7.3. SR 06-20-2016City of
Elk az
—
River
Request for Action
To
Item Number
Mayor and City Council
7.3
Agenda Section
Meeting Date
1june
Prepared by
Public Hearin�
20, 2016
BrieAnna Simon, Planner
Item Description
Conditional Use Permit to Amend Elk Park
Center PUD Signage — Hilton Displays/ Starbucks,
19179 Freeport Avenue
Reviewed by
Zack Carlton, Planning Manager
Reviewed by
Cal Portner, City Administrator
Action Requested
Approve, by motion, the Conditional Use Permit amending the Elk Park Center Planned Unit
Development sign regulations.
Background/Discussion
Case No. CU 16-13
The applicant is requesting an amendment to the current Elk Park Center Planned Unit Development
(PUD) agreement to allow standard wall signage according to Starbucks's brand. The applicant is
proposing to update the PUD agreement to allow multi -tenant buildings facing an arterial road to
increase their wall signage to 15% of the facade area. The proposed sign area is consistent with recent
changes to the sign code for properties along Highway 169, but preserves the sign area limits for
buildings away from the highway.
Staff proposes the updated sign language to read as shown below:
f. Wall Signs (Multi Tenant Building)
4. No signage shall be permitted on the sides or rear of the building, other than that
required for delivery identification or traffic control. For sides of buildings facing an
arterial road, one sigft not exceeding 20 square feet shall be allowed, the total wall
sign area shall not exceed 15 percent of facade area. Businesses in multi -
tenant facilities shall be allowed their proportionate share of permitted wall
sign area.
5. Attachment D illustrates a typical wall sign.
///O/✓////1011
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Staff is supportive of this amendment in order to be consistent with other similar highway commercial
districts. The proposed changes meet the request from Starbucks.
P a w E R E U 6 Y
NaA f RE]
Planning Commission Meeting Summary
After staff presented the application, no one spoke for or against the request, and staff has not received
any comments from the public. The Planning Commission unanimously recommended approval.
Statutory Review Period
Per State Statute X15.99 the required 60 -day review period ends on June 25, 2016.
Financial Impact
None
Attachments
■ Location Map
■ Applicant's Narrative dated April 14, 2016
■ Sign Plans updated March 11, 2016
N:\Public Bodies\Agenda Packets\06-20-2016\Final\7.3 sr Starbucks.docx
April 14, 2016
To Whom It May Concern,
We are requesting an amendment to the current PUD agreement for the Starbucks located at 19171
Freeport Ave., Elk River, MN 55330 to allow standard wall signage according to Starbucks's brand. The
signage proposed is typical of all drive-thru Starbucks restaurants and is necessary to maintain brand
cohesion and recognition. In order to increase visibility from the highway and increase business at this
location, we are requesting to change out the existing STARBUCKS COFFEE letters that currently exist
with the new circle logo.
Please see the attached signage images and elevations. Below is a description and reasoning for the
proposed signage. All illuminated signage will use energy efficient LEDs and are part of the rebranding of
Starbucks in efforts to create a stronger brand image and aid in the flow of traffic at drive thru stores.
East Elevation (the side with the drive thru window) -
12" Illuminated Channel Letters "STARBUCKS COFFEE" replace with Starbucks circle logo wall sign
This is the traditional Starbucks brand to identify the store on the east side of the complex. This
will also bring the branding for Starbucks at this location consistent on all elevations.
North Elevation -
12" Illuminated Channel Letters "STARBUCKS COFFEE" replace with Starbucks circle logo wall sign
This is the traditional Starbucks brand to identify the store on the north side of the complex.
This will also bring the branding for Starbucks at this location consistent on all elevations.
Sincerely,
Jodi Smelser
864.516.4182 Cell
864.233.0401 Phone
864.242.2240 Fax
Hilton Displays
125 Hillside Drive
Greenville, SC 29617
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Hilton Displays - Starbucks
PUD Amendment
C U 16- 13
City of
Elk
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dMi
River
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C
Starbucks
■ Amendment to existing Planned Unit Development
(PUD) agreement
■ Replace the existing illuminated channel letters
"STARBUCKS COFFEE" with circle logo wall sign
■ Proposed circle logo wall signs range from 26 square feet
to 35 square feet
C
Current PUD Agreement Language
■ No signage shall be permitted on the sides or rear of the
building, other than that required for delivery
identification or traffic control. For sides of buildings
facing an arterial road, one sign not exceeding 20
square feet shall be allowed.
v
•
Staff Proposed PUD Agreement Language
■ No signage shall be permitted on the sides or rear of the
building, other than that required for delivery
identification or traffic control. For sides of buildings
facing an arterial road,
f""'u A-",» We o' . the total wall sign area shall not
exceed 15 percent of facade area . Businesses in
multi-tenant facilities shall be allowed their
proportionate share of permitted wall sign area .
C
fks.:
Planning Commission
■ No comments received for or against.
■ Unanimously recommended approval.
C
fks.:
Action Requested
■ Approve, by motion, a PUD amendment allowing wall
signs to cover 15 percent of facade area for sides of
buildings facing an arterial road.
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• f
W
North Elevation
NORTH ELEVATION-EXISTING NORTH ELEVATION-PROPOSED 23 5Q, FT
ti
Y6e T"
SCALE:W32'=1'(on 11N17"Pier) SCALE,3132"=V(art 11"x17`Paper)
pY
East Elevation
EAST ELEVATION-EXISTING EAST ELEVATION-PROPOSED 34.59 80. 1`1
SCALE:3)32"=Von 11"x17°Paper) 'RELOCATE EXISTING OT CABINET SCALE;1W=1'(on 11'x17"Paper)