EDSR INFORMATION 07-12-1999 DARTMOUTH
Business Partners, LLC
Turnkey management&performance improvement consulting
411)
June 18, 1999
Mr. Paul Steinman
Economic Development of Elk River
13065 Orono Parkway
PO Box 490
Elk River, MN 55330
Dear Paul:
The rent check for June is included with this letter along with the April financial
statements.
You will note from the financial statements that we have had little commercial activity
year-to-date; however, we have completed all of the marketing tools that are included in
our plan and are ready to implement a targeted marketing effort. We believe we have
located a modest amount of additional funding to at least test the concepts that we
• described at the review meeting last month.
As we mentioned in the review meeting, we have entered into a call center and fulfillment
agreement with a Brooklyn Park company to handle all of the order processing and
shipping activities. Alltool Manufacturing in Elk River will be manufacturing, assembling
and packaging the StepMateTM product and sending it to the fulfillment center. Therefore,
it appears that we will not be needing the incubator space and would like to begin
discussions to vacate the property as soon as possible. Nearly everything has been
removed from the facility. We believe that we will meet the spirit of the agreement with
the various development groups through the relationship with Alltool.
Please give me a call at your convenience at 474-5332 to discuss this further.
Best regards,
Stephen C.Martin
CC: Nick Stockwell
attachments
•
15500 Wayzata Boulevard • Suite 1018 • Wayzata, MN 55391 • 612-249-0210 • Fax 612-249-0250
S ENHANCED LIVING TECHNOLOGIES
05/26/99 Balance Sheet
As of April 30,1999
•
Apr 30, '99
ASSETS
Current Assets
Checking/Savings
110 • Park National- checking 18
111 • Riverside Bank checking 2,360
Total Checking/Savings 2,379
Accounts Receivable
117 • Accounts Receivable 1,525
Total Accounts Receivable 1,525
Other Current Assets
118 • Inventory 3,954
120 • Prepaid Expenses 4,807
Total Other Current Assets 8,761
Total Current Assets 12,665
Fixed Assets
Prototype and Tooling
130 • Prototype and Tooling 10,264
135 • Accum. Depreciation (6,865)
Total Prototype and Tooling 3,399
Total Fixed Assets 3,399
Other Assets
140 • Patent & Trademark Costs 17,648
142 • Development & Start Up C... 21,045
145 Organizational Costs 5,892
147 • Accumulated Amortization (20,470)
150 • Deposits 130
Total Other Assets 24,246
TOTAL ASSETS 40,309
•
F
F
. ENHANCED LIVING TECHNOLOGIES
05/26/99 Balance Sheet
As of April 30,1999
Apr 30, '99
LIABILITIES & EQUITY
Liabilities
Current Liabilities
Accounts Payable
203 • Accounts Payable 72,619
Total Accounts Payable 72,619
Other Current Liabilities
200 • Loans Payable 75,000
201 • Line of Credit- Riversi... 77,500
202 • Accrued Interest 17,240
204 • Promissory Notes 26,583
205 • Accounts Payable- Ma... 28,895
210 •Accounts Payable-Pro... 25,888
Total Other Current Liabilities 251,107
• Total Current Liabilities 323,726
Total Liabilities 323,726
Equity
300 • Capital Stock 19,327
305 • Additional Paid-In Capital 319,169
310 • Accumulated Earnings/(De... (535,935)
Net Income (85,978)
Total Equity (283,417)
TOTAL LIABILITIES & EQUITY 40,309
• Page 2
ENHANCED LIVING TECHNOLOGIES
•05/26/99 Profit and Loss
January through April 1999
• Jan - Apr '99
Ordinary Income/Expense
Income
400 • Sales
401 • Wholesale 3,065
403 • Retail 590
Total 400 • Sales 3,655
Total Income 3,655
Cost of Goods Sold
500 • Cost of Goods Sold
501 •Product Cost 2,076
502 • Assembly & Shipping Labor 245
505 • Freight and Delivery 213
510 • Distribution Expense 860
Total 500 • Cost of Goods Sold 3,394
• Total COGS 3,394
Gross Profit 261
Expense
605 • Dartmouth Fees 26,668
611 • Payroll Taxes 179
618 • Liability Insurance 4,418
635 • Bank Service Charges 110
636 • Printing an Reproduction 10
637 • Repair& Miintenance 133
640 • Legal Fees 1,086
650 • Tax & Accounting 258
660 • Automobile Expense 448
662 • Office Supplies 233
663 • Telephone 32
664 • Postage and Delivery 39
665 • Depreciation Expense 523
667 • Amortization Expense 2,060
668 • Entertainment 28
669 • Rent 5,499
• 671 • Meals 70
ENHANCED LIVING TECHNOLOGIES
•05/26/99 Profit and Loss
January through April 1999
Jan - Apr '99
675 • Video Production 21,870
676 •Website Development & Mtce. 15,170
677 • Marketing Materials 2,113
Total Expense 80,945
Net Ordinary Income (80,684)
Other Income/Expense
Other Expense
701 • Interest Expense 5,247
705 • Taxes 47
Total Other Expense 5,294
Net Other Income (5,294)
Net Income (85,978)
••
Page 2
PAGE 8•STAR TRIBUNE•JUNE 1999 TECE
r4 T f C
•
4
Fledgling entrepreneurs continue to seek out =
incubators as places to get their businesses off the
ground.The hoped-for result is a sharing of �I � ' Yr'�:`
r
!N rii 4 T.mi
technical and operations expertise. `". t
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• ,, �;,
Star Tribune photos by
Tracking Technologies; Duane Braley
Entrepreneurs operating out of the Genesis Business Center,some with samples of their products,include,clockwise from left:Byron L Gilman,
SurVlvai.Jnk;Brian BSlnykln Convey LLC;William Sweatt,SavvyNet inc;Todd Westerbeckt, ,First Circle;James Grabek,Comedicus;Roger Jensen,
Anoka Sherburne Capital Fund•Paul Ashman,Med Link Medical;(row two):Dan HunEJ.Simon,Simon Industries Inc.;Ran'
Ion Jacobs,Genesis;Lie Hur,Centuple Communications;Jerry Cued,NT International;and Ted Kelly,First Circle Medical.
YrOlul NNE 1999•STAR TRIBUNE•PAGE 9
LOGY
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Am Stanley,left,gets help from Mike and Maureen Gill In assembling one of his swimming pool heaters.Stanley's com-
pany,SolarAttic,makes and sells heating and ventilating systems and is downstairs from the Gills at the Genesis cen-
ter.Their business,Watermark LLC,makes underwater video cameras for use by swimming coaches.They also do
, engineering consulting.
By Roger Yu rangements. "promote the delivery of value-added services,"she .
Star Tribune Staff Writer Ideally,business incubators house a number of said.In the early'80s Campbell worked with one of
start-ups in one location—often an office park— the Twin Cities'first incubators and has since writ-
,
Simon recently attended an to nurture them by"providing hands-on manage- ten numerous articles on the topic. •`a
p revening reception hosted by ment assistance,access to financing and orches- Some incubators are not content with a mere
li i`.'� n!'= ® those e and Sally Pillsburyin onor s, trated exposure to critical business or technical advisory role and are seeking equity stakes.Jacobs' ':
rysupport services,"according to the National Busi- Genesis Business Centers,a for-profit operation,is [.
Sheila Sisulu,the South African ness Incubator Association(NBIA). a highly profiled incubator that encourages the
ambassador to the United States. Many incubators claim to save entrepreneurs rapid"graduation"of its tenants.About 20 compa-
Simon,proprietor of a four-employee software precious cash by offering shared office services,ac- nies have graduated from the program,which is
start-up called Simon Industries Inc.,told George cess to equipment,flexible leases and expandable sponsored in part by Anoka Sherbourne County
Pillsbury and other guests of the goings-on in the space.In an enclosed space with people of common Capital Fund,a start-up fund run by Anoka County
energy industry,leading to a group discussion that interests and goals,the hoped-for result is a sharing Economic Development Partnership.In return for
piqued the ambassador's interest. of technical and operations expertise. equity stake,the Genesis start-ups,usually biomed-
Simon also boasted a little about his energy "There's something significantly different about ical companies,receive funding access and busi-
management software, which includes an ap- the path of each entrepreneur," said Candace ness services from the incubator."We've gotten so
plication that monitors valves in nuclear power Campbell,a principal of Minneapolis-based CDC much interest in the past years,"said Roger Jensen,
plants.Although he found an eager audience in the Associates,a management consulting firm,and a director of the fund."We probably get two calls a
ambassador and a deputy minister,Simon thought former NBIA chairwoman."But[incubator manag- day,about 10 companies a week."
little of the discussion when the night ended. ersi have business expertise,and their Rolodex— According to an NBIA study last year,there were i`-i,
Two weeks later,an embassy official contacted the contacts—help that business grow.That's what 587 business incubation programs in North Amer- 1
Simon,requesting a meeting on whether Simon's makes incubators effective." ica.Over the last 20 years,business incubators have i-"'
firm could help South Africa with its power distribu- created nearly 19,000 companies that are still in
tion. Value-added service business,and more important,about 245,000 jobs. ,"•'
Simon said he's not sure what,if anything,will In reality,though,many incubators resemble a
come of the meeting,but that he has Harlan Jacobs real estate arrangement in which an office park is Twin Cities legacy
to thank for it. occupied by tenants with little or nothing in com- The Twin Cities has a rich legacy in the incubator
It was Jacobs—a self-described"angel,junior mon,aside from their being entrepreneurs with big movement.Bill Norris,former CEO of Control Data
grade"—who passed along the party's invitation to dreams. Corp., championed the cause in the early'80s,
Simon. Incubator managers admit there are plenty of becoming one of the first to do so in the region.
