5.0. 6.0. 7.0. 8.0. 9.0. HRSR 01-22-2001 ELK RIVER HOUSING AND REDEVELOPMENT AUTHORITY
11
MEMORANDUM
TO: Housing & Redevelopment Authority
FROM: Catherine Mehelich, Director o
Economic Development()
DATE: January 22, 2001
SUBJECT: Agenda Memo for the January 22, 2001, HRA Meeting
5. Annual Meeting Issues
a. Election of Ocers-The HRA bylaws indicate the following offices are to be
filled through the election process at the annual meeting of the Authority.
The 2000 officers were as follows:
• Chair- Larry Toth (Duane Kropuenske's position)
• Vice Chair- Stewart Wilson (Larry Toth's position)
• Secretary- Stewart Wilson
IIIb. Designate Oficial Newspaper-The HRA's current official newspaper is the Elk
River Star News. Staff recommends redesignation of the Elk River Star
News as the official HRA newspaper for 2001.
c. Designate Official Depositories-Staff recommends designating the following
official depositories identical to those designated by the EDA and City
Council:
• First National Bank of Elk River
• 4M Fund
• Wells Fargo Bank
• The Bank of Elk River
• USBank
6. Downtown Sidewalk Plan
At its November meeting the HRA directed staff to research the 1988 downtown
improvement project assessments and various options for the sidewalk design.
Attached is a memo from City Administrator,Pat Klaers regarding staff review
and recommendations for the downtown sidewalk replacement project.
In addition,property owners within the affected area have been sent notice that
40 the sidewalk plan would be discussed at the HRA meeting. It is anticipated that
a few property owners may be in attendance at the meeting to provide additional
input to the project.
P.O. Box 490 • 13065 Orono Parkway • Elk River, MN 55330-1743 • (612) 441-7420 • Fax: (612) 441-7425
Equal Opportunity Housing and Equal Opportunity Employment
HRA Agenda Memo
January 22,2001 Meeting
Page 2
41111 7. Downtown Redevelopment Plan Update
Staff has met with Planning,Building and Engineering departments to discuss the
resources needed and assigned tasks to begin the inventory portion of the
Downtown Redevelopment Plan. In the next three months staff will be working
with the various departments to compile an inventory of the following items:
• Existing Land Uses
• General Building Conditions (Structural/Maintenance/Historical)
• Recent Investments
In addition,outside factors that impact downtown will be identified and analyzed.
These factors include:
• Transportation
• Traffic
• Vehicle/pedestrian links
• Parking
• Market demands/position/competition
• Office/Retail/Housing
The HRA at its 11/27/00 meeting directed staff to research the cost and options for
hiring a qualified consultant to complete the market analysis component of the plan.
. Attached is a memo from Assistant Director,Marc Nevinski regarding staff's review
and recommendation for completion of the market analysis.
Completion of a market analysis is a critical component for identifying realistic
redevelopment opportunities within the downtown and in attracting developers to
consider redevelopment projects. It should be noted that a market analysis has never
been completed as part of the last five downtown Elk River plans. Since the strong
movement of retail to Highway 169,it is becoming increasingly important to identify
a realistic market position for the central business district in order for it to survive.
8. Update on Housing Programs
Attached is a memo from Assistant Director,Marc Nevinski regarding staff's review
and recommendation for the HRA's participation in various housing programs
provided by the MN Housing Finance Agency (MHFA).
9. Other Business
The City's new financial advisors, Ehlers & Associates, has offered to present a
worksession for the City Council,EDA and HRA on the topic of Tax Increment
Financing, Tax Abatement and Business Subsidies. The purpose of the joint
worksesssion is to provide an opportunity for new officials and incumbents to
become more familiar with the basics of these economic development finance tools
• prior to evaluating a specific development project. Staff proposes that a joint
worksession be scheduled for Monday, February 5, 2001 at 6:00 P.M.
1111
Item #6.
