6.0. EDSR 12-09-2002 Item 1/ 6
• ^�/
City of
Elk -�-�
River
MEMORANDUM
TO: Economic Development Authority
FROM: Heidi Hall, Economic Development Assistant }--f
DATE: December 9, 2002
SUBJECT: Strategic Industrial Marketing Activities Update
Attachments
• Customer Feedback Survey
• Elk River Ad,MN Real Estate Journal, November 25, 2002
• "Streams That Flow Both Ways",MN Real Estate Journal, November 25, 2002
• • 2003-2004 Business Retention Program Schedule
• "Sherburne County,Y Could Partner for Elk River Facility", The Business Journal,
November 29, 2002
I. Product Offering Strategy
The Director of Economic Development will provide a brief report regarding industrial land
development following the update of marketing activities.
Customer Feedback Survey
Staff worked with Duckor&Associates to develop a Customer Feedback Survey that will be
distributed via e-mail and/or regular mail to past and present clients (see attachment).
Tammy Miller Design designed the survey,which has been reviewed and approved by the
staff Industrial Siting Team.
I I. Competitive Strategy
Staff has continued to add to the existing Competitive Analysis file,which includes articles
and general information about development projects and marketing of competing
communities.
I I I. Key Account/Lead Generation Strategy
Staff met with key account, MN Technology, to discuss the establishment of a possible
program that would provide manufacturing prospects with technical assistance from the
onset of a project.
410
Staff will be sending a holiday greeting card to active prospects and key accounts.
Strategic Industrial Marketing Activities Update
December 9,2002
Page 2 of 2
• IV. Promotions & Advertising Strategy
Inquiries
Staff will provide a summary of 2002 prospects/inquiries at the January meeting.
Staff participated in a training on ACT contact management software that will be utilized to
better track inquiries and key accounts.
Economic Development Web Page
Staff has continued to develop the Economic Development web page,which is located
within the City's web site at www.ci.elk-river.mn.us. Site details such as water/sewer
capacity, electrical capacity, and copper cable/fiber optic availability (specific to each
available site) has been added to the web page. Recently, staff received valuable input from
the Siting Team regarding the Site Location Assistance portion of the web page.
2003 Ad Campaign
Staff met with Tammy Miller Design to continue preparation for next year's Strategic
Industrial Advertising Campaign.
MN Real Estate Journal North-by-Northwest Market Update Conference
Staff attended this conference,which was held on November 22nd. The event featured
development opportunities in Wright,Anoka, and Sherburne Counties. About 100 people
attended the event,including developers,professional site selectors and brokers.
411 Sherburne County co-sponsored the event and displayed a booth featuring Becker,Big
Lake, and Elk River. Each of the three cities was able to place an ad and article in a special
insert of the MN Real Estate Journal (see attachment).
V. Public Relations Strategy
Energy City
The redesign of the Energy City web site and the Energy City brochure is underway. The
nine displays (featuring Energy City partners) that hang in the Environmental Learning
Center at the Landfill Gas-to-Electric facility will be displayed on the web site.
Public Relations Article
Staff worked with MCPorter Marketing Communications to finalize an article that was
featured in the November MN Real Estate Journal North-by-Northwest Insert.
A newsletter is also being developed,which will be sent to manufacturing companies in the
NW Metro,prospects/inquiries, and Elk River manufacturers. Staff anticipates mailing the
newsletter in January.
VI. Strategic Partnership Strategy
Downtown Revitalization Project
Staff is working with MetroPlains to plan for an open house,hosted by the developer, to
gather public input on preliminary concepts for the downtown revitalization area. The open
house will be held in mid-February.
Strategic Industrial Marketing Activities Update
December 9,2002
Page 3 of 3
• Currently,MetroPlains has begun to make contact with property owners in the revitalization
area through Ken Brooks of KJB Real Estate Services. In addition, the HRA has selected
S.E.H. as the engineering firm to conduct the initial TIF inspections for the project.
VII. Business Retention Strategy
Business Retention Program
Staff has continued to establish the 2003-2004 Business Retention Program Schedule. The
attached schedule reflects those EDA members who have signed up to visit with several of
the Elk River manufacturers. Staff requests that the remaining members indicate which
manufacturers he/she would like to visit. Staff will contact EDA members individually to
schedule the meetings.
