8.1. SR 07-18-2016
Request for Action
To Item Number
Mayor and City Council 8.1
Agenda Section Meeting Date Prepared by
General BusinessJuly 18, 2016Michael Hecker, Parks and Recreation Director
Item Description Reviewed by
Multipurpose Community Center Feasibility Plan Cal Portner, City Administrator
Reviewed by
Action Requested
Accept, by motion, the Multipurpose Community Center Feasibility Plan
Direct, by motion, staff to prepare notice to the county auditor for a general election ballot referendum.
Background/Discussion
JLG presented the site analysis portion of the Multipurpose Community Center Feasibility Study report
to City Council at the July 5 Work Session. The City Council expressed consensus to locate a potential
facility at Orono Park/Dave Anderson Athletic Complex for planning purposes if such a facility was
desired by the community.
The Steering Committee met on July 13 to review the final plan draft. Adam Barnett from JLG will
present the final draft of the Multipurpose Community Center Feasibility Plan for City Council approval.
Financial Impact
N/A
Attachments
Multipurpose Community Center Feasibility Plan
ELK RIVER COMMUNITY CENTER
FEASIBILITY STUDY
JULY 18, 2016
ELK RIVER COMMUNITY CENTER
ACKNOWLEDGMENTS
CITY STEERING COMMITTEE
ELK RIVER COMMUNITY CENTER
DOCUMENT SUMMARY
PHASE I
- Trott Brook Barn
PHASE II
- Oak Knoll site
ELK RIVER COMMUNITY CENTER
APPENDICES
2
ELK RIVER COMMUNITY CENTER
PROJECT INFORMATION
ELK RIVER COMMUNITY CENTER
FEASIBILITY STUDY
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EXECUTIVE SUMMARY3
PROJECT INFORMATION
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4EXECUTIVE SUMMARY
ELK RIVER COMMUNITY CENTER
PROJECT INFORMATION
$30M - $33.5M*
EXECUTIVE SUMMARY5
PROJECT INFORMATION
6
ELK RIVER COMMUNITY CENTER
PROJECT INFORMATION
INFORMATION GATHERING AND ANALYSIS
PHASE I INFORMATION GATHERING AND ANALYSIS
INFORMATION GATHERING AND ANALYSIS
7
FACILITIES CONDITIONS ASSESSMENT
$975,000
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8EXISTING FACILITIES
FACILITIES CONDITIONS ASSESSMENT
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• Community room is too small
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•
EXISTING FACILITIES9
FACILITIES CONDITIONS ASSESSMENT
$7,735,000
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and amenities
10EXISTING FACILITIES
FACILITIES CONDITIONS ASSESSMENT
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• Lobby is too small,
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EXISTING FACILITIES11
FACILITIES CONDITIONS ASSESSMENT
$464,000
• •
• •
• •
• •
• •
• •
• •
• •
•
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12EXISTING FACILITIES
FACILITIES CONDITIONS ASSESSMENT
•
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•
EXISTING FACILITIES13
COMMUNITY ENGAGEMENT SESSIONS
COMMUNITY ENGAGEMENT:
BUILDING THE PROGRAM
14STAKEHOLDER MEETINGS
COMMUNITY ENGAGEMENT SESSIONS
- Baseball
- Youth Football
- Boys Basketball*
- Girls Basketball*
- Elk River Tennis*
• Sherburne County Fair*
• Elk River Community Theatre
STAKEHOLDER MEETINGS15
COMMUNITY ENGAGEMENT SESSIONS
TIER-ONE MEETINGS
16STAKEHOLDER MEETINGS
COMMUNITY ENGAGEMENT SESSIONS
STAKEHOLDER MEETINGS17
COMMUNITY ENGAGEMENT SESSIONS
LION’S CLUB
18STAKEHOLDER MEETINGS
COMMUNITY ENGAGEMENT SESSIONS
TIER-TWO MEETINGS
STAKEHOLDER MEETINGS19
COMMUNITY ENGAGEMENT SESSIONS
GIRL SCOUTS
20STAKEHOLDER MEETINGS
COMMUNITY ENGAGEMENT SESSIONS
STAKEHOLDER MEETINGS21
COMMUNITY ENGAGEMENT SESSIONS
22COMMUNITY INPUT SESSION
COMMUNITY ENGAGEMENT SESSIONS
COMMUNITY INPUT SESSION23
COMMUNITY ENGAGEMENT SESSIONS
24COMMUNITY INPUT SESSION
COMMUNITY ENGAGEMENT SESSIONS
COMMUNITY INPUT SESSION25
PROGRAM OF SPATIAL NEEDS
PROPOSED PROGRAM NEEDS
$43,000,000 - $48,000,000
26
ELK RIVER COMMUNITY CENTER
PROGRAM OF SPATIAL NEEDS
27
CONCEPTUAL SOLUTIONS
SOLVING THE PROBLEM
PHASE II SOLVING THE PROBLEM
SOLVING THE PROBLEM
28ADDITION/RENOVATION OPTIONS
ELK RIVER COMMUNITY CENTER
CONCEPTUAL SOLUTIONS
EXISTING FACILITIES:
ADDITION/RENOVATION OPTIONS
ADDITION/RENOVATION OPTIONS29
CONCEPTUAL SOLUTIONS
SENIOR ACTIVITY CENTER
Estimated option cost: $3,627,000
•
•
•
30ADDITION/RENOVATION OPTIONS
ELK RIVER COMMUNITY CENTER
CONCEPTUAL SOLUTIONS
• Fitness room
•
• Game room
•
•
ADDITION/RENOVATION OPTIONS31
CONCEPTUAL SOLUTIONS
LION’S PARK CENTER - OPTION ‘A’
Estimated option cost: $1,630,000
•
•
additional stalls
•
32ADDITION/RENOVATION OPTIONS
ELK RIVER COMMUNITY CENTER
CONCEPTUAL SOLUTIONS
•
•
•
•
ADDITION/RENOVATION OPTIONS33
CONCEPTUAL SOLUTIONS
LION’S PARK CENTER - OPTION ‘B’
Estimated option cost: $3,295,000
34ADDITION/RENOVATION OPTIONS
ELK RIVER COMMUNITY CENTER
CONCEPTUAL SOLUTIONS
•
•
•
•
ADDITION/RENOVATION OPTIONS35
CONCEPTUAL SOLUTIONS
ELK RIVER ARENA - OPTIONS ‘A’ & ‘B’
Estimated option ‘A; cost: $12,050,000 | Estimated option ‘B’ cost: $17,450,000
•
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•
•
36ADDITION/RENOVATION OPTIONS
ELK RIVER COMMUNITY CENTER
CONCEPTUAL SOLUTIONS
•
addition
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•
ADDITION/RENOVATION OPTIONS37
CONCEPTUAL SOLUTIONS
38SITE ANALYSIS
ELK RIVER COMMUNITY CENTER
CONCEPTUAL SOLUTIONS
NEW BUILDING SITE OPTIONS:
SITE ANALYSIS
SITE ANALYSIS39
CONCEPTUAL SOLUTIONS
SITE OPTION 1:
OAK KNOLL
$700,000*$500,000*
around
40SITE ANALYSIS
ELK RIVER COMMUNITY CENTER
CONCEPTUAL SOLUTIONS
SITE ANALYSIS41
CONCEPTUAL SOLUTIONS
SITE OPTION 2:
PINEWOOD GOLF COURSE
42SITE ANALYSIS
ELK RIVER COMMUNITY CENTER
CONCEPTUAL SOLUTIONS
SITE ANALYSIS43
CONCEPTUAL SOLUTIONS
SITE OPTION 3:
ELK RIVER GOLF CLUB
44SITE ANALYSIS
ELK RIVER COMMUNITY CENTER
CONCEPTUAL SOLUTIONS
SITE ANALYSIS45
CONCEPTUAL SOLUTIONS
SITE OPTION 4:
LION JOHN WEICHT PARK
$4.8M and $7.6M
46SITE ANALYSIS
ELK RIVER COMMUNITY CENTER
CONCEPTUAL SOLUTIONS
SITE ANALYSIS47
CONCEPTUAL SOLUTIONS
SITE OPTION 5:
ORONO PARK - DAVE ANDERSON
ATHLETIC COMPLEX
48SITE ANALYSIS
ELK RIVER COMMUNITY CENTER
CONCEPTUAL SOLUTIONS
SITE ANALYSIS49
CONCEPTUAL SOLUTIONS
SITE OPTION 5:
ORONO PARK - DAVE ANDERSON
ATHLETIC COMPLEX (cont.)
$1.2 million*
SITE ANALYSIS SUMMARY
50SITE ANALYSIS
ELK RIVER COMMUNITY CENTER
CONCEPTUAL SOLUTIONS
SITE ANALYSIS51
CONCEPTUAL SOLUTIONS
CONCEPT BUILDING PLAN -
FLOOR PLANS
MAIN FLOOR
PLAN
52CONCEPT BUILDING PLANS
ELK RIVER COMMUNITY CENTER
CONCEPTUAL SOLUTIONS
Estimated option cost: $30,000,000 - $33,500,000
UPPER FLOOR
PLAN
CONCEPT BUILDING PLANS53
CONCEPTUAL SOLUTIONS
CONCEPT BUILDING PLAN -
SPACE SYNERGIES AND EFFICIENCY
ICE/ARENA SPACE FUNCTIONS
54CONCEPT BUILDING PLANS
ELK RIVER COMMUNITY CENTER
CONCEPTUAL SOLUTIONS
SENIOR ACTIVITIES SPACE FUNCTIONS
COMMUNITY SPACE FUNCTIONS
CONCEPT BUILDING PLANS55
CONCEPTUAL SOLUTIONS
CONCEPT BUILDING PLAN -
FUTURE EXPANSION OPPORTUNITIES
Estimated option cost: $6,000,000
PHASE 2 - 3RD ICE SHEET ADDITION
56CONCEPT BUILDING PLANS
ELK RIVER COMMUNITY CENTER
CONCEPTUAL SOLUTIONS
Estimated option cost: $5,000,000
PHASE 3 - INFLATABLE TEMPORARY DOME
ADDITION
CONCEPT BUILDING PLANS57
CONCEPTUAL SOLUTIONS
CONCEPT BUILDING PLAN -
EXISTING FACILITY OPPORTUNITIES
ELK RIVER ARENA
Estimated option cost: $4,000,000*
LION’S PARK CENTER-
SENIOR ACTIVITY CENTER
58CONCEPT BUILDING PLANS
ELK RIVER COMMUNITY CENTER
CONCEPTUAL SOLUTIONS
CONCEPT BUILDING PLANS59
CONCEPTUAL SOLUTIONS
PROPOSED PROJECT: FINAL PLANS
PROPOSED NEW FACILITY:
SITE PLAN
60PROPOSED PROJECT PLANS
ELK RIVER COMMUNITY CENTER
CONCEPTUAL SOLUTIONS
PROPOSED NEW FACILITY:
FIRST FLOOR PLAN
PROPOSED PROJECT PLANS61
CONCEPTUAL SOLUTIONS
PROPOSED NEW FACILITY:
MEZZANINE FLOOR PLAN
62PROPOSED PROJECT PLANS
ELK RIVER COMMUNITY CENTER
CONCEPTUAL SOLUTIONS
SUMMARY OF OPTIONS COST TABLE
EXISTING FACILITY MAINTENANCE COST
•
•
•
FEASIBILITY STUDY BUILDING OPTIONS
•
•
• *
•
•
SITE OPTION COSTS
•
• †
•
†
•
†
•
•
63
CONCEPTUAL SOLUTIONS
PROJECT FUNDING OPTIONS
64
ELK RIVER COMMUNITY CENTER
CONCEPTUAL SOLUTIONS
65
ELK RIVER COMMUNITY CENTER
FEASIBILITY STUDY
Executive Summary
Market Analysis:
The primary goal of this study was to explore the community need and feasibility of a new
community recreation facility in the City of Elk River through market analysis, stakeholder
meetings, community meetings, and operations analysis.
The Elk River service area population is growing at a moderate rate with the population
projected to grow about 2.6% over the next five years to reach a population of 24,175 people by
the year 2020. The demographic profile of the community indicates that the age group
distribution is somewhat mixed. There is a higher concentration of under 5, 5-17, 25-44 and 45-
54 age groups than the national level. This points to a large number of families with young
children in the service area. The median age of Elk River service area is younger than the
national level while the median household income is significantly higher. Age and household
income are two determining factors that drive participation in sports and wellness activities. The
demographic profile suggests that there will be continued support and demand for recreation
activities and programs in the future.
There are limited recreation and fitness providers in the service area and the other service
providers have a narrow business focus on the adult fitness market while the wellness and
recreation opportunity for young people, seniors and athletic teams are underserved in the
community. The City of Elk River has addressed many community needs through a partnership
with the YMCA. The need for improved ice skating facilities along with the need for more
meeting room and banquet space, senior activities and group fitness component was validated
through the extensive public input process used during the market analysis phase to assess
community needs. Over 50 people were involved with the stakeholder meetings representing
youth sports groups, health care, School District, students, seniors, Chamber of Commerce,
elected officials, major employers, coaches, and community members.
Statistics from the National Sporting Goods Association (NSGA) were overlaid on to the
demographic profile of the service areas to determine the market potential for various activities
that can take place within a community recreation center. The market analysis concluded that the
Elk River area is underserved for recreation swimming, fitness and recreation opportunities,
especially for family activities, youth fitness and senior citizens. These groups are also the same
groups that have a significant concentration represented in the age group distribution.
APPENDIX A
APPENDIX A
Program:
A primary concern in the development of a new community center is replacing and upgrading
the existing recreation facilities in the City of Elk River. These include the Ice Arena, Activity
Center and Lion’s Park facility. These facilities have become aged and require significant
improvements while the City loses some operation efficiency by operating three separate
recreation facilities. The program recommendations for the City of Elk River were driven by the
information gathered during the market analysis, including the demographic profile of the
community, statistical data from the National Sporting Goods Association, stakeholder input,
competitive analysis of other recreation and banquet facilities in the area and community input
meetings. During the program phase of the study, different options were explored before
developing a phasing plan. The first phase of the project reflects the most pressing needs in the
community. Based on the market analysis, program assessment and budgetary considerations the
following program summary was generated. Refer to the program section of the primary
document for the full program breakdown.
Operations:
An operation analysis was conducted to examine facility costs and revenues for a new recreation
facility that was developed during the programming phase of the study. The operating pro-forma
developed represents a conservative approach to estimating expenses and revenues and was
completed based on the best information available and a basic understanding of the project. Fees
and charges utilized for this study were generated from the existing rate structure and assessment
of market value in the Elk River area.
The results of the operations analysis indicate that the proposed facility will not recover 100% of
its operating costs through revenue but represents an upgrade over the current operating model
through improved efficiency of combining three operations into one and increased revenue
opportunities. The operating efficiency increase by adding a third sheet of ice in phase two and a
sports dome in phase three resulting is a cost recovery rate of 86% and 91% respectively. The
operating pro-forma does not include debt service since the funding for this project is yet to be
determined. Most community centers in urban areas around the country recover 75% to 95% of
their operating expenses through fees and charges.
APPENDIX A
Expenditure – Revenue Comparison
Category Existing Facilities1 New Facility Phase 2 Phase 3
Expenditures $1,203,340 $1,271,622 $1,443,051 $1,691,452
Revenue $823,762 $972,530 $1,236,610 $1,545,030
Difference ($379,578) ($299,092) ($206,441) ($146,422)
Recovery percentage 68% 77% 86% 91%
Without question, a new community recreation will enhance the quality of life in Elk River while
improving recreation, sport and leisure opportunities. A new center will become a source of
tremendous community pride and will bring the community together along with making Elk
River a more attractive place to live and work. The center will also help establish and recognize
the facility as a contributor to the economic health of the community by providing jobs, through
the purchase of local goods and services and by generating tourism trade for the City of Elk
River.
