4.2. SR 10-09-2000
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City of 1Y
Elk
Item # 4.2.
MEMORANDUM
TO:
Economic Development Authority
City Council
FROM:
Pat Klaers, City Administrator
DATE:
October 9, 2000
SUBJECT: Implementation of the Strategic Industrial
Marketing Plan
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An important part of the Industrial Marketing Plan (Section VI) deals with
"communication, promotion, and advertisement" of Elk River to prospective
clients and customers. The marketing plan highlights a need to present a
consistent image that is of high quality so that it reflects the professionalism of
the city.
Last year city staff approached the Council and requested funding to do an
update of our city logo. At that time the Council decided to wait on the project.
Most recently, during the preparation of the 2001 city budget, the Council
pulled the logo update funding request and agreed to consider proposals this
year.
Two months ago the Utilities hired Duckor and Associates, Inc. and Tammy
Miller to complete a project for the development of its communication strategy
and brand plan. Anita Duckor and Tammy Miller are scheduled to begin work
on this project in October 2000. This project deals with communication,
consistency in its appearance, presenting a professional image, and
establishing some guidelines on the use of its symbol/logo.
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In looking at what the Utilities is asking from Duckor and Associates, Inc., it
has become apparent to me that this project is almost identical to the work
that is necessary in implementing the Industrial Marketing Plan; and almost
identical to the work that the city needs done in updating its logo and
establishing public information/communication guidelines.
13065 Orono Parkway. P.O. Box 490. Elk River, MN 55330. TDD & Phone (763) 441-7420. Fax (763) 441-7425
. The city has not had one person function as a clearinghouse for how our
symbol/logo can be used, nor do we have any guidelines for its use in order to
be presenting a consistent and professional image. In this regard, if this
project is approved, I am having City Clerk, Sandy Peine, be in charge of the
project and ultimately be given the responsibility and authority to function as
the clearinghouse for our city logo/design. Sandy and the Utilities General
Manager will have to work together so that both organizations are "on the
same page" in the use of the Elk symbol.
I approached Anita about the city project as an expansion of the Utilities
project and we first put together a quick list of everyplace that we could think
of where the Elk appears. This list is attached and is quite lengthy. We were
both surprised at how far and wide the Elk has traveled in the city and it
became clear that one of our most important needs is the establishment of a
communication strategy/guidelines on how the Elk can be used. The project is
really about what message the city (and it's Economic Development
Department) wants to present.
.
I have asked for Anita and Tammy's proposal to only provide us with two
options for a different look in our logo/symbol. Obviously, we are going to
continue using the Elk, but other than that we are open. Per my conversations
with Anita, the Staff Committee will look at the two proposals and recommend
one to the City Council for approval. Use of the logo/symbol may not have to be
identical across all departments but will have to be "complimentary and of the
same family." In this regard Anita has indicated that it may be possible for
various colors to be used with the Elk.
The price of the project is $19,750 and initially seemed high to me but this is a
very large-scale project and has long term ramifications for the city and for its
Economic Development efforts. Anita has completed one project for the city
and is currently working on another, both of which are related to Economic
Development. In both proposals the initial fee was presented and ultimately
the work was revised and the cost came down. When everything was said and
done, we ended up having Anita either schedule extra meetings or extend the
time for various meetings so that ultimately we ended up with almost the
original proposal for reduced fee. This didn't seem fair, but that's what
transpired. I think this requested fee is appropriate for this project and that
we shouldn't try to economize by cutting out "bits and pieces" of the proposal.
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I am requesting that the EDA participate in the amount of 25% of the project,
as this project is directly related to the implementation of the Industrial
Marketing Plan. Funding for the EDA share of the project would come from its
.
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reserves. The City Council is requested to finance the balance of the project
from its contingency fund.
Recommendation
It is recommended that the EDA and City Council approve the communication
strategy and brand plan from Duckor and Associates, Inc. and that the EDA
finance 25% of this project and the City finance the balance.
s: \eda \ meetings \mrktgpln.doc
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ELK RIVER LOGO
ePA- '+- C-c)~nct) :
ADMINISTRATION
1h'5 /1St' i5
!!t ('ClQlf/e/e- 4-
"5 U (,{ S7 ti. i" 44Yf Je..
