7.2 HRSR 08-01-2016 t1'>Lk .,
Request for Action
River
To Item Number
Housing and Redevelopment Authority 7.2
Agenda Section Meeting Date Prepared by
General Business August 1,2016 Amanda Othoudt,EDD
Item Description Reviewed by
2017 HRA Budget and Resolution Establishing Cal Portner,City Administrator
HRA Levy Reviewed by
Action Requested
Review and approve the 2017 HRA Budget and attached Resolution establishing the HRA Tax Levy for
collection in year 2017. Following the HRA's action,the City Council must approve and certify the HRA
levy to Sherburne County by September 6,2016.
Background/Discussion
The Economic Development Division consists of two separate budgets including:
• Economic Development Authority
• Housing&Redevelopment Authority
Revenues
The budget proposes a balanced budget of the operating levy at 0.01466%.The state caps an HRA
operating levy at 0.0185%.
Revenues generated from the HRA tax levy for the 2017 budget are estimated based on an Estimated
Market Value of$2,068,104,300 as provided by the Sherburne County Assessor.This will generate
revenue of$303,150 plus an additional$5,500 in interest income.
Expenditures
The proposed 2017 budget was developed with the goals and action steps outlined in the 2017-2020
HRA/EDA Strategic Plan, the Mississippi Connections Downtown Plan,and the City Vision& Goals.
Major initiatives from these documents include:
• Rehabilitating at least six properties by utilizing the new HRA Housing Rehabilitation Loan
Program
• Reallocating$50,000 to rehabilitate other target areas of the city which will be developed through
coordination of the HRA and Central Minnesota Housing Partnership (CMHP)
Major Changes
Direction from the budget workshop included the following changes:
At the July 4,2016, HRA budget workshop,it was decided maintain the previous and balanced rate of
(0.01466%) to reduce drawing down on the reserves for the 2017 budget and allow funding new
revolving loan programs out of reserves.
1' i1REI±r
Direction from the commission included reallocating the $50,000 from the Small Cities Development
Program (SCDP) in the 2016 budget for Property Acquisition/Program funding.
Additionally, the commission included funding for the EDA/HRA shared website.This newly
overhauled website will allow residents and developers to keep updated on upcoming housing programs,
new policies and development projects.
Any non-spent funds remaining at the end of the year stay in the HRA fund for future housing and
redevelopment purposes/projects. If a non-budget item comes up in 2017 we can use the fund balance
and make a budget amendment.
As of July 30, 2016, the HRA has a fund balance available for Housing and Redevelopment purposes of
approximately$1,963,000.
Financial Impact
The expenditure budget is $303,150, a reduction of 0.525% over the previous year.
Attachments
• Resolution Establishing the HRA Levy for Collection in Year 2017
• 2017 HRA Goals and Performance Measures
• Proposed 2017 Budget Detail Spreadsheet
• July 4,2016, HRA Budget Workshop Packet
11144‘4. ..,
City of
Elk ..........
River
Resolution 16-02
A Resolution of the City of Elk River Housing and Redevelopment Authority,
Establishing the Tax Levy for the Elk River Housing and Redevelopment
Authority for the City of Elk River, Minnesota
WHEREAS, Minnesota.Statutes,Section 469.033, Subdivision 6,authorizes the Housing
and Redevelopment Authority to levy an amount not to exceed .0185 percent of the
estimated market value within the city to be used for housing and redevelopment purposes;
and,
WHEREAS, the Elk River Housing and Redevelopment Authority anticipates
expenditures in 2017 for various housing and redevelopment activities;and,
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Elk
River,Minnesota,as follows: The Housing and Redevelopment Authority requests the City
Council of the City of Elk River,levy a tax in the amount of.001466 percent of the
estimated market value of the city for the benefit of the Authority to be used as provided by
Minnesota Statutes.
Passed and adopted this 1st day of August,2016.
