3.0. EDSR 07-26-1993 ty of • TO: ECONOMIC DEVELOPMENT AUTHORITY
River FROM: WILLIAM RUBIN, ED COORDINATO I�
DATE: JULY 20, 1993 (// ��11
SUBJECT: VIDEO PRESENTATION
INTRODUCTION
At its meeting earlier this month, the Elk River EDA
Commissioners heard a presentation from Diversified Marketing
Resource, Inc. , on the creation of a video presentation for the
City of Elk River. EDA Commissioners voted to meet in special
session on July 26th to discuss the goals and uses of such a
video.
BACKGROUND
Mr. Dan Barth, of Diversified Marketing, submitted a cover
letter and a brief outline regarding the potential uses for a
video presentation. At the EDA' s July 12th meeting, a specific
proposal was distributed to Commissioners . A copy of this
proposal is enclosed in the agenda packet for the EDA
Commissioners not in attendance on July 12th. Other
Commissioners are asked to bring their proposal to the meeting
on July 26th.
As you can see from the Diversified outline, there is a wide
variety of uses for a video presentation. The uses can be
grouped in the following broad categories :
- Recruitment
- Initial Overview
- Supplemental Information
- General Marketing
To supplement the EDA' s discussion, I will have numerous City
video presentations that can be described as the "best of"
videos available for previewing or for distribution. It will
be easy to see how most of the videos achieve the desired
results of the categories referenced above.
•
P.O. Box 490 • 13065 Orono Parkway • Elk River, MN 55330 • (612) 441-7420 • Fax: (612) 441-7425
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. ''' ' Diversified Marketing Resource, Inc.
905 West Saint Germain • Saint Cloud MN 56301 •612•251•3935
' July 15, 1993
'.City of Elk ' River
Bill Rubin
P.O., Box 490
' 13065 Orono Parkway
Elk River, MN 55330-
De'ar ..Bill,
' Ijust wanted to ' write a quick note and say . thanks for
inviting Mark ' ;.and; I -' to give a presentation at the EDA Board
meeting last Monday. You certainly. have a very progressive board
who are very involved in the community and its ' growth
•
' We received excellent feedback' on the ,. proposed video'
project, and certainly hope that we can take the process to the
• next level. soon. The board mentioned that there are-some events
Coming up in August that they'may want to include in the video,
so hopefully we can come to a formal agreement in the next month
or so and begin..work. .
One concern that. the board had was what uses the video may
have for them. I have enclosed a list that outlines what other `
people have used the video for. Of course, their, are several
other uses_ besides the ones that I have: included, but- this will
give the board an overview of why a video is very beneficial and
a great marketing, educational , and recruitment tool .
_ Bill , if _,there is anything, else we can " provide . for " you,
•
please do not hesitate to contact me Thank you 'again for. giving `
us the opportunity to meet with the EDA Board and I look forward
to talking with .you. soon.
Sinc
- Daniel D. Barth
Vice President Marketing
DMR, Inc.
Central Minnesota's Only Marketing&Public Relations Firm
with Complete In-House Video Production Services
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• ••-•\ Diversified Marketing Resource, Inc.
905 West Saint Germain • Saint Cloud MN 56301 •612.251.3935
POTENTIAL USES FOR ELK RIVER CITY VIDEO
-As part of an informational package sent to
potential industries
-For use during public speaking engagements by public officials
For use by the Medical field for recruitment medical doctors and .
nurses
-Information to individuals and families „looking to relocate to
Elk River .
-Used by local realtors to visually explain Elk River to buyers
-For use by the school • district for the recruitment of teachers
and administrators.
-For use by Civic Organizations to promote Elk River during
meeting and speaking engagements
-Can be played . on Public Access Channelto instill pride and
inform current residents of the beautyand
growth. of Elk River
-To besent to groups and organizations inquiring about Elk
River for hosting conferences and meetings
-Can be used in the Chamber office for tourism information
Industries. may utilize the video as a marketing tool to explain
where they come from
-Banks may use it to recruit investors and depositors
-For use in _ .
presentations by the Economic Development Coordinator
in luring business
-Video maybe used by contractors to lure prospected
into Elk River P builders
•
-May be utilized by the Police Department for recruitment of
officers .
Central Minnesota's Only Marketing&Public Relations Firm
with Complete In-House Video Production Services