3.0. 4.0. 5.0. HRSR 05-26-1998 ELK RIVER HOUSING AND REDEVELOPMENT AUTHORITY
MEMORANDUM
TO: Housing and Redevelopment Authority
/F ROM: Paul T. Steinman, Director of Economic
/ Development
DATE: May 21, 1998
SUBJECT: Agenda Memo for May 26, 1998, HRA
Special Meeting
314. Presentations by Jim Brimeyer and Theresa Washburn
The purpose of this meeting is to hear presentations from two potential
facilitators for the first component of the Downtown Master Plan.
Both presenters have varying degrees of experience working with
groups in a leadership capacity. Their most relevant experience may
• be as follows:
• Jim Brimeyer facilitated the Economic Development
Strategic Plan for Elk River
• Theresa Washburn - facilitated the visioning process for the
city of Monticello's Downtown Master Plan.
Each presenter has included a short biography describing some of the
detail of their work experience. Each presenter will have
approximately 30 minutes for their presentation and discussion with
the group.
5. Joint Discussion about Presenters and Future Process
The purpose of this portion of the meeting is to hear input from the
Planning Commission, Rivers Edge Downtown Development
Corporation, Chamber of Commerce, and HRA regarding the
presenters. Should there be clear consensus on direction to proceed
with one of the two presenters, the HRA could take action on that
issue at its regularly scheduled meeting following this special meeting.
One significant issue which has yet to be discussed with either
presenter is the cost and scope of services.
P.O. Box 490 • 13065 Orono Parkway • Elk River, MN 55330-1743 • (612) 441-7420• Fax: (612) 441-7425
Equal Opportunity Housing and Equal Opportunity Employment
If there is consensus to move forward with one of the presenters, and
• negotiation is successful, staff will proceed to have the facilitator
outline a process which would likely begin in August or September of
this year.
05/20/98 WED 08:27 FAX 904-MAINSTREET 0 002
The Brimeyer Group, Inc.
• EXECUTIVE SEARCH CONSULTANTS
904 Mainstreet
Suite 205
James L.
Brimeyer Hopkins,MN 55343
President
After twenty years in public sector management, Jim Brimeyer beganhis career in Executive Search in July,
1988. He has conducted executive search assignments for City Managers, City Administrators, and senior
level management positions, and has worked with non-profit organizations, semi-public agencies and private
sector companies that have a relationship with municipalities, counties and other public sector agencies.
Some representative examples of searches include:
* City of Minneapolis, City Coordinator and Budget Director
* North Suburban Cable Commission and Access Corporation, Executive Director
*Benton County, County Administrator
* Cold Weather Resource Center, Executive Director
* Centennial Fire District, Fire Chief
* City of Hopkins, City Manager
*Regional Transit Board-Twin Cities, Manager of Light Rail Transit Development
* City of St. Louis Park, Community Development Director
ip * City of Mankato, City Manager
* City of Minnetonka, City Engineer
*Environmental Consulting Firm, Director of Engineering
* City of Emmetsburg, Iowa, City Administrator
* Optical Lens Manufacturing Co., Production Manager and Director Sales/Marketing
* Sign Manufacturing Co., Senior Design.Engineer
* City of Austin, Finance Director
* Elk River Municipal Utilities, General Manager
In addition to the executive search assignments, Jim is also available to serve as a facilitator for strategic
planning, team building and goal setting activities at both a policy making and administrative staff level. He
serves in this capacity for both public and private sector organizations.
Previously, Jim served four cities: three as a City Manager including his last position as City Manager of St.
Louis Park, Minnesota (population 45,000), with a budget of$28 million and 230 employees. He also served
in Worthington, Ohio and Wood Dale, Illinois. He began his career as Assistant City Manager in Park
Ridge, Illinois after obtaining a Master's Degree in Public Administration from Northern Illinois University.
He received a B.A. Degree from Loras College in Dubuque, Iowa.
Jim is a member of the International City Management Association, the Minnesota City Management
Association, the National Forum for Black Public Administrators, and the Minnesota Municipal Utilities
Association. He is active in community activities including the TwinWest Chamber of Commerce and is Past
President of the St. Louis Park Rotary Club and the St. Louis Park Rotary Foundation. He serves on the
Boards of two Twin Cities based companies. In January, 1996 he began a four-year term as City Council
Member-at-Large in St. Louis Park, Minnesota.
(612)945-0246 • fax(612)945-0102
05/20/98 WED 08:28 FAX 904-MAINSTREET Lj003
Selected Project Experience
Brimeyer&Associates
Strategic Planning&Visioning
This important element is designed to assist municipal
boards and staffs responsible for policy development. The
process assesses constituencies' needs, examines
organizational strengths and weaknesses, establishes
priorities, and develops strategies and action plans to meet
the expectations of the stakeholders. More importantly,it
allows the organization to develop a mission statement
which encourages a more logical and rational approach to
decision-making.
St.Louis Park Community-Wide Visioning Process
The Brimeyer Group led a Steering Committee of 37
members to develop"Vision St.Louis Park." The effort
was to initiate a Strategic Planning process designed to
challenge the public and private sectors to cooperatively
envision the community's preferred future. Through the
• efforts of the Steering Committee, eight major areas were
identified to become the focus of community efforts for the
next five- 15 years. Those areas were then examined by
eight separate Task Forces consisting of 20-30 members
each who were asked to identify expected results of the
process and bow performance would be measured. The
results were included in a document which was sent to
14,000 households in St.Louis Park. The Management
Committee recently established an Outcomes Committee
which is in the process of developing performance
measurements to determine whether or not the City is
meeting the vision.
