• Housing Rehabilitation and Assistance Referrals
• Energy City
• Community Profile
• Economic Development Newsletter
Economic Development Micro Loans
The EDA approved one new loan application in 2003. A $50,000 loan was provided to
Lake Assault Custom Boats for the purchase of machinery and equipment necessary to
• begin operations in Elk River. The company operates within the Decker Building located
on East Highway 10. The loan is structured as a participation loan with The Bank of Elk
Economic Development
2003 Annual Report
•
River. The company committed to creating 2.5 new full-time jobs at no less than
$1 7.00/hour within 2 years.
Several previous loans were paid off and closed out in 2003, including Carpe Kairos
(Custom Cutter), Sportech, Beaudry Convenience, David Decker, Ink Wizards, Pro-Tech
Engineering, Riverside Manufacturing, and Tescom. The EDA agreed to and received a
final settlement with the owner of Northstar Die Casting. Two loans were granted two
year extensions, including Barder (Olde Main Eatery Building) and M&A Investments, LLC
(Ultra-Image Building). Seven micro loans remain in current standing. The loan fund
ended with an approximate $789,273 cash balance in 2003.
The EDA Finance Committee also provided recommendation and EDA approved several
amendments to the Micro Loan Policy, including:
• Established an interest rate floor of 2%for each financing program.
• Revised wage goal for the Supplemental Financing Program from a minimum wage
of$8/hour to $9/hour.
• Addition of"investment real estate" as a permitted fund use, with a 50%pre-lease
requirement.
• Addition of hook-up to city services as an improvement that may be required for
the request of public funds for building expansion/improvement projects.
MN Community Capital Fund Participation
• Staff remains an active participant of the MN Community Capital Fund, including the
Director of Economic Development's election to the Fund Board of Directors for a 3-
year term. In 2002 the City became a member of the MN Community Capital Fund
(MCCF). The MCCF is a new non-profit membership corporation established to increase
the lending capacity of economic development groups specifically throughout Greater
Minnesota. The City's membership deposit of$50,000 allows the City the capacity to
originate multiple loans of up to $500,000. The program provides the City the flexibility
to fund large housing and economic development projects that would otherwise not be
possible through the City's typical micro loan program. In addition, the loan applicants
may request the partnership and sponsorship of Sherburne County, Great River Energy
along with the City membership for a maximum loan up to $1, 075,000.
Sportech, Inc. Expansion Project
A highlight of 2003 was the Sportech, Inc. expansion project. Local manufacturer,
Sportech, Inc., designs, produces and markets accessories for the recreational vehicle
industry. The project marked the company's third expansion in Elk River since it was
founded in 1993. Sportech doubled their operations by constructed an additional 20,000-
square foot building on its I0-acre site located along Jarvis Street. Economic
Development staff coordinated a MN Investment Fund grant application to the MN
Department of Trade & Economic Development for $200,000 that would be provided as
a 2% loan to Sportech, Inc. for the purchase of new equipment necessary to the
expansion. The loan supplemented other sources of private financing and leveraged city
participation in the project. Sportech, Inc. committed not only the tax base increase from
the building project, but also to the creation of up to 15 new jobs at not less than
Economic Development
2003 Annual Report
$12/hour wage. At the end of 2003 the company had hired at least half of the new
positions. In addition, Sportech, Inc. was recognized as the Chamber of Commerce 2003
Manufacturer of the Year. It is important to note that as Sportech, Inc. repays the loan to
the city, the city is allowed to revolve the funds for other economic development uses.
Industrial/Business Park Development
In early 2003 the EDA directed staff to work with Ehlers &Associates to complete an
analysis of the industrial/business Park development options, including privately owned
and city-owned properties. The analysis was in response to staff experiencing two
primary barriers to successfully recruiting small to medium sized light industrial
developments in Elk River. The two barriers are availability of 1.5 — 2 acres lots and land
costs. The EDA Marketing Committee participated in the analysis. The EDA directed
staff to work with the landowners of the following business parks for their interest in
participating in a competitive marketing strategy for light industrial development:
o Elk Path Business Center—west business park
o Elk River Business Park—east business park
The landowners have indicated interest in participation and staff continues to work
closely with Ehlers &Associates to prepare a master development agreement between
the EDA and the two private business parks.