City of
Elk River MEMORANDUM
TO: Housing and Redevelopment Authority
Mayor & City Council
FROM: Pat Klaers, City Administrator
DATE: January 22, 2001
SUBJECT: Central Business District Sidewalk
INTRODUCTION
Staff understood that reaching a consensus and decision on what to do with
the sidewalks in the central business district would be difficult. This is
especially true as the sidewalk decision is being made prior to an updated
• downtown comprehensive plan being completed. There are as many options for
a downtown sidewalk plan, as there are individuals with opinions about what
looks good and what we can afford. I think everyone is going to have to come
with "compromise" on his or her mind if a consensus is to be reached on the
sidewalk replacement project.
After numerous staff meetings and discussions, our recommendation is that
the sidewalks in the central business district, including the King and Main
site, should be all the same. The downtown area needs one consistent look and
appearance. Two or more sidewalk designs installed downtown will give the
impression that the project was not well planned and the area will have a
disjointed or hodgepodge look. Additionally, it is our recommendation that the
best look for downtown is the Cobblestone paver in the random pattern rather
than the Symetry paver in the venetian parquet pattern (see attached
brochures).
Regarding which concrete paver design is best downtown; it is still staffs
recommendation that a solid (100%) Cobblestone paver is best. We have some
combination paver/flat gray design options available for review and
consideration, but the various widths of the downtown sidewalk and the
cutting of the pavers make it difficult for some of the paver/flat gray
• combinations to look good. The extra cost between the total paver and a
13065 Orono Parkway • P.O. Box 490 • Elk River, MN 55330 • TDD &Phone(763) 441-7420 • Fax(763) 441-7425
CBD Project
January 22,2001
Page 2 of 4
• paver/flat gray combination is relatively small ($74,000), especially when
considering that the project should last for a very long time.
SIDEWALK OPTIONS AND COSTS
What option is chosen for a sidewalk, the Cobblestone paver versus the
Symetry paver, impacts what recommendation is most appropriate for a
downtown sidewalk design. The Cobblestone paver with a random pattern can
more easily be broken up and look good in a non-solid design as compared to
the Symetry paver that is in the venetian parquet pattern. This comment has
to do with the width and cutting of the pavers in a non-solid or non-100
percent paver design. (This is tough to explain, but I hope the attached
pictures and the design sketches help make this clearer. Regarding the
sketches, please note that people don't really see the sidewalk from straight
above and that from this angle both the 100 percent paver options are rather
"busy,"but they look better in person.)
Staff is still united in its recommendation that the Cobblestone paver is the
best appearance for the downtown sidewalk replacement program. This
appearance presents a traditional look (not necessarily historic) that is
consistent with the existing downtown streetscape program and the existing
• older buildings. This look also works well with a new building as the developer
of the King and Main site discussed on 10/23. The modern paver (Symetry)
look does not work as well with the existing streetscape appearance and the
older buildings in the downtown. This modern look is all right with new
buildings, but the new buildings are not the dominant look downtown. The
Cobblestone and modern (Symetry) paver cost about the same. It should be
noted that the city does not plow the sidewalks downtown and that there are
minimal, if any, maintenance issues with a paver sidewalk versus a concrete
sidewalk. Finally, the pavers are stronger than standard concrete (less salt
damage) and are easier to replace than concrete. Also, when replaced, pavers
match old pavers better than new concrete matches older concrete.
The cost estimates and top three recommendations of the staff for the
sidewalks are as follows:
1. 100% Cobblestone paver. ($290,000)
2. Cobblestone paver at the intersections and along the curbline.
($250,000)
3. 100% Symetry paver. ($290,000)
•
CBD Project
January 22,2001
Page 3 of 4
• Staff doesn't think that the Cobblestone or Symetry paver only along the
curbline ($237,000 for either), or the Cobblestone or Symetry paver only at the
intersections ($216,000 for either) is enough of a downtown sidewalk design. I
don't believe anyone wants the 100% flat gray concrete sidewalk, but for your
information, that cost is estimated at $183,000. All of the costs being noted
include the cost of removal of the old sidewalk, a 5% contingency, 10% for
overhead, and $25,000 for miscellaneous work.
At this time the King and Main developer is willing to pay 100% of their
sidewalk if it is a solid paver sidewalk. All of the cost estimates exclude this
King and Main intersection. Discussion has not taken place regarding the
developer's feelings for paying 100% of the sidewalk if the city requires a
combination paver/flat gray concrete sidewalk in this location.
