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7.2 HRSR 07-06-2015 Request for Action To Item Number Housing and Redevelopment Authority 7.2 Agenda Section Meeting Date Prepared by N/AJuly 6, 2015Amanda Othoudt, EDD Item Description Reviewed by Discuss 2015 HRA Budget & Budget Goals Cal Portner, City Administrator Reviewed by Action Requested Information presented for discussion only. Action is to be taken at the August 3, 2015, HRA meeting. Background/Discussion As part of the budget process, a budget workshop is advisable to allow for informal discussions regarding the goals and objectives, major projects, and other items influencing the HRA budget. To this end, staff has prepared a draft budget that attempts to address several of the goals outlined in the strategic plan, downtown plan, the city’s vision worksheet, and recent HRA discussion. In order to meet the requirements of the HRA Bylaws, the HRA must approve the budget at their August 3, 2015, regular meeting and make recommendation to the city Council at the September 7, 2015, regular meeting. As drafted, the proposed 2016 expenditures are $304,750. The 2017 budget is for informational purposes. The HRA levy options are as follows: 1)Previous rate (.01440%) = tax revenue of $286,000 (this would be if the HRA chose to draw down reserves for the 2016 budget). 2)Balanced rate (.01512%) = tax revenue of $300,250 (this would be if the HRA did not want to add or draw against reserves for the 2016 budget). 3)Maximum rate (.01850%) = tax revenue of $367,450 (this would be if the HRA desires to add additional revenues into the HRA reserves for 2016). All levy options are applied against the Estimate Market Value obtained from Sherburne County of $1,986,191,600. In addition to the tax levy we also calculate interest income of $4,500. Financial Impact None Attachments  HRA 2016 Budget Goals  2013-2016 EDA/HRA Strategic Plan  HRA Budget Worksheet Template Updated 4/14 Division Performance Measures & Goals for 2016 Division:Economic Development\HRA Completed by:Amanda M Othoudt Date:June 30, 2015 Performance Measure 2014 Actual2015 Estimated2016 Projected Rehabilitate at least 12 properties363 Send direct mailings to Target Area Send direct mailing to Target Area Promote the Elk River HRA 500500 estimated500 estimated Rehabilitation Program Made application in November 2014 for Anticipate applying for SCDP in Work with CMHP on the SCDP Apply for the Small Cities Fiscal Year 2015, Application went to the November 2015 for Fiscal Year provided that the application gets Development Grant2nd round, got denied.2016.accepted. Develop a Blighted Residential Properties Program24 Develop a Blighted Commercial/Industrial Properties 12 Related Vision Statement Division Goal Goal/Objective Comments Central Minnesota Housing Partnership (CMHP) will apply to State SCDP Promote Small Cities Development Mississippi Connections Priority Projects grant for Target Area income based housing rehabilitation funding. Program (SCDP) Grant program Send direct mailing to Target Area to promote the program. Work with Promote new Elk River HRA Mississippi Connections Priority Projects CMHP to send Press Releases about success stories. Rehabilitation Program Update 2012 Market Housing StudyFAST StudyUpdate 2012 Housing study. As the market continues to evolve, the need to understand gaps in the system is highlighted. Research First-Time homebuyers Mississippi Connections Priority Projects, Based on phone calls from the public . programEconomic Development Strategic Plan Work to expand Senior Housing Housing Market Study, Housing Based on phone calls from the public optionsDiversification Downtown Redevelopment PlanMississippi Connections Priority ProjectsNext step is to research redeveloping downtown north of Hwy 10. Update EDA/HRA Website 2013 – 2016 EDA/HRA Strategic Plan Final BUSINESS DEVELOPMENT Attract new businesses and support existing businesses to increase the city’s industrial tax base, commercial tax base and employment base. INDUSTRIAL STRATEGIES Promote available sites, encourage business retention and expansion to grow existing  light industrial base with business recruitment/attraction techniques Diversify economic base to include professional services, corporate campuses, energy-  related companies, and technology businesses Review existing programs, resources, and services and