About a year and a half ago,Simon submitted his skeptics—the bottom-line-oriented business folks The Ceridian Corp.predecessor built one of the :a
business plan to the Columbia Heights-based Gen- whose eyes glaze over when they hear terms like first incubators in the Mears Park area in St.Paul
esis Business Centers,a start-up"incubator"run by "incubation"and"hatching."The skeptics wonder and even sponsored training programs for incuba-
Jacobs.In early February this year,Simon Indus- whether such setups,though ambitious in outlook tor managers.Control Data Business and Technol-
tries'became the incubator's fourth tenant. and noble in goal,amount to little more than nurs- ogy Center,as it was called,was considered a model
"He's leading me to the water,and I'm taking a eries for start-ups with niche products and poor incubator and drew visitors who intended to repli-
big gulp,"Simon said of Jacobs. prospects,They wonder whether the much-touted tate its format. t j
Such access is one reason that fledgling entre- business support is no more than secretarial service
preneurs continue to look to incubators for inspira- that companies could get elsewhere at negligible INCUBATORS continues on page 10 x"
tion,though their effectiveness is debated and few expense.
•
major successes have arisen from such ar- But Campbell is a believer.Business incubators s.
.,
.
SPAGE •10 STAR TRIBUNE ' _ 1 JG�@`1f♦1
ifCNNDLDGY
INCUBATORS from 9
i 'But Control Data's massive re- us any of that intangible stuff.'I get
) organization and a lack of focus eventu- asked the hard questions because we're
1 , ally killed that project,and numerous leasing the space well below the market
f incubator projects have come and gone rate.They ask,'How many jobs have
since.In Minnesota,NBIA has six mem- you created?'But now is not the time to
- bers,many of them run as community ask that question.At some point,that is
1 ' economic development efforts by non- .the question,but not two years into the
profit organizations. .::... :.: - project.' -
7 • dUthough most incubators in Min- eanwhile,the Minneapolis Green
nesota have good intentions and list job'-•.Institute,a non-profit organization,will
creation as their primary goal,few use open a 64,000-square-foot incubator in
t4 what advocates say is the ideal model: July—dubbed Phillips Eco-Enterprise
similar businesses pursuing similar Center-that will house about a dozen
interests _tenants in the energy and environmen-
I ) The Elk River model -. t�industries.
�ups also look to incubators for '
Take the Elk River Incubator Pro- funding opportunities,though a corn
t• • ject,run by the Elk River Economic -pany's incubator status alone by no
Development Authority.The two-year-• means guarantees that investors will
4 old project houses four tenants,in a gladly open their checkbooks.Rather,
14,000-square-foot facility,that pursue incubator tenants can tap into modest
i seemingly incongruent technologies."funds from a network of small investors.
One tenant is developing underwater' The four tenants of the Elk River project
{ video technology,while another makes have access to a local investment club
<y - a-device that makes walking up stairs made up of 21 members each of whom
• •easier. ;_. chipped an $5,000, hardly an eye-
Paul Steinman,Elk River's director popping amount, but significant for '.
economic development and operator of start-ups.-" . .., • - -::,;,.
the incubator,says its entrepreneurs' Genesis tenants are eligible.to
1 cohabitation can nonetheless be a re- receive funding from the Anoka Sher-
source when done right.Watermark,an bume County Capital Fund,the state's
- Elk River tenant,provided engineering Urban Initiative Fund and from its net--
II help to its incubator neighbor SolarAt- work of angel investors. •
tic,which was developing an electrical "The idea of incubators is still loosey-
' unit that measures temperature andgoosey,"said CDC Associate's Camp-
humidity in attics : bell.."But it's compelling when you
Steinman said he even has skeptics at think of it conceptually.The acid test
the city's Economic Development has to do with the management,the
Authority(EDA),which has spent about quality of services"available to the start-
$100.000 on the project."They are ask- ups.
0 ing me all the time about the incuba-
tor,"he said."They tell me,'Don't give
•
- k There were 587 business incubation programs<i
6,,,,:,listed in the National Business Incubator-
`Association's'database as of spring 1998.In its
' research on North American incubators,the
` association found that: -
Incubators have treated ' ' > 16 percent of all facilities are
nearly 19,000 companies still in Joint efforts among government,
•'•business,and more than 245,000 nonprofit agencies or private devel-
jobs. . opers.
> 8 percent of at facilities are
> Most Incubator facilities(75 run by investment groups or real
percent)occupy less than 40,000 estate development partnerships. -
'square feet the average Is 36,657
square feet. > 5 percent of all facilities are
sponsored by a variety of non-
>- Incubators served an aver- conventional sources such as arts
age of 20 entrepreneurial firms organizations,American Indian tribal
each in 1997. governments,church groups,Cham-
bers of commerce and port dis-
> 51 percent of all facifties are tricts.
sponsored by government and non- -
j profit organizations,and are primar- > About a quarter of at Incu-
ily for economic development. bators are dedicated to technology,
and nearlyftalf,43 percent,are for
>.27 percent of at facilities are mixed use.
affiliated with universities and col-
leges.
\% -
ii
it.lky of ,/
River
June 21, 1999
Craig Howse
Fest& Howse, PA
360 Brookdale Corporate Center
6300 Shingle Creek Parkway East
Brooklyn Center, MN 55430
Re: Leroy& Ruth Brown Property- Your File #C1820-01
Dear Craig:
The purpose of this letter is to inform you that we have received word from the County
• Assessor's Office regarding whether continued farming of the Brown Property, after
EDA ownership, will affect our exemption from payment of property taxes on the
property. John Cullen, from the Sherburne County Assessor's Office, has indicated that
farming the property will not affect the EDA's exemption from property taxes on the
property. However, it is my understanding from conversations with Mr. Cullen that if the
EDA were to execute a lease agreement, such agreement may mean that a portion of
property taxes may be due based upon such lease. The EDA has no intention of executing
a lease. We will allow the property to be farmed for the remainder of 1999, and then
subsequently to disallow any future farming of the property.
My conversations with Terry Maurer, Elk River City Engineer,have indicated that there
may be very little left to farm upon completion of the various public improvements on the
Brown's property. It would be wise to pass this information on to Mr. Houlsum so that
there is no misunderstanding on this issue. The city will not restrict its contractor to
protect the current crop for its future harvesting.
•
13065 Orono Parkway • P.O. Box 490 • Elk River, MN 55330 • TDD & Phone: (612)441-7420 • Fax: (612)441-7425
If you have any questions or concerns,please feel free to contact me prior to closing at
• 612-441-4905.
Sing- - , diAlogPo'
Paul T. Steinman
Director of Economic
Development
cc: Pat Klaers, City Administrator
John Cullen, Sherburne County Assessor's Office, via fax at 241-2995
The Economic Development Authority
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The City of Elk River
Congratulates
Metal Craft fverstde
AlMachine&Engineering Machine&Engineering.ln,
on their continued growth in
a newly expanded facility.