1 Includes Ice Arena, Activity Center and Lion’s Park facilities
APPENDIX A
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 1
Section II – Demographic Summary & Market Review
Ballard*King & Associates (B*K) as part of a larger project team led by JLG, has been
contracted by the City of Elk River to complete a Feasibility Study for Community Recreation
Center.
The following is a summary of the demographic characteristics of the service areas along with
recreation and leisure participation standards as produced by the National Sporting Goods
Association (NSGA), also included in participation information provided by the National
Endowment of the Arts (NEA).
B*K accesses demographic information from Environmental Systems Research Institute (ESRI)
who utilizes 2010 Census data and their demographers for 2015-2020 projections. In addition to
demographics, ESRI also provides data on housings, recreation and entertainment spending and
adult participation in activities. All of this data helps describe the community of the City of Elk
River. B*K utilizes information from the NSGA and NEA as they are some of the thorough
reports available on activities that could take place in a community recreation center. B*K
receives no financial gain by citing these sources or using their services.
Service Areas: A community recreation center that located in and funded by the City of Elk
River should serve the residents. As such a primary service area has been identified as the
boundaries of City of Elk River proper. In addition, to the primary service area a secondary
service area has been identified by the steering committee
Primary Service Areas are defined as the distance people will travel on a regular basis (a
minimum of once a week) to utilize a facility or its programs. Use by individuals outside of this
area will be much more limited and will focus more on special activities or events (tournaments,
etc.).
Service areas can vary in size with the types of components in the facility. A center with active
elements (pool, weight cardiovascular equipment area, gym, track, etc.) will have a larger service
area than a more passively oriented facility. Specialized facilities such as a sports field house,
ice arena or competitive aquatic venue will have a bigger service area, making them more of a
regional destination.
Service areas can flex or contract based on a facility’s proximity to major thoroughfares. Other
factors impacting the use as it relates to driving distance are the presence of alternative service
providers in the service area. Alternative service providers can have an effect on membership,
daily admissions and the associated penetration rates for programs and services.
APPENDIX B
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 2
Table A – Service Area Comparison Chart:
City of Elk River Secondary Service Area
Population:
2010 Census 22,9741 205,3342
2015 Estimate 23,545 212,661
2020 Estimate 24,175 221,264
Households:
2010 Census 8,080 71,277
2015 Estimate 8,353 74,609
2020 Estimate 8,602 77,893
Families:
2010 Census 6,050 55,075
2015 Estimate 6,209 57,347
2020 Estimate 6,368 59,696
Average Household Size:
2010 Census 2.76 2.86
2015 Estimate 2.74 2.83
2020 Estimate 2.74 2.82
Ethnicity (2015 Estimate):
Hispanic 3.6% 2.8%
White 93.0% 91.6%
Black 2.2% 2.6%
American Indian 0.4% 0.5%
Asian 1.6% 2.3%
Pacific Islander 0.1% 0.04%
Other 0.7% 0.8%
Multiple 1.9% 2.2%
Median Age:
2010 Census 34.9 35.5
2015 Estimate 35.2 36.4
2020 Estimate 36.1 37.1
Median Income:
2015 Estimate $78,305 $80,829
2020 Estimate $86,198 $89,401
1 From the 2000-2010 Census the City of Elk River experienced a 38.9% decrease in population.
2 From the 2000-2010 Census the Secondary Service Area experienced a 25.1% decrease in population.
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 3
Age and Income: It is important to compare the median age and median household income
levels to the national levels. Age and income are primary determiners of participation in
recreation activities. The lower the median age, the higher the participation rates are for most
activities. The level of participation also increases as the median income level goes up.
Table B – Median Age:
2010 Census 2015 Projection 2020 Projection
City of Elk River 34.9 35.2 36.1
Secondary Service Area 35.5 36.4 37.1
State of Minnesota 37.3 38.1 38.8
Nationally 37.1 37.9 38.6
Chart A – Median Age:
The median age in the State of Minnesota is similar to the National number while the median age
in the City of Elk River and the Secondary Service Area are lower than both the State and
National numbers. The median age in the City of Elk River and the Secondary Service Area
points to a wide variety of ages such as retirees, families with children and young professionals.
It will be important for the City of Elk River to look at facility components that address the needs
of all age groups.
32
33
34
35
36
37
38
39
2010 2015 2020
37.1
37.9
38.6
Ag
e
City of Elk River Secondary Service Area State of Minnesota National
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 4
The following chart provides the number of households and percentage of households in the City
of Elk River and the Secondary Service Area with children.
Table C – Households w/ Children
Number of Households w/
Children
Percentage of Households
w/ Children
City of Elk River 3,404 42.1%
Secondary Service Area 30,909 42.2%
The information contained in Table-C further defines the low median age reflected in each
service area in Table-B.
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 5
Map A – Median Age by Census Tract
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 6
Table D – Median Household Income:
2015 Projection 2020 Projection
City of Elk River $78,305 $86,198
Secondary Service Area $80,829 $89,401
State of Minnesota $60,056 $70,243
Nationally $53,217 $60,683
Chart B – Median Household Income:
$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
$80,000
$90,000
2015 2020
$53,217
$60,683
Me
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H
H
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c
o
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City of Elk River Secondary Service Area State of Minnesota National
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 7
Based upon 2015 projections for median household income the following narrative is available:
In the City of Elk River, the percentage of households with median income over $50,000 per
year is 71.7% compared to 53.2% on a national level. Furthermore, the percentage of the
households in the service area with median income less than $25,000 per year is 9.8% compared
to a level of 23.1% nationally.
In the Secondary Service Area, the percentage of households with median income over $50,000
per year is 75.2% compared to 53.2% on a national level. Furthermore, the percentage of the
households in the service area with median income less than $25,000 per year is 8.1% compared
to a level of 23.1% nationally.
The median income in the State of Minnesota is greater than the National number. The income
level in the City of Elk River is higher than the National and State number while the Secondary
Service Area is slightly larger than the City of Elk River. The income level must be balanced
with the overall cost of living to determine ability to pay for entertainment and recreation
services.
Chart C – Median Household Income Distribution
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
120.0%
City of Elk River Secondary Service
Area
State of Minnesota National
9.8%8.1%18.2%23.1%
18.5%16.7%
22.3%
23.8%
71.7%75.2%
59.4%53.2%
Me
d
i
a
n
H
H
I
n
c
o
m
e
>$25,000 $25,000-$49,999 $50,000+
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 8
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 9
Map B – Median Household Income by Census Tract
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 10
In addition to taking a look at Median Age and Median Income, it is important to examine
Household Budget Expenditures. In particular looking at housing information; shelter, utilities,
fuel and public services along with entertainment & recreation can provide a snapshot of the cost
of living and spending patterns in the services areas. The table below looks at that information
and compares the service areas.
Table E – Household Budget Expenditures3:
City of Elk River SPI Average Amount Spent Percent
Housing 114 $24,542.84 29.7%
Shelter 115 $18,893.16 22.9%
Utilities, Fuel, Public Service 112 $5,649.69 6.8%
Entertainment & Recreation 115 $3,808.63 4.6%
Secondary Service Area SPI Average Amount Spent Percent
Housing 123 $26,478.30 29.6%
Shelter 124 $20,377.43 22.8%
Utilities, Fuel, Public Service 121 $6,100.87 6.8%
Entertainment & Recreation 125 $4,140.23 4.6%
State of Minnesota SPI Average Amount Spent Percent
Housing 105 $22,630.17 29.6%
Shelter 105 $17,237.74 22.6%
Utilities, Fuel, Public Service 107 $5,392.43 7.1%
Entertainment & Recreation 107 $3,543.69 4.6%
SPI: Spending Potential Index as compared to the National number of 100.
Average Amount Spent: The average amount spent per household.
Percent: Percent of the total 100% of household expenditures.
Note: Shelter along with Utilities, Fuel, Public Service are a portion of the Housing percentage.
3 Consumer Spending data are derived from the 2004 and 2005 Consumer Expenditure Surveys, Bureau of Labor
Statistics. ESRI forecasts for 2015 and 2020.
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 11
Chart D – Household Budget Expenditures Spending Potential Index:
Chart C, illustrates the Household Budget Expenditures Spending Potential Index (SPI) in the
service areas. The Household Budget Expenditures SPI follows the same pattern as the median
household income. This consistency is important because it indicates a population that can
afford to spend money on recreation facilities and programs.
Further Narrative on Housing:
The total number of housing units in the City of Elk River, according to the 2010 Census, is
8,542 and 94.6% of those are occupied, or 8,080 housing units. Of the available units the bulk is
for rent, 2.3%.
The total number of housing units in the Secondary, according to the 2010 Census, is 74,581 and
95.7% of those are occupied, or 71,277 housing units. Of the available units, the bulk is for sale,
1.4%.
0
20
40
60
80
100
120
140
Housing Shelter Utilities, Fuel, Public
Service
Entertainment &
Recreation
100 100 100 100
SP
I
N
u
m
b
e
r
City of Elk River Secondary Service Area State of Minnesota National
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 12
Recreation Expenditures Spending Potential Index: Finally, through the demographic
provider that B*K utilizes for the market analysis portion of the report, we can examine the
overall propensity for households to spend dollars on recreation activities. The following
comparisons are possible.
Table F – Recreation Expenditures Spending Potential Index4:
City of Elk River SPI Average Spent
Fees for Participant Sports 128 $154.85
Fees for Recreational Lessons 123 $150.63
Social, Recreation, Club Membership 122 $209.67
Exercise Equipment/Game Tables 127 $97.36
Other Sports Equipment 107 $8.54
Secondary Service Area SPI Average Spent
Fees for Participant Sports 139 $167.63
Fees for Recreational Lessons 138 $169.35
Social, Recreation, Club Membership 135 $231.82
Exercise Equipment/Game Tables 135 $103.54
Other Sports Equipment 115 $9.22
State of Minnesota SPI Average Spent
Fees for Participant Sports 105 $126.70
Fees for Recreational Lessons 104 $128.04
Social, Recreation, Club Membership 105 $180.80
Exercise Equipment/Game Tables 108 $82.81
Other Sports Equipment 110 $8.81
Average Amount Spent: The average amount spent for the service or item in a year.
SPI: Spending potential index as compared to the national number of 100.
4 Consumer Spending data are derived from the 2006 and 2007 Consumer Expenditure Surveys, Bureau of Labor
Statistics.
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 13
Chart E – Recreation Spending Potential Index:
The Spending Potential Index for Recreation is very similar to the Household Budgetary
Spending. It is also important to note that these dollars are currently spent.
0
20
40
60
80
100
120
140
Fees for Part
Sports
Fees for Rec
Lessons
Social,
Recreaiton, Club
Membership
Exercise
Equip/Game
Tables
Other Sports
Equip
100 100 100 100 100
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City of Elk River Secondary Service Area State of Minnesota National
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 14
Map C – Entertainment & Recreation Spending Potential Index by Census Tract
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 15
Service Area Description:
Primary Service Area – The City of City of Elk River proper.
Map D – Primary Service Area Map:
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 16
Population Distribution by Age: Utilizing census information for the Primary Service Area, the
following comparisons are possible.
Table G – 2015 Primary Service Area Age Distribution
(ESRI estimates)
Ages Population % of Total Nat. Population Difference
-5 1,768 7.5% 6.3% +1.2%
5-17 4,674 19.9% 16.6% +3.3%
18-24 2,021 8.5% 10.1% -1.6%
25-44 6,547 27.8% 26.1% +1.7%
45-54 3,429 14.5% 13.4% +1.1%
55-64 2,582 11.0% 12.8% -1.8%
65-74 1,500 6.4% 8.6% -2.2%
75+ 1,024 4.4% 6.2% -1.8%
Population: 2015 census estimates in the different age groups in the Primary Service Area.
% of Total: Percentage of the Primary Service Area/population in the age group.
National Population: Percentage of the national population in the age group.
Difference: Percentage difference between the Primary Service Area population and the national
population.
Chart F – 2015 Primary Service Area Age Group Distribution
0
5
10
15
20
25
30
-5 5-17 yrs 18-24 25-44 45-54 55-64 65-74 75+
6.3
16.6
10.1
26.1
13.4 12.8
8.6
6.2
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APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 17
The demographic makeup of the Primary Service Area, when compared to the characteristics of
the national population, indicates that there are some differences with an equal or larger
population in the -5, 5-17, 25-44 and 45-54 age groups and a smaller population in the 18-24, 55-
64, 65-74 and 75+ age groups. The largest positive variance is in the 5-17 age group with
+3.3%, while the greatest negative difference is in the 65-74 age group with -2.2%.
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 18
Population Distribution Comparison by Age: Utilizing census information from the Primary
Service Area, the following comparisons are possible.
Table H – 2015 Primary Service Area Population Estimates
(U.S. Census Information and ESRI)
Ages 2010 Census 2015
Projection
2020
Projection
Percent
Change
Percent
Change Nat’l
-5 1,857 1,768 1,761 -5.2% +0.3%
5-17 4,698 4,674 4,620 -1.7% -0.7%
18-24 1,757 2,021 1,835 +4.4% +1.7%
25-44 6,788 6,547 6,901 +1.7% +7.1%
45-54 3,535 3,429 3,049 -13.7% -9.7%
55-64 2,912 2,582 2,934 +33.9% +17.4%
65-74 1,188 1,500 1,873 +57.7 +50.1%
75+ 959 1,024 1,201 +25.2% +22.0%
Chart G – Primary Service Area Population Growth
Table H illustrates the growth or decline in age group numbers from the 2010 census until the
year 2020. The majority of the age categories will see an increase, the category of -5, 5-17and
45-54 age groups will see a decrease. The population of the United States as a whole is aging,
and it is not unusual to find negative growth numbers in the younger age groups and significant
net gains in the 45 plus age groupings in communities which are relatively stable in their
population numbers.
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
-5 5-17 yr 18-24 25-44 45-54 55-64 65-74 75+
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2010 2015 2020
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 19
Below is listed the distribution of the population by race and ethnicity for the Primary Service
Area for 2015 population projections. Those numbers were developed using 2010 Census Data.
Table I – Primary Service Area Ethnic Population and Median Age 2015
(Source – U.S. Census Bureau and ESRI)
Ethnicity Total
Population
Median Age % of
Population
% of MN
Population
Hispanic 843 26.0 3.6% 5.2%
Table J – Primary Service Area Population by Race and Median Age 2015
(Source – U.S. Census Bureau and ESRI)
Race Total
Population
Median Age % of Population % of MN
Population
White 21,904 36.3 93.0% 83.5%
Black 517 29.5 2.2% 5.8%
American Indian 103 31.8 0.4% 1.2%
Asian 374 26.5 1.6% 4.6%
Pacific Islander 12 28.8 0.1% 0.05%
Other 176 25.0 0.7% 2.1%
Multiple 458 13.2 1.9% 2.7%
2015 Primary Service Area Total Population: 23,545 Residents
Chart H – 2015 Primary Service Area Non-White Population by Race
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 20
2.2%
0.4%
1.6%
0.10%
0.7%
1.9%
Black American Indian Asian Pacific Islander Other Multiple
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 21
Service Area Description:
Secondary Service Area – A hand drawn shape recommended by the steering committee.
Map E – Secondary Service Area Map:
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 22
Population Distribution by Age: Utilizing census information for the Secondary Service Area,
the following comparisons are possible.
Table K – 2015 Secondary Service Area Age Distribution
(ESRI estimates)
Ages Population % of Total Nat. Population Difference
-5 14,459 6.8% 6.3% +0.5%
5-17 41,751 19.6% 16.6% +3.0%
18-24 18,264 8.6% 10.1% -1.5%
25-44 57,470 27.0% 26.1% +1.1%
45-54 33,890 15.9% 13.4% +2.5%
55-64 26,209 12.3% 12.8% -0.5%
65-74 14,119 6.6% 8.6% -2.0%
75+ 6,499 3.1% 6.2% -3.1%
Population: 2015 census estimates in the different age groups in the Secondary Service Area.
% of Total: Percentage of the Secondary Service Area/population in the age group.
