6.4 .EDSR 12-21-2015
Request for Action
To Item Number
Economic Development Authority 6.4
Agenda Section Meeting Date Prepared by
General BusinessDecember 21, 2015Colleen Eddy, Economic Development Specialist
Item Description Reviewed by
Year-end Marketing Update Amanda Othoudt, EDD
Reviewed by
Cal Portner, City Administrator
Action Requested
Item presented for information.
Background/Discussion
Marketing:
After several revisions, the community profile was sent to Prime Advertising to create the remaining
marketing materials and the marketing/promotional portfolio. Completion is expected in March.
Trade Shows/Conferences:
The following trade shows are in partnership with Sherburne County and the Minnesota Marketing
Partnership.
In November, staff attended the Information Management Network Data Center Conference in
California, which was attended by people from all over the world. Staff reconnected with representatives
from Colliers International, DC Group and Xcel Energy and built relationships with Stream Data Center,
SiteSpan, DCI Technologies, and Lee’s Summit. The event was an opportunity to learn first-hand about
new trends impacting site selector decisions and to promote the city to various organizations around the
country. Over 350 people attended the event which brought major exposure to city of Elk River.
In December, staff attended the annual Mid-America Economic Development Council Conference, an
annual site selector forum with over 300 economic development professionals from around the Midwest.
The council hosted a tour of the UI Labs and the Digital Manufacturing and Design Innovation Institute.
DMDII is a 94,000 sf facility housing advancements in digital manufacturing, education, and workforce
development. The flexible infrastructure provides a national digital manufacturing demonstration site.
The development was created to solve large-scale industrial challenges through a consortia of university,
industry, and civic partners who innovate and commercialize new technology solutions. The conference
also included presentations on the state of manufacturing, attracting foreign direct investments, and a site
selector panel along with small informal roundtable discussions.
Financial Impact
Funding for trade shows and advertising are included in the 2015 budget.
Attachments
List of attendees at IMN
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