6.2. EDSR 08-17-2015City of
Elk az
—
River
Request for Action
To
Item Number
Economic Development Authori
6.2
Agenda Section
Meeting Date
Prepared by
General Business
August 17, 2015
Amanda Othoudt, EDD
Item Description
Reviewed by
2016 EDA Budget and Resolution Establishing
Cal Portner, City Administrator
EDA Levy
Reviewed by
Action Requested
1. Review and approve the 2016 EDA Budget as presented.
2. Approve, by motion, the attached resolution establishing the EDA Tax Levy for collection in year
2016.
Following the EDA's action, the City Council must approve and certify the EDA levy to Sherburne
County by September 15, 2015.
Background/Discussion
The Economic Development Division consists of two separate budgets:
Economic Development Authority
Housing & Redevelopment Authority
At the July 20, 2015, Special Budget Workshop, the EDA reviewed the performance measures/goals and
budget for 2016.
Revenues
The budget proposes maintaining the general operating levy at 0.01813% of estimated market value,
which is the state cap.
Revenues estimated from the EDA tax levy are based on an estimated market value of $1,986,191,600 per
the Sherburne County Assessor, generating $360,096. In addition to the tax levy, we also calculate interest
income of $4,500 and $3,500 transfer from the HRA for supplies and shared costs.
Expenditures
The proposed 2016 budget was developed with the goals and action steps outlined in the 2017-2020
EDA Strategic Plan, the Mississippi Connections Downtown Plan, city vision and goals, and the
Branding Implementation Plan.
Major initiatives from these documents include:
■ Advertising in at least three national publications with at least 5,000 subscribers.
■ Advertising in at least two global publications with at least 5,000 subscribers.
■ Identify locations for data centers and then market sites for recruitment.
■ Conduct 20 BR&E visits in 2016.
P a w E A E U s r
NaA f RE]
Contact at least five data centers to attempt to recruit to Elk River.
Participate in the Department of Employment and Economic Development's Positively
Minnesota program.
Major Changes
Direction from the budget workshop included the following changes:
Legal Fees
Legal fees were increased by $5,000 for this budget cycle due to increased development activity to include
review and drafting of legal documents.
Telephone
Long distance plans were eliminated citywide; however, an ipad data plan is added for a second
department ipad. Overall, this is a decrease in the overall line item by $350.
Conferences and Schools
Adjustments were made to the cost of registrations for CMMA and Springsted conferences. Additions
were made to this line item to include conference registration and travel to the annual Site Selector Guild
Conference.
Advertising and Marketing
Additions to the budget include $12,000 for advertising production and publication for global
publications, and updating the EDA website. Reductions of $17,350 to this line item include community
profiles, special events, EDA owned property, zoom prospector, DEED Shovel Ready certification costs
and direct mailings. A reduction in the amount of money spent on direct mailings is a direct result of
efficiencies made internally by sending email blasts to the local business community. The net change for
advertising and marketing is a decrease of $5,350.
Publishing
A slight adjustment was made to publishing to increase this line item by $50 due to increased
development activity and notice publication for public hearings.
Dues and Subscriptions
An increase of $1,050 was made to this line item to include an additional membership within our
department for IEDC, memberships to Finance dam' Commerce, and the Elk River Rotary.
Any unspent funds remaining at the end of the year stay in the EDA fund for future economic
development purposes/projects. If a non -budget item comes up in 2015, we can use the fund balance and
make a budget amendment.
Financial Impact
The 2016 expenditure budget is $290,650.
Attachments
■ Resolution
■ Proposed 2016 Budget Detail Spreadsheet
■ July 20, 2015, EDA Budget Workshop Packet
City of
Elk
River
Resolution I S-
A Resolution of the City of Elk River Economic Development Authority,
Establishing the Tax Levy for the Elk River Economic Development
Authority for the City of Elk River, Minnesota
WHEREAS, Minnesota Statutes §469.107, subd. 1, authorizes the Economic
Development Authority to levy an amount not to exceed .01813 percent of the estimated
market value within the city to be used for economic development purposes; and,
WHEREAS, the Elk River Economic Development Authority will adopt and approve its
budget and will forward such to the City of Elk River pursuant to Minnesota Statutes
§469.100, subd. 2.
NOW, THEREFORE, BE IT RESOLVED by the Economic Development Authority
in and for the City of Elk River, Minnesota, that it hereby requests the City Council of the
City of Elk River to levy a tax in the amount of .01813 percent of the taxable market value in
the city for the year 2016 for the benefit of the Authority to be used for Economic
Development Authority purposes as provided by the statute.
Passed and adopted this 17`h day of August, 2015.
ATTEST:
Amanda Othoudt, EDA Executive Director
Dan Tveite, EDA President
POw€R10 AY
NATUREI
2016-2017 BUDGET DETAIL SHEET
Deat: Economic Develwment Authoritv
Acct.