Ilff- 0# h ot.cJ ~
1-.{;~ 0 i? /.tsed -
OJ#-
1. City Pins
2. Cups
3. Letterhead
4. Business Cards
5. License Applications
6. Clothing
Q) Water Towers
8. City Vehicles
9. City Flag
10. City Maps
11. Web Site
12. City Entrance Signs
13. City Note Cards
14. "Information you Requested" Cards
15. City ~ page memo pads
16. City memorabilia (pens, portfolios, coasters, etc.)
17. City Calendars
18. City Plaques/Awards
19 . Newsletter
20. Community Resource and Residents Guide
21. City Identification Cards
22. Public Notices (Newspaper)
/O~'2--00
FINANCE
1. Checks - City, EDA & HRA
2. Purchase Orders
3. Invoices ( currently printed on letterhead)
4. Letterhead (used for all correspondence and several form letters)
5. Business Cards
6. Audit Cover
POLICE (Have their own logo)
1. Letterhead
2. Business Cards
3. Squad Cars
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4. Shoulder Patches
CITY ENGINEER
1. Public Bid Plans
2. Construction Newsletter
3. Report Exhibits
FIRE DEPARTMENT - Elk River Fire Department and Ambulance Service
(Currently have their own logo)
1. Letterhead
2. Fire Trucks (their own logo)
3. Clothing (their own logo)
BUILDING DEPARTMENT
1. Letterhead
2. Clothing
3. Vehicles
4. Permits
5. Business Cards
6. Forms/handouts
7. Energy City
SENIOR CITIZEN (Currently have their own logo. Unsatisfied with present
logo and would consider using City Logo)
1. Business Cards
ICE ARENA
STREET DEPARTMENT
1. Vehicles
2. Clothing
WASTEWATER TREATMENT FACILITY
1. Vehicles
. PLANNING DEPARTMENT
1. Letterhead
2. Envelopes
3. Sign Permit Forms
4. Special MailingslInvites
5. Public Hearing Notices
6. Report Covers
7. Shirts/Jackets
8. Staff Reports
ECONOMIC DEVELOPMENT
1.
2.
3.
4.
. 5.
6.
7.
8.
9.
10.
Advertisements (printed in various real estate and target industry
publications)
Outgoing Correspondence
Business Cards
Community Information Materials (community profile, fact sheets,
business park fact sheets, folder, etc.)
Limited use in news articles rather than photo
Promotional materials (eg. golf balls, mugs, etc.)
Economic Development web page/site
Banners, monument signs, property for-sale signs
Watermark image on correspondence materials or web page
Strategic Marketing Plan
LIQUOR STORE
1. Uniforms
2. Advertising (currently use a different logo than ours but would like to
switch to our new logo)
s: \ clerk \logolist.doc
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Tammy'
D .Mi lIeL
eSlgn
18225 178th street
Big lake, MN 55309
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Tammy'
MilleL
Design
Who
I
am
I provide creative services including copywriting,
graphic design and production services to a wide
range of clients. I love what I do and thrive on a
good challenge from direct mail, to marketing
collateral to high-impact advertising. I am known
for our quick turn around and fresh creative
concepts. Best of all we're fun and easy to work with!
We look forward to working with you!
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Company
Profile
Tammy Miller, Partner, has eight years experience
asa Graphic Designer! Art Director, and is
responsible for concept, design, layout, computer
and pre-press production of creative.
She is also responsible for photography art direction,
original artwOrk and illustration. She has created
. and designed corporate identity, collateral, direct
mail, promotional materials and print and billboard
advertising for a diverse group of clients.
Tammy is graduate of the Minneapolis College of
Art and Design with a bachelor's of fine arts degree
in Visual communication. Tammy has also taken
course work at the University of Minnesota in
Journalism and graphic design.
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Qual ifications
· Experience with complex institutions.
· Ability to work with a great deal of information
and present it in clean design formats that are easy
to understand.
· Experience with non-profit and educational
institutions.
· Quick turn-around.
.Client benefits from our long-standing
relationships with reliable vendors.
· Ability to design and produce project in final form
ready for printing.
· Practice cost-efficiency business management; low
overhead and labor costs; ability to work within
tight budget constraints.
· I am flexible; fun and easy to work with.
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NSPGas
Accomplishments
The name is flcme, Reddy flame!