recommend improvements to  increase competitive advantage and support goals Explore creative economic development collaborations  Utilize Energy City and its tools to recruit new and assist existing businesses  COMMERCIAL STRATEGIES Promote available sites, encourage business retention and expansion to grow existing  commercial base with business recruitment/attraction techniques Diversify economic base to include a wide variety of retail and service industries, as well  as additional fine dining opportunities Review existing programs, resources, and services and recommend improvements to  increase competitive advantage and support goals Explore creative economic development collaborations  Enhance commercial district through business recruitment and activities  ACTION STEPS  Complete minimum of one BRE visit a month with participation from EDA and Council members (manufacturers and top employers) and distribute Business Finance Toolkit, Available Sites, Community Profile, Energy City Brochure, Business Recycling Toolkit and other pertinent information.  Promote available sites through exhibits at various expos (minimum 2x/yr.) st  Utilize 171 FAST implementation plan to create a marketing piece for Nature’s Edge Business Center and an annual redevelopment action plan to monitor progress of implementation  Partner with ERMU to identify applicable rebates for available city-owned property 1 Approved EDA January 14, 2013, HRA January 7, 2013  Promote applicable incentives through direct mailings (minimum 3x/yr.)  Promote Elk River to the restaurant industry through website (www.elkrivermn.gov/restaurants), direct mailings, Constant Contact email blasts and other marketing venues  Partner with Elk River Area Chamber of Commerce to coordinate Chamber goals with economic development goals through various implementation tasks  Utilizing economic development publications make contact with businesses looking to expand, relocate, etc.  Review Micro Loan Program and recommend improvements to increase competitive advantage and support goals  Partner with ECC and ERMU to explore a joint incentive to attract energy-related technology businesses  Partner with local schools and manufacturers to hold quarterly meetings to encourage students to explore a career in manufacturing through plant tours, youth apprenticeship programs, energy city tours and programs, and job shadowing  Launch Update a powerful website for the Elk River Economic Development Department  Demonstrate support for existing manufacturers and raise awareness regarding their impact on the community through various promotional activities and tours during Minnesota Manufacturers Week  Identify target industries (e.g. data centers, energy-related companies, fine dining establishmentscraft brewery, manufacturing and medical device, etc.) and create specific marketing pieces to identify advantages and programs to assist in business recruitment  Host quarterly Manufacturers’ Connection events with local manufacturers to promote financial incentives, resources and relevant topics to promote business retention and appreciation  Build a targeted industry and trade media databases and send press releases 6x per year.  Produce an energy conservation best-practices brochure to provide to businesses  Coordinate with Energy City to plan and market energy city events e.g. Energy City Business of the Year  Partner with Energy City and the Streets Department and continue toto promote proper disposal of Fats, Oils and Grease through videos, flyers, emails, social media, and other media  Host and Promote a quarterly business rountable event with local business leaders and community stakeholders.  Partner with the Elk River Area Chamber of Commerce to hold annual event to promote economic development resources and incentives (Juice Up Your Morning, Chamber luncheon, Money Breakfast, etc.)  2 Approved EDA January 14, 2013, HRA January 7, 2013 REHABILITATION AND REDEVELOPMENT Undertake strategies that facilitate rehabilitation and redevelopment of aging commercial, industrial and residential areas to ensure private reinvestment and sustainability. COMMERICAL/INDUSTRIAL STRATEGIES Maintain a listing of available commercial /industrial sites  Promote available sites through various marketing initiatives  Identify and examine potential areas for revitalization  Review existing programs, resources, and services and recommend improvements to  increase our competitive advantage and support goals Enhance downtown commercial district through business recruitment and people-  generating activities ACTION STEPS  Update windshield survey quarterly and post on website  Feature available property in quarterly ‘Energized by Development’ electronic newsletter  Promote www.elkriversites.com on billboard 1x/yr. (changed quarterly)  Partner with downtown business association and civic groups to promote existing and explore new downtown activities (i.e. BNI, Chamber Connections, etc.).  