It should be noted that all of the costs listed are most likely going to be
reduced by about $20,000 as we work with the Utilities on their improvement
project. In general, the Utilities need to remove the sidewalk on the entire
north side of Main Street and they will pay this cost provided that the city
pays the replacement cost. This seems reasonable and it is estimated that
their expense will be about $20,000 and a direct reduction in the project
figures. As an aside, the Utilities have indicated that they would like to
Scomplete their project prior to the Arts Soup Festival (June 22) rather than
after.
HRA FUNDS
The HRA has an anticipated 12/31/00 fund/cash balance of approximately
$90,000. Additionally, the 2001 budget shows a surplus of$51,000 for projects
that are undetermined at this time. This type of budget surplus could continue
for the next few years and, if desired, applied to a sidewalk project. In addition
to the HRA tax monies, the TIF project at King and Main needs to repay the
HRA for its net investment into this redevelopment project. This repayment of
$293,000 begins in 2003 with $49,000 and continues until the investment has
been recaptured.
Accordingly, if desired, the HRA can afford part or all of a sidewalk project
over the next few years, even if the total cost of a sidewalk replacement
program is in the $275,000 range.
•
CBD Project
January 22,2001
Page 4 of 4
S
1988 PROJECT
In 1988 the downtown streetscape project took place. Costs that were above
and beyond a normal sidewalk and lighting project were assessed out to the
benefited property owners in the downtown area. In this regard, extra costs for
lights, tree grates, trash receptacles, and textured sidewalk were assessed.
The assessment from the 1988 streetscape project shows that lights were 55%,
tree grates 25%, trash receptacles 10%, and sidewalk 10% of the total.
Accordingly, assessments for sidewalks were a small part of the streetscape
assessments. The attached 4/4/88 minutes show the breakdown of the costs
that were assessed out thirteen years ago.
In 1988, the textured sidewalk was 22.5% more than a concrete sidewalk. With
this proposed project in 2001, the construction of a paver sidewalk is about
58% more than a flat gray concrete sidewalk. If you think that a flat gray
sidewalk would never happen, then it should be noted that the solid paver
design is 35% higher than the next cheapest sidewalk option, which
incorporates pavers only at the intersections.
11111 CONCLUSION
As there was no clearly understood consensus from the 10/23 or 11/27
meetings, we are again going to try to reach an understanding on a sidewalk
program for 2001. The central business district property owners and the
Chamber of Commerce have been notified of this meeting and the developer
will be providing examples of the paver products and the sidewalk designs. All
Councilmembers are encouraged to come to the HRA meeting to see the
presentations and to hear citizen input. All HRA and Councilmembers are
also encouraged to see the paver examples that are in the driveway and
sidewalk of the Plaisted office at County Road 33 and Highway 169.
Goals for the meeting include reaching a consensus on: 1) the type of sidewalk,
2) the design of the sidewalk, and 3) who is to pay what for the sidewalk.
Whatever is agreed to needs final City Council approval as the sidewalk is in
the public right-of-way.
Staff recommends that there be one look throughout downtown and that this
look be the Cobblestone paver (random pattern). Staff further recommends,
but to a lesser degree, that the Cobblestone be a 100% install. Finally, it
should be noted that funds are available over the next 4-5 years to finance
whatever share of the project the HRA wants to assume.
s:\eda\hra\cbdwalks.doc
Cobblestone, Random Pattern
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Borgert Products
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concrete pavers,Borgert Products,Inc.of St.Joseph,Mints,
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Laying Ratio 1:1:1:1 Laying Ratio 1:1:1 Laying Ratio 1:1:1
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Phone 320.363.4671 INTERLOCKING PAVING STOye,
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Toll Free 800,622.4952 U.S.Patent No.45443 s
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•
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Check availability of 80mm thickness.
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compressive strength and less than 5% absorption. 111
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Excavate unstable sub grade and compact the area.
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513-272-0080.
Page 2
City Council Meeting
411) April 4, 1988 ---
5.2. Central Business District Beautification Improvement Assessment Hearing
Public Hearing
Mayor Gunkel explained that the project is priced as low as possible and
meets the objectives for beautification of the downtown area. She
noted that the bids were open for the lighting aspect of the project and
that most of the prices in the project were firm.