City of
ElkRiver
Paul I Steinman,Director of Economic Development
13065 Orono Parkway,Elk River,MN 55330
(612)441-7420•Fax:(612)441-7425 •devdirector@ci.elk-river.mn.us
•
•
June 11, 1999
. INITIATIVE
Sandra Peine,City Clerk FO U N DAT I O N
City of Elk River/Elk River EDA
PO Box 490
Elk River,MN 55330-5600
Dear Ms. Peine:
The Initiative Foundation(formerly known as the Central Minnesota Initiative Fund)would like to
thank you for the$5,000 contribution that you made to the Sherburne County Capacity Fund
Campaign. We are very grateful for your interest and support of our programs and are pleased
to provide you will a progress report on our various activities in our 14 county service area. We
would also like to invite you to continue to support our programs through an additional
contribution to the Foundation.
In our 13-year history,the Initiative Foundation has improved the quality of life in the region
by:
• Distributing$20.3 million in grants and loans
• Creating or retaining 5,000 jobs
• Leveraging an additional$61.3 million in private business investment
• Training 500 community leaders
• In Sherburne County alone,the Foundation has provided much needed assistance by providing
$890,401 in grants and loans,leveraging an additional$1.5 million in private business
investment,and creating or retaining over 190 jobs. A complete grant and loan project listing is
attached for your review.
Recent grant activity in Sherburne County includes:
• Zimmerman/Livonia Township and Elk River are currently participating in the Initiative
Foundation's Healthy Communities Partnership (HCP) Program,which includes a grant of
$10,000.
• Education to Employment of Elk River received a grant to assist in hiring an EEP
Coordinator.
• A Three Rivers Community Foundation(TRCF) grant was awarded to the Elk River School
District for the Community Band and Choir Project.
• Sherburne County was given a grant for scenic area land preservation.
• A grant was awarded to Sherburne County Public Health for an assessment of parents
project called "Completing the Circle of Prevention".
• St.John's Lutheran School,Elk River received a TRCF grant for an art immersion day.
In addition,the Initiative Foundation was able to fill the
financing gap for several of Sherburne County's new and
CENTRAL MINNESOTA'S
expanding businesses by providing them with business loans. INITIATIVE FUND
The following Sherburne County companies have recently
benefited from our business loan programs: 70 SE FIRST AVENUE
• E
• Protector Care,Inc.,Elk River LITTLE FALLS. MN 56345
• Watermark Corporation,Elk River PHONE: 320 632 9255
• Windmark,Inc.,Zimmerman FAX 320.632.9258
WAN W.[FOUND.ORG
City of Elk River
• June 11, 1999
Page 2
We encourage you to once again support our fundraising efforts in Sherburne County and ask
that you consider making an additional contribution of$14,929 to the Initiative Foundation.
This amount will bring your total contribution to the Capacity Fund Campaign to$19,929 which
would represent a donation equivalent to$1.50 per capita. This is the level of participation that
we are requesting from all of the cities in our region. Your gift could be made as a one-time
cash contribution or could be pledged over the next three years. Contributions will be matched
dollar-for-dollar by The McKnight Foundation,doubling the impact of your donation for the
region. A pledge card is enclosed for your use.
Thank you so much for your past support and consideration of this new request. We would be
happy to present our funding request before your City Council at an upcoming Council
meeting. Please feel free to contact Leah Posterick at 877-632-9255 to arrange such a
presentation.
Sincerely,
• Kathy Gaalswyk
Executive Director
Enclosures Pledge Card
County Project Listing
Initiative Foundation Board Roster
•
CENTRAL MINNESOTA INTITIATIVE FUND
PROJECTS FUNDED IN SHERBURNE COUNTY
(through 4/30/99)
GRANTS AWARDED
ORGANIZATION NAME PROJECT TITLE FISCAL YEAR AMOUNT
2001 Arts Alliance,Elk River* Arts Festival 1998 $1,500
Big Brothers/Big Sisters,Elk River Sherburne County Expansion Project 1996 10,000
Big Brothers/Big Sisters,Elk River Sherburne County Expansion Project 1997 5,000
Big Brothers/Big Sisters,Elk River* Eastern Sherburne County Branch Office 1997 2,000
Big Lake School District HELPS 1995 2,500
Big Lake School District Focus Group 1997 10,000
Central MN Mental Health Center,Elk River Community Response to Youth Stress 1988 3,000
Child Care Mini Grants Sixteen Individual Awards 1991 2,563
City of Becker Community Planning 1991 1,000
City of Becker Senior Housing Study 1998 1,000
City of Big Lake Area Community Planning/Leadership Dev. 1996 2,500
City of Big Lake Implementing Community Vision 1997 10,000
City of Elk River Wilderness Trail 1989 5,000
City of Elk River* Education Officer Project 1997 4,000
City of Elk River* Elk River Heritage Festival 1997 1,000
City of Elk River/Chamber of Commerce* Leadership of Elk River 1995 1,000
City of Rogers* Senior Housing Study 1997 2,000
qiiief Zimmerman Community Planning 1988 1,000
f Zimmerman Creating A Healthy Sustainable Community 1997 10,000
City of Zimmerman Livonia/Zimmerman Voices for Community Choices 1999 10,000
Education to Employment,Elk River EEP Coordinator 1999 10,000
Elk River Area Arts Council * Strings for Youth Programs 1994 1,000
Elk River Area Chamber of Commerce Leadership Elk River 1998 1,500
Elk River Area Citizens League* Arts in Building a Healthy Community 1995 1,500
Elk River Area Citizens League* County Committee Structure Study 1998 1,000
Elk River Community Education Community Volunteer Network 1992 15,000
Elk River Community Theatre * My Fair Lady 1996 2,500
Elk River Leadership Council * - Area Youth Salute 1996 1,000
Elk River School District Sherburne County Violence Prevention Activity 1997 8,000
Elk River School District* VandenBerge Community Center 1998 3,000
Elk River School District* Community Band and Choir 1999 300
Elk River Youth Initiatives* Youth Initiatives Mentoring 1998 3,400
Greater Elk River Task Force Domestic Violence/Advocacy 1990 12,000
Guardian Angels of Elk River,Inc. * Elk River Senior Center/Dining Site 1997 3,000
Guardian Angels of Elk River,Inc. • Child Care Center 1998 10,000
Land of Lakes Choirboys,Inc.,Big Lake* Salem Boys Choir Festival 1996 1,900
Parker Elementary School,Elk River* Software Language Enhancement 1996 699
Rivers of Hope,Elk River* Youth Violence Prevention 1995 1,500
Rivers of Hope,Elk River* Community&Youth Advocacy 1996 1,500
Rivers of Hope,Elk River* Youth Advocacy Program 1996 5,300
,rs of Hope,Elk River* Youth Advocacy Program 1998 4,000
River Health Services,Elk River Rum River Inter-Faith Caregivers 1997 5,000
1
4
ORGANIZATION NAME PROJECT TITLE FISCAL YEAR AMOUNT .,
R.W. Handke Magnet Elem. School,Elk River* Odyssey of the Mind Training Sessions 1998 250 1
Salk Jr.High Improv Troupe,Elk River* Improv Troupe 1998 2,51,
Sherburne Natural History,Zimmerman From Plow Furrows to Prairies 1994 10,0
Sherburne County Scenic Area Land Preservation 1999 5,000
Sherburne County Health Services Water Quality 1987 34,352
Sherburne County Health Services Central MN Water Quality 1989 44,200
Sherburne County Health Services Community AIDS Education 1988 10,000
Sherburne County Historical Society,Becker Courthouse Preservation 1990 4,000
Sherburne County Public Health Completing the Circle of Prevention-An Assessment of Parents 1999 2,500
Sherburne County Social Services Young Parents Program 1989 1,350
Sherburne Economic Development Com. Community Planning 1990 1,000
St.Andrew's Catholic School,Elk River* COMPAS Artist Residency Program 1998 900
St.John Lutheran School,Elk River* Art Immersion Day 1999 550
The 2001 Committee, Inc.,Elk River Youth Survey Conference&Action Plan 1990 1,000
The 2001 Committee,Inc.,Elk River Elk River Area Youth Task Force 1994 25,000
The 2001 Committee,Inc.,Elk River Education Awareness 1994 2,050
The 2001 Committee,Inc.,Elk River Elk River Area Planning&Visioning Preparation 1999 2,500
The 2001 Committee,Inc.,Elk River Healthy Community Partnership Training 1999 10,000
The 2001 Conf.Planning Committee,Elk River* Enriching Our Communities 1997 750
TLC and Company,Inc.,Elk River Facility Improvements/Staff Training 1990 3,887
Village Family Service Center,Elk River* Expanded Education 1995 2,100
TOTAL GRANTS (78): $342,101
.
* Denotes grant awards made by the Three Rivers Community Foundation,
an operating division of the Initiative Fund.