No.
Explanation/Detail of Supplies or Services
2013
Actual
2014
Actual
2015 BUDGET
Detail Total
2016 BUDGET
2017 BUDGET
Detail Total
Detail Total
PERSONAL SERVICES
4101
Regular Pay
60,465
58,534
81,100
84,150
89,350
4103
Part-time Pay
18,210
17,413
12,600
12,600
12,600
4104
PERA
4,364
4,129
6,650
6,600
7,250
4105
FICA
4,494
4,797
5,800
6,000
6,300
4107
Medicare
1,051
1,122
17350
1,400
1,450
4108
Insurance
9,070
7,463
10,450
10,850
11,500
4109
Workers Comp
357
287
450
400
450
4110
Re-employment Comp
377
TOTAL PERSONAL SERVICES
98,011
941122
118,400
122,000
128,900
SUPPLIES
4201
Office Supplies
2,396
41756
9,750
7,100
7,100
Office supplies
7,800
2,700
2,700
Computer - Amanda
1,500
1,500
1,500
Computer Software/Licensing (MNCAR, Sketchup, etc.)
450
2,900
2,900
4212
Fuels & Lubes
11
2,100
2,100
2,100
Unleaded gas
2,100
2,100
2,100
TOTAL SUPPLIES
2,396
41767
11,850
9,200
9,200
OTHER SERVICES & CHARGES
4304
Legal Fees
10,037
9,187
10,000
15,000
15,000
Misc.
10,000
15,000
15,000
4319
Other Professional Services
71285
28,999
5,000
5,000
5,000
Update Powered by Nature brochures
500
500
500
Powered by Nature sponsorships
2,500
2,500
2,500
Powered by Nature promotional items
2,000
2,000
2,000
4321
Telephone
538
357
1,050
700
700
Long distance
700
iPad data plan (2)
350
700
700
4322
Postage
380
326
2,000
2,000
2,000
Marketing mailings
2,000
2,000
2,000
4331
Conferences/Schools
13,849
8,424
14,800
21,700
21,700
EDAM
3,500
3,500
3,500
NDC/IEDC Training
2,300
2,500
2,500
NDC/IEDC Travel
4,500
4,500
4,500
Hamline Econ Dev. Certificate
2,200
2,200
2,200
LMC
850
850
850
Chamber Events
900
900
900
M REJ
600
600
600
M N CAR
150
150
150
CMMA
750
500
500
MN Banker's Assoc.
750
750
750
Leadership Elk River
400
400
400
SLUC
300
300
300
Springsted
150
300
300
Ehlers
200
200
Site Selector Conference
1,700
1,700
Site Selector Conference Travel
1,350
1,350
Misc. training
1,000
1,000
1,000
Mileage adjustment
-3,550
4349
Advertising/Marketing
48,697
621255
78,200
72,850
72,850
8/10/2015
Dept: Economic Develoament Authoritv
Acct.
No.
Explanation/Detail of Supplies or Services
2013
Actual
2014
Actual
2015 BUDGET
Detail Total
2016 BUDGET
2017 BUDGET
Detail Total
Detail Total
Community Profiles
1,200
800
800
Advertising (Production & Publication)
12,000
18,300
18,300
Direct Mailings
6,000
3,000
3,000
Business Retention & Expansion Visits
800
800
800
Promo items
9,000
9,000
9,000
Special events
8,000
5,000
5,000
Sponsorships
8,000
8,000
8,000
EDA owned property
7,200
1,500
1,500
Zoom Prospector Application for Website
4,500
2,500
2,500
Trade Shows & Lead Generation
15,000
15,000
15,000
DEED Shovel Ready Certification
6,500
3,250
3,250
EDA Website
5,700
5,700
4359
Publishing
509
357
450
500
500
Public notices, etc
450
500
500
4361
Insurance
200
200
200
Insurance
200
200
200
4433
Dues/Subscriptions
11784
1,606
2,650
3,700
3,700
EDAM
450
450
450
Chamber
450
450
450
Constant Contact
300
300
300
CMMA
250
250
250
Minneapolis/St. Paul Business Journal
100
MNCAR
400
400
400
IEDC
400
800
800
Misc.