Partner with Elk River Area Arts Alliance to explore funding concepts for an arts center within the downtown study area  Create and distribute a survey to businesses to identify recommended improvements to existing programs, resources and services, in addition to identifying preferred methods of communication to improve Elk River business climate  Identify current property owners’ and businesses’ interest in redevelopment efforts both north st and south of HWY 10 and in 171 Focused Area Study area  Create a redevelopment policy regarding capitalizing the HRA development fund and identify parameters for purchasing parcels  Create and distribute comprehensive business directory to promote downtown Elk River  Partner with the Elk River Area Chamber of Commerce to hold annual event to promote economic development resources and incentives (Juice Up Your Morning, Chamber luncheon, Money Breakfast, etc.)  Create aUpdate short videos promoting available sites and applicable initiatives to distribute through social media outlets, constant contact and website 3 Approved EDA January 14, 2013, HRA January 7, 2013 RESIDENTIAL STRATEGIES Maintain listing of vacant/foreclosed properties  Address housing gaps with Comprehensive Housing Market Study recommendations  Proactively review neighborhoods annually to ensure all home are properly maintained  through the code enforcement process Seek and promote available programs to improve existing housing stock and incentivize  homeownership Provide educational opportunities regarding foreclosure prevention and housing  assistance programs ACTION STEPS  Continue to work with applicable departments and entities to maintain internal foreclosure tracking spreadsheet  Distribute MN Home Ownership Center foreclosure prevention, Energy City conservation brochure, and Elk River Housing Toolkit information to local lenders, realtors, churches, non- profits, builders, etc. (minimum 4x/yr.)  Partner with staff to devise a neighborhood inspection plan to ensure all homes are properly maintained through the code enforcement process  Utilize housing intern to research programs available to Elk River residents to improve existing housing stock and incentivize homeownership  Partner with North Metro Realtors Association to explore the creation of in house housing programs (down payment assistance, housing rehab, etc.)  Partner with applicable non-profits (MNHOC, Tri-CAP, etc.) to hold educational events to promote foreclosure prevention and housing programs (minimum 2x/yr.)  Identify aContinue to partner with the CMHP housing organization to fund and support a selective housing removal and rebuilding program  Host an annual Realtors’ Day to educate realtors about the programs, processes and amenities offered by the city 4 Approved EDA January 14, 2013, HRA January 7, 2013 COMMUNITY BRAND Utilize community brand strategies to effect necessary changes to strengthen and enhance community image STRATEGIES Continue to implement and enhance marketing plan that reflects the Powered by  Nature brand, identifies desired target market(s), and complements other local efforts to promote the community internally and externally Maintain existing and build new community support for the Powered by Nature brand  Establish benchmarks for performance measurement  ACTION STEPS  Work with area businesses and civic organizations to incorporate brand into their marketing strategies through presentations (minimum 6x/yr.)  Create PbN logos for area businesses and civic organizations (minimum 6x/yr.)  Meet with each city department to ensure all documents (staff reports, applications, business cards, presentations, letterhead, etc.) adhere to brand guidelines as outlined on SharePoint  Maintain poweredbynature.blog.com site (minimum 3x/wk.)  