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8.0. EDSR 09-09-2002 al ....i . , lEik ity River MEMORANDUM TO: Economic Development Authority i l 8 FROM: Heidi Hall, Economic Development Assistant nm # DATE: September 9, 2002 SUBJECT: Strategic Industrial Marketing Activities Update Attachment • Features from the August 2002 Minnesota Real Estate Journal Leasing Guide Public Relations Strategy The EDA recently accepted the Strategic Industrial Marketing Action Plan for 2002-2004. • The Plan includes a Public Relations Strategy in which Anita Duckor of Duckor& Associates recommended that the EDA hire a public relations writer/consultant. In response to the EDA's acceptance of the Plan, staff met with Ms. Duckor and Michael Porter of MCPorter Marketing Communications, Inc. to discuss the Public Relations Strategy. Mr. Porter will propose a two-year strategy that staff will bring to the EDA for consideration at its October 14th meeting. Key Accounts & Lead Generation Strategy Staff is currently developing a schedule of regular contact and meetings with key accounts for the remainder of this year and the year 2003,which may be presented during the October marketing activities update. Manufacturers & Technology Week, October 21-25, 2002 Staff is working with the Elk River Area Chamber of Commerce to plan Elk River's recognition of Manufacturers &Technology Week. Preliminary plans include plant tours of energy related industries, a luncheon,keynote speaker and a visit to the Elk River Landfill Gas-to-Electric facility open house. The event will be advertised in the October Elk River Area Chamber of Commerce Newsletter. In addition,Tammy Miller Design is designing an advertisement for placement in the October 23`d issue of the Elk River Star News in recognition of all Elk River manufacturers. Furthermore, staff is working with SoftPac Industries to organize a plant tour and ribbon-cutting event for city officials in October. ••• Economic Development & Site Selection Conference Staff will be participating in the 2002 Economic Development& Site Selection Conference sponsored by the Minnesota Real Estate Journal (MREJ) and the University of St. Thomas. The event will take place on October 8. Staff developed a display exhibit and spoke at last year's conference,which proved to be an effective industrial marketing venue. It was an event in which 250 real estate brokers, developers and property managers attended. This year, staff will utilize the same display exhibit and speak as part of a round table discussion regarding municipal and business park marketing plans and incentives. Advertising The attached advertisement and article featured Sportech in the August 2002 issue of the Minnesota Real Estate Journal Leasing Guide. Marketech was also featured in the same publication. Staff also met with Tammy Miller Design to discuss the 2003 advertising campaign and update of the Economic Development web page. ,.ya � s t n om. .,..,:i.:::1..., , M Y P 770'M,1' . et a � 411 � a �� _ 1 1 1 ''' 4,„ s 7 z +,h'&M 4. x +++Www. I ...'^^ :- 2s ,.--�-- z. 0 `__ Elk River Helps Sportech Move Faster. "In 1992,we were a father-and-son team who shared a passion For a free Location Site Guide,including expansion and for snowmobiling and a handful of ideas. We tested our relocation opportunities,financing information and much more, products on our sledding buddies gathered in our garage, loaded up our pickup truck and headed off to local swap e-mail cmehelich@ci.elk-river.mn.us or call(763)441-7420. meets.Before we had a chance to polish our sales pitch,we were sold out.And,it's been a wild ride ever since! Now, Sportech's highly skilled staff produces 300 products that enhance the motorsport experience—moving people faster,keeping them warmer and making their machines look City of better.Although our business has multiplied many times over, El ( , �r our commitment to Elk River has stayed the same.Elk River is jL*---,� 1 themotorsport country We our home and the heart of p try River started