National Population: Percentage of the national population in the age group.
Difference: Percentage difference between the Secondary Service Area population and the national
population.
Chart I – 2015 Secondary Service Area Age Group Distribution
0
5
10
15
20
25
30
-5 5-17 yrs 18-24 25-44 45-54 55-64 65-74 75+
6.3
16.6
10.1
26.1
13.4 12.8
8.6
6.2
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Secondary Service Area National
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 23
The demographic makeup of the Secondary Service Area, when compared to the characteristics
of the national population, indicates that there are some differences with an equal or larger
population in the -5, 5-17, 25-44 and 45-54 age groups and a smaller population in the 18-24, 55-
64, 65-74 and 75+ age groups. The largest positive variance is in the 5-17 age group with
+3.0%, while the greatest negative difference is in the 75+ age group with -3.1%.
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 24
Population Distribution Comparison by Age: Utilizing census information from the
Secondary Service Area, the following comparisons are possible.
Table L – 2015 Secondary Service Area Population Estimates
(U.S. Census Information and ESRI)
Ages 2010 Census 2015
Projection
2020
Projection
Percent
Change
Percent
Change Nat’l
-5 14,918 14,459 14,762 -1.0% +0.3%
5-17 43,748 41,751 41,772 -4.5% -0.7%
18-24 15,780 18,264 16,705 +5.9% +1.7%
25-44 58,891 57,470 62,156 +5.5% +7.1%
45-54 34,419 33,890 30,054 -12.7% -9.7%
55-64 21,776 26,209 29,538 +35.6% +17.4%
65-74 10,194 14,119 17,718 +73.8% +50.1%
75+ 5,607 6,499 8,563 +52.7% +22.0%
Chart J – Secondary Service Area Population Growth
Table-L illustrates the growth or decline in age group numbers from the 2010 census until the
year 2020. The majority of the age categories will see an increase, the categories -5, 5-17 and
45-54 age groups will see a decrease. The population of the United States as a whole is aging,
and it is not unusual to find negative growth numbers in the younger age groups and significant
net gains in the 45 plus age groupings in communities which are relatively stable in their
population numbers.
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
-5 5-17 yr 18-24 25-44 45-54 55-64 65-74 75+
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2010 2015 2020
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 25
Below is listed the distribution of the population by race and ethnicity for the Secondary Service
Area for 2015 population projections. Those numbers were developed using 2010 Census Data.
Table M – Secondary Service Area Ethnic Population and Median Age 2015
(Source – U.S. Census Bureau and ESRI)
Ethnicity Total
Population
Median Age % of
Population
% of MN
Population
Hispanic 6,055 23.1 2.8% 5.2%
Table N – Secondary Service Area Population by Race and Median Age 2015
(Source – U.S. Census Bureau and ESRI)
Race Total
Population
Median Age % of Population % of MN
Population
White 194,842 37.7 91.6% 83.5%
Black 5,425 26.9 2.6% 5.8%
American Indian 969 34.7 0.5% 1.2%
Asian 4,893 29.5 2.3% 4.6%
Pacific Islander 87 32.3 0.04% 0.05%
Other 1,800 25.3 0.8% 2.1%
Multiple 4,644 14.6 2.2% 2.7%
2015 Secondary Service Area Total Population: 212,611 Residents
Chart K – 2015 Secondary Service Area Non-White Population by Race
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 26
2.6%
0.5%
2.3%
0.04%
0.8%
2.2%
Black American Indian Asian Pacific Islander Other Multiple
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 27
Tapestry Segmentation
Tapestry segmentation represents the 4th generation of market segmentation systems that began
30 years ago. The 65-segment Tapestry Segmentation system classifies U.S. neighborhoods
based on their socioeconomic and demographic compositions. While the demographic landscape
of the U.S. has changed significantly since the 2000 Census, the tapestry segmentation has
remained stable as neighborhoods have evolved.
The value of including this information for the Service Areas is that it allows the organization to
understand better the consumers/constituents in their service areas and supply them with the right
products and services.
The Tapestry segmentation system classifies U.S. neighborhoods into 65 individual market
segments. More than 60 attributes including; income, employment, home value, housing types,
education, household composition, age and other key determinates of consumer behavior are
used to identify neighborhoods.
The following pages and tables outline the top 5 tapestry segments in each of the service areas
and provides a brief description of each. This information combined with the key indicators and
demographic analysis of each service area help further describe the markets that the Primary
Service Area looks to serve with programs, services, and special events.
For comparison purposes, the following are the top 10 Tapestry segments, along with percentage
in the United States. The Primary and Secondary Services may or may not reflect these
segments:
1. Green Acres (6A) 3.2%
2. Southern Satellites (10A) 3.2%
3. Savvy Suburbanites (1D) 3.0%
4. Salt of the Earth (6B) 2.9%
5. Soccer Moms (4A) 2.8%
15.1%
6. Middleburg (4C) 2.8%
7. Midlife Constants (5E) 2.5%
8. Comfortable Empty Nesters (5A) 2.5%
9. Heartland Communities (6F) 2.4%
10. Old and Newcomers (8F) 2.3%
12.5%
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 28
Table O – Primary Service Area Tapestry Segment Comparison
(ESRI estimates)
Primary Service Area Demographics
Percent
Cumulative
Percent Median Age
Median HH
Income
Soccer Moms (4A) 38.9% 38.9% 36.6 $84,000
Up & Coming Families (7A) 27.6% 66.5% 30.7 $64,000
Old & Newcomers (8F) 8.6% 75.1% 38.5 $39,000
Home Improvement (4B) 8.6% 83.7% 37.0 $67,000
Middleburg (4C) 6.5% 90.2% 35.3 $55,000
Soccer Moms (4A) – This is an affluent, family-oriented market with a country flavor. Residents are
partial to new housing away from the bustle of the city but close enough to commute to professional
job centers. Most households are married couples with children; average household size is 2.96.
There is a significant Hispanic (11.2%) population. Outdoor activities and sports are characteristics
of life; bicycling, jogging and golfing.
Up & Coming Families (7A) – This is a market in transition, residents are younger and more mobile
and ethnically diverse than the previous generation. They are ambitious, working hard to get ahead,
and willing to take some risks to achieve their goals. This is one of the fastest-growing markets in
the country. There is a significant Hispanic (26.7%) and Black (14.8%) population. This segment
finds leisure in family activities, sports, baseball-weight lifting-yoga.
Old & Newcomers (8F) – This market features singles’ lifestyles, on a budget. The focus is more
on convenience than consumerism, economy over acquisition. Neighborhoods are populated by
renters who are just beginning their careers or retiring. Some are still in college; some are taking
adult education classes. Age is not always apparent from their choices. There is a significant
Hispanic (11.1%) and Black (10.5%) population.
Home Improvement (4B) – Married-couple families occupy well over half of these suburban
households. Most residences are single-family homes that are owner occupied. Education and
diversity levels are similar to the U.S. as a whole; Hispanic (18.9%) and Black (13.2%). When at
home, weekends are consumed with home improvement and remodeling projects.
Middleburg (4C) – These neighborhoods transformed from the easy pace of country living to semi
rural subdivisions in the last decade. Residents are conservative, family-oriented consumers. This
market is younger but growing in size and assets. Young couples, many with children; average
household size is 2.73. There is a significant Hispanic (10.5%) population.
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 29
Table P – Secondary Service Area Tapestry Segment Comparison
(ESRI estimates)
Primary Service Area Demographics
Percent
Cumulative
Percent Median Age
Median HH
Income
Soccer Moms (4A) 29.4% 29.4% 36.6 $84,000
Up & Coming Families (7A) 15.9% 45.3% 30.7 $64,000
Green Acres (6A) 13.3% 58.6% 43.0 $72,000
Home Improvement (4B) 10.8% 69.4% 37.0 $67,000
Middleburg (4C) 8.3% 77.7% 35.3 $55,000
Soccer Moms (4A) – This is an affluent, family-oriented market with a country flavor. Residents are
partial to new housing away from the bustle of the city but close enough to commute to professional
job centers. Most households are married couples with children; average household size is 2.96.
There is a significant Hispanic (11.2%) population. Outdoor activities and sports are characteristics
of life; bicycling, jogging and golfing.
Up & Coming Families (7A) – This is a market in transition, residents are younger and more mobile
and ethnically diverse than the previous generation. They are ambitious, working hard to get ahead,
and willing to take some risks to achieve their goals. This is one of the fastest-growing markets in
the country. There is a significant Hispanic (26.7%) and Black (14.8%) population. This segment
finds leisure in family activities, sports, baseball-weight lifting-yoga.
Green Acres (6A) – This lifestyle features country living and self-reliance. They are avid do-it-
yourselfers, maintain and remodeling their homes, with all the necessary power tools to accomplish
the jobs. Outdoor living also features a variety of sports; hunting and fishing, motorcycling, hiking
and camping, even golf. An older market primarily married couples, most with no children. These
residents pursue physical fitness vigorously.
Home Improvement (4B) – Married-couple families occupy well over half of these suburban
households. Most residences are single-family homes that are owner occupied. Education and
diversity levels are similar to the U.S. as a whole; Hispanic (18.9%) and Black (13.2%). When at
home, weekends are consumed with home improvement and remodeling projects.
Middleburg (4C) – These neighborhoods transformed from the easy pace of country living to semi
rural subdivisions in the last decade. Residents are conservative, family-oriented consumers. This
market is younger but growing in size and assets. Young couples, many with children; average
household size is 2.73. There is a significant Hispanic (10.5%) population.
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 30
Chart L – Primary Service Area Tapestry Segment Representation by Percentage:
38.9%
27.6%
11.3%
8.6%
8.5%
25.2%
Soccer Moms (4A)Up & Coming Families (7A)Old & Newcomers (8F)
Top Tier (1A)Pleasantville (2B)Other
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 31
Demographic Summary
The following summarizes the demographic characteristics of the different service areas.
The Primary Service Area at 23,545 individuals (2015 estimate) is large enough to support a limited
number of indoor recreation facilities. The Secondary Service Area adds another 189,116 to the
population base.
The population of both the Primary and Secondary Service Areas is expected to increase in the next
five years which will add additional recreation participants to the market. All age groups except the
18-24 and the over 55 ag ranges will show an increase.
The population of the Primary and Secondary Service Areas is significantly younger than the
national number. However, there are expected to be stronger growth numbers in the senior age
categories in the future.
The youth population in both the Primary and Secondary Service Areas is smaller than the national
numbers and there is an expected decrease in the primary service area over the next five years but the
secondary service area is expected to see stronger growth numbers in this age category over the next
5 years.
The median household income level in both service areas is higher than the national number and is
also higher than the State of Minnesota. The service areas household expenditures for entertainment
and recreation are higher than the state and national number as a whole. The cost of living in the Elk
River area is higher than most other areas of the country. The demographics of City of Elk River
(total population and median household income) are sufficient to support an indoor multi-use
facility.
A challenge with most recreation facilities with demographics similar to that of City of Elk River
is to design a facility that can be multi-generational and multi-use.
There is very little ethnic diversity in the area with the largest non-white population being African
Americans (2.2%).
Opportunities:
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 32
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 33
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 34
Sports Participation Numbers:
In addition to analyzing the demographic realities of the service areas, it is possible to project
possible participation in recreation and sports activities.
Participation Numbers: On an annual basis the National Sporting Goods Association (NSGA)
conducts an in-depth study and survey of how Americans spend their leisure time. This
information provides the data necessary to overlay rate of participation onto the Primary Service
Area to determine market potential.
B*K takes the national average and combines that with participation percentages of the Primary
Service Area based upon age distribution, median income, region and National number. Those
four percentages are then averaged together to create a unique participation percentage for the
service area. This participation percentage when applied to the population of the Primary
Service Area then provides an idea of the market potential for various activities.
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 35
Community Recreation Related Activities Participation: These activities are typical
components of an active community recreation center.
Table Q – Recreation Activity Participation Rates for the Primary Service Area
Indoor Activities Age Income Region Nation Average
Aerobic 15.3% 18.5% 16.3% 15.3% 16.3%
Baseball 4.4% 4.8% 3.0% 3.9% 4.0%
Basketball 8.9% 11.0% 8.1% 8.2% 9.0%
Bicycle Riding 12.9% 15.4% 13.7% 12.3% 13.6%
Billiards/Pool 7.3% 6.9% 8.0% 7.2% 7.3%
Boxing 1.2% 1.5% 1.1% 1.2% 1.3%
Cheerleading 1.4% 1.6% 0.6% 1.3% 1.2%
Exercise Walking 30.0% 42.2% 41.2% 36.2% 37.4%
Exercise w/ Equipment 18.8% 23.8% 19.9% 19.1% 20.4%
Football (tackle) 2.9% 3.2% 2.6% 2.6% 2.8%
Golf 6.3% 8.7% 8.3% 6.4% 7.4%
Gymnastics 2.1% 2.2% 1.7% 1.9% 2.0%
Hockey (ice) 1.2% 1.6% 1.3% 1.2% 1.3%
Ice/Figure Skating 2.7% 3.3% 3.1% 2.5% 2.9%
Lacrosse 1.1% 1.2% 0.3% 1.0% 0.9%
Martial Arts/MMA 2.4% 3.7% 2.2% 2.2% 2.6%
Running/Jogging 15.5% 18.8% 16.0% 14.9% 16.3%
Soccer 5.2% 6.3% 4.7% 4.7% 5.2%
Softball 3.5% 4.4% 4.0% 3.3% 3.8%
Swimming 16.7% 19.7% 14.7% 15.9% 16.7%
Tennis 4.4% 5.0% 2.5% 4.4% 4.1%
Volleyball 3.7% 4.2% 4.3% 3.5% 3.9%
Weight Lifting 11.8% 14.9% 13.4% 11.8% 13.0%
Workout @ Clubs 12.3% 16.1% 10.9% 12.5% 12.9%
Wrestling 1.1% 1.0% 0.9% 1.0% 1.0%
Yoga 10.2% 12.3% 9.7% 10.1% 10.6%
Age Income Region Nation Average
Did Not Participate 22.4% 19.2% 22.1% 22.6% 21.6%
Age: Participation based on individuals ages 7 & Up of the Primary Service Area.
Income: Participation based on the 2015 estimated median household income in the Primary
Service Area.
Region: Participation based on regional statistics (West North Central).
National: Participation based on national statistics.
Average: Average of the four columns.
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 36
Chart M – Comparison of National & Primary Service Area Participation Percentage:
10.6%
1.0%
12.9%
13.0%
3.9%
4.1%
16.7%
3.8%
5.2%
16.3%
2.6%
0.9%
2.9%
1.3%
2.0%
7.4%
2.8%
20.4%
37.4%
1.2%
1.3%
7.3%
13.6%
9.0%
4.0%
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0%
Yoga
Wrestling
Workout @ Club
Weight Lifting
Volleyball
Tennis
Swimming
Softball
Soccer
Running/Jogging
Martial Arts/MMA
Lacrosse
Ice/Figure Skating
Hockey (ice)
Gymnastics
Golf
Football (tackle)
Exercise w/ Equipment
Exercise Walking
Cheerleading
Boxing
Billiards/Pool
Bicycle Riding
Basketball
Baseball
Primary Service National
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 37
Anticipated Participation Numbers by Activity: Utilizing the average percentage from Table-
K above plus the 2010 census information and census estimates for 2015 and 2020 (over age 7)
the following comparisons are available.