•
2
EXAMPLES OF LOANS AWARDED
BUSINESS NAME_ B3USINESS TYPE FISCAL YEAR LOAN TYPE
relar, Elk River Welding 1994 Expansion
reda Savings Bank- Iowa)
Darter Plastics, Inc., Becker Plastics Manufacturing 1992 Expansion
Diaper Express, Zimmerman Diaper Service 1992 Start-up
National Bank- Elk River)
)
Freeport Finishing, Zimmerman Finishing 1994 Start-up
(Princeton Bank-Princeton)
Horn Machine, Elk River Millwork Manufacturing 1989 Start-up
(First National Bank- Elk River)
Key Pattern, Elk River Pattern Design 1989 Expansion
Marketech, Inc., Elk River Electronic Testing Service 1990 Start-up
li (First National Bank-Elk River
Marketech,Inc., Elk River Electronic Testing Service 1996 Expansion
(First National Bank- Elk River)
Mastoni's Pizza, Becker Pizza/Deli 1995 Expansion
•herburne State Bank-Becker)
Northstar Potonics, Inc., Plymouth High Performance Laser 1999 SEED Investment
Pomeroy Tool,Elk River Tooling 1988 Expansion
(First National Bank-Elk River)
Protector Care, Inc., Elk River Carestair-Half Height Step Asst. 1998 Expansion
Rohn Ironworks, Elk River Structural Steel Fabricating 1991 Expansion
(First National Bank-Elk River)
Sherburne County Insurance, Elk River Insurance Agency 1994 Expansion
(The Bank of Elk River)
Watermark Corporation, Elk River Manufactures Fishcam 1998 SEED Investment
(The Bank of Elk River)
Windmark, Inc., Zimmerman Design/Mfg. Rescue Air Boats 1998 Start-up
(Breda Savings Bank-Breda, IA)
TOTAL LOANS (18): $548,300
•
GRAND TOTAL OF
GRANTS & LOANS $890,401
3
CMIF 6/99
• INITIATIVE FOUNDATION
Board of Directors
Barrett Colombo, St. Cloud Attorney
Dave Gruenes, St. Cloud Economic Development
John Hoefs, St. Cloud Health Care
Catherine Jackson, Waverly Banking
Rita Clark-Johnson,Elk River Community Development Educator
Harry Nysather, Brainerd Retired Technical College President
Bill Scarince, St. Cloud Manufacturing
John Schlagel, Cambridge Manufacturing
Barb Schmitt, Staples Agri-Business
Dorothy Simpson, St. Cloud Retired College Vice President
Pat Spence, Rice Community Development,University Regent
Warren Williams, Brainerd Banking
S
Loan Committee
Barrett Colombo, St. Cloud Attorney
Dick Donat, Staples Economic/Community Development
Catherine Jackson, Waverly Banking
Judi Knutson, Becker Manufacturing
Leonard Paulson,Milaca --- Retired District Court Judge
Barb Schmitt, Staples Agri-Business
Rita Sobania,Rice Contracting Business Owner
Boardlist
i
Development Advisory Board
Pete Allen,Milaca Bank President
Elaine Arndt,Lake Shore Community Volunteer •
Dean Atchison,Little Falls Bank President
Al Baas,North Branch School Superintendent,North Branch
Steve Benda,Cokato Retired Owner,Injection
Hanspeter Borgwarth,Nisswa Retired Poultry Executive
Cal Clark,Pine City Banking/Economic Development
Barrett Columbo,St.Cloud Attorney
Richard Donat, Staples Economic Development
Richard Duggan,Elk River President,Marketech
Stanley Edin, Staples Retired Technical College President
Bob Freeh,Zimmerman Chamber of Commerce
Larry Foley,Wadena Retired School Superintendent
Gordon Grimm,Center City Retired/Hazelden Foundation Executive
Al Halaas,Pequot Lakes Business Owner
Lee Hanson, St.Cloud Attorney
Dale Hendrickson,Wadena Electric Co-op Manager
Ron Hinnenkamp,Little Falls Mayor/Educator
John Hoefs,St.Cloud Health Care
Catherine Jackson,Waverly Bank President
Rita Clark-Johnson,Elk River Community Development Educator
Norm Krause,Staples Manager,Central Lakes Ag Center
Tom Lambrecht,Finlayson Economic Development
Don Levens,Cokato City Administrator
Duane Lund,Staples Education/Author
Susan Majors,Wadena Education
Gary Marsden,St.Cloud Owner,Marco Business Products
Neil McMillin,Maple Grove Wright-Hennepin Elec Co-op/Econ Development
Dave Miller,Crosby Cuyuna Range Economic Development,Inc. ill
Kathleen Miller,Delano City Administrator
Harry Nysather,Brainerd Retired Technical College President
Bob Obermiller,St.Cloud Retired Banker
Leonard Paulson,Milaca Retired District Court Judge
JoAnn Peterson,Cambridge Manufacturing ,
Dick Roesler,Mora Banker
Judie Rose,Buffalo Retail
Bill Scarince,St.Cloud Manufacturing
John Schlagel,Cambridge Manufacturing
Barb Schmitt,Staples Agri-Business
Mary Schwartz,Mora Mayor
Dorothy Simpson,St.Cloud Retired College Vice President
Rita Sobania,Rice Contracting Business Owner
Pat Spence,Rice Education,Community Development
Dennis Troff,Cambridge Banker
Doyle VanDyne,Mora Bank President
Joan Vincent,St.Cloud Community Consulting
Jim Vrchota,Maple Lake Bank Vice-President
George Wallin,Big Lake Sherburne Tele-Systems,Inc.
Char West,Menahga Menahga City Administrator/Clerk
Warren Williams,Brainerd Bank President
Sue Yarusso,Pine City CEO,Mercury Technologies,Inc.
7/98
•
•
WAYPOINT TECHNOLOGIES
o
S
WAYPOINT TECHNOLOGIES, INC.
212 Third Avenue North, Suite 456
Minneapolis, MN 55401
(612) 341-9276
r
--3411 - 01v
THE COMPANY:
WayPoint Technologies is a full service GIS (Geographic Information System) company
- founded in 1992. Services include custom and commercial mapping software
development and distribution. WayPoint also has full GIS map database production
facilities and has produced software with map databases for clients throughout the
country. The Company's ability to produce custom map databases and to combine
them with commercial ready software applications allows the Company the opportunity
to move quickly and independently into any GIS markets.
Nationally WayPoint produces and supports mapping software applications for Real
Estate Multiple Listing Systems in Florida, Ohio, Michigan and Indiana. Locally
WayPoint produces the King's Twin Cities CD-ROM Atlas, an 11-county metropolitan
mapping software used daily in the Twin City commercial and real estate markets.
COMPANY PRODUCT(S):
WayPoint has created LakeMaster, a GPS (Global Position System) compatible lake
map software with a GIS Lake Contour map database, plus a Fishing Log database
manager. LakeMaster will aid sport fisherman in the never-ending quest for improving
their fishing equipment and techniques. It will provide fishermen with the ability to
analyze fishing structure and then compute GPS points for transfer to their GPS
receiver.
LakeMaster will also allow fisherman to record fishing spots by importing GPS points
back to their LakeMaster Map Database for a permanent record. In addition,
LakeMaster software will lead the way for WayPoint's future in-boat hardware called
LakeMasterGPS. This integrated GPS/Sonar/PC in-boat unit will use the LakeM iter
software and WayPoint's exclusive Lake Map Contour databases. It will offer the
ON) fisherman the ability to have all of the mapping, sonar and GPS technology at t1 uir
•
Waypoint Technologies, Inc.
Page 2
fingertips while they are fishing. The first LakeMaster Maps released will cover the
1111 State of Minnesota. Future releases and upgrades will cover additional states and
inland waterways.
LakeMaster will have a statewide map database including 101 Premier LakeMaster
lakes located throughout the state. Each LakeMaster Lake will display all necessary
lake details including depth contours, islands, reefs, points, bays and public access
points. In addition to the Premier lakes, each LakeMaster state database will show the
name, coordinate location and shoreline (no depth contours) of all remaining lakes in
the state that are approximately 100 acres or larger.
The statewide map database will also include all standard geographic features such as
roads, highways and cities for easy orientation when searching or driving to a specific
lake. Additional lake databases can be purchased on an individual basis and added to -
the original LakeMaster application as an upgrade. Individual lake database upgrades
can be purchased and downloaded from the LakeMaster WEB site. Optional
professional fishing locations "ProSpots" can also be purchased separately at any time
as an upgrade. The ProSpots are a collection from participating professional fisherman
whose experience and secret fishing locations can be enjoyed by every amateur
fisherman.