Distribute window clings and larger windows signs of the logo  Distribute brochures explaining the brand to residents to municipal liquor stores, Guardian Angels, Pullman Place, Sherburne County, local banks, Chamber of Commerce, local hotels, etc.  Utilize community brand throughout the new Economic Development and citywide website  Promote the brand, engage residents, and distribute materials at expos (3x per year) and at events such as Realtors’ Day, Leadership Elk River, and Manufacturers Connection  Create profiles on first-tier business owners in Synchronist Salesforce – a tracking software used to record information on local businesses and visits  Launch an online marketing campaign through pay-per-click and keyword advertising  Benchmark the impact of the Powered by Nature brand with data from Google Analytics and a search engine optimization analysis.  Promote Public Art Installation and research opportunities to expand public art within the city. 5 Approved EDA January 14, 2013, HRA January 7, 2013 TRANSPORTATION Advocate and support proactive planning for improvements to the local and area transportation system in a way that will support existing businesses and complement new economic growth. STRATEGIES Advocate regional and local transportation improvements  Encourage transportation improvements as part of redevelopment/development  opportunities Support efforts to leverage local funds with state/federal resources  ACTION STEPS (submitted by City Engineer)  Increase contact with legislators for state highway transportation improvements  Complete low cost/high benefit enhancements to improve traffic flow through the existing street intersections  Advocate for the continued use and expansion of Northstar commuter rail service. st  Continue implementation of transportation improvements as detailed in the 171 Focused Area Study  Assure all proposed development improvements are consistent with our local and regional transportation plans.  Leverage State and Federal investment for mobility improvements to TH 169 and TH 10 with the already spent local dollars for the planning of improvements to these sections.  Evaluate all available grant opportunities to determine if the local matching amounts are a cost effective and feasible solution to support our objectives and strategies.  Promote the Quiet Zone, Northstar Commuter Train and Bike paths. 6 Approved EDA January 14, 2013, HRA January 7, 2013 2016-2017 BUDGET DETAIL SHEET Dept:Housing & Redevelopment Authority Acct.2015 BUDGET2016 BUDGET2017 BUDGET 20132014 Explanation/Detail of Supplies or Services No.DetailTotalDetailTotalDetailTotal ActualActual PERSONAL SERVICES 4101Regular Pay40,31039,02354,05056,10059,550 4103Part Time Pay3,209 4104PERA2,7302,6474,0504,2004,450 4105FICA2,3182,2653,3503,5003,700 4107Medicare542530800800850 4108Insurance6,0474,9756,9507,2507,700 4109Workers Comp256209300300300 4110Re-employment Comp252 TOTAL PERSONAL SERVICES52,20353,11069,50072,15076,550 SUPPLIES 4201Office Supplies187 (shared with EDA) 4212Fuels & Lubes1,4001,4001,400 1,4001,4001,400 TOTAL SUPPLIES1871,4001,4001,400 OTHER SERVICES & CHARGES 4304Legal Fees2177,80710,00010,00010,000 Misc.10,00010,00010,000 4319Other Professional Services10,8777,61832,45020,45020,450 Downtown Plan implementation20,00020,00020,000 Small Cities Development Grant400400400 Solid Waste fee (downtown parking lot)505050 Housing Study12,000 4322Postage6167,0007,0007,0007,0007,0007,000 4331Travel, Conferences & Schools4,2504,5004,500 Misc. Training (Housing courses-Colleen)1,5001,5001,500 NDC Training (Housing Finance Prof. - Colleen)1,2501,2501,250 NDC Travel1,5001,7501,750 4349Advertising/Marketing40012,5006,0006,000 Housing programs - marketing12,5005,0005,000 Downtown Marketing- brand plan1,0001,000 4359Publishing458935,0005,0005,000 Housing Program(s) Printing5,0005,0005,000 4389Utilities600 Water/electric - ERMU600 4409Contractual Services18,763150,000150,000150,000 Grant leverage funds - SCDP50,00050,00050,000 Elk River HRA Rehab Program100,000100,000100,000 TOTAL OTHER SERVICES & CHARGES11,20035,487221,800202,950202,950 CAPITAL OUTLAY 4530Improvement Project Contract TRANSFERS OUT26,75028,25028,250 4721General Fund18,20022,85023,25024,75024,750 4735Economic Development Authority (shared expenses)3,5003,5003,5003,5003,500 TOTAL HOUSING & REDEVELOPMENT AUTHORITY85,103115,134319,450304,750309,150 7/1/2015