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City
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City of Elk River
"Where City & Country Flow Together"
Re-shoot, Re-write, Re-Edit O�
Initial Re-write 6/24/97 4.0
REVISED 7/1/97
DDB
VIDEO AUDIO
FADE UP FROM BLACK
INTRO OF VIDEO WILL BE THE SAME Where the Mighty Mississippi merges with
Elk River, lies a vibrant and spirited
community...
SAME VIDEO Elk River, Minnesota, where city and
country flow together.
SAME VIDEO Originally settled as a trading post in the
mid-1800's....
D NEW boardroom shot of EDA working ia2)...today Elk River is led by a strong
with blueprints commitment to business and industrial
• z) Also put in a couple new industrial shots growth,
SAME VIDEO and is one of the state's most dynamic
and fastest growing cities.
Elk River has grown to be a leader in
3) Insert shot of golf course under education, s) recreation, and public
"recreation", (otherwise same video) services. It is home to the Oliver Kelley
Farm, Founder of the Nation's first
Farmer's Association
4) Need a new neighborhood shot (larger It's also home to numerous parks and
homes)under"peaceful residential playgrounds and 4) peaceful residential
neighborhoods" (otherwise same video) neighborhoods.
5)Insert a map showing Elk River's location 5) Located just thirty-five minutes from
Downtown Minneapolis, this small town
ambiance is carefully balanced with the
close proximity of the greater metro area.
it enables Elk River residents and
businesses to enjoy the best of both
worlds.
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• 6) New shots of downtown area,highlighting 6)The identity of an established,
beauty of mainstreet historic downtown area,
7) Shots of Target,Cub, Menard's,Sax,as 7) in conjunction with major retailers
well as McDonald's,etc., and dining establishments has made
s) Also shot movie theater and mall Elk River a regional center for 8)
shopping, eating, and entertainment.
9) Put in new shots of industrial park 9) Numerous sites are available for
intermixed with old video companies on the move, and most are
DELETE GRAPHIC complete with city services and all
major public utilities.
10) Insert a shot of Highway 101 Businesses and commuters enjoy
convenient access to highways 10, 169,
1-94, 10)and 101.
Shot outside of new chamber of 11) Elk River's area chamber of commerce,
commerce building and put in at beginning
of statement.
12) New shot of civic leader (Mayor at 12)civic leaders,
• Energy Home Groundbreaking.
13) Complete re-shoot of boardroom meeting 13) and the economic development
with EDA authority have placed a high priority on
successful business recruitment and
retention strategies.
14) SAME VIDEO Elk River boasts an available and
productive work force which helps make
this area a leader in job creation.
(perhaps place in a couple new industry
Employment opportunities continue to
shots) keep pace with significant population
growth. 14)This is due, in part, to a
diverse group of businesses and
industries located in Elk River.
If
SAME VIDEO The city and numerous local lenders
provide innovative financing to new and
expanding businesses.
(1iiU1iyr Ui :Ga LAA 134ULa 4U4 I)M< tg.JU4
15)
• ADD "COMMUNITY BANKING
OPPORTUNITIES"TO GRAPHIC Programs may include industrial revenue
bonds, tax increment financing,
DELETE "ECONOMIC UTILITY RATE" supplemental micro-loans, 15) venture
FROM GRAPHIC capital funds, as well as full service
community banking opportunities. For
a community it's size, Elk River enjoys
one of the lowest tax rates in the entire
state of Minnesota.
16) Add an outside pan of"School Street"to 16) Elk River school district 728 is a leader
this section in educational initiative it recognizes each
student's potential for individualized
growth and achievement, and learning
never ceases with community education
classes for enrichment, career
advancement,
17) Add shot of"new ice arena" 17) or just for fun.
SAME VIDEO There are several community and
technical colleges within a 20 mile radius,
• and the University of Minnesota, St. Cloud
State University, and numerous private
colleges are within an hour's drive.
1$)Shots from parade and downtown 1E)As part of Elk River's commitment to
showing "quality of life" retain a high quality of life,
19) Show shot of new "Economic 19) the city council adopted a growth
Development Strategic Plan"along with the management plan and an economic
"Growth Management Plan" development strategic plan to ensure
that growth initiatives are effectively
implemented and managed.
20) Intermix some new industrial footage 20) This is Elk River's commitment to
along with the old creating better jobs, providing quality
housing options, and producing more
opportunities for everyone.
SAME VIDEO This is the place to work, reside, and
grow.
SAME VIDEO
Community pride and services will always
• keep Elk River unique.
07/01/9i 07:23 FAA 13202599404 DAR IJ UJ
• 21) Put in new business shots(preferably 21) This is reflected in each business, each
Target/Menards) classroom, each home.
SAME VIDEO Come join us, and be part of Elk River's
future.
SAME VIDEO For more information cal 612-441-7420
or write:
Economic Development Department
Elk River City Hall
13065 Orono Parkway
P. O. Box 440
Elk River, MN 55330
•
If
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