The potential customer for LakeMaster includes all inland water recreational fisherman
in states where LakeMaster has created Lake Depth contour map databases. Since the
LakeMaster product's initial release will be in the State of Minnesota the focus of this
market analysis will primarily deal with target markets within the State of Minnesota.
Additional market locations will be considered with future expansion or growth
projections. Again this will be based on a State wide approach tied to the Premier
LakeMaster Lake database for that state. However, it is assumed that the next state to
be targeted with LakeMaster will be the State of Wisconsin followed by Michigan and
the remaining Midwestern States and then expanding out into other states with a highly ,
visible sport fishing industry.
The "second phase" of the business plan for LakeMaster would include the installation of
our software and database technology in our own GPS/Sonar/PC unit for in boat use.
This would enable WayPoint to offer a complete hardware/software package to the
fisherman.
Currently there are GPS/Sonar units available on the market, but they don't offer an
inland water database. The only map databases available at this time are saltwater coastal
maps with limited detail. •
•
•
Waypoint Technologies, Inc.
Page 3
MARKET:
A more focused view of the LakeMaster customer would define him or her as a
licensed fisherman who owns his or her own fishing boat. The Minnesota DNR
released their fish and boating license statistics for the year 1998 with the following
results. There were over 940,000 fishing licenses sold and approximately 780,000
boats licensed last year.
Approximately 500,000 of the total number of boats are primarily used for fishing.
Based on the assumption that most purchasers of LakeMaster will be boat owners, who
fish, we have a general targeted market of 500,000-licensed fisherman who own a boat
in Minnesota. Wisconsin, Michigan and other Midwestern states have similar boat
ownership statistics for future sales projections.
The bigger question beyond the size of the market is the trend or buying potential of the
individual customer. The average fisherman does not hesitate to spend a significant
portion of their income on all aspects of their fishing recreation. This is clearly evident
in a demographic profile of 370,000 subscribers to In-Fisherman magazine. They
determined that with an average household income of$64,500 the participants allocated
an average of 4% of their total income or$2,587 on fishing gear, equipment, apparel
and fishing travel annually. Based on the annual purchasing percentages from this
• study, the size of the Minnesota market that would purchase LakeMaster could be as
large as 410,000 buyers.
The typical user of LakeMaster will be fresh water or inland lake sport fishermen. This
is a focused market that is easy to reach with selective advertising combined with
product shelf displays in commercial sport fishing retail stores. This market is
estimated to include nearly 1 million customers in each of Upper Midwestern fishing
states.
It is estimated that 80% of all fishermen use some type of Lake Map information when
they seek out fishing locations. The Company's minimum goal, over a 12-month
period, is to have a 2% market penetration of the Minnesota target market and the same
market share of each new state that has a LakeMaster product. Factoring the 500,000
licensed fishermen that own boats in Minnesota this sets the sales target of 5,000
LakeMaster units within one year of each product release.
COMPETITION:
Direct competition in the Minnesota market does not exist for LakeMaster at this tilos:.
A competitor offering similar lake map software in the Oklahoma/Texas market (Top)o-
Waypoint Technologies, Inc.
Page 4
Log) has a much higher price point and doesn't include state or county base maps with
• their product. Currently in the Minnesota market there are paper/vinyl lake maps
available along with a WEB based subscription product which has a limited number of
image only lakes available on their site. None of the WEB based competitors lake
maps have any GPS (Lat/Long) capabilities and their site is extremely difficult to find.
There are other lake map software competitors, however, these products vary in
quality, function and price and only one of the competitors has a product for the
Midwest fishing market. CD-Mapit has a large raster image only map database for the
State of Wisconsin. Essentially this product has a set of 1400 Wisconsin
DNR lake images on a CD-ROM. The only function this product has is the ability to
display black and white low quality images and print each lake. Essentially all they
have done is take a flat lake map, scan the map and put it on an image display software
without any GIS correction for distortion or warping.
MANAGEMENT:
Mike Wood, President
ID As one of the original founders Mr. Wood directed the development and release of the
first MLS integrated GIS mapping software in the Real Estate industry. This
established WayPoint as the leader in custom MLS mapping systems throughout the
United States. Extensive knowledge of the real estate market and past experience as the
President of the Saint Paul Area Association of Realtors in Minnesota, helped lead the
way to promoting GIS mapping to Realtor Associations throughout the country.
Past appointments by the Minnesota State Legislature include the Agency Law Review
Committee, the Real Estate Property Tax Reduction Task Force Committee. Past
business experience and education include Land Planning, Land Development, Land
Surveys, Environmental Impact Studies with Professional Testimony, Registered and
Licensed Landscape Architect and a BLA from the University of Minnesota.
Jeff Edelstein — Vice President Corporate Development
Mr. Edelstein founded WayPoint Technologies in the fall of 1992. Before working with
WayPoint, Mr. Edelstein spent 8 1 years with CNS, Inc. designing and implementing
mission critical intraoperative brain monitoring equipment for cardiac and
neurosurgery, and clinical diagnostic equipment for the sleep lab. In total, Jeff
designed and implemented five medical instruments for CNS before the company
switched its charter to the BreathRight nasal dilator OTC family of products.
Waypoint Technologies, Inc.
Page 5
Before joining CNS in 1984, Jeff spent 5 years in Japan and 2 years in China for both
• the ULVAC Corporation of Japan and the Physical Electronics Division of Perkin
Elmer. Jeff is fluent in Japanese. Jeff's current professional interests and practice is
centered on the Java language and development environment, with particular emphasis
being placed on the client/server potential of Java.
Jon Wood, Sales and Software Development
Jon Wood is the WayPoint Sales Manager,Web Master and has been with the company
since 1996. He directs sales and marketing strategies for all WayPoint products. Directs
the production of all WEB site Pages including all graphics and links, oversees the
production of all marketing pieces used at WayPoint. His GIS database production
experience includes the conception and development of databases used in LakeMaster
and the LakeArt products.
After receiving his BA from Saint Johns University, Jon taught High School in an
outreach program in Belize, Central America. He also founded the SJU Bone Marrow
Donor Drive and fully-funded the largest donor drive in Minnesota history at that time.
He personally raised over$14,000 from nine different sources and led all publicity
campaigns.
Bill Dando, Software Development and Data Management
• Mr. Dando has been GIS Data Manager of WayPoint Technologies, Inc. since 1997.
He manages proprietary GIS databases, evaluates, acquires and integrates new GIS
databases, and assists GIS software development. Mr. Dando's GIS project experience
includes wetland restoration, original land survey record digitization, soil and terrain
analyses of presettlement forests, parcel and tax database application development, and
street centerline database enhancement. Mr. Dando received a BS from Indiana State
University and an MS in Geography from the Pennsylvania State University.
Jeff Smith, Program Developer and Software Engineer
Mr. Smith is the developer of Geomaster GIS software, the base software architecture
used in LakeMaster. Jeff is the sole proprietor of his own company GSSI and works
closely with WayPoint and our staff in developing multiple products for our markets.
PROJECT DESCRIPTION
Over the last 7 months WayPoint has --self financed" the current development of
LakeMaster. This equates to a Software Development and Lake Database value of
$135,000. Equity financing will be required to bring this product to market and or;,,t'
monthly cash shortfalls during the initial release of LakeMaster.
•
Waypoint Technologies, Inc.
Page 6
WayPoint is requesting equity/debt financing in the amount of$500,000 through a
• Private Placement and/or low interest loans. This financing will be used to for growth
capital to expand LakeMaster into additional markets, relocate WayPoint and to develop
the LakeMasterGPS.
At a minimum, the company would require 6,000 square feet of office/production space
and the company's financial requirements would be as follows:
Office/computer equipment $ 150,000
Leasehold improvements $ 25,000
Operating/start up capital $ 225,000
Product Development $ 100.000
Total funding $ 500,000
Based upon sales projections in the first three years, the company's employment would
be as follows:
YR 1 YR2 YR3
Administrative 1 2 2
Managers 1 1 2
• Software service/sales 6 9 13
Totals 8 12 17
•
•
•
q0SPECT-
_
•
REEL-A-PAIL, INCORPORATED
•
S
41 REEL-A PAIL INCORPORATED
2473 Oliver Avenue South
Cokato, MN 55321
(800)450-6507
VIAN,./6,0„,1<04'
THE COMPANY:
Reel-A Pail, Inc. was incorporated in the State of Minnesota on May 5, 1993. The
company was founded to develop, market and commercialize the "Quick-Winder" an
innovative cord and cable management device to support industrial applications. The
company's founder, Daniel Barberg is the principal officer and controls the majority of
the ownership.