300
300
300
Finance and Commerce
500
500
Rotary
250
250
4440
Miscellaneous
216,814
8,500
3,000
3,000
Initiative Foundation
2,500
3,000
3,000
4th of July donation
6,000
TOTAL OTHER SERVICES & CHARGES
83,079
328,325
122,850
124,650
124,650
TRANSFERS OUT
32,000
34,800
34,800
4720
Transfers
568,000
4721
General Fund
25,000
31,900
32,000
34,800
34,800
TOTAL ECONOMIC DEVELOPMENT AUTHORITY
208,486
1,027,114
285,100
290,650
297,550
8/10/2015
Division Performance Measures & Goals for 2016
Division:
Economic Development/EDA
Completed by:
Amanda Othoudt
Date:
July 16, 2015
Performance Measure
2014 Actual
2015 Projected
2016 Projected
Conduct 20 BR&E visits
7
12
24
Contact 6 businesses re: microloan
7
6
24
Contact at least 3 Data Centers to
attempt to recruit to Elk River
3
3
5
Obtain positive publicity via at least 3
city newsletters each year
2
3
4
Advertise in at least 3 National
Publications with at least 5000
subscribers
3
3
3
Advertise in at least 2 Global
Publications with at least 5000
subscribers
-
2
2
Personally connect with at least 150
new partners
150
150
250
Related Vision Statement
Division Goal
Goal/Objective
Comments
Pursue purchasing properties for
City Vision Statement: Opportunities & EDA
Determine utility capacities, work with private land owners, available lots, zoning, etc.
Data Centers; then market sites for
Strategic Plan: Business Development
Work with County and other city departments to keep the Data Center resource
recruitment
packet current.
Market retail, Tap Rooms, & other
Mississippi Connections: Priority Project
From Marketing Funds, create available property listing then actively recruit. Create a
highly desirable businesses to the
specific Tap Room brochure. (In process)
Downtown Area
Promote ED incentive programs and
EDA Strategic Plan: Business Development
Update brochures, Face Book, Twitter, Press Releases, Business & Trade
available land
Magazines, etc.
Maximize & leverage DEED monies
EDA Strategic Plan: Business Development
Identify new DEED programs and update Business Financial Toolkit Brochure.
as often as appropriate
Maximize & Leverage Initiative
EDA Strategic Plan: Business Development
Identify new programs and update Business Financial Toolkit Brochure.
Foundation moneis as often as
appropriate
Contact and network directly with
City Vision Statement: Opportunities & EDA
Strategic recruiting: Attend targeted industry (Data Centers, Manufacturing, Energy,
real-estate developers, and target
Strategic Plan: Business Development
Medical Device Technology) tradeshows, identify the key decision makers, provide
industry decision makers
FAM tours of city, attend site selector conference, coordinate development meetings
with City/County/State. Partner with Positively Minnesota and Sherburne County and
ERMU.
Obtain Shovel Ready Certification
City Vision Statement: Opportunities & EDA
$3250 for each DEED Certification site. Once certified, DEED will promote our sites
status on North Star, and newly
Strategic Plan: Business Development
as they attend National & International tradeshows & expos, & state website.
identified Business/Industrial Parks.
Assist in reducing the barriers for
FAST Study/Mississippi Connections
Establish a wetland bank to facilitate new development where wetlands impede
construction
growth; shared responsibility with EDA/Planning/Environmental; fast track approval;
remove redtape
Encourage business growth within
EDA Strategic Plan: Business Development
Conduct 24 BR&E Visits. Focusing on the larger manufacturing facilities
the commercial/industrial sector, by
creating a sound business
enviornment.
Cit of
ti Request for Action
River
To Item Number
Economic Development Authority 3.0
Agenda Section Meeting Date Prepared by
N/A July 20, 2015 Amanda Othoudt, EDD
Item Description Reviewed by
2016 EDA Budget&Budget Goals Cal Portner, City Administrator
Reviewed by
Action Requested
Information presented for discussion only.Action is to be taken at the August 17, 2015,EDA meeting.
Background/Discussion
As part of the budget process, a budget workshop is advisable to allow for informal discussions regarding
the goals and objectives,major projects, and other items influencing the EDA budget.
Staff prepared a draft budget to address several of the goals outlined in the strategic plan, downtown plan,
the city's vision worksheet, and recent EDA discussion. In order to meet the requirements of the EDA
Bylaws, the EDA must approve the budget at their August 17, 2015,regular meeting and make
recommendation to the City Council at the September 7,2015,regular meeting.
As drafted,the proposed expenditures are$290,650. Major initiatives include participation in the
Positively Minnesota Program and the Shovel Ready Certification Program through the Department of
Employment&Economic Development (DEED.
The EDA levy options are as follows:
1) 0.01479% -Balanced rate generates $282,650 in revenue and wouldn't add or draw against
reserves.
2) 0.01813%Previous/Maximum rate generates $360,096 in revenue and would add additional
revenue into reserves.
All levy options are applied against the Estimate Market Value obtained from Sherburne County of
$1,986,191,600. In addition to the tax levy,we also calculate interest income of$4,500 and$3,500 transfer
from the HRA for supplies and shared costs.