Table R – Participation Rates Primary Service Area
Indoor Activity Average 2010 Part. 2015 Part. 2020 Part. Difference
Aerobics 16.3% 3,328 3,438 3,548 220
Baseball 4.0% 818 845 872 54
Basketball 9.0% 1,842 1,902 1,963 122
Bicycle Riding 13.6% 2,764 2,855 2,947 183
Billiards 7.3% 1,495 1,544 1,593 99
Boxing 1.3% 255 264 272 17
Cheerleading 1.2% 250 258 266 17
Exercise Walking 37.4% 7,612 7,863 8,116 504
Exercise w/ Equipment 20.4% 4,150 4,287 4,425 275
Football (tackle) 2.8% 573 592 611 38
Golf 7.4% 1,510 1,560 1,610 100
Gymnastics 2.0% 404 417 430 27
Hockey (ice) 1.3% 272 281 290 18
Ice/Figure Skating 2.9% 591 611 630 39
Lacrosse 0.9% 181 187 193 12
Martial Arts / MMA 2.6% 533 550 568 35
Running/Jogging 16.3% 3,317 3,426 3,536 219
Soccer 5.2% 1,062 1,097 1,132 70
Softball 3.8% 774 800 825 51
Swimming 16.7% 3,408 3,520 3,633 226
Tennis 4.1% 829 857 884 55
Volleyball 3.9% 801 828 854 53
Weight Lifting 13.0% 2,642 2,730 2,817 175
Workout @ Clubs 12.9% 2,635 2,721 2,809 174
Wrestling 1.0% 202 208 215 13
Yoga 10.6% 2,154 2,225 2,296 143
Average 2010 Part. 2015 Part. 2020 Part. Difference
Did Not Participate 21.6% 4,394 4,539 4,684 291
Note: The estimated participation numbers indicated above are for activities that could take
place in and around an active community recreation center. These figures do not necessarily
translate into attendance figures for various activities or programs. The “Did Not Participate”
statistics refers to all 55 activities outlined in the NSGA 2014 Survey Instrument.
APPENDIX B
MARKET ANALYSIS
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Page 38
Participation by Ethnicity and Race: The table below compares the overall rate of
participation nationally with the rate for Hispanics and African Americans. Utilizing information
provided by the National Sporting Goods Association's 2014 survey, the following comparisons
are possible.
Table Y – Comparison of National, African American and Hispanic Participation Rates
Indoor Activity Primary
Service Area
National
Participation
African
American
Participation
Hispanic
Participation
Aerobics 16.3% 15.3% 12.0% 15.4%
Baseball 4.0% 3.9% 2.3% 4.8%
Basketball 9.0% 8.2% 11.9% 7.2%
Bicycle Riding 13.6% 12.3% 6.7% 12.6%
Billiards 7.3% 7.2% 4.9% 7.6%
Boxing 1.3% 1.2% 1.7% 2.7%
Cheerleading 1.2% 1.3% 1.4% 1.2%
Exercise Walking 37.4% 36.2% 23.6% 30.3%
Exercise w/ Equipment 20.4% 19.1% 12.2% 16.1%
Football (tackle) 2.8% 2.6% 4.0% 3.5%
Golf 7.4% 6.4% 1.2% 5.0%
Gymnastics 2.0% 1.9% 3.4% 2.4%
Hockey (ice) 1.3% 1.2% 0.6% 0.8%
Ice/Figure Skating 2.9% 2.5% 1.4% 3.1%
Lacrosse 0.9% 1.0% 1.1% 1.1%
Martial Arts / MMA 2.6% 2.2% 1.7% 2.2%
Running/Jogging 16.3% 14.9% 10.3% 16.9%
Soccer 5.2% 4.7% 2.4% 6.3%
Softball 3.8% 3.3% 2.8% 3.4%
Swimming 16.7% 15.9% 5.9% 12.0%
Tennis 4.1% 4.4% 2.2% 3.1%
Volleyball 3.9% 3.5% 3.3% 3.4%
Weight Lifting 13.0% 11.8% 8.2% 12.3%
Workout @ Clubs 12.9% 12.5% 9.0% 12.0%
Wrestling 1.0% 1.0% 1.0% 1.9%
Yoga 10.6% 10.1% 6.5% 10.3%
Primary Service Part: The unique participation percentage developed for the Primary Service Area.
National Rate: The national percentage of individuals who participate in the given activity.
African American Rate: The percentage of African-Americans who participate in the particular activity.
Hispanic Rate: The percentage of Hispanics who participate in the particular activity.
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
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Page 39
There is a significant Hispanic and Black population in the City of Elk River and the Secondary
Service Area. As such these numbers play more of a factor with regards to overall participation.
Summary of Sports Participation: The following chart summarizes participation in both
indoor and outdoor activities utilizing information from the 2014 National Sporting Goods
Association survey.
Table Z – Sports Participation Summary
Sport Nat’l
Rank5
Nat’l Participation
(in millions)
Primary
Service
Primary Service
Area Percentage
Exercise Walking 1 104.3 1 37.4%
Exercising w/ Equipment 2 55.1 2 20.4%
Swimming 3 45.9 3 16.7%
Aerobic Exercising 4 44.2 4 16.3%
Running/Jogging 5 43.0 4 16.3%
Workout @ Club 8 35.9 8 12.9%
Bicycle Riding 9 35.6 6 13.6%
Weight Lifting 11 34.0 7 13.0%
Yoga 13 29.2 9 10.6%
Basketball 14 23.7 10 9.0%
Billiards/Pool 15 20.8 12 7.3%
Golf 17 18.4 11 7.4%
Soccer 20 13.4 13 5.2%
Tennis 21 12.4 14 4.1%
Baseball 23 11.3 15 4.0%
Volleyball 24 10.2 16 3.9%
Softball 27 9.5 17 3.8%
Football (tackle) 32 7.5 19 2.8%
Ice/Figure Skating 34 7.3 18 2.9%
Martial Arts / MMA 36 6.3 20 2.6%
Gymnastics 39 5.4 21 2.0%
Cheerleading 46 3.6 24 1.2%
Boxing 47 3.4 22 1.3%
Hockey (ice) 48 3.4 22 1.3%
Wrestling 50 2.9 25 1.0%
Lacrosse 51 2.8 26 0.9%
Nat’l Rank: Popularity of sport based on national survey.
Nat’l Participation: Percent of population that participate in this sport in national survey.
Primary Service Rank: The rank of the activity within the Primary Service Area.
Primary Service %: Ranking of activities based on average from Table-Q.
5 This rank is based upon the 54 activities reported on by NSGA in their 2014 survey instrument.
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
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Page 40
Chart N – Sports Participation in Primary Service Area
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
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Page 41
In addition to examining the participation numbers for various indoor activities through the
NSGA 2014 Survey and the Spending Potential Index for Entertainment & Recreation, B*K can
0.9%
1.0%
1.3%
1.3%
1.2%
2.0%
2.6%
2.9%
2.8%
3.8%
3.9%
4.0%
4.1%
5.2%
7.4%
7.3%
9.0%
10.6%
13.0%
13.6%
12.9%
16.3%
16.3%
16.7%
20.4%
37.4%
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0%
Lacrosse
Wrestling
Hockey (ice)
Boxing
Cheerleading
Gymnastics
Martial Arts / MMA
Ice/Figure Skating
Football (tackle)
Softball
Volleyball
Baseball
Tennis
Soccer
Golf
Billiards/Pool
Basketball
Yoga
Weight Lifting
Bicycle Riding
Workout @ Club
Running/Jogging
Aerobic Exercising
Swimming
Exercising w/ Equipment
Exercise Walking
Primary Service Area
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
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Page 42
access information about Sports & Leisure Market Potential. The following information
illustrates participation rates for adults in various activities in the Primary Service Area.
Table AA – Market Potential Index for Adult Participation in Activities6
Adults participated in: Expected
Number of Adults
Percent of
Population
MPI
Aerobics 1,861 10.9% 122
Baseball 836 4.9% 109
Basketball 1,455 8.5% 102
Bicycle (road) 1,924 11.2% 115
Football 936 5.5% 109
Ice Skating 485 2.8% 110
Jogging/Running 2,884 16.9% 132
Pilates 565 3.3% 118
Soccer 700 4.1% 109
Softball 678 4.0% 116
Swimming 3,089 18.1% 114
Tennis 879 5.1% 121
Volleyball 694 4.1% 115
Walking for Exercise 5,253 30.7% 110
Weight Lifting 2,372 13.9% 131
Yoga 1,447 8.5% 118
Expected # of Adults: Number of adults, 18 years of age and older, participating in the activity in the Primary
Service Area.
Percent of Population: Percent of the service area that participates in the activity.
MPI: Market potential index as compared to the national number of 100.
This table indicates that the overall propensity for adults to participate in the various activities
listed is greater than the national number of 100 in all 16 instances. In many cases when a
participation number is lower than the National number, primary factors include a lack of
facilities or an inability to pay for services and programs.
Below are listed those sports activities that would often take place either in an indoor community
recreation facility, aquatic facility, or near, and the percentage of growth or decline that each has
experienced nationally over the last ten years (2005-2014).
6 The data is based upon national propensities to use various products and services, applied to local demographic
composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households.
ESRI forecasts for 2015 and 2020.
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
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Page 43
Table AB – National Activity Trend (in millions)
2005 Participation 2014 Participation Percent Change
Lacrosse7 1.2 2.8 133.3%
Kayaking8 5.9 9.0 52.5%
Running/Jogging 29.2 43.0 47.3%
Hockey (ice) 2.4 3.4 41.7%
Yoga9 20.7 29.2 41.1%
Gymnastics10 3.9 5.4 38.5%
Hiking 29.8 41.1 37.9%
Aerobic Exercising 33.7 44.2 31.2%
Exercise Walking 86.0 104.3 21.3%
Tennis 11.1 12.4 11.7%
Cheerleading 3.3 3.6 9.1%
Workout @ Club 34.7 35.9 3.5%
Canoeing11 7.1 7.3 2.8%
Exercising w/ Equipment 54.2 55.1 1.7%
Ice/Figure Skating12 6.7 7.3 1.4%
7 Growth since 2007.
8 Growth since 2007.
9 Growth since 2007.
10 Growth since 2009.
11 Growth since 2006.
12 Growth since 2013.
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
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Page 44
2005 Participation 2014 Participation Percent Change
Martial Arts / MMA13 6.4 6.3 -1.6%
Weight Lifting 35.5 34.0 -4.2%
Soccer 14.1 13.4 -5.0%
Boxing14 3.8 3.4 -10.5%
Camping 46.0 39.5 -14.1%
Bicycle Riding 43.1 35.6 -17.4%
Basketball 29.9 23.7 -20.7%
Swimming 58.0 45.9 -20.9%
Fishing (fresh water) 37.5 29.4 -21.6%
Baseball 14.6 11.3 -22.6%
Volleyball 13.2 10.2 -22.7%
Wrestling 0.0 2.9 -23.7%
Football (tackle) 9.9 7.5 -24.2%
Golf 24.7 18.4 -25.5%
Softball 14.1 9.5 -32.6%
Boating 27.5 14.1 -48.7%
Skateboarding 12.0 5.4 -55.0%
2014 Participation: The number of participants per year in the activity (in millions) in the United States.
2005 Participation: The number of participants per year in the activity (in millions) in the United States.
Percent Change: The percent change in the level of participation from 2005 to 2014.
13 Growth since 2013.
14 Growth since 2013.
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
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Page 45
Chart O – Participation in Hockey (ice):
Chart P – Participation in Ice/Figure Skating:
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.4
2.6
2.1
1.9
3.1
3.3
3.0 2.9
3.5 3.4
Ag
e
Participation in Millions Nationally
7.1
7.2
7.2
7.2
7.2
7.2
7.3
7.3
7.3
2013 2014
7.2
7.3
Ag
e
Millions of Adults
APPENDIX B
MARKET ANALYSIS
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Feasibility Study *
Page 46
Recreation Activity and Facility Trends: There continues to be very strong growth in the
number of people participating in recreation and leisure activities. It is estimated that one in five
Americans over the age of six participates in some form of fitness related activity at least once a
week. American Sports Data, Inc. reported that membership in U.S. health clubs has increased
by 76.1% between 1987 and 1999, and memberships in health clubs reached an all-time high of
32.8 million in 2010. The greatest increase in membership has occurred in the over 55 age
group, followed by the under 18 and 35-54 age categories. Overall membership in the 35-54 age
group increased while it actually decreased in the 18-34 age group. Statistics also indicate that
approximately 12 out of every 100 people of the U.S. population (or 12%) belong to a health
club. On the other side most public recreation centers attract between 20% and 30% of a market
area (more than once) during the course of a year. All of this indicates the relative strength of a
market for a community recreation facility. However, despite these increases the American
population as a whole continues to lead a rather sedentary life with an average of 25% of people
across the country reporting that they engage in no physical activity (according to The Center for
Disease Control).
One of the areas of greatest participant growth over the last 10 years is in fitness related activities
such as exercise with equipment, aerobic exercise and group cycling. This is also the most
volatile area of growth with specific interest areas soaring in popularity for a couple of years
only to be replaced by a new activity for the coming years. Also showing particularly strong
growth numbers are ice hockey and running/jogging while swimming participation remains
consistently high despite recent drops in overall numbers. It is significant that many of the
activities that can take place in an indoor recreation setting are ranked in the top fifteen in overall
participation by the National Sporting Goods Association. Of note is that the City of Elk River
has a partnership with the YMCA and the YMCA has a significant fitness component.
Due to the increasing recreational demands there has been a shortage in most communities of the
following spaces.
Gymnasiums
Pools (especially leisure pools)
Ice arenas
Weight/cardiovascular equipment areas
Indoor running/walking tracks
Meeting/multipurpose (general program) space
Community theater and events space
Fieldhouse for turf and hard court sports
Senior’s program space
Pre-school and youth space
Teen use areas
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
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As a result, many communities have attempted to include these amenities in community recreation
facilities. With the growth in youth sports and the high demand for school gyms, most communities
are experiencing an acute lack of gymnasium space. Weight/cardiovascular space is also in high
demand and provides a facility with the potential to generate significant revenues. More recently the
demand for indoor turf areas to support more traditional outdoor team sports has grown
exponentially. This has provided an important location for youth teams to train and play games to
prepare for the traditional outdoor season and an opportunity to expand the market for adult sports
leagues as well.
The multi-component concept of delivering recreation services continues to grow in acceptance
with the idea of providing for a variety of activities and programs in a single location. This idea
has proven to be financially successful by centralizing operations for operators and through
increased generation of revenues from patrons able to participate in multiple and varied leisure
needs under the same roof. These facilities have become identifiable centers for communities,
and have promoted "family" recreation opportunities. The keys to success revolve around the
concept of intergenerational use in a quality facility that has multi-use capabilities and the
versatility and flexibility to meet ever-changing leisure needs.
Aquatic Activity and Facility Trends: Without a doubt the hottest trend in aquatics is the
leisure pool concept. This idea of incorporating slides, current channels, fountains, zero depth
entry and other water features into a pool’s design has proved to be extremely popular for the
recreational user. The role of the conventional pool (6 to 8 lane lap pools with deep and cooler
water) in meeting the recreational needs of swimmers has been greatly diminished. Leisure
pools appeal to the younger children (who are the largest segment of the population that swim)
and to families. These types of facilities are able to attract and draw larger crowds and people
tend to come from a further distance and stay longer to utilize such pools. This all translates into
the potential to sell more admissions and increase revenues. It is estimated conservatively that a
leisure pool can generate between 20% and 30% more revenue than a comparable conventional
pool and the cost of operation, while being higher, has been offset through increased revenues.
Of note is the fact that patrons seem willing to pay a higher user fee at a leisure pool than a
conventional aquatics facility.
Another trend that is growing more popular in the aquatic’s field is the development of a raised
temperature therapy pool for rehabilitation programs. This has usually been done in association
with a local health care organization or a physical therapy clinic. The medical organization
either provides capital dollars for the construction of the pool or agrees to purchase so many
hours of pool time on an annual basis. This form of partnership has proven to be appealing to
both the medical side and the organization that operates the facility. The medical sector receives
the benefit of a larger aquatic center, plus other amenities that are available for their use, without
the capital cost of building the structure. In addition, they are able to develop a much stronger
community presence away from traditional medical settings. The facility operators have a
APPENDIX B
MARKET ANALYSIS
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Page 48
stronger marketing position through an association with a medical organization and a user group
that will provide a solid and consistent revenue stream for the center. This is enhanced by the
fact that most therapy use times occur during the slower mid-morning or afternoon times in the
pool and the facility.