Industrial Business Retention & Expansion Visits
• The Assistant Director of Economic Development and EDA Commissioners completed
eight visits in 2003. Per the 2002-2004 Strategic Industrial Marketing Plan, the format of
the visits was changed to informal breakfast or lunch visits, followed by plant tours. A
two-year rotating scheduled was also developed so that companies are not contacted too
often. The purpose of the visits is to assist in the fulfillment of the City's goal to retain
and grow existing industries in Elk River.
Business Incubator Program
The EDA has been operating the Business Incubator Program in conjunction with Genesis
Business Centers since 1976. The goal of the business incubator program is to develop
long-term relationships with young, growing companies that have an emphasis on new
technologies and to help these companies become established in Elk River. Since the
program's inception, 9 companies have entered the incubator to further develop their
products and grow their business.
In early 2003 the EDA approved a 2-year extension on the Business Incubator lease with
Mr. Larry Hickman. The extension term expires April 15, 2005. The EDA reduced the
number of leased suites from six to three. The renewed lease rate includes a fee for
building maintenance and cleaning to be managed by Mr. Hickman rather than the city. In
addition the EDA approved a payment increase for professional services provided by
Genesis Business Centers/Harlan Jacobs.
Two renewals were granted in 2003 to Incubator tenant, KnowledgeNetica Corporation.
KnowledgeNetica develops intelligent software to interpret and translate written and
Economic Development
2003 Annual Report
spoken human languages. The software has a number of key applications for commercial,
government, military, and personal use.
In September, the EDA welcomed a new Incubator tenant, Lap2 Technology
Corporation. Lap2 is a developer of high-end, integrated web server and data
management software suites targeted to specific businesses, consumers, and
organizations. The software suites standardize web and data management functions, which
today are realized only through the use of outside consultants and custom-built, one-off
web sites and databases.
In 2003 staff continued to maintain a close relationship with incubator graduate, Cymbet
Corporation for their anticipated expansion project in Elk River.
HOUSING & REDEVELOPMENT AUTHOIUTY
Housing Work Plan
A Housing Work Plan was developed in early 2003 to gather information and examples of
housing programs and partnership possibilities. The following presentations occurred
each month to accomplish this goal:
• Minnesota Housing Finance Agency
• • City of Fridley
• St. Cloud HRA
• Central MN Housing Partnership
• Tri-CAP
• Habitat for Humanity
• Housing stock inventory/analysis of Elk River presented by the Planning
Department
• Informal/non-scientific survey of Elk River manufacturers and retail/service
businesses regarding housing availability and affordability issues.
Downtown Revitalization Project
In late 2001 the HRA developed goals and objectives for the Downtown Revitalization
Project. The goal of the project is to enhance downtown Elk River as a vibrant retail,
commercial and residential area and revitalize private investment downtown. Objectives
of the project include retaining the traditional character of downtown, better utilize the
riverfront, ensure safe pedestrian and vehicle movement, and provide sufficient parking.
Following a request for proposals and interview process the HRA selected MetroPlains
Development as the project developer in August 2002 and entered into a preliminary
redevelopment agreement together.
In early 2003 the HRA held a joint meeting with the Heritage Preservation Commission
regarding recommendations of local historic significance in the downtown area. While
the HPC noted many of the buildings in the downtown are of local historic significance,
• the HRA directed the developer and staff to proceed with the original proposal area—
including the west Brick Block(east King Avenue and the northeast corner of King and
Economic Development
2003 Annual Report
• Road 42 Bridge). The
Main), and the Bluff Block (southwest corner of Main and County Roa
HRA also provided feedback regarding the draft downtown district zoning standards.
A fair amount of time was taken to work with the west Brick Block to see if it could be
made to work When it didn't work, the developer's focus changed to one of its original
RFP concepts for the Jackson Block where issues existed, including I) replacement
parking, 2) concern of historic significance. Mid-2003 MetroPlains presented the HRA
and Council the design concepts for the Brick Block (Nadeau's through The Jungle) and
Jackson Block (northeast corner of Main Street and Jackson Ave).
The plan for the Jackson Block includes about 10,000 square feet of first floor
commercial along Main Street and Jackson Avenue; approximately 66 underground
parking stalls, and two stories above the commercial space holding 32 rental housing
units.