S
111
City of
Elk
Q River Customer Feedback Survey
g
13065 Orono Parkway
W. Elk River,MN 55330
GC
Please complete the following survey and be as open and frank as possible. We truly want an
r— accurate reflection of your experience,perception and feelings. Your thoughtful answers will
help the City of Elk River improve the Siting/Expansion process.
I) How did you hear about Elk River?
U Direct call by the City of Elk River
❑ Referral
U Banker,U Broker,U Developer,0 Chamber of Commerce
U Marketing
U Print Advertising/Article,'U Web Site
❑ Contact
U Conference,0 Trade Show,❑Trade Association
❑ Other
2)What prompted you to learn more about the City of Elk River?(please describe)
3) Use scale of 1 - 5 for the following question:
Very Dissatisfied Dissatisfied Neither Satisfied Very Satisfied
2 3 4 5
PRODUCT OFFERING
How satisfied were you with:
a) the availability of land or buildings? I 2 3 4 5
b) the pricing of the land? I 2 3 4 5
c)the ordinance requirements? I 2 3 4 5
d) the local financial incentives? I 2 3 4 5
Phone:763.441.7420
Fax:763.441.7425
www.ci.elk-rivermn.us
Cd
City of
Elk
Customer Feedback Survey
CP
River
LU 13065 Orono Parkway
Elk River,MN 55330
C
W
Use scale of 1 - 5 for the following question:
Very Dissatisfied Dissatisfied Neither Satisfied Very Satisfied
v I 2 3 4 5
LEVEL OF SERVICE
How satisfied were you with:
e) the City's ability to understand your needs? I 2 3 4 5
f) the City's Siting/Expansion Process? I 2 3 4 5
g)the Economic Developments materials you received? I 2 3 4 5
h)the staff's professionalism,presentation skills,and
level of service from the following departments:
• ECONOMIC DEVELOPMENT I 2 3 4 5
• PLANNING DEVELOPMENT I 2 3 4 5
• BUILDING/ZONING DEVELOPMENT I 2 3 4 5
• ELK RIVER MUNICIPAL UTILITIES I 2 3 4 5
4) Did you consider other communities for your Siting/Expansion project?
❑ Yes ❑ No Please List:
5)What were the factors of your final Site Selection decision?
6)Would you recommend the City of Elk River as a location for an Industrial Siting/Expansion to
another business?
U Yes ❑ No
Comments:
Thank you for your time and support!
Please return completed questionnaire in the enclosed stamped envelope to:
Phone:763.441.7420
City Administrator
Fax:763.441.7425 13065 Orono Parkway
wwwci.elk-rivermn.us P.O.Box 490
Elk River,MN 55330
area recommends 140,000 square feet of
«__ __ retail space,225,000 to 300,000 square feet
PHOTO BY STEVE MOONEY of office space and 250 to 400 residential
Rice Creek Corporate Park at Interstate 35W and County Road J has seen a spate of u '
recent activity. We see this as a phased redevelopment
over the next 10 to 12 years," Simonson
says.
�'bulatory services center that would complete.Sherman Associates built a retail The city also is participating in a study
oP�i In 2004,says Jane Price,senior direc- and senior housing development at the of the interchange at Interstate 694 and
for of Children's Hospital and Clinics.The northeast corner of Lexington Avenue an Rice Street,along with Little Canada,Vad-
42,000 square foot facility is similar to County Road D. The project was built in nail Heights,Ramsey County,Metro Tran
Children's West in Minnetonka and would cooperation with Ramsey County,the Met sit and the. Minnesota Department of
include outpatient surgery, a diagnostic ropolitan Council, the Minnesota Depart Transportaton. The goal is to coordinate
center, rehabilitation services and office ment of Trade and Economic Development redevelopment and transportation efforts in
space. and the Minnesota Housing Finance that area and the group expects to complete
Rottlund Homes bought 50 acres on the Agency,Simonson says.About 40 percent a master plan in early 2003.
property outside the 100 acre corporate of the 68 senior apartments are designated In the municipal sector, Shoreview is
nark.The company built 304 townhomes, for affordable housing, and the developer completing an expansion of its community
all of which have sold,Simonson says. also is building 15 townhomes targeted at center at Highway 96 and Victoria Street.