Despite the recent emphasis on recreational swimming and therapy, the more traditional aspects
of aquatics (including swim teams, instruction and aqua fitness) remain as the foundation for
many aquatic centers. The life safety issues associated with teaching children how to swim is a
critical concern in most communities and competitive swim team programs through United
States Swimming, high schools, and other community based organizations continue to be
important. Aqua fitness, from aqua exercise to lap swimming, has enjoyed strong growth during
the last ten years with the realization of the benefits of water-based exercise.
The placement of traditional instructional/competitive pools, with shallow depth/interactive
leisure pools and warm water therapy pools in the same enclosure has been well received in the
market. This idea has proven to be financially successful by centralizing pool operations for
recreation services providers and through increased generation of revenues from patrons willing
to pay for an aquatic experience that is new and exciting. For many centers, the indoor aquatic
complex has become the focal point for the facility and has expanded markets and ultimately
revenues. As with fitness, the City’s partnership with the YMCA affords Elk River Residents
access to an aquatic center and as a result there is no need to duplicate an aquatic center in the
community.
Non-Sport Participation Statistics: The parks and recreation facility inventory in the Primary
Service Area focuses on more active/physical pursuits. However, it is important to note that
inclusion of non-sport activities is necessary to provide a community a well-rounded experience.
Participation in a broad range of passive activities and cultural pursuits is universal and essential
to a well-rounded center. This information is useful in determining some of the program
participation and revenue in the operations section of the report.
While there is not an abundance of information available for participation in these types of
activities as compared to sports activities, there are statistics that can be utilized to help
determine the market for cultural arts activities and events.
There are many ways to measure a nation’s cultural vitality. One way is to chart the public’s
involvement with arts events and other activities over time. The NEA’s Survey of Public
Participation in the Arts remains the largest periodic study of arts participation in the United
States, and it is conducted in partnership with the U.S. Census Bureau. A large number of
survey respondents – similar in makeup to the total U.S. adult population – permits a statistical
snapshot of American’s engagement with the arts by frequency and activity type. The survey has
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
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Page 49
taken place five times since 1982, allowing researchers to compare the trends not only for the
total adult population but also for demographic subgroups.15
The participation numbers for these activities are national numbers.
Table AC – Percentage of U.S. Adult Population Attending Arts Performances: 1982-2008
Rate of Change
1982 1992 2002 2008 2002-2008 1982-2008
Jazz 9.6% 10.6% 10.8% 7.8% -28% -19%
Classical Music 13.0% 12.5% 11.6% 9.3% -20% -29%
Opera 3.0% 3.3% 3.2% 2.1% -34% -30%
Musical Plays 18.6% 17.4% 17.1% 16.7% -2% -10%
Non-Musical Plays 11.9% 13.5% 12.3% 9.4% -24% -21%
Ballet 4.2% 4.7% 3.9% 2.9% -26% -31%
Smaller percentages of adults attended performing arts events than in previous years.
• Opera and jazz participation significantly decreased for the first time, with attendance
rates falling below what they were in 1982.
• Classical music attendance continued to decline – at a 29% rate since 1982 – with the
steepest drop occurring from 2002 to 2008
• Only musical play saw no statistically significant change in attendance since 2002.
Chart R – Percentage of U.S. Adult Population Attending Arts Performances:
15 National Endowment for the Arts, Arts Participation 2008 Highlights from a National Survey.
APPENDIX B
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Table AD – Percentage of U.S. Adult Population Attending Art Museums, Parks, and
Festivals: 1982-2008
Rate of Change
1982 1992 2002 2008 2002-2008 1982-2008
Art
Museums/Galleries
22.1% 26.7% 26.5% 22.7% -14% +3%
Parks/Historical
Buildings
37.0% 34.5% 31.6% 24.9% -21% -33%
Craft/Visual Arts
Festivals
39.0% 40.7% 33.4% 24.5% -27% -37%
Attendance for the most popular types of arts events – such as museums and craft fairs – also
declined.
• After topping 26% in 1992 and 2002, the art museum attendance rate slipped to 23
percent in 2008 – comparable to the 1982 level.
• The proportion of the U.S. adults touring parks or historical buildings has diminished by
one-third since 1982.
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
20.0%
Ag
e
1982 1992 2002 2008
APPENDIX B
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Table AE – Median Age of Arts Attendees: 1982-2008
Rate of Change
1982 1992 2002 2008 2002-2008 1982-2008
U.S. Adults, Average 39 41 43 45 +2 +6
Jazz 29 37 43 46 +4 +17
Classical Music 40 44 47 49 +2 +9
Opera 43 44 47 48 +1 +5
Musicals 39 42 44 45 +1 +6
Non-Musical Plays 39 42 44 47 +3 +8
Ballet 37 40 44 46 +2 +9
Art Museums 36 39 44 43 -1 +7
Long-term trends suggest fundamental shifts in the relationship between age and arts attendance.
• Performing arts attendees are increasingly older than the average U.S. adult.
• Jazz concert-goers are no longer the youngest group of arts participants.
• Since 1982, young adult (18-24-year-old) attendance rates have declined significantly for
jazz, classical music, ballet, and non-musical plays.
• From 2002 to 2008, however, 45-54-year-olds – historically a significant component of
arts audiences – showed the steepest declines in attendance for most arts events.
Chart S – Percentage of U.S. Adult Population Attending Arts Performances:
0
5
10
15
20
25
30
35
40
45
50
Jazz Classical
Music
Opera Musical
Plays
Non-Musical
Plays
Ballet Art Museums
Ag
e
1982 1992 2002 2008
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Table AF – Percentage of U.S. Adult Population Performing or Creating Art: 1992-2008
Rate of Change
1992 2002 2008 2002-2008 1982-2008
Performing:
Jazz 1.7% 1.3% 1.3% +0.0% -0.4%
Classical Music 4.2% 1.8% 3.0% +1.2% -1.2%
Opera 1.1% 0.7% 0.4% -0.3% -0.7%
Choir/Chorus 6.3% 4.8% 5.2% +0.4% -1.1%
Musical Plays 3.8% 2.4% 0.9% -1.5% -2.9%
Non-Musical Plays 1.6% 1.4% 0.8% -0.6% -0.8%
Dance 8.1% 4.3% 2.1% -2.2% -6.0%
Making:
Painting/Drawing 9.6% 8.6% 9.0% +0.4% -0.6%
Pottery/Ceramics 8.4% 6.9% 6.0% -0.9% -2.4%
Weaving/Sewing 24.8% 16.0% 13.1% -2.9% -11.7%
Photography 11.6% 11.5% 14.7% +3.2% +3.1%
Creative Writing 7.4% 7.0% 6.9% -0.1% -0.5%
Adults are creating or performing at lower rates – despite opportunities for displaying their work
line.
• Only photography increased from 1992 to 2008 – reflecting, perhaps, greater access to
digital media.
• The proportion of U.S. adults doing creative writing has hovered around 7.0 percent.
• The rate of classical music performance slipped from 1992 to 2002 then grew over the
next six years.
• The adult participation rate for weaving or sewing was almost twice as great in 1992 as in
2008. This activity remains one of the most popular forms of art creation.
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Table AG – Percentage of U.S. Adult Population Viewing or Listening to Art Broadcasts or
Recordings, 2008 (online media included)
Percentage Millions of Adults
Jazz 14.2% 31.9
Classical Music 17.8% 40.0
Latin or Salsa Music 14.9% 33.5
Opera 4.9% 11.0
Musical Plays 7.9% 17.8
Non-Musical Plays 6.8% 15.3
Dance 8.0% 18.0
Programs about the visual arts 15.0% 33.7
Programs about books/writers 15.0% 33.7
As in previous years, more Americans view or listen to broadcasts and recordings of arts events
than attend them live.
• The sole exception is live theater, which still attracts more adults than broadcasts or
recordings of plays or musicals (online media included).
• Classical music broadcasts or recordings attract the greatest number of adult listeners,
followed by Latin or salsa music.
• 33.7 million Americans listened to or watched programs or recordings about books.
Chart T – Percentage of U.S. Adult Population Attending Arts Performances:
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
Jazz Classical
Music
Latin/Salsa Opera Musical Plays Non-Musical
Plays
Dance Viscual Arts Books/Writers
31.9
40.0
33.5
11.0
17.8
15.3
18.0
33.7 33.7
Ag
e
Millions of Adults
APPENDIX B
MARKET ANALYSIS
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Page 54
Section III – Other Indoor Sports, Recreation and Cultural Facilities
Service Area Providers: There are a number of facilities in the greater Elk River area that are
supplying sports recreation, fitness, and cultural activities. The following is a brief review of each of
the major providers in the public, non-profit and private sector.
Other than Activity Center for Seniors, the City of Elk River does not have any indoor recreation
space. This limits the programs and services that can be offered.
School District 728 has a well-developed and extensive recreation program offered through the
auspices of community education. Program areas include aquatics, sports, youth, early childhood,
adult and technology class offerings. Despite the number of recreation amenities and programs
offered by the School District in its buildings, there are limited times available for community drop-
in use.
The Elk River Family YMCA is a major provider of indoor recreation, sports and fitness space in the
community and has a collaborative partnership with the City of Elk River.
The Elk River Ice Rink serves the ice sports needs of the Elk River area.
There are a significant number of private fitness centers in the market area currently, including chain
clubs and individually owned facilities
APPENDIX B
MARKET ANALYSIS
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Page 55
The Elk River area is dotted with a wide variety of rental halls that are capable of hosting an event.
On one end of the spectrum there are facilities like the American Legion to room rentals at Trott
Brook Barn and Lion’s Park to banquet facilities at the Elk River Golf Course to banquet centers like
the Woods in Otsego.
.
American Legion Elk River Golf Course Ostego Banquet
One of the frequently heard comments during the stkeholder meetings was the need for more
meeting room and banquest sized facilities in Elk River. Although there is a significant inventory
of rental spaces in the community the size, cost and avaialability can be issues. The table below
list some of the banquest facilities in the area.
Area Banquet Facilities
Facility Banquet Capacity Fee Range Notes
Friendly Buffalo 150 people $625-$950 Food requirements
Monticello Comm. Center 300 people $80 - $151/hr Does not include kitchen fees
Rockwoods 320 people $900-$1,100 Food requirements
Holiday Inn 150 people $500 - $600 Food requirements
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 56
As a result of the information gathered from the market analysis portion of the Elk River Community
Facility study the following summary represents the basic findings.
City of Elk River Parks and Recreation
The City’s first priority for recreation facilities in general is to complete the private recreation
providers and partners.
There are numerous fitness providers in the area.
The City has a partnership with the YMCA. The YMCA has an indoor aquatic center, fitness
component and gymnasium.
There is a need in the community for more meeting and banquet space. However, this type of facility
will likely not be operationally self-sufficient.
Section IV – Program Assessment
The following section details specific recommendations for the proposed Community Recreation
Center. Remarks are grouped by area of interest and components. When combining the results of
the demographic analysis, stakeholder group information, community meeting and alternative
service providers, the following preliminary program has been developed.
Community Recreation Center
Gymnasium: One of the most frequently heard comments during the many community
stakeholder and public meetings are the need for more gymnasium space. The School District
staff reported that the demand and request for gym space exceeds what the Schools can
accommodate. As a result, a large gymnasium space that can be used for a variety of programs,
including indoor soccer, in-line hockey, baseball batting cages, gymnastics, wrestling, basketball
and volleyball. This space can also be used as trade show/convention space and collectively will
provide for hosting events.
Indoor Walking/Jogging Track: Walking is rated as the top activities according to the NSGA
(National Sporting Goods Association) and represents 3,311 people and running/jogging
represents 1,264 people in the primary service area. Consequently, a track around the perimeter
of the gymnasium and/or through other program spaces in the facility will meet the needs of
several diverse groups of users. The multi-lane track allows runners, joggers and walkers to all
use the track simultaneously.
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 57
Aquatics: Without doubt, a progressive and notable trend in aquatics continues to be the
recreation pool concept. Incorporating water slides, current channels, fountains, zero depth entry
and other water play features into a pool’s design has proved to be extremely popular for the
recreational user. Recreation pools appeal to the younger children (who are the largest segment
of the population that swim) and to families. These types of facilities are able to attract and draw
larger crowds and people tend to come from a further distance and stay longer to utilize such
pools. This all translates into the potential to sell more admissions and increase revenues and
explains in part, why the YMCA included a leisure pool design in the YMCA. Consequently, a
competitive pool or recreation leisure pool is not recommended at this time for inclusion in a
new center.
Fitness: The community input process suggests that the fitness needs of the community are being
met by the existing service providers in Elk River. Obesity is becoming an epidemic in the
United States, especially for youth. Youth fitness is one component that can help address this
issue locally. The City of Elk River should help encourage health initiatives and wellness
opportunities available in the community
Group fitness space is another supplemental area required for reaching the fitness and wellness
market. The demand for Yoga, Zumba, Pilates, Spinning and group exercise is growing. Interest
and participation in fitness classes are on the rise nationally, recording a 45% increase in
participation over the past 10 years.
Meeting Room/Classroom/Multi-Purpose: Multi-purpose meeting room space was strongly
supported through the stakeholder process. There were several different opinions as to what size
this multi-purpose space should be. Multi-purpose space in centers provides support for other
activities in a center, class room opportunities, meetings and small receptions. A sufficient
amount of square footage is needed for meetings, multi-purpose and banquet space. Historically,
meeting room space does not generate enough revenue to be a self-supporting component.
However, these spaces are valuable as support spaces and the multi-use flexibility enables the
facility to meet a wide variety of program needs. The classrooms are needed to meet a wide
range for programs that have a multi-generational appeal and help meet the non-sport needs of
the community.
Ice Arena: Some people within the stakeholder and community meetings indicated interest in
another sheet of ice to meet the youth hockey needs in the future. Hockey is popular in the
greater Elk River area but the number of participants is a relatively small number, especially
when comparing hockey to other sports like baseball, football, basketball, soccer and volleyball.
Indoor ice skating carries significant operating costs that drive program cost and fees for
participants. It is not uncommon to hear youth hockey fees in the $1,500 range per player. It
should be noted that this fee does not include equipment, travel and tournaments. The high fees
for youth hockey are a factor that limits participation.
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 58
Green Space: The community needs for spaces and programs were not limited to indoor spaces.
Some stakeholders mentioned the need for more field space, trail system and green space. Many
stakeholders felt that outdoor fields are important in the community and suggests that
stakeholders and community are interested in seeing some adjacencies between the indoor and
outdoor spaces. At the very least, any facility developed from this study should have connectivity
with trails and access to green space.
Multi-use, flexibility of space and versatility of operation are important and the facility should
not be seen as just a rental facility. The focus of the center’s diverse market segments and
activities should be a function of time rather that space. Intergenerational use and flexibility must
be emphasized.
Elk River has a number of parks that have passive and active use elements as well as organized
sports amenities. While there are a considerable number of playing fields there is a limit to the
number of teams and programs that can be served, especially youth. The development of
additional outdoor sports park will take collaboration with the City, School District and
community sports group to develop and require a significant volume of space.
This being said it is still important to have trail connectivity and some green space around the
proposed Douglas facility.
Support Spaces – There must be sufficient space and resources allocated for the following:
Lobby/lounge space
Front desk area
Resource area
Restrooms/Locker Rooms
Concession and vending
Office space
Storage
Mechanical systems
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 59
Section V – Operations Analysis
Operations Analysis
The operations analysis represents a conservative approach to estimating expenses and revenues
and was completed based on the best information available and a basic understanding of the
aquatic project. Fees and charges utilized for this study represent the current fee structure and
market value and are subject to review, change, and approval by the City of Elk River. There is
no guarantee that the expense and revenue projections outlined in the operations analysis will be
met as there are many variables that affect such estimates that either cannot be accurately
measured or are subject to change during the actual budgetary process. The revenue and expense
projections for 2017 provide an allowance for future operating costs and fees.