Financial Impact
None
Attachments
• EDA 2016 Budget Goals
• 2013-2016 EDA/HRA Strategic Plan
• EDA Budget Worksheet
1 / MEiEI er
Template Updated 4/14 NATURE
Division Performance Measures & Goals for 2016
Division: Economic Development/EDA
Completed by: Amanda Othoudt _
Date: July 16, 2015 _
Performance Measure 2014 Actual 2015 Projected 2016 Projected
Conduct 20 BR&E visits 7 _ 12 24
Contact 6 businesses re:microloan 7 6 24
Contact at least 3 Data Centers to 3 3 5
attempt to recruit to Elk River
Obtain positive publicity via at least 3
city newsletters each year 2 3 4
Advertise in at least 3 National
Publications with at least 5000
subscribers 3 3 3
Advertise in at least 2 Global
Publications with at least 5000
subscribers - 2 2
Personally connect with at least 150
new partners 150 150 250
Related Vision Statement
Division Goal Goal/Objective Comments
Pursue purchasing properties for City Vision Statement:Opportunities& EDA Determine utility capacities,work with private land owners,available lots,zoning,etc.
Data Centers;then market sites for Strategic Plan:Business Development Work with County and other city departments to keep the Data Center resource
recruitment packet current.
Market retail,Tap Rooms,&other Mississippi Connections:Priority Project From Marketing Funds,create available property listing then actively recruit.Create a
highly desirable businesses to the specific Tap Room brochure.(In process)
Downtown Area
Promote ED incentive programs and EDA Strategic Plan:Business Development Update brochures,Face Book,Twitter,Press Releases,Business&Trade
available land Magazines,etc.
Maximize&leverage DEED monies EDA Strategic Plan:Business Development Identify new DEED programs and update Business Financial Toolkit Brochure.
as often as appropriate
Maximize&Leverage Initiative EDA Strategic Plan:Business Development Identify new programs and update Business Financial Toolkit Brochure.
Foundation moneis as often as
appropriate
Contact and network directly with City Vision Statement:Opportunities&EDA Strategic recruiting:Attend targeted industry(Data Centers,Manufacturing,Energy,
real-estate developers,and target Strategic Plan:Business Development Medical Device Technology)tradeshows,identify the key decision makers,provide
industry decision makers FAM tours of city,attend site selector conference,coordinate development meetings
with City/County/State.Partner with Positively Minnesota and Sherburne County and
ERMU.
Obtain Shovel Ready Certification City Vision Statement:Opportunities& EDA $3250 for each DEED Certification site.Once certified,DEED will promote our sites
status on North Star,and newly Strategic Plan:Business Development as they attend National&International tradeshows&expos,&state website.
identified Business/Industrial Parks.
Assist in reducing the barriers for FAST Study/Mississippi Connections Establish a wetland bank to facilitate new development where wetlands impede
construction growth;shared responsibility with EDA/Planning/Environmental;fast track approval;
remove redtape
Encourage business growth within EDA Strategic Plan:Business Development Conduct 24 BR&E Visits.Focusing on the larger manufacturing facilities
the commercial/industrial sector,by
creating a sound business
enviomment.
2013— 20162017-2020 EDA/HRA Strategic Plan Final
BUSINESS DEVELOPMENT
Attract new businesses and support existing businesses to increase the city's industrial tax base,
commercial tax base and employment base.
INDUSTRIAL STRATEGIES
> Promote available sites,encourage business retention and expansion to grow existing
light industrial base with business recruitment/attraction techniques
> Diversify economic base to include professional services, corporate campuses,energy-
related companies,and technology businesses
> Review existing programs, resources,and services and recommend improvements to
increase competitive advantage and support goals
> Explore creative economic development collaborations
> Utilize Energy City and its tools to recruit new and assist existing businesses
COMMERCIAL STRATEGIES
> Promote available sites,encourage business retention and expansion to grow existing
commercial base with business recruitment/attraction techniques
> Diversify economic base to include a wide variety of retail and service industries,as well
as additional fine dining opportunities
> Review existing programs, resources, and services and recommend improvements to
increase competitive advantage and support goals
> Explore creative economic development collaborations
> Enhance commercial district through business recruitment and activities
ACTION STEPS
• Complete minimum of one BRE visit a month with participation from EDA/HRA and Council
members(manufacturers and top employers)and distribute Business Finance Toolkit,Available
Sites,Community Profile, Energy City Brochure, Business Recycling Toolkit and other pertinent
information.
• Promote available sites through exhibits at various expos(minimum 2x/yr.)
• Utilize 1715t FAST implementation plan to create a marketing piece for Nature's Edge Business
Center and an annual redevelopment action plan to monitor progress of implementation
• Partner with ERMU to identify applicable rebates for available city-owned property
1
Approved EDA January 14,2013, HRA January 7, 2013
• Promote applicable incentives through direct mailings(minimum 3x/yr.)