Greg Korstad, City Attorney, explained the assessment hearing process.
He noted that the purpose of the meeting is to receive input from the
people proposed to be assessed for the beautification improvement. He
noted that the City is proposing to assess the cost of the project on a
per unit basis. He noted this is based on the City Council evaluation
of the most fair way to proportion all of the costs to the properties
benefited. He explained that all property owners should have been
notified of the assessment and of the proposed assessment method and
that the property owners should make their objections known to the City_
Council at this time. Mr. Korstad also explained that the lighting
contract may not be awarded until the appeal period is expired, which is
30 days from the date of the assessment roll being adopted.
4111 Terry Maurer, City Engineer, explained that the City has received the
street lighting bids and also has received quotes on the other elements
of the project. Mr. Maurer reviewed the cost of the project which is as
follows:
ITEM ASSESSED OTHER TOTAL COST
Street Lighting $65,000 $35,000 $100,000
Trees —0— 18,300 18,300
Tree Grates 29,000 —0— 29,000
Trash Receptacles 11,500 —0— 11,500
Textured Sidewalk 11,800 —0— 11,800
$117,300 $53,300 $170,600
Mr. Maurer explained that the method of assessment of a per unit basis
is based on the input from the mock assessment hearing held January 21,
1988. He noted there is a total of 40 assessable units; 37 whole units
to be assessed at a rate of $2,950 per parcel, and 6 half units to be
assessed at a rate of $1,475 per parcel. Mr. Maurernoted that the
interest is calculated at a rate of 10% but may be reduced when the
bonds are sold.
Mayor Gunkel opened the public hearing at this time.
Mr. Al Nadeau, property owner and business owner, presented a letter
including a list of property owners wishing to appeal the assessment.
the following names were included in the list:
1a�C J
City Council Minutes
April 4, 1988
•
Ronald Kuhn •
Harvey Wohlers
Allen Nadeau
Joseph Sipe
Michael Rafferty
Ronald Robeck
Robert Dare
Hetrick — Amoco
R.A. Dorsey •
Dan Anderson (includes 4 parcels)
Mayor Gunkel indicated she had also received a notice of appeal from
Dale Johnson, who is a residential property owner in the commercial
zone.
Mr. Dan Anderson, property owner of 4 separate parcels of property,
indicated that while he did sign the document objecting to the
assessment, he was actually not opposed to the assessment or the
project, but was opposed to the fact that the commercial properties west
of Lowell were .not included in the assessment. He indicated the
properties west of Lowell had requested to become part of the commercial
area and the Council extended the commercial area to accommodate the
request. He indicated that the total commercial area should be given an
opportunity to be part of the project and not to restrict the assessment
to only a portion of the downtown area.
4110
Dick Dorsey, property owner and business owner of Dick's Main Tap,
indicated his opposition to the beautification project. He stated he
was against a majority of the improvements but was in favor of adding
trash receptacles to the downtown area. He stated he was also opposed
to the method of assessment and felt the assessment should be determined
by front footage. He stated this should be dealt with in the same
method as sewer and street assessments.
Steve Johnson, property owner and business owner of Johnson's
Department Store, indicated his support for the project. He indicated
that the City of Monticello is proposing the same type of project and
the price is much higher than the City of Elk River is charging. Mr.
Johnson stated that the criteria for drawing new business to the
community is the location, and the beautification of downtown will draw
business to the downtown area. He also indicated that the assessment
method is the best compromise for determining the assessment amount due
per parcel of property.
Mike Rafferty, property owner and business owner of Elk River
Chiropractic Office, indicated he was not totally opposed to the
assessment, but that he was opposed to the method of assessment.
Mr. Al Nadeau stated that the people signed the document opposing the
assessment with the knowledge that the assessment per one full unit
would be $3,750. He indicated that with the new figure of $2,950, there 40
may be some people willing to withdraw their signature.
City Council Minutes
April 4, 1988
• Bud Houlton, property owner, indicated his support for the project. He
stated that creating an environment and atmosphere for the downtown area
is very important. Mr. Houlton stated the First National Bank would be
willing to contribute one extra unit ($3,750) towards the cost of the
project.