The remaining 80 acres of the redevel
first-time homebuyers.The retail portion The$5.5 million project includes a new fit
opment site consists of wetlands,roads and of the project contains 5,000 square feet Hess center, additional banquet and meet
ponds,Miller says. but no tenants are announced. ing facilities,and an outdoor pavilion. th
Another redevelopment project is nearly The city is developing a master plan for
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Nov. X75, c.? 7
November 25, 2002 final
NORTH BY NORTHWEST MARKET UPDATE
SPECIAL INSERT
•
Streams that flow both ways i
E)cpanding
._ _ ..„
I n the same way traffic flows back `
and forth on the highways `�'� ' '' In The I'iorl
between the Twin Cities metro area ,M a 3 '2
and St.Cloud,so do the advantages r,
of business development in the cor- . ?: •s_ Sub IVklirk'r
ridor created by these roadways. "", ; 'I \, . ,-. �^,
Certainly there are the obvious °'` f-, z
tui `^ a4+ c_
advantages going into the area w ;� by Joe Gearen
such as attractive land prices, w , , �''
access to transportation and a
��, w S ith today's current econom
robust pool of employees. Howev �- " ,_ " -T �
pac"--',,`"C:"'" i x - i; condition and the uncertain
er, when the time comes to move „¢ , �
,•., xt,- e5 of worldwide events, the real esta
on to a larger facility,businesses in N,� -,, ,
� }' market as a whole continues to 1
the corridor have the advantage of =a=•+;�,+P:#:=+'f;a 1e=�� * +t+ i �'' ,i ;;
r _ sta pant_ Landlords and Sub-Lan,
two markets in which to promote ';• '+ {+' f'}s i f+'++T " °
the re use of their old facility. '� _� lords are aggressively chasing cor
.6^,.... ;r_i} panics that are actively looking. . f
200 acres for business growth "` space. Tenants are negotiating f
For instance,Elk River industri =� % . V higher improvement allowances, fr
al land prices are not only compel ` ` � rent, moving allowances and a nur
itive with area communities,but the * "'" ' , bed e ro
t-other creative incentives
city offers TIF,abatement and sub r f, order to move to these vacancies.
prime loans to make the city a cost-
p..— - According to the 2002 Nation_
car v r•„ ?l' ' Association of Industrial and Offi(
effective option, both now and in ;
p its a Properties (NAIOP) market updat
the future. ` '14 1' the overall industrial vacancy rate
10 The East Business Park,located mer
on Highway 169,contains approx--
14'+I+' + the Northwest is approximate
mately 70 developable acres. The .5%. This sub vacamarkncy
is rateexpinen
West Business Park, located on ye' its highest vacancy in xr
Highway 10, boasts nearly 100 years. Speculative development h
acres for industrial and office development. For more information about the City of come to astandstill with new projec
Cascade Industrial Park adds an additional Elk River, and a Location Site Guide, con- being initiated only with pre-leasin
46 acres to the total available land. tact Heidi Hall at 763.241.5526 or visit the There is approximately 4.5 mi lc
attract businesses from both ends These city Web site at www ci.elk rivermn.us , square feet of vacant space accordir
parkswhich includes an interactive map with to the NAIOP report, with an add
the corridor because of their convenience detailed information about available Indus
and accessibili f tiona1945,000 square feet of sublea:
�'• trial sites. •
Design/Build . Construction NI .