COMPANY PRODUCT(S):
• The QuickWinder is a unique reel system designed to efficiently handle lengths of cord,
hose, co-axial cable, rope and other miscellaneous items. It is available is three sizes,
The Apprentice, The Journeyman and the Pro. The QuickWinderTM utilizes a new and
innovative top design with a collapsible handle for stackability and a recessed cavity for
storing lengths of cord, rope, co-axial cable or hose. A quick turn of the handle
retrieves hundreds of feet of cord in seconds.
The QuickWinderTM is used by fire departments, RV and rental stores, military and
government, contractors and tradesman, utilities, studios and workshops, homes, farms
and industry, marinas and boat dealers, and in numerous maintenance and janitorial -
applications.
Each size of the QuickWinderTM is also available pre-loaded with electric cord, of not
less than 14/3 or to buyers specification, and ready to go. The QuickWinder Mobil
Carry Kart makes transport of any of these models a snap. It features a convenient
handle with a tool and halogen light holder. The Kart combined with a QuickWinder
Pro is a direct result from an aircraft engineer who saw the QuickWinderTM Pro as a
solution to OSHA's 18" plug in height requirement for aircraft hangers.
•
•
Reel-A-Pail,Inc.
• Page 2
MARKETING:
A three phased sales and marketing plan has been designed by The S.M.A.RT.E.
Group, Inc. with phase one launched in early 1999. Phase one includes the analysis of
markets with the determination of five key local retail and specialty accounts for
presentation, the development of sales tools for presentation, review of product pricing,
recommendations for improvements in packaging, and account management tools.
• Phase two includes the rollout of a sales effort to regional and national accounts such as
the top ten home centers and warehouse clubs. Phase three builds on the success of
phase two with the broadening of markets and push for market share dominance. Phase
three also includes the active management of export sales and license agreements.
MANAGEMENT:
Its founder, Daniel Barberg, the current President and CEO, manages the company and
Steven Carlson, Vice President, assists him The company has retained the services of
Cascade Consulting(John Bel° and utilizes Bill Righeimer as a marketing specialist.
The board of advisors consists of ten business professionals.
.PROJECT DESCRIPTION
Over the past several years Reel-A Pail has supported itself through generating an estimated
$400,000 in sales. The product has developed from a crude prototype into a patented,
trademarked, finished product. Additional debt and equity financing will be required to bring
this product to a successful market commercialization.
Reel-A-Pail is requesting equity/debt financing in the amount of$900,000. This financing
will be used to for growth capital to expand Reel-A-Pail into additional markets, relocate the
company and to automate the production process.
o
Reel-A Pail,Inc
Page 3
At a minimum, the company would require 12,000 square feet of office/production space
and the company's financial requirements would be distributed as follows:
Office/production equipment $ 125,000
Leasehold improvements $ 50,000
Operating/marketing capital $250,000
New/updated molds $ 150,000
Refinance existing debt $250,000
Add inventory $ 75,000
Total funding - $900,000
Most likely, the company will out-source the injection molding and the company will
principally be involved in the assembly, inventory and packaging of the product. Based
upon sales projections in the first three years, the company's employment would be as
follows:
YR 1 YR2 YR3
• Administrative/management 2 3 5
Production 6 10 18
Distribution/warehouse 2 4 6
Totals 10 17 29
o
. . •
•
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female plug-in into side and Trough too.
Depene:ng cn wire Size.Ycu may allow up to 8' Depending on how you loaded Handle.
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Heavy-Duty Industrial Construction, Smooth Operating-Satisfaction 'f.
For more information call REa-A-PAIL, inc: 1.800.450.8507
PRODUCTNETWORK.COM
•
PRODUCTNETWORK.C OM
802 Sunwood Park Drive
Waite Park, MN 56387
(320) 255-9004
PROJECTED COMPANY LOCATION:
ProductNetwork.com is open to a location for its office/warehouse space. The .
Company requires approximately 12,000 square feet with expansion capabilities for an
additional 2,000 - 6,000 square feet.
THE COMPANY:
ProductNetwork.com was formed in Waite Park, Minnesota in April 1998.
1110
ProductNetwork.com started out as Advanced Internet marketing Consultants and
operated as a Partnership for ten months. The company incorporated as of February 1,
1999 ProductNetwork, Inc. as a Sub-S Corporation. The company is now operating as
a d/b/a ProductNetwork.com. The company's web site opened to shoppers on May 1,
1999 with 8,000 products.
COMPANY PRODUCT(S):
ProductNetwork.com is an "Internet Mall" devoted to convenient, reliable, and fun
shopping from the convenience of your home or office. ProductNetwork.com offers
the consumer a shopping alternative to eliminate the day-to-day hassles of
contemporary shopping in the local malls. Searching the many isles of every retail
store in your local mall no longer needs to be a struggle for today's consumers.
The Company sells quality manufactured, brand name products over the world wide
web. The Company purchases products from manufacturers representives', distributors
and direct from some manufacturers.
•
o
ProductNetwork.com
. Page 2
ProductNetwork.com will only allow quality products in their Internet mall. Currently
the company has twelve product categories. They are as follows:
Electronics Home & Kitchen Outdoor Equipment
Fashion Home Office Sporting Goods
Floral and Garden Jewelry & Fragrances Pet Supplies
Health & Personal Care Novelties & Collectibles Tools & Supplies ,,),91
By January/February 2000 the Company plans to have 500,000 products on-line.
MARKETS AND MARKETING:
To kick off the opening and to increase customer traffic to ProductNetwork.com's web
site, the Company will be sending out a press release to the New Groups on the Internet
to the top twenty-five news groups on the www. They will also advertise in several
Metropolitan areas, with TV and newspapers.
•
COMPETITION:
ProductNetwork.com's Internet mall include several important features that set them
apart from other Internet malls that may be considered competitors:
1. ProductNetwork.com has a Premier Buyers Club. The PBC is a membership
club in which the customer is able to join for a yearly fee of S29.95 and enjoy
lower prices on every item throughout the mall. The Company's competitor
memberships range in cost of$25.00 and up to $69.95 per year.
2. The customers will see three prices on every item in the web site.
• Suggested retail prices
• Guest price (non-members price)
• Members price
3. The Company will also be offering FREE ground shipping on many of the
products on their web site. The Company's electronics suppliers offer them '
FREE UPS ground shipping on any orders over $500.00 and any big screen TV
• over $2,500.00. The customers will also be able to select a faster method of
shipping such as next day and second day delivery at an additional charge.
�� ovl Com"
Gam, 2ir�Q� �t--(Cod(
ProductNetwork.com •
0)
Page 3
The main market leaders on the internet at this time are: 1\1
iMALL, Inc. public held corporation ShopNow.com �1, �
Inca rP P D� 0
ValueAmerica, Inc. went public 4/99 BuyitNow.com
EarthLink Network, a publicly held Shopping.com
corporation.
Netmarket a C-corporation
_ Most all of the malls on the Internet are offering higher prices. Most of them are
offering the same price that you would find at your local stores, with one exception.
Netmarket, which operates on a 10% or less margin.
MANAGEMENT:
Tire Barthelemy, President, CEO, CFO, Treasurer and Founder
110 Mr. Barthelemy is a majority stock holder, holding 70 percent of the company. He has
had to "wear a lot of hats" with starting this company. Mr. Barthelemy has started up
several successful companies in the past nine years.
Nicholas Barthelemy, Vice President and Secretary
Mr. Barthelemy started with ProductNetwork in May 1998. Nicholas brings many
talents to the company. In addition, Mr. Barthelemy is a minor stockholder, holding
30% of the company's stock.
COMPANY NEEDS:
The company is seeking financial assistance and the opportunity to establish its
operations center in a Midwestern community. To date the principals have invested
over $200,000 in equity and loan funds to establish the company. At this stage, the
company is seeking a financial package of$975,000 to be dedicated as follows: 6
r'oNu f RXt Rgroat rsHIED/Gos ooTs/Sriz.,r- s 0/;. 0
Office/warehouse equipment $ 75,000 't
Operating capital $ 3 a,::: •
Advertising/marketing costs ' 550 000
ON, Total funding 9 ,111
E-khorff-ig 'r (act C s
3 FRbw( 01 - /1R 3 w1rN 4/H ttLi 16
gwN
ProductNetwork.com
Page 4
Based upon sales projections in the first three years, the company's employment would
be as follows:
YR 1 YR2 YR3
Administrative 3 6 18
Managers 2 6 15
Data entry/customer service 10 32 48
Warehouse/shipping 3 10 14
Totals 18 54 95
SUMMARY:
Although the company is still in the development stage, the establishment of its site,
relationship with its distributors, and early success, makes it a good candidate for future
development.