Expenditures
Expenditures have been formulated on the costs that were designated by the consultant to be
included in the operating budget for the facility. The figures are based on the size of the aquatic
center, the specific components of the facility, and the hours of operation. All expenses were
calculated to the high side and the actual cost may be less based on the final design, operational
philosophy, and programming considerations adopted by staff.
Revenues
The revenue projections were formulated from information on the specifics of the project and the
demographics of the service area as well as comparing them to national statistics, other similar
facilities and the competition for recreation services in the area. Actual figures will vary based on
the size and makeup of the components selected during final design, market stratification,
philosophy of operation, fees and charges policy, and priority of use. All revenues were
calculated conservatively as a result.
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 60
Expense Summary
Ice Arena Small
Banquet
Large
Banquet
Full-Time Staff $229,399 $ 0 $ 0
Part-Time Staff $128,800 $ 36,704 $105,552
Fringe $ 78,500 $ 7,340 $ 21,110
FICA $ 23,360 $ 2,807 $ 8,075
Utilities $222,450 $ 16,250 $ 22,500
Water/Sewer $ 3,500 $ 4,500
Communication $ 3,850 $ 1,800 $ 1,800
Contract Services $ 13,450 $ 2,000 $ 3,500
Postage $ 175 $ 150 $ 150
Training/Conference $ 2,000 $ 0 $ 0
Rental Equipment $ 5,500 $ 2,500 $ 2,500
Advertising/Promotion $ 0 $ 5,000 $ 10,000
Building Repair $ 39,450
Bank Charges $ 4,500 $ 1,500 $ 1,500
Trash $ 1,820 $ 1,820
Insurance $ 1,750 $ 10,000 $ 10,000
Building and Structure $ 20,000 $ 25,000
Equipment $ 10,000 $ 10,000
Fuel $ 450 $ 0 $ 0
Operating Supplies $105,150 $ 11,500 $ 16,000
Uniforms $ 1,100 $ 1,000 $ 1,000
Printing $ 9,150 $ 3,500 $ 3,500
Maint/Repair Materials $ 2,500 $ 4,000
Dues/Subsription/License $ 550 $ 500 $ 500
Soft Drinks $ 2,000 $ 0 $ 0
Merchandise Resale $ 40,000 $ 0 $ 0
Misc. $ 500 $ 1,000 $ 1,500
Total Expenses $912,084 $141,371 $254,507
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 61
Revenue Summery
Ice Arena Small
Banquet
Large
Banquet
Admissions $ 32,650
Annual Passes $ 12,000
Rentals $ 5,600
Ice Rentals $751,570
Recreation Fees $127,400
Building Rents $ 2,600
Skate Sharpening $ 6,300
Special Events $ 0
Vending $ 15,000
Birthday Parties $ 0
Advertising $ 34,400
Contributions $ 6,700
Dry Floor $ 21,800
Concessions $110,750
Meeting Room $ 5,100 $ 15,300
Rentals $ 20,000 $ 93,600
Recreation Fees $ 33,920 $ 33,920
Commission/Hospitality Fee $ 0 $ 29,700
Special Events $ 1,500 $ 5,000
Vending $ 1,500 $ 2,500
Ice Programs $ 0 $ 0
Birthday Parties $ 0 $ 5,400
Misc $ 500 $ 1,500
Total Revenue $1,126,770 $ 62,520 $186,920
Difference $214,686 ($78,851) ($67,587)
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 62
Staffing Plan
Ice Rink Small Banquet Large Banquet
Program Supervisor $ 49,449 $ 0 $ 0
Maintenance Worker $ 0 $ 0
Custodian $ 0 $ 0
Salary $ 49,449 $ 0 $ 0
Total Full-Time Salary $ 49,449 $ 0 $ 0
Part-Time Staff
Front Desk $ 19,380 $ 0 $ 25,704
Center Attendant $ 39,933 $ 19,814 $ 32,256
Program Supervisor $ 8,075 $ 30,702
General $ 16,890 $ 16,890
PT Salaries $ 67,388 $ 36,704 $105,552
Total Part-Time Salaries $ 67,388 $ 36,704 $105,552
APPENDIX B
MARKET ANALYSIS
City of Elk River, MN
Feasibility Study *
Page 63
Staff Worksheet
Front Desk Hours #Staff Days Wkly
Total
Rate Weeks Amount
M-S 9am-4pm 7 1 6 42 $12.00hr 51 $25,704
Program Lead
M-F 3pm-10pm 7 1 5 35
Sat 3pm-11pm 8 1 1 8
43 $14.00/hr 51 $30,702
Center Attendant
Fri/Sat 3pm-11pm 8 4 2 64 $10.50/hr 48 $32,256
Small Center
Center Attendant
M-F 3pm-9pm 6 1 5 30
Sat 3pm-9pm 6 1 1 6
37 $10.50/hr 51 $19,814
Rink Maintenance
M-F 3pm-11pm 7 1 5 35
Sat 7am-11pm 16 1 1 16
Sun 7am-9pm 14 1 1 14
65 $15.00/hr 28 $27,300
M-F 3pm-11pm 7 1 5 35 $15.00/hr 20 $10,500
APPENDIX B
Operations
The operations analysis represents a conservative approach to estimating the operating budget
and was completed based on the best information available and a basic understanding of the
project. There is no guarantee that the expense and revenue projections outlined in the operations
analysis will be met as there are many variables that affect such estimates that either cannot be
accurately measured or are subject to change during the actual budgetary process.
Expenditures
Expenditures have been formulated on the costs that were designated by Ballard*King and
Associates to be included in the operating budget for the facility. The figures are based on the
size of the center, the specific components of the facility, and the hours of operation. All
expenses were calculated to the high side and the actual cost may be less based on the final
design, operational philosophy, and programming considerations adopted by the Client.
Elk River Community Recreation Center – A new community center with two ice skating rinks,
senior center, activity center with banquet and meeting space with a serving kitchen, support
offices, administration area and lobby. Approximately 118,000 square feet. Phase 2 includes all
the component listed as part of the new facility plus a third sheet of ice. Phase 3 includes all the
components listed as part of the new facility plus a third sheet of ice and a sports dome.
Category New Facility Phase 2 Phase 3
Personnel
Full-time $ 525,200 $ 525,200 $ 525,200
Part-time $ 220,252 $ 261,816 $ 287,342
__________ _________ ________
Total $ 745,452 $ 787,016 $ 812,542
Operating
Utilities1 $ 285,820 $ 357,930 $ 432,950
(gas & elect)
Telephone $ 3,950 $ 4,130 $ 4,310
Fuel/Lube $ 300 $ 300 $ 300
Contract services2 $ 12,450 $ 15,000 $ 20,000
1 Rate factored at $3.00/SF less circulation space of the building.
2 Contract services includes HVAC, elevator, fire alarm system, music, office equipment, control systems and copy
machine.
APPENDIX C
APPENDIX C
Operation Cost Model cont.
Category New Facility Phase 2 Phase 3
Training/Conference $ 2,500 $ 2,500 $ 2,500
Rental equipment $ 4,000 $ 7,000 $ 9,250
Soft Drinks $ 8,000 $ 10,000 $ 13,500
Merch. for resale $ 36,000 $ 41,000 $ 51,450
Printing/publishing $ 7,500 $ 7,500 $ 9,000
Postage $ 250 $ 400 $ 500
Operating supplies $ 80,000 $ 105,250 $ 140,000
Advertising/promotions $ 15,000 $ 15,000 $ 25,000
Bank charges3 $ 4,500 $ 5,000 $ 7,000
Uniforms $ 1,750 $ 1,750 $ 2,000
Insurance4 $ 6,500 $ 8,750 $ 9,500
Building repair/maint. $ 35,000 $ 43,875 $ 58,500
Dues/subscriptions $ 650 $ 650 $ 650
Building/Structure $ 7,500 $ 10,000 $ 70,0005
Equipment $ 12,000 $ 17,500 $ 20,000
Other $ 2,500 $ 2,500 $ 2,500
________ ________ ________
Total $ 526,170 $ 656,035 $ 878,910
Grand Total $1,271,622 $1,443,051 $1,691,452
3 Includes bank fees for processing credit card and electronic fund transfers (FTE)
4 Based on existing insurance level
5 Includes $60,000 for set up and tear down of the dome.
APPENDIX C
Staffing levels:
Positions Salary
Full-Time
Facility Manager6 $ 80,000
Ice Supervisor7 $ 55,000
Senior Supervisor8 $ 55,000
Maintenance Supervisor $ 55,000
Program Coordinator9 $ 45,000
Maintenance Worker $ 40,000
MOD/Building Attendant 10 $ 34,000
Secretary/Administration11 $ 40,000
Salaries $404,000
Benefits (30% of salaries) $121,200
Total Full-Time Personnel $525,200
Note: Pay rates were determined based on the compensation plan for the City of Elk River. The
positions listed are necessary to ensure adequate staffing and provide for a full-time staff
member presence during all open hours of the facility. The wage scales for both the full-time and
part-time staff positions reflect estimated wages for 2017.
6 Responsible for the management of the community Center.
7 Responsible for ice arena operation and maintenance functions.
8 Responsible for senior programming
9 Program support for senior activities, ice skating programs, general activities and fitness.
10 Level of management support during the evenings and weekends. Assist with room set-up, clean up and
programming on an as need basis.
11 Responsible for coordinating the Community Center office including phone calls, program registration, room
rentals, front desk support and supervision of the welcome desk operation.
APPENDIX C
Positions Hours/Wk Facility Budget
Part-Time – New Facility
Front Desk 108 hrs/wk $ 82,620
($15.00/hr)
Rink Worker (36) 70 hrs/wk $ 32,760
($13.00/hr)
Rink Worker (15) 51 hrs/wk $ 9,945
($13.00/hr)
Rink Attendant (36 wks) 39 hrs/wk $ 12,960
($10.00/hr)
Building Attendant 12/hrs/wk $ 7,038
($11.50/hr)
Lead Concession (36 wks) 30 hrs/wk $ 14,040
($13.00/hr)
Concession Attendant (36 wks) 38 hrs/wk $ 15,390
($11.25/hr)
Program Instructors12
General $ 16,320
Ice $ 13,528
Salaries $ 204,601
Benefits (7.65% of part-time wages) $ 15,652
Total Part-Time Salaries $ 220,252
12 Some programs and classes will be on a contractual basis with the center, where the facility will take a percentage
of the revenue collected for the program. These programs have not been calculated in this budget at this time.
APPENDIX C
Positions Hours/Wk Facility Budget
Part-Time – Phase 2
Front Desk 108 hrs/wk $ 82,620
($15.00/hr)
Rink Worker (36) 140 hrs/wk $ 65,520
($13.00/hr)
Rink Worker (15) 81 hrs/wk $ 15,795
($13.00/hr)
Rink Attendant (36 wks) 39 hrs/wk $ 12,960
($10.00/hr)
Building Attendant 12/hrs/wk $ 7,038
($11.50/hr)
Lead Concession (36 wks) 30 hrs/wk $ 14,040
($13.00/hr)
Concession Attendant (36 wks) 38 hrs/wk $ 15,390
($11.25/hr)
Program Instructors13
General $ 16,320
Ice $ 13,528
Salaries $ 243,211
Benefits (7.65% of part-time wages) $ 18,605
Total Part-Time Salaries $ 261,816
13 Some programs and classes will be on a contractual basis with the center, where the facility will take a percentage
of the revenue collected for the program. These programs have not been calculated in this budget at this time.
APPENDIX C
Positions Hours/Wk Facility Budget
Part-Time – Phase 3
Front Desk 108 hrs/wk $ 82,620
($15.00/hr)
Rink Worker (36) 140 hrs/wk $ 65,520
($13.00/hr)
Rink Worker (15) 81 hrs/wk $ 15,795
($13.00/hr)
Rink Attendant (36 wks) 39 hrs/wk $ 12,960
($10.00/hr)
Turf Worker (32 wks) 57 hrs/wk $ 23,712
($13.00/hr)
Building Attendant 12/hrs/wk $ 7,038
($11.50/hr)
Lead Concession (36 wks) 30 hrs/wk $ 14,040
($13.00/hr)
Concession Attendant (36 wks) 38 hrs/wk $ 15,390
($11.25/hr)
Program Instructors14
General $ 16,320
Ice $ 13,528
Salaries $ 266,923
Benefits (7.65% of part-time wages) $ 20,419
Total Part-Time Salaries $ 287,342
14 Some programs and classes will be on a contractual basis with the center, where the facility will take a percentage
of the revenue collected for the program. These programs have not been calculated in this budget at this time.
APPENDIX C
Revenues
The following revenue projections were formulated from information on the specifics of the
project and the demographics of the service area as well as comparing them to national statistics,
other similar facilities and the competition for recreation services in the area. Actual figures will
vary based on the size and make-up of the components selected during final design, market
stratification, philosophy of operation, fees and charges policy, and priority of use.
Revenue Projection Model:
Category New Facility Phase 2 Phase 3
Admissions $ 28,800 $ 28,800 $ 35,000
Building rentals $ 109,070 $ 115,070 $ 115,070
Ice rental15 $ 538,700 $ 755,050 $ 755,050
Dome rental $ 0 $ 0 $ 247,750
Recreation Fees $ 109,960 $ 109,960 $ 109,960
Skate sharpening16 $ 4,300 $ 6,450 $ 6,450
Vending17 $ 18,000 $ 22,500 $ 26,500
Birthday parties $ 6,000 $ 12,000 $ 18,000
Advertising18 $ 22,400 $ 34,000 $ 44,000
Contributions19 $ 6,700 $ 6,700 $ 6,700
Dry Floor $ 24,050 $ 33,800 $ 33,800
Concessions20 $ 96,000 $ 107,000 $ 133,750
ATM $ 300 $ 400 $ 500
Special Events $ 1,500 $ 3,000 $ 5,000
Misc $ 6,500 $ 7,000 $ 7,500
Total $ 972,530 $1,236,610 $1,545,030
15 Calculation based on current ice rental level.
16 Calculation based on current level.
17 Calculation based on current level.
18 Calculation based on current level.
19 Calculation based on current level.
20 Calculations based on 2.5 times food costs.
APPENDIX C
Expenditure – Revenue Comparison
Category Existing Facilities21 New Facility Phase 2 Phase 3
Expenditures $1,203,340 $1,271,622 $1,443,051 $1,691,452
Revenue $823,762 $972,530 $1,236,610 $1,545,030
Difference ($379,578) ($299,092) ($206,441) ($146,422)
Recovery percentage 68% 77% 86% 91%
This operational pro-forma was completed based on the best information available and a basic
understanding of the project. However, there is no guarantee that the expense and revenue
projections outlined above will be met as there are many variables that affect such estimates that
either cannot be accurately measured or are not consistent in their influence on the budgetary
process.
Future years: Expenditures – Revenue Comparison: Operation expenditures are expected to
increase by approximately 4% a year through the first 3 to 5 years of operation. Revenue growth
is expected to increase by 5% to 10% a year through the first three years and then level off with
only a slight growth (3% or less) the next two years. Expenses for the first year of operation
should be slightly lower than projected with the facility being under warranty and new. Revenue
growth in the first three years is attributed to increased market penetration and in the remaining
years to continued population growth. In most recreation facilities the first three years show
tremendous growth from increasing the market share of patrons who use such facilities, but at the
end of this time period revenue growth begins to flatten out. It is not uncommon to see the
amount of tax support to balance the community center budget increase as the facility ages.
21 Includes Ice Arena, Activity Center and Lion’s Park facilities
APPENDIX C
Part-Time Staff Worksheets – New Facility
Part-Time Staff Hours
Time Hours Staff Days Total Hours/Wk
Front Desk
Mon-Fri
5:30am – 9:30pm 16 1 5 80
Saturday/Sunday
7am – 9pm 14 1 2 28
Total 108 hours
Rink Worker (36 wks)
Mon-Fri.