Larry Toth,Chair
ATTEST:
Amanda Othoudt,HRA Executive Director
1IEREI 1r
INATUREI
Division Performance Measures&Goals for 2017
Division: Economic Development\HRA
Completed by: Amanda Othoudt,EDD
Date: June 1,2016
•
Performance Measure 2015 Actual 2016 Estimated 2017 Projected Notes from HRA Discussions at the 7-5-
16 Worksession Meeting:
Promote new applications for the Elk 500 Direct Mailings will be sent to Work with Community Education,Possibly host a
River HRA Rehabilitation Program 500 Direct Mailings Sent.Four class.Participate in the Chamber Business Expo,
residential homeowners and three
by identifying the percentage of 500 Direct Mailings Sent.Four projects were projects were completed in 2016. Display marketing fylers and information related to
educational meetings will be
.8%response from direct mailings and completed in 2015 resulting in a.8 Two more applications are estimated the program.Connect with local realtors,host an
conducted.Estimating Five to Six
educational meetings.Track which response rate. to be submitted by December 2016. informational session regarding the program.
marketing source they obtained the Resulting in a 1.2%response rate. projects to begon in 2017 resulting in Submit informational article promoting the program
a projected
information from. d 1.2/o response rate. including sucess stories to the local paper.
Promote new applications for the
Blighted Properties 1 property is estimated to be Work with Community Education,Possibly host a
1 property has been rehabilitated class.Participate in the Chamber Business Expo,
Commercial/Industrial Forgivable through the has been rehabilitated through the Display marketing p y g fylers and information related to
Loan Program.Identify Response Loan Program. Commercial/Industrial Loan the program.Connect with local realtors,host an
rate.Track which marketing source Program.
they obtained the information from. informational session regarding the program.
Related Vision Statement
Division Goal Goal/Objective Comments
Work with Sherbume County staff to identify Tax Forefieted properties that
Promote Preservation of Community Targeting individuals that maybe interested could utilize the newly created Blighted Properties Residential Forgivable
Housing Stock in the blighted properties program and the Loan program.Collaborating with Building Inspections to create a Point of
HRA Housing Rehab program. Sale program.Protection of rental properties.Strengthen rental properties
program.
Promote a vital downtown Mississippi Connections Research redeveloping downtown north of Hwy 10.
Enhance Redevelopment Targeting business owners that maybe Work with the building department staff to identify properties that could
Opportunities for interested in redeveloping blighted utilize the newly created blighted properties commerciaVindustrial program.
CommerciaVIndustrial Properties commerciaVindustrial properties.
2017-2018 BUDGET DETAIL SHEET
Dept: Housing&Redevelopment Authority
Acct. Explanation/Detail of Supplies or Services 2014 2015 2016 BUDGET 2017 BUDGET 2018 BUDGET
No. Actual Actual Detail I Total Detail I Total Detail I Total
PERSONAL SERVICES
4101 Regular Pay 39,023 46,213 56,100 59,850
4103 Part Time Pay 3,209 653
4104 PERA 2,647 3,484 4,200 4,500
4105 FICA 2,265 2,938 3,500 3,700
4107 Medicare 530 687 800 850
4108 Insurance 4,975 5,747 7,250 7,700
4109 Workers Comp 209 202 300 300
4110 Re-employment Comp 252
TOTAL PERSONAL SERVICES 53,110 59,924 72,150 76,900
SUPPLIES
4201 Office Supplies 187
(shared with EDA)
4212 Fuels&Lubes 1,400
1,400
TOTAL SUPPLIES 187 1,400
OTHER SERVICES&CHARGES
4304 Legal Fees 7,807 1,023 10,000 5,000 5,000
Misc. 10,000 5,000 5,000
4319 Other Professional Services 7,618 22,410 20,450 20,050 20,050
Downtown Plan implementation 20,000 20,000 20,000
Small Cities Development Grant 400
Solid Waste fee(downtown parking lot) 50 50 50
4322 Postage 6 46 7,000 7,000 1,250 1,250 1,250 1,250
4331 Travel,Conferences&Schools 1,350 4,500 7,500 7,500
Misc.Training(Housing courses-Colleen) 1,500 1,500 1,500
NDC Training(Housing Finance Prof.-Colleen) 1,250 2,500 2,500
NDC Travel 1,750 3,500 3,500
4349 Advertising/Marketing 400 1,828 6,000 11,450 11,450
Housing programs-marketing 5,000 5,000 5,000
Downtown Marketing-brand plan _ 1,000
Holiday Cards 750 750
HRA/EDA Shared Website 5,700 5,700
4359 Publishing 893 72 5,000 2,500 2,500
Housing Program(s)Printing 5,000 2,500 2,500
4409 Contractual Services 18,763 27,931 150,000 150,000 150,000
Property Acquisition/Program Funding 50,000 50,000 50,000
Elk River HRA Rehab Program 100,000 100,000 100,000
4433 Dues&Subscriptions 191 250 250
Downtown Spotlight 250 250
TOTAL OTHER SERVICES&CHARGES 35,487 54,851 202,950 198,000 198,000
CAPITAL OUTLAY
4530 Improvement Project Contract
TRANSFERS OUT 28,250 28,250 28,250
4721 General Fund 22,850 23,250 24,750 24,750 24,750
4735 Economic Development Authority(shared expenses) 3,500 3,500 3,500 3,500 3,500
TOTAL HOUSING&REDEVELOPMENT AUTHORITY 115,134 141,525 304,750 303,150 226,250
7/28/2016
2016-2020 EDA/HRA Strategic Plan
BUSINESS DEVELOPMENT
Attract new businesses and support existing businesses to increase the city's industrial tax base,
commercial tax base and employment base.