• Promote Elk River to the restaurant industry through website
(www.elkrivermn.gov/restaurants), direct mailings, Constant Contact email blasts and other
marketing venues
• Partner with Elk River Area Chamber of Commerce to coordinate Chamber goals with economic
development goals through various implementation tasks
• Utilizing economic development publications make contact with businesses looking to expand,
relocate,etc.
• Review Micro Loan Program and recommend improvements to increase competitive advantage
and support goals
• Partner with ECC and ERMU to explore a joint incentive to attract energy-related technology
businesses
• Partner with local schools and manufacturers to hold quarterly meetings to encourage students
to explore a career in manufacturing through plant tours,youth apprenticeship programs,
energy city tours and programs, and job shadowing
• Launch Update a powerful website for the Elk River Economic Development Department and the
Housing and Redevelopment Authority. Provide analytic reports on a quarterly basis.
• Demonstrate support for existing manufacturers and raise awareness regarding their impact on
the community through various promotional activities and tours during Minnesota
Manufacturers Week
• Identify target industries(e.g. data centers, energy-related companies,fine dining
establishmentscraft brewery, manufacturing and medical device, etc.)and create specific
marketing pieces to identify advantages and programs to assist in business recruitment
• Host quarterly Manufacturers'Connection events with local manufacturers to promote financial
incentives, resources and relevant topics to promote business retention and appreciation
• Build a targeted industry and trade media databases and send press releases 6x per year.
• Produce an energy conservation best-practices brochure to provide to businesses
• Coordinate with Energy City to plan and market energy city events e.g. Energy City Business of
the Year
• Partner with Energy City and the Streets Department and continue toto promote proper
disposal of Fats,Oils and Grease through videos,flyers,emails, social media, and other media
• Host and Promote a quarterly business rountable event with local business leaders and
community stakeholders.
• Partner with the Elk River Area Chamber of Commerce to hold annual event to promote
economic development resources and incentives(Juice Up Your Morning, Chamber luncheon,
Money Breakfast, etc.)
• Continued contact and relationship development with Twin City commercial real estate
brokers/developers
2
Approved EDA January 14,2013, HRA January 7,2013
REHABILITATION AND REDEVELOPMENT
Undertake strategies that facilitate rehabilitation and redevelopment of aging commercial, industrial
and residential areas to ensure private reinvestment and sustainability.
COMMERICAL/INDUSTRIAL STRATEGIES
➢ Maintain a listing of available commercial/industrial sites
> Promote available sites through various marketing initiatives
> Identify and examine potential areas for revitalization
> Review existing programs, resources,and services and recommend improvements to
increase our competitive advantage and support goals
> Enhance downtown commercial district through business recruitment and people-
generating activities
➢ Develop and implement a blighted properties program for both commercial and
residential properties
ACTION STEPS
• Update windshield survey quarterly and post on website
• Feature available property in quarterly'Energized by Development'electronic newsletter
• Promote www.elkriversites.com on billboard 1x/yr. (changed quarterly)
• Identify target areas for the blighted properties program
• Partner with downtown business association and civic groups to promote existing and explore
new downtown activities(i.e. BNI, Chamber Connections,etc.).
• Partner with Elk River Area Arts Alliance to explore funding concepts for an arts center within
the downtown study area
• Create and distribute a survey to businesses to identify recommended improvements to existing
programs, resources and services, in addition to identifying preferred methods of
communication to improve Elk River business climate
• Identify current property owners' and businesses' interest in redevelopment efforts both north
and south of HWY 10 and in 171St Focused Area Study area
• Create a redevelopment policy regarding capitalizing the HRA development fund and identify
parameters for purchasing parcels
• Create and distribute comprehensive business directory to promote downtown Elk River
• Create aUpdate short videos promoting available sites and applicable initiatives to distribute
through social media outlets, constant contact and website
3
Approved EDA January 14, 2013, HRA January 7, 2013
RESIDENTIAL STRATEGIES
➢ Maintain listing of vacant/foreclosed properties
➢ Address housing gaps with Comprehensive Housing Market Study recommendations
➢ Proactively review neighborhoods annually to ensure all home are properly maintained
through the code enforcement process
➢ Seek and promote available programs to improve existing housing stock and incentivize
homeownership thorugh CMHP
➢ Provide educational opportunities regarding foreclosure prevention and housing
assistance programs by developing brochures/pamphlets
ACTION STEPS
• Continue to work with applicable departments and entities to maintain internal foreclosure
tracking spreadsheet
• Distribute MN Home Ownership Center foreclosure prevention, Energy City conservation
brochure, and Elk River Housing Toolkit information to local lenders, realtors, churches, non-
profits, builders,etc. (minimum 4x/yr.)
• Partner with staff to devise a neighborhood inspection plan to ensure all homes are properly
maintained through the code enforcement process
• Utilize housing intern to research programs available to Elk River residents to improve existing
housing stock and incentivize homeownership
• Partner with North Metro Realtors Association to explore the creation of in house housing
programs(down payment assistance, housing rehab,etc.)