City of EIk River Strategic Plan for Economic
Development
This recent plan resulted in the development of a Mission
Statement. Results from this process include major
rezonings of properties to expand the City's industrial base
and proposals to reinvest and develop Elk River's central
business district utilizing the Mississippi corridor as a main
attraction. There is a major effort by the Elk River
Chamber of Commerce to deal with business retention and
• growth.
05/20/98 WED 08:28 FAX 904-MAINSTREET a004
I
Project Experience
Brimever&Associates
Strategic Planning et Visioning
City of Hopkins Strategic Plan for Economic
Development
The Brimeyer Group was originally involved in this project
in 1992 with a 12-member strategic planning task force.
The process took approximately six months and was
updated two years ago. As a result of that effort, the City
identified and is in the process of implementing specific
action plans to accomplish issues business retention and
recruitment,neighborhood development, development of
County Road 3/Excelsior Boulevard,Main Street
development, and improvement of the City's image. The
process has produced solid results. Recently completed is a
six-screen movie theater and restaurant complex on Main
Street. Across the street a$4.2 million performing arts
theater recently opened. Finally,the west half of Excelsior
Boulevard will be completely rebuilt as a major corridor
411 through the City with creative urban design concepts
included.
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MAY-21 98 12:16 FROM:1 16086378048 TO:4417425 PAGE:01
FA)( •
Date 0522J98
`Number of pages including cover sheet
TO: Paul T Steinman FROM: Theresa A. Washburn
Director of Economic Theresa Washburn and
Development Associates
Route 1 Box 235
Viroqua, WI 54665
Phone 612-441-4905 Phone 608-637-7264
Fax Phone 612-441-7425 Fax Phone
ICC:
• REMARKS: 0 Urgent ® For your review 0 Reply ASAP ❑ Please Comment
Paul,
Here is a one page resume that may help your committees learn more about me. I will bring the
articles from a few of the publications that interviewed us while I was the downtown manager.
The resume is heavy on the marketing and public relations component of my work. I will be
happy to provide more detail on the community development work I have done. So that your
committee may know I have listed the communities in which I have worked in chronological
order.
Harlan, Kentucky ajoMt
Klamath Falls, Oregon
Wauseca, MN
Pine Island, MN
Bamesville, MN
Valley City, ND
Chippewa Falls, WI
Lisbon, ND
Monticello, MN
•
MAY-21 96 12:16 FROM:1 1608637E048 TO:4417425 PAGE:02
Theresa A.Washburn
Rt. 1 Box 235 Viroqua,WI 54665 608-637-7264
•arkethsaLnJ4 Public Relations
• Responsible tracking Girl Scout activities and creating press releases for 21 communities in a four county area
• Produced promotional flyers and posters for a Girl Scout fundraising event
• Researched quantitative data and from that,developed community profiles for three under-served communities
• Spoke to over 20 communities and at 10 conferences about the Main Street Program and Viroqua
• Wrote a weekly editorial article,feature stories and public service announcements for the local papers
• Actively worked with local and national media including radio,television,newspaper and magazines
• Co-designed the logo for the Viroqua Revitalization Association
• Designed an eight page newsletter with volunteer staff that was awarded Most Creative Newsletter"from the Wisconsin
Department of Development
• Designed customer,business and resident surveys to determine potential businesses and markets in the Viroqua area
• Co-wrote a detailed Market Analysis of Viroqua and Vernon County
• Developed an extensive recruitment package and successfully recruited businesses to downtown Viroqua
• Negotiated with local bankers to create a low-interest loan program for small businesses
• Wrote a successful grant letter and negotiated government officials for supplies for a water catchment system
• Developed the design,quality control systems and marketing techniques for a rural artisan cooperative while in the Dominican
Republic
• Fluent in Spanish
Administrative andCommunity Devdooment
• Marketed and implemented Girl Scouting program in 21 communities,successfully opened Girt Scouting in three new communities
in less than three months
• Coordinated 9 housing rehabilitation projects using WCC crews
• Coordinated a sustainable development class of sixteen graduate students and produced a 120 page illustrated document.
• Managed and directed three teams of consultants for the Minnesota Main Street program and in North Dakota
Facilitated the establishment of 4 new revitalization programs which included:creating a fundraising plan,volunteer recruitment,
and community wide publicity campaign
• Established budget guidelines,as well as fund development,accounting,and billing procedures for the revitalization project
• Developed a yearly workplan with goals,tasks and deadlines for 60 volunteers in eight committees
• Established new promotional activities for the revitalization program
• Set up office and computer system
• Worked with and reported to a nine member board of directors on a monthly basis
• Aided in the development of a 5350,000 street improvement project and won its support from the Viroqua City Council
• Assisted over 20 building owners in exterior and interior renovations totaling 5400.000
Work History
Riverland Girl Scout Council Theresa Washburn and Associates
Membership and Marketing Specialist Community Development Consultant
1996-1997 1992-1998
Wisconsin Conservation Corps Viroqua Revitalization Association
Project Field Support Specialist Main Street Program Manager
1994-1995 1989-1992
United States Peace Corps
Volunteer
1987-1989
Education
Completed graduate coursework in Land Use Planning-University of Wisconsin-Madison 1993-95
Peace Corps Training-Small Enterprise Development-Dominican Republic 1987-88
Bachelor of Arts Degree in Environmental Design-Texas A&M University-College Station 1980-1985