6.0. EDSR 01-08-2001 STRATEGIC INDUSTRIAL MARKETING PLAN
YEAR 2001 ACTION STEPS
11111.
❑ Develop attractive signage for East & West Business Parks
❑ Establish joint development agreement with Gagne & Wilson
❑ Utilize GIS to manage inventory
❑ Use City of Elk River brochure and fact sheet
❑ Research and gain knowledge of Industrial Machinery, Metal Fabrication &
Electronics sectors
❑ Acquire knowledge for state, regional, local ED programs, products,
services
❑ Meet with Key Accounts quarterly
U Advertise in trade journals
❑ Conduct groundbreaking & grand opening for new business
❑ Participate in DTED Manufacturers Week (October) to showcase local
firms
❑ Complete Econ Development Web Site
STRATEGIC INDUSTRIAL MARKETING PLAN
YEAR 2000 ACTION STEPS
❑ Develop fact sheets for East and West Business Parks
❑ Update Land and Property Inventory
❑ Develop Prototype Proposal Format
❑ Develop "How to do business with Elk River" Brochure
❑ Develop Ad Campaign
■ Meet/Discuss with possible candidates for "testimonials"
❑ Meet with Potential Co-Sponsors to discuss funding for each Ad
❑ ID Top 10 Key Accounts
❑ ID Goals and Purposes for each Account
❑ Complete Econ Development Web Site
❑ Revise City Logo
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