10.1. SR 02-01-2016Template Updated 4/14
Request for Action
To
Mayor and City Council
Item Number
10.1
Agenda Section
Work Session
Meeting Date
February 1, 2016
Prepared by
Zack Carlton, Planning Manager
Item Description
Visioning Update
Reviewed by
Cal Portner, City Administrator
Reviewed by
Action Requested
Receive 2013-2014 Goals update, begin discussion of 2016-2018 Goals
Background/Discussion
In 2010, staff leaders and the City Council developed a comprehensive community vision: Abounding in
natural beauty, Elk River is a vibrant, historic rivertown that promotes an active lifestyle in an innovative and involved
community offering unlimited opportunities.
During the formation of the vision, four goals were created to either protect or enhance the vision and a
fifth goal was added in 2013:
1. Innovation - Develop new programs and services to meet the needs of the community.
2. Community Development - Enhance and expand community involvement and public participation
through a variety of innovative outlets.
3. Beautification - Have attractive, welcoming streetscapes at city entrances and primary corridors.
Enforce Zoning Ordinances.
4. Opportunities - Foster a pro-business atmosphere that provides incentives and other opportunities
for new and existing business growth.
5. Planning and Positioning - Employ resources toward long-range benefit to the community.
From the goals, Action Steps were identified to focus resources toward the achievement of a broader goal.
Each department developed tasks that satisfies Action Steps and achieve the stated goals. Collectively, the
Goal, Action Step, and Task process is called the VAST process and the spreadsheet, the VAST plan.
The attached VAST plan has been reviewed by all department heads and reflects the current status identified
action steps. Some items are ongoing, and others are complete. Completed items will be removed, and new
goals will be added for 2016-2018. The intent is to develop cultural changes at all levels, and in future VAST
plans, goals will rotate out as they are completed with new ones added as identified.
Staff requests that the Council evaluate the current Vision and the Goals, identify actionable items which
may no longer be appropriate, and provide direction on new action steps for the updated VAST plan.
N:\Public Bodies\Agenda Packets\02-01-2016\Final\x10.2 sr Visioning update.docx
Financial Impact
Some action steps will require future funding allocation.
Attachments
2013-2014 VAST Plan and Progress Chart
Action Steps Tasks 25 50 75 100
A1 Evaluate existing
programs and services
Resurvey residents; Establish a metric system for the evaluation of city
programs; Eliminate services no longer valuable as once was; Review
programs for three tests: 1. Required/ Mandated/ core service, 2. Quality of
Life, 3. Service that others provide
All Departments
Park and Rec master plan includes a
survey.
Council removed the community
survey.
A2 Redefining government
as customer service
Employee development and retention, customer service training
All Departments
ERMU added CSR training.
Organization wide incident
management and crisis training.
Sunmmer hours. Ongoing
A3 Develop district energy, Job shadowing, IT collaboration
ERMU/Directors/
Finance IT collaboration with SC, ERMU
A4 City day at ER schools Administration
A5 Shift more talking to online. Engineering blog for street assessments
excellent example Communication Ongoing.
A6
Single source for newspaper/ uniform comments Communication
Ongoing. Communications coordinator
routes information for most
departments.
A7 Review programs to protect and enhance existing commercial property and
housing stock
Economic
Development
A8 Conservation Improvement programs: refrig harvest, LED holiday lighting
contest, energy audits, etc.Environmental Ongoing
Action Steps Tasks
B1
Independent review of communication practices Communication
Coordinator is working with individual
departments to assist on their
practices
B2 Statistically significant survey to compare against benchmark established by
2010 survey and drill into specific areas (See also A1)Administration
Budget discussion, 2015. Moved to
2016/Cost $15,000 - 25,000. Removed
by Council.
B3 Shifting more talking to online. Engineering blog for street assessments
excellent example, evaluate website
Communication
Moving towards eliminating Parks &
Rec Guide and city newsletter and
utilizing website and social media
more.
B4 City Day at Schools, Community Education: walking tours, history, water
quality, city stuff
Administration,
Environmental StCloud State walking tour: HPC
B5 Celebrate/ promote national and state wide professional weeks. (e.g. Public
Power week, National Planning month…)All
Streets plans to have annual event
during Natl Public Works Week. ERMU
will recognize Public Power Week in
Oct.