The plan for the Bluff Block includes about 10,000 square feet of commercial space
along Main Street; a three-to-four story building with 70 to 80 underground parking stalls;
52 units of for-sale housing, and a river walk connection to a city park built along the
river.
The HRA directed MetroPlains to proceed in taking the design concepts to a public open
house for feedback. Staff researched and responded to a list of issues including, but not
limited to replacement parking options, residential tenant mix, and Jackson Block title.
The HRA directed staff and MetroPlains to begin work out the details of a development
agreement. In addition MetroPlains submitted application and was awarded a Multifamily
and Housing Tax Credits from the MN Housing& Finance Agency for the residential
component of the proposed Jackson Block project. In support of the Jackson Block
residential component and downtown property rehabilitation, the City submitted a Small
Cities Development Program application to the MN Department of Employment&
Economic Development. Grant funds awarded from the application would be used
toward commercial and residential rental rehabilitation and the proposed new residential
rental construction in the Downtown Revitalization Project Area.
The next steps will involve working out issues as part of a development agreement that
would then authorized the proposed projects to proceed through the regulatory process
for land use, DNR, and TIF approvals.
Communication with the public has been a key component of the Downtown
Revitalization Project. The multiple means of communications continued in 2003 to
including the following
• Project updates on the City Website
• Q &A inserts and project coverage in the Star News
• Project update articles in The Current
• Monthly updates to River's Edge Downtown Association group
• Monthly HRA/Council meeting updates
• Direct mailing of meeting notices
Economic Development
2003 Annual Report
• DEPARTMENT STAFF
Catherine Mehelich June 2000
Director of Economic Development
Executive Director, Economic Development Authority
Executive Director, Housing & Redevelopment Authority
Heidi Hall Dec. 2001
Economic Development Assistant
Support Staff
Tina Allard, Executive Secretary
Jessica Miller, Secretary
Debbie Huebner, Administrative Planning Assistant
•
Economic Development
2004 GOALS 2003 Annual Report
•
The Economic Development Strategic Plan will be updated jointly by the EDA, HRA, and
the City Council in early 2004 for implementation years 2004—2007.
The most recent (1999) Economic Development Strategic Plan includes the following
major goals:
I. Industrial Base
• Attract new business to increase the city's industrial base
II. Business Retention and Growth
• Retain and grow the city's existing business/industry
III. Marketing Strategy
• Create and implement an industrial strategy to develop the city's business
parks
IV. Develop/Redevelop East Highway I0 and the Central Business District
• Undertake activities that facilitate development/redevelopment on East
Highway 10 and in the Central Business District
•
11111
Economic Development
2003 Annual Report
•
The Strategic Industrial Marketing Plan will assist the city in addressing several major
issues and goals identified in the City of Elk River Economic Development Strategic Plan.
CITY OF ELK RIVER
STRATEGIC INDUSTRIAL MARKETING PLAN GOALS
2002 2004
MARKET STRATEGY, OBJECTIVES AND POSITIONING
• To establish the City of Elk River as the hub for light manufacturing firms in
the northwest metro region of the Twin Cities by 2005.
• To build out East and West Business Parks with a range of building sizes that
meets the City of Elk River's design standards by 2010.
• To target the following Standard Industrial Classification sectors: Industrial
Machinery, Fabricated Metal and Electronic Equipment.
CORE STRATEGIES
• Product Offering
To provide excellent location site services, attractive land locations, and pricing that
• reflects a good-value and competitively priced product.
• Competitive Strategy
To collect and maintain current information on key competitive communities including
land price, available land with utilities, and local incentives.
• Key Account and Lead Generation Strategy
To establish the Gty of Elk River as the place to site a light-manufacturing firm with
economic development key influencers, leaders, and providers.
• Promotion and Advertising Strategy
To promote that the City is "Open for Business"and to generate leads for the East and
West Business Parks.
• Public Relations Strategy
To create awareness that the Gty of Elk River is a business-friendly community for light
manufacturing firms.
• Strategic Partnership Strategy
To establish strategic partnership to support long-term Economic Development in the
area.
• Business Retention Strategy
To retain and expand the current industrial base in the City of Elk River.
Economic Development
2003 Annual Report
•
Downtown Revitalization Project
Project Goal & Objectives
Purpose
For more than 30 years, various studies and proposals have examined the need to
redevelop Elk River's downtown business district. Investment in the downtown has
stagnated and area businesses and residents alike are concerned about the need to
revitalize downtown and attract people there.