INDUSTRIAL STRATEGIES
> Promote available sites,encourage business retention and expansion to grow existing
light industrial base with business recruitment/attraction techniques
> Diversify economic base to include professional services,corporate campuses,energy-
related companies,and technology businesses
> Review existing programs, resources,and services and recommend improvements to
increase competitive advantage and support goals
> Explore creative economic development collaborations
> Utilize Energy City and its tools to recruit new and assist existing businesses
COMMERCIAL STRATEGIES
> Promote available sites,encourage business retention and expansion to grow existing
commercial base with business recruitment/attraction techniques
> Diversify economic base to include a wide variety of retail and service industries,as well
as additional fine dining opportunities
> Review existing programs, resources,and services and recommend improvements to
increase competitive advantage and support goals
> Explore creative economic development collaborations
> Enhance commercial district through business recruitment and activities
ACTION STEPS
• Complete minimum of one BRE visit a month with participation from EDA/HRA and Council
members(manufacturers and top employers)and distribute Business Finance Toolkit,Available
Sites, Community Profile, Energy City Brochure, Business Recycling Toolkit and other pertinent
information.
• Promote available sites through exhibits at various expos(minimum 2x/yr.)
• Utilize 171St FAST implementation plan to create a marketing piece for Nature's Edge Business
Center and an annual redevelopment action plan to monitor progress of implementation
• Partner with ERMU to identify applicable rebates for available city-owned property
1
• Promote applicable incentives through direct mailings(minimum 3x/yr.)
• Promote Elk River to the restaurant industry through website
(www.elkrivermn.gov/restaurants), direct mailings,Constant Contact email blasts and other
marketing venues
• Partner with Elk River Area Chamber of Commerce to coordinate Chamber goals with economic
development goals through various implementation tasks
• Utilizing economic development publications make contact with businesses looking to expand,
relocate,etc.
• Review Micro Loan Program and recommend improvements to increase competitive advantage
and support goals
• Partner with ECC and ERMU to explore a joint incentive to attract energy-related technology
businesses
• Partner with local schools and manufacturers to hold quarterly meetings to encourage students
to explore a career in manufacturing through plant tours,youth apprenticeship programs,
energy city tours and programs,and job shadowing
• Update a powerful website for the Elk River Economic Development Department and the
Housing and Redevelopment Authority. Provide analytic reports on a quarterly basis.
• Demonstrate support for existing manufacturers and raise awareness regarding their impact on
the community through various promotional activities and tours during Minnesota
Manufacturers Week
• Identify target industries(e.g.craft brewery, manufacturing and medical device,etc.)and create
specific marketing pieces to identify advantages and programs to assist in business recruitment
• Host quarterly Manufacturers'Connection events with local manufacturers to promote financial
incentives, resources and relevant topics to promote business retention and appreciation
• Produce an energy conservation best-practices brochure to provide to businesses
• Coordinate with Energy City to plan and market energy city events e.g. Energy City Business of
the Year
• Partner with Energy City and the Streets Department and continue to promote proper disposal
of Fats,Oils and Grease through videos,flyers, emails,social media,and other media
• Host and Promote a quarterly business rountable event with local business leaders and
community stakeholders.
• Partner with the Elk River Area Chamber of Commerce to hold annual event to promote
economic development resources and incentives(Juice Up Your Morning,Chamber luncheon,
Money Breakfast,etc.)
• Continued contact and relationship development with Twin City commercial real estate
brokers/developers
2
REHABILITATION AND REDEVELOPMENT
Undertake strategies that facilitate rehabilitation and redevelopment of aging commercial, industrial
and residential areas to ensure private reinvestment and sustainability.