4pm-11pm 7 1 5 35
Saturday
6am-1am 19 1 1 19
Sunday
7am-11pm 16 1 1 16
Total 70 hours
Rink Worker (15 wks)
Mon-Fri.
4pm-10pm 6 1 5 30
Saturday
8am-8pm 12 1 1 12
Sunday
2pm-11pm 9 1 1 9
Total 51 hours
APPENDIX C
Time Hours Staff Days Total Hours/Wk
Rink Attendant (36 wks)
Tues-Thursday-Sat
4pm-10pm 6 2 3 36
Sunday
1pm-4pm 3 1 1 3
Total 39 hours
Building Attendant
Friday-Saturday
10pm-1am 3 2 2 12
Total 12 hours
Concession Attendant (36 wks)
Mon-Fri
4pm-9pm 5 1 5 25
Tues/Thursday 4 2 2 16
5pm-9pm
Sat/Sun
8am-9pm 13 1 2 26
1pm-7pm 6 1 2 12
Total 38 hours
Lead Concession (36 wks)
Tues-Thursday
3pm-9pm 6 1 2 12
Friday
3pm-9pm 6 1 1 6
Saturday
2pm-8pm 6 1 1 6
Sunday
Noon-6pm 6 6 1 6
Total 30 hours
APPENDIX C
Program Staff Cost
General
Type Hrs/wk Weeks Rate Cost
Dance 4 48 $15.00/hr $ 2,880
Martial Arts 4 48 $15.00/hr $ 2,880
Senior Classes 4 48 $15.00/hr $ 2,880
Fitness 8 48 $20.00/hr $ 7,680
_______
Total $16,320
Learn to Skate
Type Classes Sessions Rate Cost
Skate Instructors (36 wks) 128 3 $14.00/hr $ 5,376
Lead Instructor 64 4 $22.00/hr $ 5,632
Private Lessons 180 Annual $14.00/lessons $ 2,520
______
Total $13,528
APPENDIX C
Part-Time Staff Worksheets – Phase 2
Part-Time Staff Hours
Time Hours Staff Days Total Hours/Wk
Front Desk
Mon-Fri
5:30am – 9:30pm 16 1 5 80
Saturday/Sunday
7am – 9pm 14 1 2 28
Total 108 hours
Rink Worker (36 wks)
Mon-Fri.
4pm-11pm 7 2 5 70
Saturday
6am-1am 19 2 1 38
Sunday
7am-11pm 16 2 1 32
Total 140 hours
Rink Worker (15 wks)
Mon-Fri.
4pm-10pm 6 2 5 60
Saturday
8am-8pm 12 1 1 12
Sunday
2pm-11pm 9 1 1 9
Total 81 hours
APPENDIX C
Time Hours Staff Days Total Hours/Wk
Rink Attendant (36 wks)
Tues-Thursday-Sat
4pm-10pm 6 2 3 36
Sunday
1pm-4pm 3 1 1 3
Total 39 hours
Building Attendant
Friday-Saturday
10pm-1am 3 2 2 12
Total 12 hours
Concession Attendant (36 wks)
Mon-Fri
4pm-9pm 5 1 5 25
Tues/Thursday 4 2 2 16
5pm-9pm
Sat/Sun
8am-9pm 13 1 2 26
1pm-7pm 6 1 2 12
Total 38 hours
Lead Concession (36 wks)
Tues-Thursday
3pm-9pm 6 1 2 12
Friday
3pm-9pm 6 1 1 6
Saturday
2pm-8pm 6 1 1 6
Sunday
Noon-6pm 6 6 1 6
Total 30 hours
APPENDIX C
Program Staff Cost
General
Type Hrs/wk Weeks Rate Cost
Dance 4 48 $15.00/hr $ 2,880
Martial Arts 4 48 $15.00/hr $ 2,880
Senior Classes 4 48 $15.00/hr $ 2,880
Fitness 8 48 $20.00/hr $ 7,680
_______
Total $16,320
Learn to Skate
Type Classes Sessions Rate Cost
Skate Instructors (36 wks) 128 3 $14.00/hr $ 5,376
Lead Instructor 64 4 $22.00/hr $ 5,632
Private Lessons 180 Annual $14.00/lessons $ 2,520
______
Total $13,528
APPENDIX C
Part-Time Staff Worksheets – Phase 3
Part-Time Staff Hours
Time Hours Staff Days Total Hours/Wk
Front Desk
Mon-Fri
5:30am – 9:30pm 16 1 5 80
Saturday/Sunday
7am – 9pm 14 1 2 28
Total 108 hours
Rink Worker (36 wks)
Mon-Fri.
4pm-11pm 7 2 5 70
Saturday
6am-1am 19 2 1 38
Sunday
7am-11pm 16 2 1 32
Total 140 hours
Rink Worker (15 wks)
Mon-Fri.
4pm-10pm 6 2 5 60
Saturday
8am-8pm 12 1 1 12
Sunday
2pm-11pm 9 1 1 9
Total 81 hours
APPENDIX C
Time Hours Staff Days Total Hours/Wk
Rink Attendant (36 wks)
Tues-Thursday-Sat
4pm-10pm 6 2 3 36
Sunday
1pm-4pm 3 1 1 3
Total 39 hours
Building Attendant
Friday-Saturday
10pm-1am 3 2 2 12
Total 12 hours
Concession Attendant (36 wks)
Mon-Fri
4pm-9pm 5 1 5 25
Tues/Thursday 4 2 2 16
5pm-9pm
Sat/Sun
8am-9pm 13 1 2 26
1pm-7pm 6 1 2 12
Total 38 hours
Lead Concession (36 wks)
Tues-Thursday
3pm-9pm 6 1 2 12
Friday
3pm-9pm 6 1 1 6
Saturday
2pm-8pm 6 1 1 6
Sunday
Noon-6pm 6 6 1 6
Total 30 hours
APPENDIX C
Time Hours Staff Days Total Hours/Wk
Turf Worker (32 wks)
Mon-Fri
3pm-10pm 7 1 5 35
Saturday 12 1 1 12
8am-10pm
Sunday
10am-8pm 10 1 1 10
Total 57 hours
Program Staff Cost
General
Type Hrs/wk Weeks Rate Cost
Dance 4 48 $15.00/hr $ 2,880
Martial Arts 4 48 $15.00/hr $ 2,880
Senior Classes 4 48 $15.00/hr $ 2,880
Fitness 8 48 $20.00/hr $ 7,680
_______
Total $16,320
Learn to Skate
Type Classes Sessions Rate Cost
Skate Instructors (36 wks) 128 3 $14.00/hr $ 5,376
Lead Instructor 64 4 $22.00/hr $ 5,632
Private Lessons 180 Annual $14.00/lessons $ 2,520
______
Total $13,528
APPENDIX C
Program Fees and Revenue Worksheet – New Facility
Admissions
Category Number Fee Daily Revenue
Open Skate 7,200 $4.00 $ 28,800
General
Category Number Sessions Fee Revenue
Camps 35 8 $130 $36,400
Ice Rentals
Category Number Fee Revenue
Non-Prime22 50 hrs $145.00 $8,700
Building Rentals
Category Number/wk Fee Weeks Revenue
Meeting Rooms 6 $ 60.00 52 $ 18,720
Banquet Room (prime 60 $ 850.00 Annual $ 51,000
Banquet Room (non-prime) 40 $ 700.00 Annual $ 28,000
Hospitality Fee 23 $ 8,750
Hockey Locker Rooms $ 2,600
_______
Total $109,070
Recreation Programs
Type Participants Rate Sessions Revenue
Dance 24 $35.00 8 $ 6,720
Martial Arts 32 $40.00 8 $10,240
Senior Classes 24 $30.00 8 $ 5,760
Fitness 48 $35.00 8 $13,440
_______
Total $36,160
Birthday Parties
Number Fee Revenue
40 $150.00 $6,000
22 Addition non-prime ice above the existing ice rental level. Increase in rentals can be attributed to newer facility,
better locker rooms and comfortable environment.
23 Calculation based on a hospitality fee of 5% of
APPENDIX C
Program Fees and Revenue Worksheet – Phase 2
Admissions
Category Number Fee Daily Revenue
Open Skate 7,200 $4.00 $ 28,800
General
Category Number Sessions Fee Revenue
Camps 35 8 $130 $36,400
Building Rentals
Category Number/wk Fee Weeks Revenue
Meeting Rooms 5 $ 60.00 52 $ 15,600
Banquet Room (prime 60 $ 850.00 Annual $ 51,000
Banquet Room (non-prime) 40 $ 650.00 Annual $ 26,000
Hospitality Fee 24 $ 8,750
Hockey Locker Rooms $ 2,600
_______
Total $103,950
Ice Rentals (additional)
Category Number Fee Revenue
Prime time 1,000 $190.00/hr $190,000
Non-prime 240 $145.00/hr $ 34,800
_______
Total $224,800
Recreation Programs
Type Participants Rate Sessions Revenue
Dance 24 $35.00 8 $ 6,720
Martial Arts 32 $40.00 8 $10,240
Senior Classes 24 $30.00 8 $ 5,760
Fitness 48 $35.00 8 $13,440
_______
Total $36,160
Birthday Parties
Number Fee Revenue
80 $150.00 $12,000
24 Calculation based on a hospitality fee of 5% of
APPENDIX C
Program Fees and Revenue Worksheet – Phase 3
Admissions
Category Number Fee Daily Revenue
Open Skate 8,750 $4.00 $ 35,000
General
Category Number Sessions Fee Revenue
Camps 35 8 $130 $36,400
Building Rentals
Category Number/wk Fee Weeks Revenue
Meeting Rooms 5 $ 60.00 52 $ 15,600
Banquet Room (prime 60 $ 850.00 Annual $ 51,000
Banquet Room (non-prime) 40 $ 650.00 Annual $ 26,000
Hospitality Fee 25 $ 8,750
Hockey Locker Rooms $ 2,600
Total $103,950
Ice Rentals
Category Number Fee Revenue
Prime time 1,000 $190.00/hr $190,000
Non-prime 240 $145.00/hr $ 34,800
Total $224,800
Dome Rental
Category Number Fee Revenue
Dome/split field 650 $185.00/hr $120,250
Dome/full field 425 $300.00/hr $127,500
Total $247,740
Recreation Programs
Type Participants Rate Sessions Revenue
Dance 24 $35.00 8 $ 6,720
Martial Arts 32 $40.00 8 $10,240
Senior Classes 24 $30.00 8 $ 5,760
Fitness 48 $35.00 8 $13,440
Total $36,160
Birthday Parties
Number Fee Revenue
120 $150.00 $18,000
25 Calculation based on a hospitality fee of 5% of
APPENDIX C
$10,000,000
City of Elk River, Minnesota
General Obligation Bonds, Series 2017
Community Center Referendum
DEBT SERVICE SCHEDULE
Date Principal Coupon Interest Total P+I 105% Levy
02/01/2018 455,000.00 1.100%181,952.08 636,952.08 668,799.68
02/01/2019 425,000.00 1.200%213,337.50 638,337.50 670,254.38
02/01/2020 430,000.00 1.300%208,237.50 638,237.50 670,149.38
02/01/2021 435,000.00 1.450%202,647.50 637,647.50 669,529.88
02/01/2022 440,000.00 1.550%196,340.00 636,340.00 668,157.00
02/01/2023 450,000.00 1.650%189,520.00 639,520.00 671,496.00
02/01/2024 455,000.00 1.750%182,095.00 637,095.00 668,949.75
02/01/2025 465,000.00 1.850%174,132.50 639,132.50 671,089.13
02/01/2026 470,000.00 1.950%165,530.00 635,530.00 667,306.50
02/01/2027 480,000.00 2.050%156,365.00 636,365.00 668,183.25
02/01/2028 490,000.00 2.200%146,525.00 636,525.00 668,351.25
02/01/2029 500,000.00 2.300%135,745.00 635,745.00 667,532.25
02/01/2030 515,000.00 2.400%124,245.00 639,245.00 671,207.25
02/01/2031 525,000.00 2.500%111,885.00 636,885.00 668,729.25
02/01/2032 540,000.00 2.550%98,760.00 638,760.00 670,698.00
02/01/2033 555,000.00 2.700%84,990.00 639,990.00 671,989.50
02/01/2034 565,000.00 2.800%70,005.00 635,005.00 666,755.25
02/01/2035 585,000.00 2.900%54,185.00 639,185.00 671,144.25
02/01/2036 600,000.00 3.000%37,220.00 637,220.00 669,081.00
02/01/2037 620,000.00 3.100%19,220.00 639,220.00 671,181.00
Total $10,000,000.00 - $2,752,937.08 $12,752,937.08 $13,390,583.93
SIGNIFICANT DATES
Dated...................................................................................................................................................................................................4/01/2017
Delivery Date...........................................................................................................................................................................................4/01/2017
First Coupon Date.......................................................................................................................................................................................2/01/2018
Yield Statistics
Bond Year Dollars.......................................................................................................................................................................................$109,853.33
Average Life............................................................................................................................................................................................10.985 Years
Average Coupon..........................................................................................................................................................................................2.5060114%
Net Interest Cost (NIC).................................................................................................................................................................................2.6152480%
True Interest Cost (TIC)................................................................................................................................................................................2.6077352%
Bond Yield for Arbitrage Purposes.......................................................................................................................................................................2.4782548%
All Inclusive Cost (AIC)................................................................................................................................................................................2.6788096%
IRS Form 8038
Net Interest Cost.......................................................................................................................................................................................2.5060114%
Weighted Average Maturity...............................................................................................................................................................................10.985 Years
Interest rates are estimates. Changes in rates may
cause significant alterations to this schedule.
The actual underwriter's discount bid may also vary.
Series 2017 GO Bonds - Co | SINGLE PURPOSE | 4/13/2016 | 2:44 PM
Preliminary
APPENDIX E
APPENDIX E
$20,000,000
City of Elk River, Minnesota
General Obligation Bonds, Series 2017
Community Center Referendum
Sources & Uses
Dated 04/01/2017 | Delivered 04/01/2017
Sources Of Funds
Par Amount of Bonds.....................................................................................................................................................................................$20,000,000.00
Total Sources...........................................................................................................................................................................................$20,000,000.00
Uses Of Funds
Available for Project Costs.............................................................................................................................................................................19,675,000.00
Total Underwriter's Discount (1.200%)..................................................................................................................................................................240,000.00
Costs of Issuance.......................................................................................................................................................................................85,000.00
Total Uses..............................................................................................................................................................................................$20,000,000.00
Series 2017 GO Bonds - Co | SINGLE PURPOSE | 4/13/2016 | 2:47 PM
Preliminary
APPENDIX E
$35,000,000
City of Elk River, Minnesota
General Obligation Bonds, Series 2017
Community Center Referendum
Sources & Uses
Dated 04/01/2017 | Delivered 04/01/2017
Sources Of Funds
Par Amount of Bonds.....................................................................................................................................................................................$35,000,000.00
Total Sources...........................................................................................................................................................................................$35,000,000.00
Uses Of Funds
Available for Project Costs.............................................................................................................................................................................34,460,000.00
Total Underwriter's Discount (1.200%)..................................................................................................................................................................420,000.00
Costs of Issuance.......................................................................................................................................................................................120,000.00
Total Uses..............................................................................................................................................................................................$35,000,000.00
Series 2017 GO Bonds - Co | SINGLE PURPOSE | 4/13/2016 | 2:46 PM
Preliminary
APPENDIX E
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Community Engagement Questionnaire Comments
Question: What are some opportunities to expand the current mission of the Parks and
Recreation indoor facilities?
Further areas of opportunity for youth hockey
We love living in Elk River - would love to see a new facility for our community and for seniors to the
younger age kids. We know it will be well deserve and used by all so let's make Elk River proud
community. Please make sure we have elevators in the facility and things are handicapped accessible for
everyone.