• Partner with applicable non-profits(MNHOC,Tri-CAP,etc.)to hold educational events to
promote foreclosure prevention and housing programs (minimum 2x/yr.)
• Identify aContinue to partner with the CMHP housing organization to fund and support a
selective housing removal and rebuilding program
• Host an annual Realtors' Day to educate realtors about the programs, processes and amenities
offered by the city
4
Approved EDA January 14, 2013, HRA January 7,2013
COMMUNITY BRAND
Utilize community brand strategies to effect necessary changes to strengthen and enhance community
image
STRATEGIES
➢ Continue to implement and enhance marketing plan that reflects the Powered by
Nature brand, identifies desired target market(s),and complements other local efforts
to promote the community internally and externally
> Maintain existing and build new community support for the Powered by Nature brand
> Establish benchmarks for performance measurement
ACTION STEPS
• Work with area businesses and civic organizations to incorporate brand into their marketing
strategies through presentations(minimum 6x/yr.)
• Create PbN logos for area businesses and civic organizations(minimum 6x/yr.)
• Meet with each city department to ensure all documents(staff reports,applications, business
cards, presentations, letterhead, etc.) adhere to brand guidelines as outlined on SharePoint
• Maintain poweredbynature.blog.com site (minimum 3x/wk.)
• Distribute window clings and larger windows signs of the logo
• Distribute brochures explaining the brand to residents to municipal liquor stores,Guardian
Angels, Pullman Place,Sherburne County, local banks,Chamber of Commerce, local hotels, etc.
• Utilize community brand throughout the new Economic Development and citywide website
• Promote the brand, engage residents, and distribute materials at expos(3x per year)and at
events such as Realtors' Day, Leadership Elk River,and Manufacturers Connection
• Create profiles on first-tier business owners in Synchronist Salesforce—a tracking software used
to record information on local businesses and visits
• Launch an online marketing campaign through pay-per-click and keyword advertising
• Benchmark the impact of the Powered by Nature brand with data from Google Analytics and a
search engine optimization analysis.
• Promote Public Art Installation and research opportunities to expand public art within the city.
5
Approved EDA January 14, 2013, HRA January 7,2013
TRANSPORTATION
Advocate and support proactive planning for improvements to the local and area transportation system
in a way that will support existing businesses and complement new economic growth.
STRATEGIES
➢ Advocate regional and local transportation improvements
➢ Encourage transportation improvements as part of redevelopment/development
opportunities
➢ Support efforts to leverage local funds with state/federal resources
ACTION STEPS(submitted by City Engineer)
• Increase contact with legislators for state highway transportation improvements
• Complete low cost/high benefit enhancements to improve traffic flow through the existing
street intersections
• Advocate for the continued use and expansion of Northstar commuter rail service.
• Continue implementation of transportation improvements as detailed in the 1715t Focused Area
Study
• Assure all proposed development improvements are consistent with our local and regional
transportation plans.
• Leverage State and Federal investment for mobility improvements to TH 169 and TH 10 with the
already spent local dollars for the planning of improvements to these sections.
• Evaluate all available grant opportunities to determine if the local matching amounts are a cost
effective and feasible solution to support our objectives and strategies.
• Promote the Quiet Zone, Northstar Commuter Train and Bike paths.
6
Approved EDA January 14, 2013, HRA January 7,2013
2016-2017 BUDGET DETAIL SHEET
Dept: Economic Development Authority
Acct. Explanation/Detail of Supplies or Services 2013 2014 2015 BUDGET 2016 BUDGET 2017 BUDGET
No. Actual Actual Detail I Total Detail I Total Detail I Total
PERSONAL SERVICES
4101 Regular Pay 60,465 58,534 81,100 84,150 89,350
4103 Part-time Pay 18,210 17,413 12,600 12,600 12,600
4104 PERA 4,364 4,129 6,650 6,600 7,250
4105 FICA 4,494 4,797 5,800 6,000 6,300
4107 Medicare 1,051 1,122 1,350 1,400 1,450
4108 Insurance _ 9,070 7,463 10,450 10,850 11,500
4109 Workers Comp 357 287 450 400 450
4110 Re-employment Comp 377
TOTAL PERSONAL SERVICES 98,011 94,122 118,400 122,000 128,900
SUPPLIES
4201 Office Supplies 2,396 4,756 9,750 7,100 7,100
Office supplies 7,800 2,700 2,700
