6.3 PCSR 03-22-2016 tti ,...., Request for Action
River
To Item Number
Planning Commission 6.3
Agenda Section Meeting Date Prepared by
Public Hearing March 22,2016 Chris Leeseberg, Senior Planner
Item Description Reviewed by
ER Crossing Properties,LLC— 18200 Zane Street Zack Carlton,Planning Manager
• Ordinance Amendment to allow additional pre- Reviewed by
order menu board signs in drive-thru lanes,
Case No. OA 16-01
Action Requested
Recommend,by motion,an ordinance amendment allowing two menu boards in drive-thru lanes.
Background/Discussion
The applicant is seeking an ordinance amendment allowing two menu boards in drive-thru lanes.
Currently one menu-board per drive-up is allowed in the following districts:
• Central Business District (C1)
• Highway Commercial (C3)
• Mixed Use Elk River Plaza District (MU-ERP)
• Extreme Commercial Recreation (XCR)
The applicant believes not allowing the use of a pre-order station creates delays at the order station which
during peak hours can contribute to vehicle back-ups and longer customer wait times. This negative
impact, the applicant feels, could be alleviated by providing a pre-order board to allow customers the
opportunity to review the menu choices prior to reaching the order station.
Providing a pre-order menu board has become the industry standard,and is not limited to Panera Bread
(applicant) drive-thru designs. Many fast-food and quick service restaurants incorporate a pre-order
menu board for the reasons stated above. There are several businesses in the city that have pre-order
menu boards but these typically are within a Planned Unit Development and are typically smaller than the
menu board.
The applicant is proposing to add the following language:
One on premise pre-order board per drive thru lane up to a maximum of 32 square feet. Pre-order boards are allowed to
have a message on one side only and may not contain advertising. Pre-order boards shall not have a speaker or
communication system installed.
Staff is supportive of amending the ordnance to allow one pre-order board in addition to one menu
board per drive-thru lanes. However staff recommends that the proposed square footage of 32 be
reduced to 20 square feet to be consistent with the existing ones in the Planned Unit Developments.
1IMEIEI IT
NATURE
Financial Impact
None
Attachments
• Applicants Narrative
• Proposed Ordinance
N:ADepartments\Community Development\Planning\Case Files\OA\OA 16-01 Panera\OA 16-01 sr PC 3-22-16.docx
Planning Commission
City Council
City of Elk River, MN
13065 Orona Parkway
Elk River, MN 55330
February 2, 2016
Panera Bread, LLC, having a location at 18,210 Zane Street, in a Planned Unit Development District
respectfully requests a zoning text amendment to allow the use of a pre-order menu board in
conjunction with their addition of a Drive-Thru at the previously noted existing location.
Panera Bread has been in business at this location for approximately 10 years and is currently in the
process of adding a drive-thru service to bring this location to current company standards and to offer
an increase in the services available to its customer base.
Currently,the sign regulations in effect for the City of Elk River do not allow the use of a pre-order
station. This restriction creates delays at the order station which during peak hours can contribute to
vehicular back-ups and longer customer wait times. This negative impact is best alleviated by providing
a pre-order board to allow customers the opportunity to review the menu choices prior to reaching the
order station,
Providing a pre-order menu board has become the industry standard, and is not limited to Panera Bread
drive—thru designs. As you are likely to be aware, most fast-food and quick service restaurants offering
drive-thru service are incorporating a pre-order menu board for the reasons stated above.
A pre-order station provides a benefit to customers waiting in the order queue as well as to all
customers utilizing the site as it prevents or reduces the potential for vehicles to block available parking
spaces or access to the restaurant entrances.
It is our understanding that the City of Elk River regularly receives variance requests to allow this
additional menu for drive-thru uses. An amendment to Subdivision II Signs, specifically to sections 30-
869(a)5 and 30-871(a)5 will provide relief to the Planning Commission and City Council agendas as these
variance requests will no longer be required,thereby eliminating the need for a formal hearing before
the Planning Commission and review and approval by the City Council,
We thank you for your careful consideration of this request and feel that an approval of same will be in
the best interest of the City of Elk River and its residents as well as customers choosing to visit Panera
Bread.