General Contracting
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• City of Elk River Economic Development
Business Retention & Expansion Program
2003-2004 Schedule
Manufacturer EDA Representative(s)
Alltool Pinnacle Design & Manufacturing Jeff Gongoll
Metal Product Fabrication & Store Fixtures
Aggregate Industries
Concrete Block
Blaha Machining Jeff Gongoll
Machining
• Custom Conveyor Corp. Louise Kuester
Conveyor Equipment Jeff Gongoll
Custom Cutter Grinding Pat Dwyer
Tooling
Diamond Lake Tool, Inc. Jeff Gongoll
Plastic Injection & Die Cast Molds
Elk River Machine Company Louise Kuester
Products &large part machining Jeff Gongoll
Great River Energy
Electric Utility
J&J Machine Inc. Jeff Gongoll
Machining Pat Dwyer
. Manufacturer E DA Representative(s)
Minnesota Fabrication & Machine, Inc. Jeff Gongoll
Conveyor Parts
Pomeroy Tool Inc. Louise Kuester
Plastic Molds
SoftPac Industries Louise Kuester
Flexible Pouch Packaging Paul Motin
Sportech Paul Motin
Aftermarket ATV& Snowmobile Products Pat Dwyer
Supermats, Inc. Jeff Gongoll
Recycled Rubber Mats
• Tadson Louise Kuester
Glass Grinding&Polishing
Tescom Corporation Jeff Gongoll
Control Valves
Vison Mold & Engineering Jeff Gongoll
Mold Manufacturing Pat Dwyer
2004
AME Group Louise Kuester
Concrete Ready Mix
Contour Mold, Inc.
• Mold Manufacturing
• Manufacturer EDA Representative(s)
The Cretex Companies, Inc. Jeff Gongoll
Precast Concrete Products Pat Dwyer
Cymbet Corporation Paul Motin
Solid State Battery Manufacturer
Dynetic Systems Co. Louise Kuester
Servo Motors Jeff Gongoll
E&O Tool & Plastics
Plastics
Eastey Enterprises, Inc. Jeff Gongoll
Packaging Equipment
• M & M Precision Machining, Inc. Jeff Gongoll
Machining
Marketech, Inc. Louise Kuester
Circuit Testing Jeff Gongoll
McChesney Cabinets Jeff Gongoll
Cabinetry
Metal Craft Machine & Engineering/Neos Jeff Gongoll
Precision Machining Pat Dwyer
NRG
Refuse Derived Fuel
• Manufacturer EDA Representative(s)
ProTech Engineering Jeff Gongoll
Plastic Molds
Riverside Manufacturing Jeff Gongoll
Machining
Solors Optional Axis Pat Dwyer
Machining
Superior Tool Grinding Jeff Gongoll
Tool Grinding&Machining
Timron Precision Gear, Inc. Louise Kuester
Precision Gears Jeff Gongoll
• Ultra
Image Powder CoatingLouise Kuester
Powder Coating Jeff Gongoll
•
•
THE BUSINESS JOURNAL I twincities.hlzjournals.com
11November 29,2002 November
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EMPOWER EMPLOYEES TO '- r - �� ' g g
RESPOND QUICKLY TO CHANGING = `' _ and one
MARKET CONDITIONS. DIANA (THFBUSINESSJUURNRI Johnson
YMCA's Chad Lanners said the Elk River facility would have water-park features.
four connections Going Oil
Sherburne County, Y couldLQwe's
- country,
Iband s utions leader Iowa, an
yet c ions. Iowa.Th
'Ways able for Elk River facility
partner • «�,,
�4 or - HeadgL
iesota.com BY SCOTT D.SMITH = Top off•
i
STAFF REPORTER ^ ,°; ,, iocatioi
Federal prisoners may help. Sherburne ., ,
„„. - Sales:1
�
TIME
n sE WARNER County land a$13.5 m.moanyYMCA in Elk River. Q
j -" _ Employ
The YMCA of •Metropolitan Minneapolis and tss ssr�t R.
the county are considering a partnership that , MEW
would use payments that the county gets from Headqu
housing federal prisoners in its jail to help fund bic classes and weight lifting equipment. • Top offil
theY's construction. • Locatiol
�KSTFtucK ow-LINE: YMCAs in the liviriCitieshavelonghadpart Speedy development ` Sales:i
nerships with governments to provide services, The Y.prefers to build facilities debt free, Employ
but public funds haverit been the primary which usually results in a lengthy capital cam
funding source to build a new facility, said paign that can take seven to 10 years,Lanners THE h
Tlnrnl.l>\Rn�;l.. ..«....:,1,...r....A nnn_ nrise. S�.rn- . �., ., - -...
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