here,we'll continue to thrive here." I Chris Carlson,President The Light Industrial Hub of the Northwest Metro Sportech,Inc. www.ci.elk-rivermn.us - 3 ''''''"."114NorthStar Access .Yuu is G Y O Y Y I DBANx eomnowKasN 3 BUBINEEE CENTER{.LTD. www.tbebankofekrivercont wwwnotbstaraccess.com bnesiscentrs.om SERVICES =RGYC. wwwinatbankercorn wuwe znemvi(org 1 • I ' , ii t • ' ExcitingEdgeS rtech Rides on Elk Rivers ,� RESIDENTS TRADE DASH TIME IN THE MINI-VAN FOR MORE FAMILY �� TIME IN THE GREAT OUTDOORS , . _ a _ nesotans are passionate about „ M mthe outdoors, travel and seeing k �� r the state," says Sportech CEO Chris �`� �� r Carlson. "My wife and I grew up in Northern Minnesota and still maintain a cabin there. We moved to Elk River mid''' � ,_ �' ,.. in 1987 because of the city's small ,. "i` " -0; k '� town feel. Where else can you live in k .w the country and still be only a 10- f � e- r . minute drive from Menard's?" Chris G3 asks. # �. Started in Carlson's pole-barn in 1993, °' Sportech recently expanded into a '' 20 0 square foot facility on the edge 6 4 ,' o c River's East Industrial Park. : w� :€ - ,, ,, many sales exceeded $6 million in -° k i t� jr,_ fiscal 2002, following a spectacular growth curve that's the envy of other 14!",„,,,,,; '''' ' manufacturers in the snowmobile : industry who have been hammered by - ie4 the recession and a string of snowless X winters. Sportech currently employs „...» more than 30 workers who design and produce stylish accessories, including " ° ., ' the incredibly popular Cobra wind- m. shield, and array of goodies for snow- `�` "` M:. mobiles, ATVs and other recreational ,mss _ machines. ,4,,,t,„ Enjoying Life's Perks - A mere 8 miles north of the highly traf- - --°- ficked 494 beltline, Elk River attracts manufacturers seeking excellent access to the labor force and suppliers. Fast �""W growth in the north and west quan "-:7,,,70-,1 „ar drants of the Minneapolis/St. Paul „44. ""”" metro continue to produce an ample supply of skilled workers eager to , „, 0 Apr reverse commute to Elk River. "We've been able to hire and retain some day to have lunch with their children. camaraderie of the active business incredibly gifted people who are tired That's a luxury we value. People who community that add up to a lifestyle of commuting into the congested live and work in Elk River really have that fits my family's growing needs." metro," explains Chris. the best of both worlds," he says. "We have dozens of friends in other Carlson says it isn't easy to sum up Elk A Key Destination on pilli\of the metro area who take it for River's lasting appeal, "It isn't one spe- the Recreational Corridor g d that they have to do hour-long cific reason. There's the geographical "Many people travel through Elk River commutes.To us,quality family time is proximity to cabin country and metro, on Friday and Sunday nights," notes better spent fishing on the river than the small-town flavor, the academic Chris. "The city is a stopping point commuting with the kids. Some of our excellence of our school system with along the 169 recreational corridor managers at Sportech go home every highly competitive athletics, and the ELK RIVER to page 89 For more information on the above properties go to www.mncar.org Minnesota Leasing Guide August 2002 87 ELK RIVER from page 87 , z gnu ' r r y sky t a. // i�y zi'�, r , a r a�r � 2 often hear people say w�n5 wy m rt 4 ( Illr traveled through Elk ', kG ` River as a kid and are supn ,,w.. , r oised to see many of the fi µ ae same landmarks still beauti- fully maintained... the thriv- ing downtown, and even p the Dairy Queen on High- 3, `-, -- way 10, still run by the same family since the 1970's." ii ,y which extends to Brainerd and Mille Lacs. From here, it's as easy to get to our cabin on the weekend as it is to get to the air- t ' port on a workday," Chris notes. 