Proposed amendment to Section 30-869 C-1
(b)(5)On Premise Menu boards
Existing language
One on-premise menu board per drive-thru lane up to a maximum of 32 square feet. Menu
boards are allowed to have a message on one side only and may not contain advertising.
Proposed new language
a. One on-premise menu board per drive-thru lane up to a maximum of 32 square feet. Menu
boards are allowed to have a message on one side only and may not contain advertising.
b. One on-premise pre-order board per drive thru lane up to a maximum of 32 square feet.
Pre-order boards are allowed to have a message on one side only and may not contain
advertising. Pre-order boards shall not have a speaker or communication system installed.
ethxougks to be removed
..)4*.., Underlines to be added
Elk
River
Ordinance 16 -
An Ordinance Amending Sections, 30-869 (b), C-I central business district; 30-871
(b), C-3 highway commercial district; 30-1584 (e), MU-ERP mixed use Elk River
Plaza district; 30-880 (b), XCR extreme commercial recreation district of the City
of Elk River, Minnesota, City Code
The City Council of the City of Elk River does hereby ordain as follows:
SECTION 1. That § 30-869 (b), C-1 central business district of the City of Elk River Code of
Ordinances shall be amended to read as follows:
(b) Permanent signs.
(1) Wall signs. Total wall sign area not to exceed 15 percent of facade area. Wall signs are
permitted on any facade that is not directly adjacent to a residential zone. Businesses in multi-tenant
facilities shall be allowed their proportionate share of permitted wall sign area. For the purposes of
this section a road shall constitute a separation of zones.
(2) One freestanding sign,not to exceed 64 square feet in sign area with a maximum height of
20 feet.
(3) Area identification signs as permitted in section 30-865.
(4) The sign area of freestanding signs may be increased by 25 percent if the sign is constructed
as a monument sign.
(5) One on-premises menu board per drive-up or walk-up lane of a drive-in restaurant or
carwash up to a maximum of 32 square feet each. Menu boards are allowed to have a message on
one side only and may not contain an advertising message.
(6) One on-premise pre-order board per drive thru lane up to a maximum of 20 square
feet. Pre-order boards are allowed to have a message on one side only and may not contain
advertising. Pre-order boards shall not have a speaker or communication system installed.
(67) Canopy signs on motor vehicle service stations.
a. In addition to wall signs,motor vehicle service stations shall be allowed two canopy signs.
b. The total area of each canopy sign shall not exceed 32 square feet.
SECTION 2. That § 30-871 (b), C-3 highway commercial district of the City of Elk River Code of
Ordinances shall be amended to read as follows:
(b) Permanent signs.
(1) Wall signs. Total wall sign area not to exceed 15 percent of façade area. Wall signs are
permitted on any facade that is not directly adjacent to a residential zone. Businesses in multi-tenant
facilities shall be allowed their proportionate share of permitted wall sign area. For the purposes of
this section a road shall constitute a separation of zones.
(2) One freestanding sign,not to exceed 150 square feet with a maximum height of 30 feet. One
freestanding sign may be permitted for every 300 feet of street frontage measured along a single
street. The frontage shall only include the property in which the principal use is located on,which
the sign is advertising. The additional sign(s) shall be subject to the size and height limitations of the
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to be removed
Underlines to be added
first allowed freestanding or monument sign and may be placed no closer than 150 feet to any other
freestanding or monument sign.
(3) The sign area of freestanding signs may be increased 25 percent if the sign is constructed as a
monument sign. •
(4) Area identification signs as permitted in section 30-865.
(5) One on-premises menu board per drive-up or walk-up lane of a drive-in restaurant or
carwash up to a maximum of 32 square feet each. Menu boards are allowed to have a message on
one side only and may not contain an advertising message.
(6) One on-premise pre-order board per drive thru lane up to a maximum of 20 square
feet. Pre-order boards are allowed to have a message on one side only and may not contain
advertising. Pre-order boards shall not have a speaker or communication system installed.
