7.2. EDSR 12-11-2000 ELK RIVER ECONOMIC DEVELOPMENT AUTHORITY
• Item 7.2.
MEMORANDUM
TO: Economic Development Authority
FROM: Catherine Mehelich, Direct r
Economic Development
DATE: December 11, 2000
SUBJECT: Marketing Agreements/Key Accounts Update
Staff has been working on the following projects outlined in the Strategic Industrial
Marketing Plan:
Marketing Agreements West Business Park
Staff has been in contact with the primary owners of the Gagne property to discuss the
possibility of entering into a marketing agreement for their parcel. A local developer has
indicated interest in the property. Staff is working with the developer to develop a project
that would provide land and/or buildings for smaller light industrial businesses.
•
Staff has also received notice from Stewart Wilson indicating that the Wilson family has
elected to market the property through a major private real estate broker. Staff will be
working closely with the broker to market the property when the listing agreement is
completed. The broker has been identified as one of the Key Accounts within the Strategic
Industrial Marketing Plan.
Key Accounts
One of the strategies within the Strategic Industrial Marketing Plan includes establishing a
relationship with attached list of key accounts._The Key Account strategy has been
identified as a priority for lead generation,moreover than the advertising strategy. The
purpose for the relationship is to inform the key decision-makers that the City of Elk River
is "Open for Business" and to enhance the city's credibility as a player in the economic
development field. The outreach strategy for building the relationships is regular contact
with the identified top 10 key accounts.
Staff has met most recently with United Properties and Kraus-Anderson,who have both
indicated interest in finding industrial property in Elk River. Staff provided a tour of the
East and West Business Parks along with redevelopment site opportunities. Key accounts
such as these will be contacted by the assigned staff on a monthly basis for updates on
development activity and opportunities in Elk River. Staff is formatting a"Development
Activity Update" flyer that will be sent out quarterly to the key accounts to let them know
the most current development activities and opportunities in Elk River.
Attachment: Key Account List from Strategic Industrial Marketing Plan
13065 Orono Parkway • P. O. Box 490 • Elk River, MN 55330-1743 • (612) 441-7420• Fax (612) 441-7425
Equal Opportunity Housing and Equal Opportunity Employment
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011 The key account relationships are the following state organizations, regional and local
economic development organizations, state and local trade associations, key developers
and brokers, location site consultants, and financial institutions.
Chart 7
Il
Key Account List
I Economic Development Manufacturing&Trade Key Developers& Lg
Organizations Associations Brokers ConsuocationltantsSite& Accountin &Financial
Institutions
Construction
• Advantage • Manufacturers • Opus—Craig • Corporate Real • Ernst&Young
• Minnesota Alliance Patterson Estate,Inc.—
Bruce Maus • KPMG Peat
Department of • Minnesota • Ryan Companies Marwick
111
Trade and Technology,Inc. —Tim McShane • Kraus-Anderson
Economic Construction • Norwest Venture
Development •• Minnesota Project John Lavander Company Capital
Innovation,Inc. Caliber
Development • Mortenson • Minnesota
• Minnesota Project Investment
I Outreach • Told Network Corp.
Development—
Bob Cunningham First National
Bank of Elk River
1
• Nelson Tietz&
Hoye—Russ • The Bank of Elk
Nelson River
• Keewaydin-
Peter Kitchack
III
▪ CB Richard Ellis
—Chuck Caturia
Ior Kurt Knoeff
■ Grubb&Ellis-
Ron Sholder
I • Cushman&
Wakefield—Mark
Everson
II ■ John C.Weicht&
Associates—John
Weicht
I . Rivers Crossing—
Gary Santwire
• Riverside
0
Companies—Rick
Foster
• Amcon—Jim
111 Winkles
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$ III
cli .
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