Duane Kropuenske, Senior Officer of the First National Bank, indicated
he was in favor of the project. Mr. Kropuenske stated that by adding up
the total assessment ,and dividing it out on a per month basis, the
figure is somewhere around $30 to $40 per month. He indicated this is a
relatively small price to pay to attract business to Elk River.
Mr. Ron Kuhn, property and business owner, stated his opposition due to
the fact that the commercial properties west of Lowell are not included
- in the assessment district and also that the properties east of his
business will receive more benefit than his property. He indicated he
would like to see the project vetoed until the Council has a chance to
look at the benefitting properties and assess them according to benefit
received.
Mike Rafferty proposed a different assessment method at this -time which
he indicated was a more fair method than that being proposed by the City
Council. He indicated that his method would increase the financial
burden of the large properties and decrease the financial responsibility
of the smaller properties. This proposal is placed on record with the
• official City Council minutes.
Mr. Jim Mulroy, business owner of Snyder Drug, indicated that he is in
favor of the project.
Mr. Rob VanValkenberg, property and business owner of three parcels,
indicated he was in favor of the project.
Councilmember Tralle indicated that both the Governor's Design Team and
the 2001 group have heavily encouraged the City to work on the downtown
area. He indicated the downtown beautification would serve as a major
focal part of the community and it would encourage retail growth and
also encourage people to shop in the downtown area. Councilmember
Tralle stated that the front footage assessment method was unfair in
that the large property owners do not receive much more benefit than the
small property owners. He further indicated that the Council should
possibly look at extending the assessment district to the commercial
properties west of Lowell since these properties are within a
commercially zoned area.
Robert Dare, business owner and property owner, stated that he is not
against the cost of the project but opposes the fact that the commercial
properties west of Lowell Avenue are not included.
Elmer Anderson, property and business owner, thanked the Council for all
theyhave done so far for the downtown beautification project. He
indicated his support of the project.
Mr. Keith Holme, business owner, indicated his support for the project.
rage
City Council Minutes
April 4, 1988
Mr. Cliff Lundberg, business andro ert owner, and Chairman of the
P P Y
Downtown Committee, stated that the proposal before the Council and the
residents is a very cost effective proposal and that it would possibly
be more expensive if the project were delayed until a later date. He
stated that he would like to see the Council order the project tonight
so the electrical contractor can start work_ and not delay the project.
Charles Christian, property owner and business owner, indicated his
support for the project.
There being no further comments from the public, Mayor Gunkel closed the
public hearing.
Mayor Gunkel indicated that there was a lot of discussion and thought
process by the Council and Staff in determining the method of
assessment and the ' area to be assessed. She indicated that the main
element in this is timing and coordinating the lighting aspect of the
downtown beautification project with the entire Main Street Project.
She indicated that if the Council did choose to reconsider the method
and area of assessment, the carefully planned timing schedule would no
longer be valid.
Pat Klaers, City Administrator, informed the Council that if the
assessment roll is adopted at this time, the people who have submitted
letters of objection will have the right to appeal, however, there are •
additional steps to the appeal process which must be taken by these
individuals.
Councilmember Dobel indicated that if the Council does not go ahead with
the project, valuable time from a number of people will have been lost.
He stated that this project is needed and has been needed for a long
time and if the opportunity is missed it may never present itself again.
He indicated he was in favor of approving the project but would like to
look again at the method of assessment.
Mayor Gunkel indicated that the Council has tried everything possible to
make the project acceptable. She stated that if property owners do
appeal the project, the City would be in a defensible position regarding
the amount and the method of assessment. She indicated that one of the
reasons for keeping the assessment area east of Lowell was to keep the
assessment at a defineable boundary, which is Lowell Avenue. She
indicated she felt the Council is satisfying a majority of the people
and that the project is very cost effective.
Councilmember Holmgren indicated he was in favor of the project,
however, would like to see the Council look at extending the assessment
area to the commercial properties west of Lowell.
Mayor Gunkel indicated that if the Council were to look at possibly
changing the assessment area, it would be a great inconvenience to the
customers. She noted a lot of preliminary work has went into .
coordinating the project in order to keep a strict time schedule. She
stated that the Council has already reviewed and determined the area to
be assessed and method of assessment at a previous meeting, and stated
Page 6
City Council Minutes
• April 4, 1988
there is no reason to reconsider these elements as it will result in
delaying the entire project.