't Pat Dwyer, senior vice president i and chief financial officer for - the Bank of Elk River, concurs, "I often hear people say they 'EMy,° " " traveled through Elk River as a z kid and are surprised to see man of the same landmarks Y A , ''''''' '''':: - - .'" * still beautifully maintained...the � � ,,,, old-fashioned water tower, the _: a , a thriving downtown,and even the p. a Dairy Queen on Highway 10, w s still run by the same family �" since the 1970s." - t } ' While some things have stayed '.= : t the same, Dwyer insists that the growth has been positive and " tailored to serving local resi- dents in Elk River, Otsego and � , Ramsey. "Twenty years ago, we � .� had 3 tin hardware stores, now ; we've got Wal Mart, Home #x� � M N Depot, a 17-screen theater, and ' ">.4'"$ many growing manufacturers which ceptiesPeoplequality like careChris ` areopan ortunireateiongoing inspiration to R.,, others who would like to start olr relocate a company to Elk River," says Dwyer. epi E Elk River is an ideal location for ,x ' companies servicing the Twin Cities and St. Cloud markets. t!,,,I,,tilt141:: p For more information and a free Location Site Guide, contact r x Cathy Mehelich, City of Elk ` River, Director of Economic � Y i ' �t Dorelopment, at(763)441-7420 visitvewww.ci.elk-river.mn.us. For more information on the above properties go to www.mncar.org Minnesota Leasing Guide August 2002 89 ADDRESS Square Feet Acres Dimensions Agency Contact(s) Price per S.F. Price per Acre List Price Phone R Cham • lin �:. ,, ,` Jefferson Hwy 217,800 5 United Properties Todd Hanson $3.83 $167,000.00 $835,000 (952)831-1000 0 Outlot A 213,608 4 The Hunerberg Group Greg Maltby $2.34 $125,000.00 $500,000 (763)559-0395 Greg Maltby 0 Outlot B 324,490 7 The Hunerberg Group Greg Maltby $4.62 $214,285.71 $1,500,000 (763)559-0395 Greg Maltby 12334 Business Park Blvd 174,501 4 Proden Associates Stan Proden $4.47 $195,000.00 $780,000 (952)912-0113 Coon Rapids 0 Hwy 10&Foley Blvd 157,746 3 Welsh Companies LLC Tony Strauss $6.01 $316,245.60 $948,737 (952)897-7700 Elk River 0 Jarvis St&161st Avenue 2,003,760 46 Equity Commercial Services Dave Schmit $1.90 $82,764.00 $3,807,144 (612)343-4200 0 MN Hwy 101&Co Rd 39 1,524,600 35 CB Richard Ellis Inc Steven Lehr $1.00 $43,560.00 $1,524,600 (952)924-4600 MN Hwy 101 and Co Rd 39 760,558 17 CB Richard Ellis Inc Steven Lehr $3.89 $174,240.00 $2,962,080 (952)924-4600 Greenfield 0 Greenfield Business Park-Com'l 217,800 5 Northco Real Estate Services Thomas Immen $3.00 $130,680.00 $653,400 (952)820-1600 Barry Bimberg 0 Greenfield Business Park-Com'I 435,600 10 Northco Real Estate Services Thomas Immen $3.00 $130,680.00 $1,306,800 (952)820-1600 Barry Bimberg 0 Greenfield Business Park-Ind'I 174,240 4 Northco Real Estate Services Thomas Immen $1.25 $54,450.00 $217,800 (952)820-1600 Barry Bimberg 0 Greenfield Business Park-Ind'I 435,600 10 Northco Real Estate Services _ Thomas Immen $0.10 $4,450.00 $44,500 (952)820-1600 Barry Bimberg NW of Highway 55 and County Road 92 1,524,600 35 Northco Real Estate Services Thomas Immen $1.25 $54,450.00 $1,905,750 (952)820-1600 Barry Bimberg '-'" or !* Many Industries. ,`� One Leading Edge Location. t "Marketech started in Elk River and has stayed in Elk River. Our location is ideal for recruiting, '; , training and retaining highly skilled employees ""' to serve our clients nationwide.Our expertise is j vital to our mission—our location is vital to our �� i I ��'. 4d � , t�cpertise." y• � ��g� w'. Rita Bernard,Human Resources Manager � F i •tk 6 � ` , - Marketech,A division of Rohwedder,Inc. .� �, �' ,� , q tr "...1:::,-,'•..,7.1••,1,.. - ' , ,. , ‘ Fora free Location Site Guide,including 9e r c expansion and relocation opportunities, �" 4 - ce. yy �y �, ��r t� f s ri , ;w � gi1 f financing information and much more, 'r y� 4 �r �1 � Rl cmehelich@ci.elk-river.mn.us y�, moi; �,° ,-�' e-mail . us � 4-' or call(763)441-7420. ,:,,,,,,‘,$1.,, ,, *,.,:,,,,,tzIth.,-,-,,,,,, .41;,-.4; , ;„ ,.„, , '.i. ;" • # Z W ":;'':31'., 'eI t S°�i Qty O/ � � R 41, --- - --,: 1.,i ,:,..-,:ii iver , The Light industrial Hub of the Northwest Metro wwu.ci.elk-river.mn.us 124 August 2002 Minnesota Leasing Guide