How do you create and launch a "brand"
icon with as.. much character as an already
established brand icon within the same company? I
created and designed Reddy FlameTM, brother to
Reddy Kilowatt™, to represent NSP Gas. The
Midwest Energy Association awarded NSP Gas the
"Crystal Star" award, for excellence in the compe-
tition's "customer relations" category. Reddy Flame
brought enormous consumer recognition (11 %) in a
very short time - he was created and launched in a
few months. I think that might be a record!
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stayWell Health
StayWell
A
FH:igbe andlivinglongerisaseasyasl,2,3......
withStayWeU'.HeollhyChonge"-'Pnlgram..
"A .,,"' '".. ~~" "," """" ,,", ",",,,
---~~ -;;;~ 1 ~',";i~~~~: ~:~~:/;'"~;;;O::h::';/;~"':;~~~''' ',,[L1,
Here's a great new way to bell! you 5I:art making he-althy changes
fur the best future ever!
Healthy, wealthvancl wise....
StayWell called me when they needed to revamp a
direct mail piece promoting a corporate health
program. The . existing direct mail package just
wasn't producing the results they projected.
I replaced the traditional corporate look with fun,
graphics and bright colors. I also revamped the copy
explaining the program so it was simple and easy to
understand. StayWell sent this package out and
received a "healthy" response. Need I say more?
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NSP Large Industrial and Commercial Sector
OIl! NSPilfldgetYOUrOWll ellergyeJlpert tcd3~1 '8""" '
" <:A. ,. -v". "4100.
...E~~....
f_'1i.
NSP's Energy &perfs-so good customers won't
give them back!
The challenge? Create an ad campaign that supports
all of NSP's business conservation programs and pre-
sent them in a way that will appeal to industrial and
commercial customers.' It should also position NSP
as "the energy expert" for business customer needs.
I cut through the clutter by featuring actual NSP
sales representatives. They are trapped in unusual
ways by business customers who want to take
advantage of their energy expertise. NSP and their
customers loved them. The good news is NSP
reported awareness level at 31 % after just four
months into the campaign.
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A\innesota Housing financing Agency
Minnesota's HOmeb . .
uyer Training Program
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call1'fi;,n;~~::}'lO'''in9 fin~nc. Aq~ll
n"'IHst Y~U! 165J) 2Z_~::~ ~;'(;o!!$t ~t H"m~ Str~t
0)7JO_%871 [
YOU CAN!
(J"'-'J1f]
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My mission was to create a treatment for the
Minnesota Housing. Financing Agency that was
versatile enough to work in any strategy including
direct mail, brochures,. postcards and more. It also
had to appeal. to · a diverse ethnic, low-to
moderate income target. And it had to position
MHFA as "friendly," "helpful" and "non-
governmental."
I presented "YOU CAN' - a simple, posltlve
statement to introduce all of MHFNs programs. I
also used bold, vibrant colors and a simple design to
offset the complex nature of MHFNs financial
programs. MHFA declares its new look a success.
They can't keep the brochures on the shelf!
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NSP Small Business Line
Cool, Tickled Pink,Ylired and Enlightened.
The goal was to increase awareness and calls to NSP's
Business Line and change small business customer
perceptions that NSPiwas a huge company only
concerned with large business customers.
I created an ad campaign using testimonies and great
photos of NSP customers telling how they benefited
from NSP programs. This made the ads credible, and
pertinent to the target audience. Plus, it gave proof that
NSP did indeed care about its small business
customers. Calls to the business line increased by 15%.
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GeneralMi lis
-its
TOllment Line
Step by Step
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Benefits for all!
General Mills threw>away corporate standards and
let me give their benefits package a whole new look!
They wanted a.friendlier look and one that
represented a diverse group of employees.
I used jewel tones and contemporary graphics to
update this benefits package. The look was carried
through on letterhead and in various benefit
materials.
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NSP Annual Reports
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o
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onHmftn1enf
It) (!l\'in)/!I11('11Iai
i f' '"
hr A YUR!
The Community AfFairs group at NSP always has lots
of information tosruue.at the end of the year, whether
it's Corporate Contributions or Environmental Affairs.
My challenge was to present it all in an interesting and
attractive format, whether it's 2- or 4-color. I can't wait
'til next year!
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Chrysler Daimler
--
To your health!
Investing in employees' health is a pnonty for
Chrysler Daimler. These 2-color postcards were an
inexpensive, yet . effective method to remind
employees about a ... health and wellness resource
book they received at the beginning of the year.