The City Administrator indicated that if the four or five commercial
properties west of Lowell Avenue were added, it would add to the expense
of the project and more than likely would not decrease the assessment
amount to the property owners.
Councilmember Tralle indicated that he agreed with the City
Administrator and also with Mayor Gunkel in that changing the assessment
district would delay the project.
COUNCILMEMBER DOBEL MOVED TO ADOPT RESOLUTION 88-23, A RESOLUTION
ORDERING THE IMPROVEMENT IN THE MATTER OF THE DOWNTOWN BEAUTIFICATION
IMPROVEMENTS OF 1987. COUNCILMEMBER TRALLE SECONDED THE MOTION.
Councilmember Schuldt indicated that he has heard many indirect negative
comments from the business people (tenants) regarding the downtown
project. He stated he had hoped that the people would have come forward
and personally voiced their concerns, but has not heard any first hand
objections since the start of the project and noted that because of this
he would be voting to order the improvement.
THE MOTION CARRIED 5-0.
COUNCILMEMBER TRALLE MOVED TO ADOPT RESOLUTION 88-24, A RESOLUTION
ADOPTING THE FINAL ASSESSMENT ROLL IN THE MATTER OF THE DOWNTOWN
BEAUTIFICATION IMPROVEMENTS. COUNCILMEMBER DOBEL SECONDED THE MOTION.
Councilmember Tralle indicated that to reconsider the method or area of
assessments would delay the project and would be too costly at this
point.
Councilmember Schuldt stated that street and sewer is based on a front
footage basis, He noted that the method of assessment for the
beautification items is a different matter as the items being assessed
do not run by properties on a front foot basis. He noted that it is
difficult to assess this in the same manner as the sewer and street
improvements. He - noted that because the improvements are of the nature
they are, he is in favor of the method of assessment.
THE MOTION CARRIED 5-0.
COUNCILMEMBER SCHULDT MOVED TO ADOPT RESOLUTION 88-25, A RESOLUTION
ACCEPTING BID FROM SPENSOR ELECTRIC AT A PRICE OF $73,243 AND
AUTHORIZING EXECUTION OF CONTRACT IN THE MATTER OF THE DOWNTOWN STREET
LIGHTING IMPROVEMENT OF 1988. COUNCILMEMBER HOLMGREN SECONDED' THE
• MOTION. THE MOTION CARRIED 5-0.
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ELK RIVER HOUSING AND REDEVELOPMENT AUCRRITY
• MEMORANDUM
TO: Housing & Redevelopment Authority
FROM: Marc Nevinski, Assistant Director of
Iv Economic Development
DATE: January 22, 2001
SUBJECT: Proposals for Downtown Market Analysis
Issue
At the November 2000 HRA meeting, staff presented an outline for a downtown
redevelopment plan, which included the completion of a market analysis of the area.
Staff has since meet with three consultants and received proposals from each, which
are summarized below for the HRA's consideration. A fourth option, also discussed
below,is to complete the analysis in-house. The 2001 budget has allocated $20,000 for
consulting services associated with completing a comprehensive plan for downtown.
Summary 6 Comparison of Proposal
A market analysis is a critical tool for addressing redevelopment issues in the
Aft downtown area. The information provided by such an analysis will not only aid in
111, the establishment of a redevelopment plan for the downtown, but will also help guide
decisions as specific redevelopment projects arise. No record exists of a market analysis
ever being completed for the downtown area.
Maxfield Research, Inc. -- $19,000
Maxfield Research is a Minneapolis based real estate consulting firm with both public
and private entities as clients. Recent projects include a market analysis of the Arbor
Lakes downtown development in Maple Grove and the Park Commons
Redevelopment project in St. Louis Park. Additionally, the firm recently completed a
market analysis of downtown Anoka and the surrounding area, which is very similar
to the Elk River proposal.