COMMERICAL/INDUSTRIAL STRATEGIES
➢ Maintain a listing of available commercial/industrial sites
➢ Promote available sites through various marketing initiatives
➢ Identify and examine potential areas for revitalization
➢ Review existing programs, resources,and services and recommend improvements to
increase our competitive advantage and support goals
➢ Enhance downtown commercial district through business recruitment and people-
generating activities
➢ Develop and implement a blighted properties program for both commercial and
residential properties
ACTION STEPS
• Identify target areas for the blighted properties program
• Partner with downtown business association and civic groups to promote existing and explore
new downtown activities(i.e. BNI,Chamber Connections,etc.).
• Partner with Elk River Area Arts Alliance to explore funding concepts for an arts center within
the downtown study area
• Create and distribute a survey to businesses to identify recommended improvements to existing
programs, resources and services, in addition to identifying preferred methods of
communication to improve Elk River business climate
• Identify current property owners'and businesses' interest in redevelopment efforts both north
and south of HWY 10 and in 171st Focused Area Study area
• Create a redevelopment policy regarding capitalizing the HRA development fund and identify
parameters for purchasing parcels
• Create and distribute comprehensive business directory to promote downtown Elk River
• Update short videos promoting available sites and applicable initiatives to distribute through
social media outlets,constant contact and website
3
RESIDENTIAL STRATEGIES
> Maintain listing of vacant/foreclosed properties
> Address housing gaps with Comprehensive Housing Market Study recommendations
> Proactively review neighborhoods annually to ensure all home are properly maintained
through the code enforcement process
> Seek and promote available programs to improve existing housing stock and incentivize
homeownership through CMHP
> Provide educational opportunities regarding foreclosure prevention and housing
assistance programs by developing brochures/pamphlets
ACTION STEPS
• Distribute MN Home Ownership Center foreclosure prevention, Energy City conservation
brochure, and Elk River Housing Toolkit information to local lenders, realtors, churches, non-
profits, builders,etc. (minimum 4x/yr.)
• Partner with applicable non-profits(MNHOC,Tri-CAP,etc.)to hold educational events to
promote foreclosure prevention and housing programs(minimum 2x/yr.)
• Continue to partner with the CMHP housing organization to fund and support a selective
housing removal and rebuilding program
• Host an annual Realtors' Day to educate realtors about the programs, processes and amenities
offered by the city
4
COMMUNITY BRAND
Utilize community brand strategies to effect necessary changes to strengthen and enhance community
image
STRATEGIES
> Continue to implement and enhance marketing plan that reflects the Powered by
Nature brand, identifies desired target market(s),and complements other local efforts
to promote the community internally and externally
> Maintain existing and build new community support for the Powered by Nature brand
> Establish benchmarks for performance measurement
ACTION STEPS
• Distribute window clings and larger windows signs of the logo
• Promote the brand,engage residents, and distribute materials at expos(3x per year)and at
events such as Realtors' Day, Leadership Elk River,and Manufacturers Connection
• Create profiles on first-tier business owners in Salesforce—a tracking software used to record
information on local businesses and visits
•
• Benchmark the impact of the Powered by Nature brand with data from Google Analytics and a
search engine optimization analysis.
• Promote Public Art Installation and research opportunities to expand public art within the city.
5
TRANSPORTATION
Advocate and support proactive planning for improvements to the local and area transportation system
in a way that will support existing businesses and complement new economic growth.
STRATEGIES
➢ Advocate regional and local transportation improvements
➢ Encourage transportation improvements as part of redevelopment/development
opportunities
➢ Support efforts to leverage local funds with state/federal resources
ACTION STEPS(submitted by City Engineer)
• Increase contact with legislators for state highway transportation improvements
• Complete low cost/high benefit enhancements to improve traffic flow through the existing
street intersections
• Advocate for the continued use and expansion of Northstar commuter rail service.
• Continue implementation of transportation improvements as detailed in the 171n Focused Area
Study
• Assure all proposed development improvements are consistent with our local and regional
transportation plans.
• Leverage State and Federal investment for mobility improvements to TH 169 and TH 10 with the
already spent local dollars for the planning of improvements to these sections.
• Evaluate all available grant opportunities to determine if the local matching amounts are a cost
effective and feasible solution to support our objectives and strategies.
• Promote the Quiet Zone, Northstar Commuter Train and Bike paths.
6