1111
•
.)
•
TFG DIRECT, INC.
• TFG DIRECT
9065 Lyndale Avenue South
Minneapolis, MN 55420
(612) 884-8106
-20__,.qO was
temet,i5f40.6 A Crit, CWIThyCOMPANY LOCATION: IN SEK, stiag
TFG Direct has recently reached an agreement to establish a second site in an
outstate Minnesota city. - c• • . - 's business continues to grow and they
anticipate the need fo additional center, in other cities in the next six to 12
months.
THE COMPANY:
In June of 1993, TFG Direct opened its first office in downtown Minneapolis.
At that time the company employed just two people. TFG set out to develop a
• company that provided quality integrated direct marketing services.
Today, TFG Direct is on pace to bill over $2.5 million in 1999, employs over
sixty people and has impressive clientele including TCF Bank, Cargill, Polaris
and others.
PRODUCT(S):
TFG Direct provides direct marketing services to non-traditional direct marketing
companies that need external expertise and personnel to complete their direct
marketing programs. Corporations with revenues of greater than $10 million and
non-profit organizations with revenues in excess of$1 million have the greatest
need for our services.
Examples of the organizations that need our assistance are 3M, Cargill, Mack
Trucks, Inc. and non-profits like Special Olympics and March of Dimes.
4
TFG Direct
• Page 2
•
MARKET(S):
TFG Direct's target market is comprised of over 53,000 companies that employ
the use of direct marketing in their sales and marketing strategy. The direct
marketing industry as a whole generates over 1.4 trillion dollars in annual
expenditures and is expected to increase by 50% over the next five years '
according to the Direct Marketing Association (DMA).
TFG Direct focuses on companies that are considered non-traditional direct
marketers. Companies that have traditionally sold through a sales force or
distributors and now realize the value of directly communicating to their end
customer to create sales. Additionally, TFG Direct recognizes an opportunity to
grow their sales to non-profit organizations that use direct mail and telemarketing
to raise funds.
By providing telemarketing, direct mail, database management and fulfillment in
an integrated manner, TFG Direct helps its customers maximize their sales and
marketing dollars and ultimately their profits.
The Company intends to utilize their own expertise in database marketing to
identify potential new clients and generate sales. Through lead generation
telemarketing and direct mail the Company can keep their sales staff in
communication with their best prospects and focus on bringing in the most
profitable business.
MANAGEMENT:
The principal managers for TFG are its founders, Pete Hainey and Darrel Damhof.
Pete Hainey, co-founder, serves as the company's President and CEO and Darrel •
Damhof, is the company's Chief Financial Officer and Chairman of the Board.
•
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TFG Direct
ID Page 3
FINANCIAL OVERVIEW:
TFG Direct doubled its annual revenues in 1997 over 1996 results and grew by
another 50% in 1998. To date we are 60% ahead of 1998 revenues. Our
average account now bills out at over $50,000 annually and we intend to increase
that rate and the number of accounts.
We have been operating at break even during 1999 but expect to end the year
profitably. 1998 produced revenues of$1.5 million and an operational_
breakeven.
In 1999 we expect to bring on at least 12 new accounts, generate over $2.5
million in revenues and end the year profitably. By the fourth quarter of 1999 we
expect to have a $5 million dollar run rate and pre tax net income equal to 15%
of revenues.
PROJECT DESCRIPTION:
The company supports its operation through existing cash flow and has adequate
financing to support growth. The principal reason to seek alternate site locations
is to establish a diverse employment base. A separate site does require additional
resources to support the new operation.
At a minimum, the company would require 5,000 square feet of office space and
the company's financial requirements to establish a third site would be as
follows: -
Office/computer equipment $ 200,000
Leasehold improvements $ 45,000
Operating/start up capital $ 25,000
Employee Training $ 75,000
Total funding $ 345,000
JOGS •
TFG Direct
• Page 4
Based upon sales projections in the first three years, the company's employment
would be as follows:
YR 1 YR2
Administrative 2 4
Managers 2 4
Customer service/sales 25 75
Totals 29 83
•
S
o
• SENTRANET, INC.
SENTRANET, INC.
5600 Rowland Road, Suite 200
Minnetonka, MN 55343
(612) 933-7376
THE COMPANY:
sentraNET, Inc. is a systems integration, electronic marketing and networking services
company. We are leveraging our experience with back office applications and Internet
connectivity and evolving to provide turnkey network and Internet access services for
the hospitality market. -
Our target market consists of 600 property management companies that are responsible
for 9,000 full service properties domestically comprising over 2 million rooms.
Internet service revenues for this market are expected to grow from less than $1 million
in 1998 to $500 million annually by 2002 according to Jupiter Communications.
• COMPANY PRODUCT(S):
The sentraNET inetHoteim system provides high-speed dedicated Internet access to
hotel guests via an in-room Internet access port. The turnkey system features the use of
existing hotel wiring, plug and play laptop access, property management integration,
full maintenance and help desk support, customized hotel Intranet sites, joint marketing
and business development programs, and the most flexible business model in the
industry.
Our unique value proposition is that we go beyond the hotel facility to provide a
network architecture that will support the entire property management company from
application integration to email. No competitor currently offers the strategic approach
enabled by sentraNET's knowledge of LAN systems and VPN connectivity. The
inetHotelT"" system brings a new level of integration to the hotel market. By providing
not only Internet connectivity but also file, print, email, shared resource, and VPN
services; sentraNET will position its customers for more productive and efficient
operations. In addition, with inetHotelTu, an infrastructure will be in place to support
next generation systems such as NT-based PBX systems, voice over IP, and Internet
video. •
S
•
sentraNET, Inc.
. Page 2
The sentraNET inetHotelT" system can be installed and maintained under four different
programs ranging from usage-based revenue sharing of sentraNET-owned equipment to
flat fee service pricing for hotel-owned equipment.
sentraNET addresses the market requirement for new generation hotel Internet
connectivity with the inetHotelTM System The inetHotelni System includes five major
components:
• Hotel Hardware and Software
• Internet and VPN Connectivity Services
• Hotel Intranet site development and hosting
• Maintenance and Support
• Cooperative Marketing
Hotel Hardware and Software Components
The hotel components include Internet laptop access ports, switches, router, server,
• firewall and necessary cabling to provide a complete system for the hotel. . Tut Systems
equipment will be used primarily to provide the guest Internet access using the existing
phone wiring. In addition to guest Internet access, the hotel will be provided with a
complete Windows NT LAN environment for file sharing,print sharing, email, group
scheduling, etc. IPORT software will be used to provide plug and play laptop access
capability, a shared print capability, and the property management interface. In either
case, the user need only plug his system into the provided Ethernet port and start his
browser to access the system. For conference rooms that require them, Internet PC
appliances like the one pictured above are available.
MARKETING:
Our marketing approach is to use direct sales to contact property management groups,
hotel general managers and hotel franchisers. The sales approach to the property
management group emphasizes the synergy between hotel to property management
connectivity and guest Internet capability.
The sales approach to hotel general managers will be the value and benefit of Internet
access for their guests, the opportunity for incremental hotel revenue, and high-spc.c:ri -
access to their centralized property management offices. Franchisers will be contacted
411 for endorsement of the guest Internet access services for their franchisees, the
sentraNET, Inc.
• Page 3
availability of marketing demographics that will be collected at inetHotel equipped
properties, and the advertising opportunities that inetHotelT"-equipped hotels can
provide.
The inetHotelT" brand will be established and marketed through in hotel signage and an
inetHotelT"" web site. The site will feature hotels that currently use the system and
serve as an information source for those travelers looking for high-speed Internet
access.
A business development effort will be included for each hotel site. The ongoing effort
will be directed at the hotel's customers for the purpose of promoting VPN and other
unique capabilities of the facility provided by the inetHoteP"" system. Elements of the
program will include direct mail to frequent guests as well as direct sales support for
the hotel's top contract clients.
COMPETITION:
• LodgeNet, and On Command and CAIS currently lead the market for guest room
Internet service trials. Both LodgeNet and On Command began with television-based
access. LodgeNet was committed exclusively to television-based Internet access
initially, but is now testing port access as well. On Command is testing both television-
based access and port-based access. CAIS is a Washington D.C. based ISP that has
expanded into the hotel Internet access market utilizing a proprietary passive connection
technology.