Maxfield submitted a detailed proposal that includes analyzing the retail, office, and
residential sectors in and around the downtown area. Analysis of each sector will
include:
1. A demographic analysis of the trade area.
2. A physical inventory of each sector.
3. Assessment of the current market conditions for each sector.
4. A quantified determination of each sector's potential demand.
5. An identification of target niches and mixes for each sector.
6. Suggested development concepts and possible synergies between the sectors.
13065 Orono Parkway •P.O. Box 490 • Elk River,MN 55330-1743 • (612) 441-7420 • Fax: (612) 441-7425
Equal Opportunity Housing and Equal Opportunity Employment
• In addition, Maxfield will also schedule a series of five meetings with staff, the HRA,
and downtown business owners to conduct research, provide updates, present results,
and make recommendations.
McComb Group, Ltd. - $19,700
The McComb Group is also a Minneapolis based market research firm with
considerable experience in commercial development. The firm has been in business
since 1974 and its client list includes both public and private entities throughout
Minnesota and the country.
The McComb Group proposes completing an analysis of the retail and office sectors in
the downtown area. Data for the analysis will be compiled through primary research
using customer surveys and business owner/manager interviews and published
statistics.
The analysis will be constructed according to the following outline:
• Inventory and physical evaluation of the downtown area.
• Evaluation of competitive areas.
• Analysis of the downtown trade area.
• Estimation of potential commercial and office development in downtown.
• The McComb Group will also hold a series of five meetings with the HRA, staff, and
downtown business owners through the course of the study to solicit input, discuss
recommendations and present the findings.
Bonz/REA, Inc. - $21,000
Bonz/REA is a Boston based firm that provides real estate consulting services,
including redevelopment and feasibility studies, to both the private and public sectors.
The company occasionally works with Minneapolis based Hoisington-Koegler Group,
Inc., who completed the Riverwalk Plan in 1996. Most recently, Bonz/REA
completed a development potential study for the Northstar Rail Corridor Authority at
each of the station locations.
Bonz/REA's proposal includes a demographic summary and a market analysis of the
residential, retail, and office sectors. Data will be collected using surveys, interviews
and published statistics. The sector analysis will include:
• An assessment of current market conditions.
• An estimation of market potential for each sector.
• An analysis of economic inflow and outflow for the downtown.
• An identification of potential market niches.
• Cash flow estimates for potential projects.
Bonz/REA will also hold a series of meetings with downtown stakeholders to collect
data and present results.
In-House Market Analysis
A fourth option the HRA may wish to consider is completing the market analysis in-
house. Such an analysis would follow a publication titled Step-By-Step Market Analysis:
A Workbook for Downtown Business Development. The program's table of contents is
included for your review as Attachment A. Although the analysis could be completed
in-house at a reduced expense, hiring one of the above consultants would provide
several advantages.
First, all three consultants propose to complete their analysis within a three month
period, which would allow the Downtown Redevelopment Plan to be completed on
schedule. If it is decided that staff should complete the analysis, the analysis will take
longer than three months and resources will be diverted from the redevelopment plan.
Secondly, the consultants have access to more current and accurate data than staff does
and their experience will result in the use of the appropriate data in the analysis.
Finally, a consultant will offer a more objective and thorough analysis of the study's
findings.
Recommendation
Of the four options presented above, it is staff's opinion that Maxfield Research would
be the best fit in completing a market analysis of the downtown area. The firm has a
reputation for producing very thorough, accurate work, which was evidenced by their
very detailed proposal. This leads staff to believe that an analysis by Maxfield is likely
to have applications for other projects that the HRA may be interested in, such as
housing. A residential analysis was not included in the McComb Group's proposal.
Finally, and most importantly, it was apparent to staff that Maxfield clearly
understood that a market analysis should complement and support the Downtown
Redevelopment Plan.
