5.0. EDSR 05-14-2001 . City of
Elk -�-1
River
TO: Economic Development Authority
FROM: Catherine Mehelich, Director of Economic Development
DATE: MEMORANDUM
May 14, 2001
SUBJECT: Strategic Industrial Marketing Plan - Update
Marketing Materials/Website
Staff will present the new folder and inserts at the meeting. The new folder and inserts are 5.
designed in coordination with the communication strategy/logo project. In addition, Marc
Nevinski will be presenting the updated Economic Development Department webpage at
the meeting.
Customer Service & Siting/Expansion Process Plan
The site/expansion service vision is to provide a seamless siting process to meet the
industrial client's need for resources,information and business incentives that helps the
client site and/or grow in the City of Elk River. This process has been completed over the
last seven months and has involved valuable time and participation from nine departments.
Anita Duckor, Duckor&Associates will be present at the meeting to provide a final report
to the EDA on the Customer Service &Siting/Expansion Process Plan.
Key Accounts
Staff will participate with Sherburne County in hosting a real estate broker and developer
reception on May 15, 2001 at Hero's Event Center,Big Lake. The reception will provide an
overview of Sherburne County as a place to do business and provide information about
available commercial/industrial property. Over 100 real estate brokers and developers have
been invited. Landowners of available commercial/industrial land have also been invited to
network with the brokers. The new marketing materials will be distributed at the event.
Advertising
The attached April and May advertisings featured local firms Marketech and Sportech.
These ads were published in Job Shop Technology, Minnesota Real Estate Journal Leasing
Guide, and Twin Cities Business Monthly.
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Many Industries.
One Leading Edge Location.
"In 1992,we were a father-and-son team who shared a passion for snow-
mobiling and a handful of ideas.We tested our products on our sledding
buddies gathered in our garage,loaded up our pickup truck and headed
off to local swap meets.Before we had a chance to polish our sales pitch,
we were sold out.And,it's been a wild ride ever since!
Now,Sportech's highly skilled staff produces 300 products that enhance
the motorsport experience—moving people faster,keeping them warmer
and making their machines look better.Although our business has multi-
plied many times over,our commitment to Elk River has stayed the same.
Elk River is our home and the heart of the motorsport country.We started
here,we'll continue to thrive here."
Chris Carlson,President
Sportech,Inc.
For business expansion and relocation opportunities
call(763) 441-7420 or visit www.cLelk-rivermn.us
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Many Industries.
One Leading Edge Location.
"From cell phones to personal computers,sport utility vehi-
cles to televisions,circuit boards power the electronics we
use daily. One of the toughest aspects of manufacturing
circuit boards is testing their performance. Our engineers
design automatic test equipment(ATE) for the electronics
and telecommunications industries.
Marketech started in Elk River and has stayed in Elk River.
Our location is ideal for recruiting, training and retaining
highly skilled employees to serve our clients nationwide.
Our expertise is vital to our mission—our location is vital
to our expertise."
Rita Bernard,Human Resources Manager
Marketech,A division of Rohwedder,Inc.
For business expansion and relocation opportunities
call(763)441-7420 or visit www.cr.elk-rivermn.us
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The Light Industrial Hub of the Northwest Metro