No competitor is currently looking beyond simple Internet connectivity however. The
inetHotelT" system brings a new level of integration to property management companies
at virtually no cost. sentraNET will position its customers for the more productive and
efficient operations by providing hotel LAN services and VPN support clearly beyond
any competitive offering.
MANAGEMENT:
The management team consists of individuals with many years of experience in the •
computer industry both in large organizations and start-up ventures. The team has
11111 managed technical programs as well as marketing, direct sales and channel develop r.;..t
• sentraNET, Inc.
• Page 4
efforts both domestically and internationally. Past successful ventures we have
participated in include Lee Data (purchased by Northern Telecom), Tricord Systems,
and Netstar, Inc. (purchased by Ascend Corporation).
Ian Mackay, President
Mr. Mackay has over 20 years of experience in the computer industry. He has held
. technical, sales, marketing, and management roles in Fortune 50 companies as well as
start-up ventures. Mr. Mackay served as VP of marketing and business development at
Tricord Systems, a Minneapolis-based start-up server manufacturer, from 1993 to . •
1995. From 1995-1997 he managed a high technology research venture in the flat panel
display industry. Mr. Mackay's operational role will be sales and business
development.
John Rotter, Vice President •
Mr. Rotter has over 25 years experience in the computer industry with positions in
sales, marketing, and management. Over the past 18 years John has held marketing
4111 director positions for several Minnesota start-up companies, including Data 100, Lee
Data, Tricord Systems and Netstar, Inc. Mr. Rotter's operational role will be
marketing and channel development.
COMPANY NEEDS:
Financial:
First year revenues are forecast at $ .2 million growing to $137 million by year five. •
EBIT is forecast at $44 million in 2004. The following sales forecast covers the first 5
full years of operation:
1999 2000 2001 2002 2003 2004
Installed Sites 15 130 240 500 900 1500
Total Revenue $.21M $4.5M $19.1M $46.9M $91.2M $136.7M
Total funding requirements are about $1.5 million. Equity requirements range from
$750K to $1 million with the balance being provided through debt financing.
`ro r3 vsFeA. c Coas .
sentraNET, Inc.
• Page 5
Personnel/Facility:
2000 2001 2002 2003, 2004
Facilities (sq ft) 5,000 10,000 15,000 20,000 20,000
Employment Projections
2000 2001 2002 2003 2004
Management 1 2 3 4 8
Development Staff 3 6 9 16 25 '
Technical Support 8 1212
Total Staff 9 16 24 38 58
The development staff positions are $20+/hr level positions; the technical support staff
positions are $10+/hr positions. Key requirements for the center are high-speed
• network access and an affiliation with an educational institution.
JAMES INTEGRATED TECHNOLOGIES, INC.
•
R i%tri CCN('(
• NG D e7 CWZc cs
JAMES INTEGRATED TECHNOLOGIES CORPORATION
350 E. County Road D.
St. Paul, MN 55117
(651) 484-9549
THE COMPANY:
JIT was started in 1989 by Bill and Chris James. They created a software company
whose products could drive sales for other companies, while removing the "mystery"
from the sales process. The software, in total, is designed to provide for the efficient
"entry" of companies into the "e commerce" world.
The Company reached $650,000 in sales in 1995. Since 1995, the Company has
focused its efforts on the development of internet related software and sales have
• dropped to $250,000. The internet products, are now developed and the Company is
poised for rapid growth.
COMPANY PRODUCT(S):
The Company has developed four internet software products to date. They are as
follows:
theCustomer is enterprise software whose objective is to increase profitable sales. It
accomplishes this objective by integrating marketing, sales and operations into a smooth
flow of actions, assigning specific responsibilities to personnel and tasks throughout the
sales process. It maintains proposals, sales orders, and invoices designed for ease of
entry. Inventory is managed on multiple levels. Forecasting, bill of material and many
just-in-time management techniques are implemented in the program.
Tools for controlling time, profits and control are matched with powerful
communications capabilities. Service records, e-mail (with internet service provider),
web-serving (with internet service provider), work processor, letter writing, spread •
sheet, custom reports, data mining, faxing, credit card approval, scripting and
interfaces with other computer programs, improves value through convenient
communications internally and with customers.
James Integrated Technologies Corporation
Page 2
WebClerk is an eCommerce solution andweb server. It is an implementation tool, not
a development tool. WebClerk provides Internet catalogs, technical resources, forums,
service and support. The web site is dynamically created from a database and web site
template. As such, it is easy to install and maintain. All programming is server based
and the site has not programming requirements.
WebClerk and theCustomer share many resources and are delivered under the same •
licensing agreement and product-suite. The are distributed on one compact disk and -
form the Company's NetWork Suite of software.
theStoreKeeper is enterprise software for retail businesses: The current installed base
for this product is three companies and 20 stores. Wide market distribution is on hold
pending the achievement of market objectives with theCustomer and WebClerk or
substantial additional resources.
TheAccumulator augments the StoreKeeper by its ability to tie in multiple retail
locations into a single business.
Seminars oriented towards sales and training are provided to support the products. The
seminars will initially focus on the Company's NetWork Suite of software.
MARKETS AND MARKETING:
The target market for theCustomer is companies which sell business-to-business, such
as manufacturers, wholesale/distributors, system integrators, and mail order companies.
This software is for companies that have 4 to 40 users on their network or intend to
grow to this level.
The target market for WebClerk is companies of any size which wish to sell or service
their customers via the internet. Although it is powerful enough to manage reprints of
the Wall Street Journal (www.djreprints.com) it is priced at $649 specifically to
compete with FAX technology. WebClerk's affordable price, web serving capabilities
integration with the total sales and customer service operation of companies will replace
as FAX as the standard for unattended communications.
•
The products' low costs (small size and few needs), rich feature set, direct marketing
•% techniques and benefit to network allies as primary tools to gain users/customers. The
Company plans to use these principals of competition to build on its efforts:
James Integrated Technologies Corporation
•
• Page 3
Free. Free releases of single user software distributed over the Internet.
Training CD. Offer the training CD for $99. The Company expects 20% of those
downloading the software will buy the training CD.
Partners. Free or near free releases through major marketing partners to gain access
to their channels of distribution.
CD Distribution. Use catalog capabilities to create CD catalogs for companies. -
Free Introduction Seminars. Conduct 1.5 hour seminars to introduce many people to
product capabilities.
For Fee eCommerce WorkShops. Conduct 2 day seminars. People will be required
to bring their data in specified formats and will leave the seminar with their eCommerce
solution operations.
Use software to develop ISP customers.
• COMPETITION:
The computer software market is one of constant change and rapid development. If the
Company wishes to be successful, it must be constantly cognizant of its competition.
Microsoft and Netscape have similar programs in the $5,000 range. They could offer a
free eCommerce solution. iCat has a web catalog program that costs $5,000. They are
competing very well against Microsoft.
JIT needs to be very driven to capture wide portions of this market before it becomes
flooded with competitors. It we succeed, JIT will gain market share and tremendous
revenues through the recurring sales.
MANAGEMENT:
William James, Chief Executive Officer and President
Mr. James has overall responsibility for the management of the corporation.
Additionally, he serves as the lead product developer of all software for the
corporation. Before joining the Company, Mr. James founded Applied Statistics, Inc.,
• where he served as president from 1986 through 1998. Mr. James has a 13S is
Engineering from the United States Military Academy, West Point, New York.
James Integrated Technologies Corporation
Page 4
COMPANY NEEDS:
With the advent of the "free" distribution of its software, the company stands to
experience a strong growth cycle over the next six months. The company anticipates
increasing sales, such that the company will be a "run rate" of$20M/year by late fall.
The integration of the company into a community would involve the distribution of its
software to all local businesses and a close working relationship with the area schools.
Ultimately the company would occupy an estimated 7.500 sf of office space, with three
principal functions, (1) Administrative, (2) Customer service/Call Center, (3) Software
Customization/Development.
The company is seeking financial assistance and the opportunity to establish its
principal call center headquarters in a community. At this stage, the Company is
seeking a financial package of$750,000 to be dedicated as follows:
CD/Inventory development $ 65,000
Office/computer equipment $ 60,000
Operating capital $ 250,000
Seminar/training $ 250,000
Advertising/marketing costs $ 125.000
Total funding $ 750,000
Based upon sales projections in the first three years, the company's employment would
be as follows:
YR 1 YR2 YR3
Administrative 2 4 6
Management 2 3 4
Call center/customer service 15 45 85
Software development 5 8 12
Totals 22 60 107
•