Attachments
• Table of Contents of Step-By-Step Market Analysis:A Workbook for Downtown
Business Development
•
A ATTACHMENT A
• TABLE OF CONTENTS
A
INTRODUCTION i
, ABOUT THIS WORKBOOK
iv
STEP 1. WHo Is DOING BUSINESS DOWNTOWN Now? 1
!1 • Business Inventory 1
ilj Property Inventory 2
15 STEP 2. WHAT IS THE CURRENT BUSINESS ENVIRONMENT? 3
Community Workshop 3
A Physical Environment 3
11, Downtown Anchors 4
A Business Clusters 6
1f
A STEP 3. WHAT IS THE TRADE AREA FOR THE BUSINESS DISTRICT? - •• • • 9
A Primary Trade Area 9
Market Competition 10
i STEP 4. WHO LIVES IN THE TRADE AREA? 13
.,0 Demographic Comparison of Trade Areas 16
24 Demographic Trends 18
' Demographic Trends Comparison 19
STEP 5. WHO ARE THE CUSTOMERS AND WHAT DO THEY WANT? 20
A Current and Potential Downtown Customers 20
Business Owner Survey 21
A Customer Intercept Survey 22
i) Focus Groups 23
Telephone Surveys 23
STEP 6. WHAT ARE CURRENT RETAIL SALES IN THE TRADE AREA? 25
t Measuring Retail Sales 25
Retail Sales Per Household 26
D Retail Sales Trends 29
STEP 7. WHAT IS THE PROJECTED POPULATION GROWTH? 31
Demographic Projections 31
STEP 8. WHAT ARE THE RETAIL SALES POTENTIALS? 33
• Retail Sales Potential Formula 35
Retail Sales Potential ByNumber of Households 36
9 Summary of Retail Sales Opportunities 37
Future Demand for Retail Space Due to Population Change 38 2
• Sales Potential Converted to Space Demand 39
STEP 9. MARKET OPPORTUNITIES 41
Summary of Current Market Strengths and Weaknesses 41 ..
Summary of Market Opportunities 42
STEP 10. MARKET POSITION STATEMENT 43 C.
NEXT STEPS 46
SOURCES OF INFORMATION 47
1990 Census of Population and Housing 47
Census of Retail Trade 47 C-
Standard Industrial Classification(SIC)Manual 47
Consumer Expenditure Survey 47 t,'
Consumer Price Index 48
Dollars and Cents of Shopping Centers 48 -
Private Data Sources 48
National Downtown Organizations 48III C'
EXTRA FORMS 49 C"
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C
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Item 8.
ELK RIVER HOUSING AND REDEVELOPMENT AUT TITY
• MEMORANDUM
TO: Housing & Redevelopment Authority
FROM: Marc Nevinski, Assistant Director of
#(04 .-- Economic Development
DATE: January 22, 2001
SUBJECT: Update on Housing Programs
Minnesota City Participation Program
From 1991 to 1996, the Elk River HRA participated in the Minnesota Housing
Finance Agency's (MHFA) Minnesota City Participation Program (MCPP), which
provides loan dollars to qualified first time home buyers. Through the MCPP, MHFA
sells mortgage revenue bonds on behalf of cities to meet locally identified housing
needs. The proceeds are then used to provide below-market interest rate home
mortgages for low-and moderate-income families. The loans are originated and
administered through local lenders approved by the MHFA. Other than completing an
application and paying a nominal processing fee,no time or resources are required of
the HRA or staff to participate in the program.
IIIFor whatever reason, the HRA did not participate in the program in the recent past.
Staff recently received an application to participate in the 2001 MCPP. In researching
the program further,staff learned that Sherburne County is making a county wide
application, which would increase the total allocation and allow Elk River residents
and lenders to access the loan funds. MHFA expects to bond for$37-45 million dollars
state wide.
Community Activity Set-Aside Program
Another.MHFA program that the HRA may find useful at some point in the future is
the Community Activity Set-Aside or CASA program. This program would allow the
HRA to partner with at least one lender and possibly other partners to custom design
a program that addresses a housing need or objective. While the possibilities are
numerous, possible applications might include:
• Renovation loans to homeowners in a geographic area.
• Mortgages for employees of a specific employer or industry.
• Loans to owners of dwellings with health or structural problems (lead paint,
asbestos, substandard wiring).
Given the ability to customize the qualification criteria, the CASA program,may be a
valuable resource for the HRA in implementing the Downtown Redevelopment Plan.
Staff will continue to research this and other housing and/or redevelopment resources.
13065 Orono Parkway • P.O. Box 490 • Elk River, MN 55330-1743 • (612) 441-7420 •Fax: (612) 441-7425
Equal Opportunity Housing and Equal Opportunity Employment
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