B6 Define/ establish a program and policies to support/ administer special
events hosted by others Parks and Recreation
B7 Expand and enhance events (downtown)
Parks/ Econ
Development
Approved downtown festive lighting
and lighting infrastructure
B8 Explore History Day, art promotion Environmental Art project
B9
Recognize community successes (internally and externally)All
Added frequency of press releases;
Administrator blog. Ongoing
B10 Engage younger populations Parks Skate park advisory committee
B11 Develop tree ordinance CODD
B12 Inject/ preserve nature in visible ways CODD
Twin Lakes Road Beautification
projects
B13 Promote interaction with rivers Parks Bailey Point Park, Houtlon propoerty
B14 Increase volunteerism Implement Volunteer program: Seek opportunities within each department Parks
Volunteer coordinator
Action Steps Tasks
C1 Prepare plans to improve primary intersections with landscaping, lighting,
and hardscaping CODD
Ongoing, implementation pending
state funding
C2 Renovate Orono Park Parks
C3 Improve visual impact into King Avenue Parking lot, Planters downtown CODD
Plans being prepared, downtown tree
replacement started
C4 Introduce public art; Destination-type amenities Econ Development Ongoing, EDA brand scultpure
C5 Implement median and streetscape design and maintenance standards Streets Ongoing, budget permitting
C6 Increase maintenance of Hwy 10/ 169 Code Enforcement Ongoing
C7 Actively enforce zoning and signage standards on primary corridors Code Enforcement Ongoing
C8 Review design standards for all development types Planning 2016 Project
C9
Improve water quality When employing BMP, consider aesthetic component CODD
aesthetics w/b encouraged in BMP
guidelines along w/recommendations
C10 Provide consistent and
expanded signage Review all public signs, make improvements as necessary Communications
Comprehensive sign plan, RFP
advertised. Wayfinding. Wil be long-
term program over 20+ years
Action Steps Tasks
D1 Position land for
development Complete mining area study Planning
D2 ID opportunities to expand Industry/ jobs, in particular data centers. Develop
a business recruitment strategy plan Econ Development Stratigic plan being updated
D3 Explore Fiber Optic expansion via incentives: NEBC, Business parks
Econ Development
Fiber Optic loop installed for
government.
D4 Conservation improvement programs: Technology, rebates, audits, design
assistance Environmental Energy City Action plan
D5 Evaluate objects of Project Conserve; utilize existing programs or redirect
funds to other opportunities Environmental Reviewing
D6 Implement findings and recommendations of 2012 housing study Econ Development Developing Housing TIF protocol
D7 Review opportunities for historic, culturally significant districts; establish
programs to assist low income/ work force housing reinvestment Planning
Action Steps Tasks
E1 Complete the Comprehensive Plan update Planning May 2014 approval
E2 Complete the Park Master Plan Parks Started in January 2014
E3 Complete a communication plan Administration/Comm
unications
Developing a template for staff to
follow to undertand tools and target
audience. Not developing a strategic
plan at this time.
E4 Implement FAST zoning Planning Late 2014, moved up in priority, tabled
E5 Acquire parcels necessary for the implementation of approved plans and
studies.
Economic
Development Projects being actively pursued
E6 Adhere to plans and studies All Benefits of Planning Workshop
E7 Frequent review of pending/ new legislation. Develop policy to comment on
said legislation Adminstration Ongoing
E8 Yearly legislative goals meeting with legislators
Administration &
Communications
E9 Participate in industry agencies. E.g. MMUA, APPA, MRWA, MCFOA, LMNC,
APA, MFSCA, MPWA, MNAPA…All Ongoing
E10 Preservation of assets Complete facility feasibility study/studies to maximize utilization of assets Parks/Finance/Admini
stration Approved study in December 2015
E11 Establish an employee development program Directors/HR
Leadership training through Parks
Department
E12 Encourage growth in Leadership ER CODD EDD 2014 particpant
E13 Expand city services to provide uniform electric utilities service to all
residents of city through organized electric service territory acquisition ERMU
Positive progress w/Connexus.
Collaborative reintegration study
complete. Orderly area acquisition
E14 Seek partnerships and collaboration to acquire Houlton property Parks
E15 Improve terms and/or supplier for wholesale power contract ERMU Contract signed. Transition in 2018.
E16 Promote and highlight successful programs and efforts by employees and
employee teams that reflect positively on Elk River and on public servants
Administration
Ongoing: HDM, Pavement
management plan, franchise fee,
micro/ forgivable loans, Streets
employees assisting domestic situation
Percent complete
Complete
comprehensive plans
Legislative advocacy
Employee development
and retention
Positioning to improve
services and value to
community
Improve, revitalize, and
invest in streetscaping
along primary corridors
and entrances
Goal: Opportunities- Foster a pro-business atmosphere that provides incentives and other opportunities for new and
existing business growth
Facilitate development
and redevelopment to
support rapidly changing
technological advances
Promote and amend
existing programs and
services
Address the housing
needs of current and
future Elk River
residents
Goal: Planning and Positioning. Employ resources toward long range benefit to the community.
Goal: Community Development- Enhance and Expand community involvement and public participation through a
variety of innovative outlets
Evaluate, Enhance and
expand communication
Enhance and Expand
and diversify public
education and outreach
Build Community Spirit
Promote community
brand
Goal: Beautification- Have attractive, welcoming streetscapes at City entrances and primary corridors. Enforce
Zoning Ordinances
City of Elk River 2013-2014 Goals
Abounding in natural beauty, Elk River is a vibrant, historic rivertown that
promotes an active lifestyle in an innovative and involved community offering
unlimited opportunities.
Goal: Innovation- Develop new programs and services to meet the needs of the community
Foster collaborative
opportunities
Enhance communication
Explore and develop
new programs and
services