Indoor walking path
Indoor walking path
The biggest issue for our family is that we do not have a family community center, similar to what both
Monticello and Maple Grove offer. The Y is prohibitive both in cost and demonstrated interest in serving
as a community hub. We'd like to see the city offer a combined facility - gym, aquatic, ice, fitness, senior
- that better meets the needs of all community members rather than specific segments
The current ice rink is old and outdated. We are traveling to other cities to find ice time during winter
season. My family also participates in summer hockey in other cities better facilities. Other towns have
modern ice sheets, host tournaments, and have a gathering spot for athletics. I spend a lot of money
doing hockey and lacrosse activities, and would rather spend money in the town I live in. Children need
a place to grow memories and train to best represent the town of Elk River.
*"Free money" - No free lunches! *Do appreciate activities currently provided, but question expansion
based on additional tax revenue. *Expansion opportunities, if there, would be provided by private
businesses. *Need vs. wants. Thank you!
These facilities need to be close to the inter city for elder persons to have good access to them.
More parking need for outside bus trips. Upgrade current facilities and provide a place other than
activity center for out-of-town bus trips.
Gym space. The ISD 728 facilities do not meet the demand for space and time
Find a suitable location and build a facility that can accommodate all activities in one building.
JLG 15170 Elk River Community Center Feasibility Study
RE: Community Engagement Questionnaire Comments
July 12, 2016
APPENDIX D
APPENDIX D
As a coach/parent of youth hockey a lot of extra time/money is put into traveling to Anoka/Princeton to
use extra ice. My team went to Anoka numerous times over the past few years. With a facility that could
accommodate the ice need we could strengthen our program. Build it right the first time so you don't
need to add to it later.
*Improve ice arenas to host large events. *Indoor turf (ice rink in winter) for LAX and soccer. *Dryland
space/storage. *Meeting space for team event and formal meetings. *Improved common spaces
New ice sheets for the kids important
Not sure, but if we can bring a facility to town that will serve our community residents daily and bring in
people from other communities to help support our businesses should be our overall goal.
Concentrate on facilities and services that cannot be provided by private business. Spend resources on
improving services and offerings for seniors.
You should create an online survey for community members to take who are unable to attend today's
meeting. You'll be able to target the people who don't attend public events. We would also like to see a
dock/fishing pier be put in downtown Elk River for the community to enjoy!
*Digitize more documents, surveys, flyers, etc. *Dock on the river for community.
As far as the ice arena goes it does not meet the needs by 1.) not enough ice for youth, figure skating
and high school. 2.) Youth teams travel to other communities for practice often. 3.) Youth teams
practice until 11:00pm on school nights because of lack of ice. Bottom line we need more ice. This is a
hockey town let’s keep it that way. Thank you.
Update buildings
Given future near term projected growth of the school district and dilapidated condition of the ice arena
the city needs to plan to support 4+ sheets in the near future. This keeps ER hockey dollars in the city
and provides new revenue possibilities, connection. Indoor soccer and growing lacrosse teams, and
hosting more and larger hockey tournaments.
Most things listed are already served. Many others can be or are served by the YMCA. If any building is
done for the few things not already served, it could be added to the YMCA like many other community
centers.
A larger facility would not be good for the seniors because it would be too far for them to walk to
(example - Maple Grove's activity center.) It would be nice if able body people at the senior center for
trips would park on the street so the other seniors who have trouble walking could park in the parking
lot when there is heavier use (like trips).
It seems to me to be better to have the various facilities spread throughout town rather than in one
giant building/complex
A domed indoor turf is need for soccer and related sports. There are 1,000s of people in our community
playing soccer, football & baseball that could use an indoor facility. In addition outside organizations
could use it as well as organized adult leagues.
We need more ice space and better parking. We have a young community that is growing. Would be
nice to offer facility to help all sports. Hockey, lacrosse, tennis.
APPENDIX D
Upgrade, upgrade, upgrade. We are way behind the times for a community of our size!
Golf course.
The senior center is one of the best things Elk River has done for seniors and others please don't change
it.
Would love to have an updated and bigger space for ice rink. Also community center for youth to play.
Large community center with 3 sheets of ice
Increase and improve ice arena(s), provide indoor turf in the form of a sports dome - only a dome is
large enough to host indoor tournaments (soccer, lacrosse, and football) provide an indoor aquatic park
for all - young and old. Green space/play space indoor park and walking path trails. Thank you!
A community center that can help meet needs of all citizens; seniors - place to gather; youth athletic
associations better facilities; turf fields; aquatics center
What a waste of money to have put in the round about by the old post office. Isn't necessary at all!!!
Update existing facilities. No "community" type facility for multi-use. Similar to other community
centers in other cities. Current Parks and Rec facilities run down and need to draw more residents.
As big as hockey is in our community, we need a better, larger facility with more opportunities to host
tournaments, provide more ice for the kids so they don't need to drive to Anoka or Princeton, and have
a facility that celebrates our hockey history. This can be combined with other community needs, so that
kids from other sports and seniors have access to this facility.
Swimming pool. Snack bar.
We need an indoor soccer facility! This is a huge organization and there is no place in Elk River for the
kids to play in the winter. This is a must! If a new arena is built we should keep the walking track above
the ice.
#3 Increase youth/teenage facility for those not in organized sports. #2 Hockey rink expansion. #1
Pinewood golf course. Any facility purchased should allow for expansion in 10 years. Refurbing buildings
currently not allowing expansion is a waste of investment if high $$s are needed.
Indoor tennis courts please.
Additional sheets of ice that can be sold to surrounding communities/associations
Parking & lobby at arena is very bad. There should be a city outdoor pool. Everything should be done to
save the historic ice arena as possible - catch up on maintenance - expand lobby add varsity locker
rooms. More meeting rooms would be nice.
Senior activities such as indoor walking and other forms of exercise
Outdoor pool with the community center expansion
Hockey rink is big in the community
APPENDIX D
Aquatics - outdoor community pool. Indoor tennis courts
More ice rinks. Dryland and conditioning area. Indoor walking. Gathering activity room for up to 400
people. Move everything into 1 building.
Make more rinks and give better locker rooms meaning passible varsity locker rooms. Better dryland
facility for sports.
Larger ice rink and more sheets. Indoor lacrosse as well.
Make more hockey rinks, better locker rooms with showers
Ice arena - additional sheets of ice, strength training and community rooms. Varsity, JV and figure
skating only locker rooms. Make the facility a home base of many ER sorts. Add extra parking for
handicap access and for specified groups.
A multi-purpose facility that would include 3 or 4 regulation basketball floors w/a track would be great.
The gym space is totally inadequate in the city of Elk River. I would like the ability to speak with this
group formally, as ERGYBA has not been engaged to my knowledge, and organizations like TRSA and
ERBYBA have been formally engaged. This feels like a hockey only exercise. Ed O'Donnel 612.644.889,
Elk River Girls Youth Basketball Association - Secretary.
I do like the idea of a multi-use facility from a few aspects. 1-multi generational interaction as well as 2 -
leveraging one building to be primarily used by different groups at different times of day. Easy access
from the central city is very important along with adequate parking for a safe environment.
Do not duplicate what school and community education is already doing. Do not operate alone in your
own.
Indoor domed turf lacrosse, football, baseball all year round facility.
More ice sheets with modern amenities and locker room space is a must for our growing hockey
program, please!
Need a facility with multiple uses for training multiple sports. Need locker rooms for the high school
teams - (bigger rooms). Options for a bar and grill type restaurant in the building. Parents and families
are always on the move with sports, we need options for meals.
Outdoor winter domes with turf!!! Look at the amount of use by other cities with domes. It would pay
for itself within a couple years due to it being booked. We live in cold and snowy climate. Grass oriented
sports like baseball, football, lacrosse, soccer, softball and other activities could keep it full every
day/month it is in use.
We need domed turf in Elk River 4 ice rinks only helps 800 ERYHA players 167 Breakaway players doesn't
sound like a community center to me. Lacrosse, baseball, softball, volleyball need an indoor space to
help grow their programs.
Give us a new multi-purpose facility for the young and old alike. Make a place where our kids can
practice and play multi sports in one complex. Where parties and events for local organizations can be
held as well. With a restaurant bar/grill.
APPENDIX D
Youth sports currently do not have access to ice to support the needs at the current population. Some
of the larger sports are purchasing ice outside of Elk River instead of keeping the money in the city.
Hockey is a deep rooted tradition of Elk River. If you took a poll of hockey families, many are not
originally from Elk River. Many would probably say part of the reason they moved here was because of
ER's hockey program. Many of our surrounding towns have now built better facilities to accommodate
their programs, Rogers, Coon Rapids, Andover not to mention what Blaine has. If you, as a city, want to
continue to be attractive to this demographic and be attractive to new families to move here, a
substantial improvement in facilities will need to be made.
More ice sheets so we do not need to travel to Princeton and Anoka. Also make a sheet have turf in the
spring for indoor lacrosse. All of this would help with the strong growth of these youth programs.
Need more sheets of ice. An indoor dome facility for spring sports like baseball, softball, lacrosse. Now if
citizens of ER want that they have to drive 45 minutes
One large facility would be a nice thing for the community to use and promote our community pride and
health.
We need more fields to support outdoor activities. I also feel we could use a dome/community center to
support the needs of all kids in Elk River. We should not just one support sport, but we should support
all sports. Lacrosse, hockey, baseball, soccer, etc. I think it is the opportunity to attract people to Elk
River. Not only would we support our youth we would support our local businesses. Possibility for
business growth.
Programs limited by facilities (lacrosse, hockey, soccer). Programs fractured by factions operating with
separate, similar interests.
Enough facility spaces to keep Elk River teams to have to travel for practices. Space for year round
soccer.
Pickleball
If more ice is needed - fine - but why take away the building from the senior citizens - the added ice vote
should be included in a bond issue!!
Provide more opportunities for families to use facilities. Things our family would like to see: gym,
meeting space, activity space, etc. Similar to what both Monticello and Maple Grove have. The Y does
not fulfill this need - it's too expensive and does not offer any communal feel. Other types of things to
offer that might give a sense of community; of keeping people here in Elk River rather than going
elsewhere are a fun center, a "maker" space, indoor walking track (that's not in a cold arena),
bathrooms and a concession stand at Orono Park. We love Elk River and would love to see more
opportunities to stay in town rather than go elsewhere to have these needs met.
As a 19 year old ER resident with kids 5 and 7, I find our parks system to be great w/trails, etc. When it
comes to Rec facilities for kids and adults, there are very little impressive things to say. Outdated and
non-current facilities do not make our community appealing for current residents or new ones moving
in. We need a community center for ALL to enjoy. Hockey, soccer, baseball, senior activities, etc. There
needs to be a place like other cities have... Maple Grove, Andover, Monticello to name a few. I am a
YMCA member and that facility lacks things as well. Really hopeful something happens FAST.
We need to build something like Andover Community Center that offers basketball courts, hockey
arena. Our community continues to grow. We need to have space to offer our growing community so
APPENDIX D
more young families and old have room to grow. My older children played hockey. My younger play
traveling basketball. We don't have enough gym time for each of the teams to practice more than a few
hours a week. To stay competitive with other schools our teams need to have more gym space to
practice every week. Plus, community education could use this to offer summer camps. Basketball,
lacrosse, soccer, etc. We need a community pool. We need lighted fields for practice for football and
lacrosse. My main concern for my family is basketball courts, volleyball, and gym space. Thanks.
Moving to 4 sheets of ice in a new multipurpose facility. Hockey and lacrosse have seen substantial
growth in our community, publicly fund 3 sheets open the fourth to private funding. Indoor fields
(Vadnais Heights). It would be a to young families the city has family-youth activities at the center of is
mission. It would separate ER from surrounding communities, attract or could provide a very good
reason for families of small kids to move here. When hockey looks at and how much ice is purchased
outside of the community, I believe that moving to 4 sheets would allow for current participation levels
and provide for future growth. Surrounding communities could use ice in a central location e.g. Big Lake,
Rogers. Look to the city council to open of youth hockey for more locations in the city limits to help fund
with private investments. Look at Coon Rapids single sheet is an example of a facility that utilized
Federal money, on how to privately fund as well. I would be willing to donate $10,000 over 2 years to
help construct 4 sheets of ice to host, field house and community center in one location.
APPENDIX D
July 18, 2016
Elk River Community Center
ELK RIVER COMMUNITY CENTERFEASIBILITY STUDY
••••••••Addition/Renovation OptionsFinal Program of NeedsCommunity EngagementExisting Facilities AssessmentCost Summary/Funding OptionsProposed Project PlansSite Options/Site AnalysisNew
Facility Concept
Study Overview
PHASE IPHASE II
Elk River Community Center
Elk River Community Center
INFORMATION GATHERING AND ANALYSIS
PHASE I
•••Existing FacilitiesTotal Cost of Improvements: $10MAssessments -------Elk River ArenaProgrammaticSystemsPhysical TrottLion’s Park CenterSenior Activity CenterBrook Barn
Information Gathering
EXISTING FACILITIES ASSESSMENT
Elk River Community Center
•••Project Stakeholdersadditional community needsResults aligned with EFA plus Community Members---Ice Users, Seniors, voting and questionnaireOpen forum session with OneClubRecreation
staff, Lions -on-one Meetings
Information Gathering
COMMUNITY ENGAGEMENT
Elk River Community Center
•••Integrate information from EFA, with needs: $43M Approximate cost of project to align finalizeWorked with Steering Committee to B*K Market AnalysisCommunity Engagement Results, &
–$48M
Program of Needs
PROGRAM OF NEEDS
Elk River Community Center
Elk River Community Center
SOLVING THE PROBLEM
PHASE II
••••••Update Facilities and Meet Program NeedsElk River Arena Option BElk River Arena Option ALion’s Park Center Option BLion’s Park Center, Option ASenior Activity Center-----5,000
Demolish Barn, add two new sheets & Support: $17.5MDemolish Barn, add new Rink & Support Space: $12M8,800 2,150 s.f.s.f.s.f.addition, parking: $3.6Maddition, parking: $3.3Maddition,
parking: $1.6M
Solving the Problem
ADDITION/RENOVATION OPTIONS
Elk River Community Center
•••••Refinement of Program of Needs$33.5M+/additional ice sheet or inflatable domePotential for future phasing to add an existing facilitiesimmediate needs resulting from Addresses the
deficiencies and Identify and utilize space synergies-120,000 s.f.facility: $30M -
Solving the Problem
NEW FACILITY CONCEPT
Elk River Community Center
•-•Identify and analyze site options for ballfields to YAC site ($1.2M field cost)OronoDave Anderson Athletic Complex/Lake Preferred Site for a potential project is location, services,
access, character5 Site shortlisted based on size, potential new facility-Oak Knoll, Pinewood GC, Elk River Dave Anderson Athletic ComplexGC, Lion John , proposed relocation of existing
WeichtPark, and
Solving the Problem
PROJECT SITE ANALYSIS
Elk River Community Center
Solving the ProblemSITE PLANPROPOSED
Elk River Community Center
Solving the ProblemPROPOSED MAIN FLOOR PLAN
Elk River Community Center
Solving the ProblemPROPOSED MEZZANINE FLOOR PLAN
Elk River Community Center
rd
••••••••Existing Facility Repair CostsDave Anderson Fields (Relocate)Lion John Oak Knoll site costsNew Facility (Base Building)Additions/Renovations (Major)Additions/Renovations (Minor)New
Facility per Program Needs••Phase 2 (3Phase 3 (Inflatable Dome)WeichtPark (Soils)Ice Sheet)$10,000,000$1,200,000$4.8M $500K $5,000,000$6,000,000$30M $32,200,000$23,000,000$43M -–-–$48M$7.6M$33.5M$70
0K
Solving the Problem
PROJECT OPTIONS -ESTIMATE COSTS
Elk River Community Center
rd
•Ballard*King produced Operations Analysis•••••Proposed new facility staffing plan and expensesphases (3Analyzed for initial facility and proposed subsequent Associated program fees
and staffing worksheetsProposed new facility revenuesProposed new facility expendituresrink, inflatable dome)
Solving the Problem
PROPOSED PROJECT OPERATIONS ANALYSIS
Elk River Community Center
Elk River Community Center