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5.0. EDSR 12-09-1996 ITEM 5. ELK RIVER ECONOMIC DEVELOPMENT AUTHORITY MEMORANDUM TO: Economic Development Authority %CROM: Paul T. Steinman, Director of Economic Development DATE: December 5, 1996 SUBJECT: Strategic Planning I. PURPOSE OF MEMO The purpose of this memo is twofold: • Identify possible worksession dates/times for discussion of strategic planning issues; and, • • Outline specific objectives of that worksession. II. OVERVIEW The Strategic Planning Task Force recently held a meeting to outline an action plan for each of the following four primary economic development issues identified: • Industrial base • Business retention/growth • East Highway 10 development/redevelopment • Downtown redevelopment After initial discussions by this Task Force of a potential action plan for the industrial base issue, it appeared the Strategic Planning Task Force may not be the most appropriate group to undertake this activity. It was suggested by members of the Task Force that the action planning for the industrial base issue be completed by the EDA, given their more comprehensive understanding of this issue. After the EDA's completion of action planning on the industrial base issue, the Strategic Planning Task Force will reconvene for its possible 13065 OronoParkway •-P. O. Box 490 • Elk River, MN 55330-1743 • (612) 441-7420 • Fax (612) 441-7425 Equal Opportunity Housing and Equal Opportunity Employment Strategic Planning Memo December 5, 1996 Page 2 • After the EDA's completion of action planning on the industrial base issue, the Strategic Planning Task Force will reconvene for its possible final meeting on February 5 to pull all the various parts of the strategic plan together and coordinate the finished product. III. PRIMARY ISSUES TO CONSIDER At this time the EDA has the following primary issues to consider: 0 What are the specific objectives to be accomplished at this worksession? Staff will provide background at this worksession regarding the discussions which have taken place to date by the Strategic Planning Task Force. Staff will outline for the EDA the reasons why industrial base has been selected as the number one economic development priority, in addition to the Task Force's vision of addressing the issue and achieving the goal of significantly increasing the city's industrial base. Strategic Planning Facilitator Jim Brimeyer will also be present at this worksession. • The industrial base issue breaks down into three distinct categories: a.) West industrial b.) East industrial c.) Other (north) The first primary objective at this worksession will be to identify specific action items related to the West industrial category (Business Park property). As staff proceeds with implementation of the action steps over the next 3-6 months, the EDA will be asked to make recommendations to the Council to possibly provide a funding source in order to accomplish the various action steps as outlined. Staff provides the following sample action steps for West industrial: 1. Modify zoning, if necessary, to accommodate industrial growth. 2. Negotiate a purchase price with landowners in the Business Park area (which landowners, joint development agreement with some, purchase agreement withothers??). 3. Estimate the costs of providing improvements to the Business Park area (phasing, shared costs, etc.). Strategic Planning Memo December 5, 1996 Page 3 • 4. Complete a financial analysis including projections for sale, development, and return on investment. 5. EDA to make recommendations to the City Council for funding participation. 6. Acquire property, negotiate joint development agreements, establish marketing plan, etc. The EDA's second primary objective at the worksession will be to identify areas east of 169 that are within the urban service boundary, which could be zoned to accommodate industrial growth. This objective will require a bit more analysis, and planning/engineering staff will be available at the worksession to help address this issue. The Strategic Planning Task Force is anticipating that the EDA will produce a map of the area East of 169 which would be taken through the process of rezoning, if necessary, to accommodate industrial growth. It should be noted that the Task Force's vision is that we should have a minimum 300 acres of industrial (Business Park included) zoned land within the urban service boundary, some of which is available immediately for development (west area - Business Park) and other land which will be available in the near future (east area) and more available in the distant future (north gravel pits). The EDA's third primary objective at the worksession is to outline an action plan for "other" areas of the city, likely the gravel pits on 169, for future industrial growth opportunities. This step should be fairly simple due to the length of time prior to those areas being viable for development. Steps which could be taken at this time include land use/zoning modifications. Action steps related to non-urban industrial sites will be discussed at a later date under the East Highway 10 development/redevelopment issue. IV. CONCLUSION The discussion by the Task Force which ensued regarding the industrial base issue was that if the industrial base of Elk River is to grow significantly, it would be necessary for the city to aggressively implement action steps to accomplish this activity. This aggressive approach included discussions of possible city investment for the purchase, improvement, and marketing of industrial property. There certainly are less aggressive alternatives to this issue which the EDA can discuss. These alternatives may include entering into joint Strategic Planning Memo December 5, 1996 Page 4 • marketing/development agreements with property owners rather than purchasing property. It is the feeling of the Task Force that the EDA has the best knowledge base and expertise to determine which is the appropriate alternative. At a future date, the EDA may also be charged with the responsibility of completing action planning for the major issues of Business Retention/growth and East Highway 10 development/redevelopment. It is also likely and appropriate that the HRA will undertake action planning for the downtown Redevelopment issue. s:\eda\meetings\stping.doc • ECONOMIC DEVELOPMENT MISSION STATEMENT ELK RIVER "A historic river community serving as a regional center with a favorable location near the Twin Cities metropolitan area" Our mission is to actively participate in economic development by utilizing available resources to leverage viable and healthy investments in our community. Such investments will create livable wage job opportunities as a result of a stable and growing business and industrial base. We will persist in providing quality services, maintaining a favorable tax rate, supplying full-cycle housing options for our residents, and aggressively fostering an environment that results in substantial growth of our local economy. • •