The URL can be used to link to this page

EDSR INFORMATION #1 03-13-2000 • City of Elk River Strategic Marketing and Sales Plan O'Q February 7, 2000 �►9 Marketing Committee Meeting Highlights ,► EDA Report �Q Attendees Anita Duckor Pat Klaers Jim Simpson Daryl Thompson Renee Sande Marc Nevinski Paul Steinman Highlights Following introductions, the committee discussed guiding principals that the group would operate under as well as each members' roles and responsibilities as committee members. Next, the schedule of activities and "deliverables" for each meeting were discussed. Also, presented was an outline for the marketing plan. The committee reviewed and discussed the SWOT (strengths, weaknesses, • opportunities, and threats) analysis, which originally came out of the recent modification of the Strategic Plan for Economic Development. The committee added, deleted and qualified the SWOT analysis for industrial development. Lastly, the committee reviewed the Client Requirement Worksheet, which listed the factors that are important to prospective companies considering a new location. The list also included why each requirement was important including the client's benefit. Adjourned at 6:00 p.m. Attachments • Revised SWOT • Revised Client Requirement • City of Elk River Strategic Marketing and Sales Elk River...Where city and country flow together • Strategic marketing and Sales Plan for Industrial Development SWOT Analysis for Economic Development Revised February 7, 2000 Strengths ❑ Close proximity between St. Cloud and the Metro area o Access to three major transportation corridors (Hwy 169, Hwy 101 to 94, and Hwy 10), and main line railroad with spur access o Available fair market industrial land ❑ Available: Two Business Parks —approximately 200 developable acres/city owns 20% o Established business incubator o Potential labor pool within Elk River—converting city's commuter pool to jobs within the City o Labor pool within a 20 mile radius of Elk River (Becker, Clear Lake, Milaca, Princeton) o A distinct Downtown • o Major retail hub for Cub Foods, Target, Wal-Mart, Home Depot, Menard's o Full range of city services o Committed progressive leadership o Accessible, well-managed city government ❑ Available Sewer and Water services including growth capacity o Close proximity to construction materials (sand and gravel) o Good K-12 school system o Working relationship between business and Education (Education to Employment Progression Partnership) o Established community that continues to grow o Stop for"Up North" (Strength for retail); Closer proximity to "Up North" for residents vs. the Metro area • ❑ Large park system: Youth Athletic Complex, ball/soccer fields, neighborhood parks, trails, and full range of Youth Activities e.g. Boys and Girls Club A BluePrint For Your Success 1 ...Today and Tomorrow City of Elk River Strategic Marketing and Sales Elk River...Where city and country flow together • Weaknesses ❑ Train movement e.g. 55 trains per day o Lack of public transportation e.g. buses or cabs o Lack of a market presence or clear identity for the city o Lack of funding for K-12 school facilities and staffing o Lack of technical skills training especially with Anoka Hennepin Technical School closing o Low labor availability statewide ❑ Industrial base with no major industrial anchor, e.g. Medtronic's in Fridley o No community center or large meeting facilities • ❑ Challenging vehicle movement within the city ❑ Completion of 101 Highway Bridge construction project (2001-2002) ❑ Lack of spec building space • A BluePrint For Your Success 2 ...Today and Tomorrow City of Elk River Strategic Marketing and Sales Elk River...Where city and country flow together • Opportunities ❑ To position and expand the Energy City designation ❑ To obtain the MN Sports Federation sports complex (7 acres) ❑ To add different levels of restaurants ❑ To develop a downtown riverfront, e.g. river walk ❑ To attract current commuter labor force to work in the city ❑ To attract reverse commuter labor force ❑ Attract commuter rail to the city ❑ Develop or attract additional funding sources e.g. Central Initiative Fund, Anoka- Sherburne Capital Fund, State, private or? ❑ Develop more open public spaces e.g. public parks and golf courses • u Enhance relationships with key state/regional/local economic development associations e.g. Minnesota High Tech Association, Minnesota Technology Inc. and North Metro Mayors Association ❑ Develop industrial marketing programs targeted at key location site decision makers Threats ❑ Competing incentive packages from other states, counties and cities ❑ Managing growth in the School District IS 728 ❑ Lack of air strip ❑ No entry level housing available ❑ Lack of spec space ❑ Unattractive power lines in downtown and river area ❑ Wild and Scenic River Ordinance limits development and redevelopment efforts • A BluePrint For Your Success 3 ...Today and Tomorrow City of Elk River Strategic Marketing and Sales Elk River...Where city and country flow together • Marketing and Sales Committee What are the clients' requirements? Client Requirements Client Drivers Client Value(Benefits) %', RSL EMU, Site Needs Need to locate/relocate Ability to locate now • Space Availability immediately • Lease • Build/Own Need to reduce business costs Reduce capital requirements • Purchase Existing Desire to build own building Offers flexibility and ability to Facility Needs customize building • Bulk storage • Warehouse • Light manufacturing with office space Expansion Options Need to expand with business Expand at same site without a • Availability growth costly move • Cost of Suitable Sites Site Needs: • Size of parcel Meet current&future demands Operate efficiently&cost • Configuration of land cost effectively and without effectively • Type of facility surprises. • • Environmental factors • Price • Rail spur access Price Need additional$$to reduce Use$$for business results • Free Land upfront investment • Market rate FINANCIAL INCENTIVES Tax Increment Financing(TIF) Need$$to assist with reducing Able to use$$for business /Tax Abatement project cash flow results (Pay as you go) TIF Need up front financing to reduce Reduces debt service (Upfront/Bonds) project cost TIF Land Contribution Reduce upfront costs and provide Ability to put more$$into equity business Loans Gap financing,reduced cost of Ability to acquire more funds for money project CITY SERVICES AND#�;�5 r< ��/,,,; '�.k::. Low property taxes Reduce business costs Use$$for business results Special Infrastructure Needs: Special production requirements Critical inputs and quantities for Electric,Gas,Communications, or communication linkages production and running the Water&Sewer business Availability,Reliability&Cost Timely and accurate information Need to know information to Avoid wasting time and$$ make a well informed decision Ease of doing business with the Don't want to waste time or Know that business is wanted and city energy on zoning,or other permit appreciated in the community • issues A B1uePrint For Your Success 1 ...Today and Tomorrow City of Elk River Strategic Marketing and Sales Elk River...Where city and country flow together GEOGRAPHIC ATTRIBUTES'' �, � �. ... � ,.: �//,: ,: /.:":.., Proximity to St.Cloud Close proximity to second urban Reduce business costs center Access to: Easy and affordable access to Reduce business costs • Suppliers vendors,suppliers,and customers • Support services • Raw materials • Customers • Vendors (Proximity to Metro) Transportation: Need access to major Reduce staff traveling time and • Highway international airport for national transportation costs and transport • Rail and international markets product more quickly • Air • Water Industry Compatibility Desire to fit in and avoid conflict Be a good neighbor and community partner LABOR "".. Labor Force: Number,quality, skill and wage level • Highly skilled Availability Production&Profit • Semi-skilled • Unskilled • Clerical • Professional/Technical • Managerial EDUCATION/HOUSING/BUSINESS NETWORK Education: Need a good education system Well educated children • K-12 available for my employees and my children. • Technical training Need to continue to train my Well trained employees employees. Housing Needs: Current Stock Want to have executive and Choice at all housing levels Availability&Price Levels affordable housing options Institutional Support&Network Need for business formation, General business and R&D support and technology Support,Training$,to help my development support business be successful • A BluePrint For Your Success 2 ...Today and Tomorrow