(67) Canopy signs on motor vehicle service stations.
a. In addition to wall signs, motor vehicle service stations shall be allowed two canopy signs.
b. The total area of each canopy sign shall not exceed 32 square feet.
(78) Advertising signs (billboards), subject to the following:
a. Prohibited within 100 feet of the intersection of the highway right-of-way and any other
right-of-way or driveway.
b. Prohibited within 1,200 feet of another advertising sign on the same side of the right-of-way.
c. Shall be erected with a single pole or mono-pole structural standard and shall have
underground wiring.
d. The base of any advertising sign must be landscaped to prevent erosion and noxious weeds
and must be properly maintained.
e. Shall not exceed 400 square feet in area and 35 feet in height, as measured perpendicularly
from the highest point of the sign structure to the nearest road grade.
f. Shall be considered a principal use of the property. Existing advertising signs must be
removed when the parcel upon which they are situated is devoted to another principal use.
g. Shall only be allowed in C-3 zoned property adjacent to rights-of-way for State Highways 10
and 169.
SECTION 3. That § 30-1584 (e),MU-ERP mixed use Elk River Plaza district of the City of Elk
River Code of Ordinances shall be amended to read as follows:
(e) Signage.
(1) Temporary signs as permitted in section 30-851 et seq.
(2) Permanent signs.
a. Two permanent area identification signs per neighborhood, subdivision, or development,
one not to exceed 64 square feet with a maximum height of 20 feet, the second not to exceed 50
square feet with a maximum height of 12 feet. The area identification signs shall be located on the
same premises as the development they identify.
b. One freestanding sign, not to exceed 100 square feet along collector street or 150 feet along
arterial street.
c. Max height of ten feet along collector street or 30 feet along arterial street.
d. Two wall signs, not to exceed 200 total square feet per occupancy.
e. One on-premises menu board per drive-up or walk-up lane of a drive-in restaurant or
carwash up to a maximum of 32 square feet each. Menu boards are allowed to have a message on
one side only and may not contain an advertising message.
[ OwEREO sr
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to be removed
Underlines to be added
f. One on-premise pre-order board per drive thru lane up to a maximum of 20 square
feet. Pre-order boards are allowed to have a message on one side only and may not contain
advertising. Pre-order boards shall not have a speaker or communication system installed.
SECTION 4. That § 30-880 (b),XCR extreme commercial recreation district of the City of Elk
River Code of Ordinances shall be amended to read as follows:
(b) Permanent signs.
(1) Wall signs. Total wall sign area not to exceed 15 percent of façade area.Wall signs are
permitted on any facade that is not directly adjacent to a residential zone. Businesses in multi-tenant
facilities shall be allowed their proportionate share of permitted wall sign area. For the purposes of
this section a road shall constitute a separation of zones.
(2) One freestanding sign, not to exceed 150 square feet with a maximum height of 30 feet. One
freestanding sign may be permitted for every 1,000 feet of street frontage measured along a single
street. The frontage shall only include the property in which the principal use is located on,which
the sign is advertising. The additional sign(s) shall be subject to the size and height limitations of the
first allowed freestanding or monument sign and may be placed no closer than 500 feet to any other
freestanding or monument sign.
(3) The sign area of freestanding signs may be increased 25 percent if the sign is constructed as a
monument sign.
(4) Area identification signs as permitted in section 30-865.
(5) One on-premises menu board per drive-up or walk-up lane of a drive-in restaurant or
carwash up to a maximum of 32 square feet each. Menu boards are allowed to have a message on
one side only and may not contain an advertising message.
(6) One on-premise pre-order board per drive thru lane up to a maximum of 20 square
feet. Pre-order boards are allowed to have a message on one side only and may not contain
advertising. Pre-order boards shall not have a speaker or communication system installed.
SECTION 5. That this ordinance shall take effect upon adoption and be published as provided by
law.
Passed and adopted by the City Council of the City of Elk River this 18th day of April, 2016.
John J. Dietz, Mayor
ATTEST:
Tina Allard, City Clerk
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