Neighborhoods age, and change will occur whether or not the city intervenes.
Controlling that change through revitalization and redevelopment will ensure that the
types of changes that occur in downtown Elk River are the ones people want those that
will keep our community vital and flourishing.
Primary Goal
To assure the long-term viability of downtown by making a connection to the rest of the
community and by utilizing the riverfront location. Redevelopment will enhance
downtown Elk River's role as a residential, retail, and commercial area and also revitalize
investment in the downtown business district.
Development Objectives
• Mixed Use (residential/retail/service)
• • Consideration of the historic context study results
• Strengthen connection to the community
• Traditional downtown design elements
• Brick, stucco, stone materials with visual breaks in the building design
• Increased residential density
• Pedestrian orientation
• Increase exposure to the riverfront
• Recognize those buildings that have potential for rehabilitation
• Replace market/economic obsolete buildings
• Multiple types of housing products (i.e. townhomes, senior rental coops, market
rate apartments)
•
• 1 d, 01)4(ittit-owit letfrii-aitlizittiot/r/
City of PROJECT DESCRIPTION
E .„
JULY 2003
River Enhancing Downtown Elk River's Role
... As a Vital Retail,commercial and Residential Area.
Primary Goal of Downtown
Revitalization Project:
To assure the long-term viability of downtown by mak- " '
ing a connection to the rest of the community and by , .
utilizing the riverfront location. Redevelopment will .�`
enhance downtown Elk River's role as a residential, -
retail and commercial area and also revitalize invest t.
ment in the downtown business district. r „,_; 1 �. 1
Development Objectives: , 4
• Mixed use(residential/retail/service) �- I -.
• Consideration of the historic context study results : , 0 - f
• Strengthen connection to the community
r
• Traditional downtown design elements , t � ' � �-
• Brick, stucco,stone materials with visual breaks in . V
the building design , E` Il l ' :t-.
• Increased residential density,
`4 ,.
• Pedestrian orientation ��
• Increase exposure to the riverfront a _.
• Recognize those buildings that have potential -
for rehabilitation ° ,-a
• Replace market/economic obsolete buildings •BLUFF BLOCK DEVELOPMENT
• Multiple types of housing products
(i.e. townhomes, senior rental coops,
market rate apartments)
♦ BLUFF BLOCK DEVELOPMENT *'"4 .'
— 10,000 s.f. commercial on first floor along L_
Main Street($13/s.f. avg. rent)
— 52 units of for-sale housing 1 " i a;
— 3 and 4 stories g,a 4r . ``
— 70-80 below grading parking stalls for housing „,,,. n,,,,1,1-,,,,I
&commercial residents -
— Connection to City's Riverwalk development , u1 ' ” ;z At4 `
♦ JACKSON BLOCK DEVELOPMENT f .. r " ..,- i.
— 10,000 s.f. commercial on first floor along : ' f� r i '
Jackson Street and at the corner of Jackson _ f
and Main f }
— 32 units rental housing (16 1-bedroom units at .. ' --,:f.,-7.,, 1,3',°,*:::',;:L-„...!;,S4-r--....$0„;;FUWizig.F.4",... . 1
$600 per month &16 2-bedroom units i ` 4 --
at$700 per month) -
S - 3 stories
— Up to 52 below grade parking units for housing
residents and commercial and 18 surface units ♦JACKSON BLOCK DEVELOPMENT
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Economic Development
2003 Annual Report
• STATISTICS
Inquires
80 75 75 111 2001 _
70 2002 _
60 ❑ 2003 —
48
50
40 30 29 34
30
20 17 21
10
10 0 0 —
0
Total Inquiries Commercial Heavy Light Industrial
Industrial
Light Industrial Size
20
16
•
15 13 13
11 2001
10 1I 9
2002
5 ' Pal , r 6 6 6
❑ 2003
0
1. II lii
Small Medium Large Other
Nature of Light Industrial
Small
30 28 (< 10,000 SF)
20 IR 2001 Medium
(10,000 SF—25,000 SF)
12 13 11 2002 L 10 9 Large
10 �'
5 ❑ 2003 (30,000 SF+)
0
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(Spec/info)
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