Computer-Amanda 1,500 1,500 1,500
Computer Software/Licensing(MNCAR,Sketchup,etc.) 450 2,900 2,900
4212 Fuels&Lubes 11 2,100 2,100 2,100
Unleaded gas 2,100 2,100 2,100
TOTAL SUPPLIES 2,396 4,767 11,850 9,200 9,200
OTHER SERVICES&CHARGES
4304 Legal Fees 10,037 9,187 10,000 15,000 15,000
Misc. 10,000 15,000 15,000
4319 Other Professional Services 7,285 28,999 5,000 5,000 5,000
Update Powered by Nature brochures 500 500 500
Powered by Nature sponsorships 2,500 2,500 2,500
Powered by Nature promotional items 2,000 2,000 2,000
4321 Telephone 538 357 1,050 700 700
Long distance 700
iPad data plan(2) 350 700 700
4322 Postage 380 326 2,000 2,000 2,000
Marketing mailings 2,000 2,000 2,000
4331 Conferences/Schools 13,849 8,424 14,800 21,700 21,700
EDAM 3,500 3,500 3,500
NDC/IEDC Training 2,300 2,500 2,500
NDC/IEDC Travel 4,500 4,500 4,500
Hamline Econ Dev.Certificate 2,200 2,200 2,200
LMC 850 850 850
Chamber Events 900 900 900
MREJ 600 600 600
MNCAR 150 150 150
CMMA 750 500 500
MN Banker's Assoc. 750 750 750
Leadership Elk River _ 400 400 400
SLUC 300 300 300
Springsted 150 300 300
Ehlers 200 200
Site Selector Conference 1,700 1,700
Site Selector Conference Travel 1,350 1,350
Misc.training 1,000 1,000 1,000
Mileage adjustment -3,550
7/16/2015
Dept: Economic Development Authority
Acct. Explanation/Detail of Supplies or Services 2013 2014 2015 BUDGET 2016 BUDGET 2017 BUDGET
No. Actual Actual Detail I Total Detail I Total Detail I Total
4349 Advertising/Marketing 48,697 62,255 78,200 72,850 72,850
Community Profiles 1,200 800 800
Advertising(Production&Publication) 12,000 18,300 18,300
Direct Mailings 6,000 3,000 3,000
Business Retention&Expansion Visits 800 800 800
Promo items 9,000 9,000 9,000
Special events 8,000 5,000 5,000
Sponsorships 8,000 8,000 8,000
EDA owned property 7,200 1,500 1,500
Zoom Prospector Application for Website 4,500 2,500 2,500
Trade Shows&Lead Generation 15,000 15,000 15,000
DEED Shovel Ready Certification 6,500 3,250 3,250
EDA Website 5,700 5,700
4359 Publishing 509 357 450 500 500
Public notices,etc 450 500 500
4361 Insurance 200 200 200
Insurance 200 200 200
4433 Dues/Subscriptions 1,784 1,606 2,650 3,700 3,700
EDAM 450 450 450
Chamber 450 450 450
Constant Contact 300 300 300
CMMA 250 250 250
Minneapolis/St.Paul Business Journal 100
MNCAR 400 400 400
IEDC 400 800 800
Misc. 300 300 300
Finance and Commerce 500 500
Rotary 250 250
4440 Miscellaneous 216,814 8,500 3,000 3,000
Initiative Foundation 2,500 3,000 3,000
4th of July donation 6,000
TOTAL OTHER SERVICES&CHARGES 83,079 328,325 122,850 124,650 124,650
TRANSFERS OUT
32,000 34,800 34,800
4720 Transfers 568,000
4721 General Fund 25,000 31,900 32,000 34,800 34,800
TOTAL ECONOMIC DEVELOPMENT AUTHORITY 208,486 1,027,114 285,100 290,650 297,550
7/16/2015
Request for Action
To
Item Number
Economic Development uthority
3.1
Agenda Section
Meeting Date
Prepared by
Budget workshop
July 20, 2015
Colleen Eddy, Economic Development Specialist
Item Description
Reviewed by
Marketing/Advertising Budget Breakdown
Amanda Othoudt, EDD
Reviewed by
Cal Portner, City Administrator
Action Requested
Item presented for information.
Background/Discussion
The proposed 2016 Marketing/Advertising budget is $72,850 which reflects a $5,350 reduction from the
2015 budget. There have been several items that have increased due to new initiatives. Some of the
marketing items have stayed the same or were reduced due to accomplishing some performance measures
and goals in 2014/2015. The advertising budget was increased to $6,300 due to new initiatives and a more
focused approach in trade industry advertising. We have added marketing options to recruit brew pubs,
tap houses and distilleries based on discussions from the commission.
The City of Elk River will participate as a host at the upcoming Familiarization (FAM) Tour facilitated by
the Positively Minnesota Marketing Partnership (PMMP). The Special Events budget increased slightly to
accommodate this new event along with existing activities such as a new broker event, Energy City
Business of the Year event, Manufactures Week events — "Dream it Do it" tours, and Business
Roundtable events specific to the manufacturing industry. One of the performance measures this year is
to facilitate strategic recruiting for the designate four targeted industries it is important to continue
attending trade shows and lead generation events. Renewing the city's membership with the PMMP helps
the city influence Minnesota's economic development marketing strategy, increase the EDA's visibility
and incorporate the marketing partnership into our local and regional marketing plan.
An addition to the advertising and marketing budget is a line item for updating the EDA website. We
have transferred $5,700 from EDA -owned property line item and added a separate line item for updating
the EDA website. In the past, this budget item consisted of signage, which was already purchased and
installed in 2015. In 2016, we propose to advertise the EDA -owned property in specific publications such
as the Conway Data publication which is a data center site selector -specific magazine that features over
49,000 subscribers and over 30,000 online subscribers.
Financial Impact
Marketing/Advertising Proposed Budget $72,850.00.
Attachments
■ 2016 Marketing/Advertising Budget Breakdown
PIIFIE1 Ir
Template Updated 4/14 [NATURE]
2016 Adverting/Marketing Budget
Total $72,850
Community Profiles $800
Content and printing of the annual Community Profiles.
Advertising $18,300
The Advertising Budget increased by $6,300 due to new initiatives and a more focused approach in trade
industry advertising. We have added marketing options for a Tap Room.
ECM Publishing
$1,000
End of year report and Manufacturing Week event(s)
Conway Data/Site Selector
$3,000
3 publications focusing on the city's targeted industries
Magazine
(medical device, energy, and manufacturing) which will
reach over 100,000 print subscribers and over 30,000
online/web subscribers
France Publication (Heartland)
$1,600
2 publications with emphasis on Minnesota and Multi -use
Development
EDAM Directory
$650
MN directory advertisement with 700+ subscribers
Midwest Manufactures'
$600
Local directory advertisement distributed to 3 Midwest and
Association (MMA) Directory
central Minnesota manufacturing associations (700+
(Tristate Mfg.)
participants)
Minnesota Economic
$5,950
This is a partnership with MN DEED office — new magazine
Development
focused on the State of MN
Specific Tap Room marketing
$2,000
Creation of a marketing brochure and advertisement in an
brochures etc.
industry trade magazine
European CEO
$3,000
Trade industry publication that is published in London and is
distributed to CEO's worldwide
Facebook and Linkedln
$500
Social media advertising that are measured in the number of
clicks/hits received.
Direct Mailings $3,000
the direct mailings budget was reduced by $3,000 and will be for annual holiday cards, Manufacturers Week
event(s) and a new broker event.
Promo items $9,000
the promo item budget has stayed the same. The number of BR&E visits have increased along with site
selector visits.
Special Events $5,800
there is a slight reduction over the 2014 budget due to adding a new broker event. Special events proposed for
2016 include: Energy City Business of the Year, Manufacturers Week events — "Dream it Do it" tours, Business
Roundtable event(s) specific to manufacturing, along with other proposed events from various organizations.
This will also include local Familiarization Tours via the Positively Minnesota Marketing Partnership (PMMP).
Sponsorships $8,000
the budget has stayed the same from 2015.
MNCAR Expo
$1,500
MREJ Data Center Summit
$1,500
MREJ Energy Summit
$1,500
Springsted Conference
$500
EDAM Conferences
$3,000
EDA owned property $1,500
The Conway Data expense is an advertisement in a Data Center Site Selector specific magazine which has over
49,000 subscribers and over 30,000 online subscribers.
Conway Data (Data Center specific)/Site Selector 1 $1,500
Available property listings $2,500
Trade Shows and Lead Generation $15,000 *includes travel and hotel expenses
As a member of the Positively Minnesota Marketing Partnership (PMMP) staff is able to attend trade shows on
behalf of the Minnesota delegation. Attendance at trade shows increases lead generation opportunities. And
membership to PMMP helps the city influence Minnesota's economic development marketing strategy,
increase the EDA's visibility and incorporate the marketing partnership into our local and regional marketing
plan.
• Data World 2015 Fall — Maryland
Travel and hotel — estimated cost between $600 - $1,200
Conference attendance — estimated cost to attend with the MN Delegation $1,500
• Data World 2016 —April 2016 Las Vegas, NV
Travel and hotel— estimated cost for air and hotel between $870 - $1,400
Conference attendance — estimated cost to attend with the MN Delegation $1,500
• IMN Newyork 2016 Fall —Newyork
Travel — estimated cost for air and hotel between $800 - $1,200
Conference attendance — estimated cost to attend with the MN Delegation $1,000
• Quarterly Partnership meetings — St Paul
• Other events/shows depending on recommendations from the Partnership.
DEED Shovel Ready Certifications $3,250
As we increase the available lots proposed for data centers there will be a need to get them Shovel Ready
Certified.
EDA Website $5,700
Update the EDA website to incorporate relevant information for site selectors and the city's targeted
industries.
New EDA website $5,700