Mailed at three, six, and twelve months, they
motivated employees to look up answers to health
questions and respond. Correct answers received gift
awards. These cards worked so well I was even
motivated to look up a few answers ourselves!
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Voyager funds
,.",,'\,;:<
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---------=-
Hmd
Update
New Identify
I created this comprehensive package to give
Voyager Funds a strong identity. Their goal was to
position Voyager/Funds as a secure company
customers could trust.
I created a simple, yet elegant look accented with
rich gold tones. The creative treatment was applied
to all of Voyager Funds' marketing materials from
fund catalogs to newsletters and sell sheets in 2-, 4-
and 6- color formats. The results were
profitable!
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lase Software Company
Software wifhaflaref
Jasc Software called when they wanted to promote a
new line of software ~ a PC version of Photoshop 1M
targeted to smalL business owners and education
facilities.
The results? A classy, professional look for packaging
and carried through to promotional materials. The
launch was a success. I look forward to many new
products from Jasc.
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NSP Energy Marketing. Connedridfy
We put a spark in dassrooms!
Making energy conservation exciting and fun can be
quite a challenge. Advertising it is an even bigger
one. I met that challenge with this colorful direct
mail package that was sent out to schools across the
country promoting an interactive, CD Rom game.
T-Bones the dinosaur and Aurora the Falcon, teach
children all about energy conservation.
The results? NSP received a 25% response rate-
15% more than projected. Teachers and students
alike are thrilled with the game. Who says saving
energy can't be fun?
Norlhd!~states Power Company -
Co ,';,Communications
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NSP AJvonlage f,rvice'"
8ofo..pttiDcNSP~s...-.Bnnd.~.....
b....lfoh........C"'..k.upfreclqiNow. d1.
does.',bo...to_obou,hb..,.u..NSP~
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Call now to sign up ::.w~.=-~:",~..
1-800-238-7378 .. .. ::,,~~,=r:"'=:"=~'~~:f:','
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'yOo.... any questions, please, call NSPAdvantage Service at: ~
1-S00 ~ ~Y.238-7378 r;:f J.
NSP~Smiuofrt.. d1...difl"e"n'''mc.~
No...........t.ichplul""'ohoooo, k'. tho.ma:lC<ll<!
Women in the knowIm
NSP Advantage Service wanted to get the word out
about their appliance. service plan and attract new
sign-ups. The challenge was to differentiate them-
selves from the/competition and attract the
attention of smart,:women on-the-go.
I did it with this contemporary "woman's club"
campaign including direct mail, billboards and
radio. I focused on the women themselves and the
results of the smart decision they made to sign up
for NSP Advantage Service. Awareness went up from
66% to 71 % and actual use increased from
17% to 22%.
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Northern States Power Company, Minnesota
Housing Finance Agency, Fairbault Woolen Mills,
of Maine, E- Bedroom, United Way, Meals on
Cardinal Stritch College, StayWell Health,
Assistance, Holiday Stations to res, Jasc
PENTAX. Vision, Inc., J.E.T. Marketing
SafeHands.... Gloves, LifeFit Corporation,
Financial Services, Dayton Corporation, 1
Potato 2, WestHealth, Pat Carney Studio, Hedstrom
MusicLandCorp., AVEDA Corp, Deluxe
Paper Direct.lnternational, General Mills,
Edge Advertising,iThe Cullinan Group, Gateway
Learning-Hooked,)ElkRiver Public Utilities
client
list
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Duckor & Associates, Inc.
3141 Dean Court
Suite 804
Minneapolis, MN 55416
Phone 612. 285.1033
Fax 612. 285-1044
Email DuckAGSD@aol.com
Duckor & Associates
- .
.-:.-.
~.
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Pat Klaers
City Administrator
City of Elk River
13065 Orono Parkway
J
P.O. Box 490
Elk River, MN 55330
October 9, 2000
Dear Pat:
Subject: Proposal for City of Elk River
Communication Strategy and Brand Plan
Duckor & Associates, Inc. and Tammy Miller Design are pleased to submit this
proposal to develop a Communication Strategy and Brand Plan that builds one
communication platform that enhances and protects the City of Elk River's brand.
This proposal is organized in five parts:
· Benefits
· Purpose, Approach, Scope of Work and Methodology
· Phases I-IV: Information Gathering & Analysis, Communication Platform
Development, Creative Treatment, and Communication Strategy Plan
Development with timetables
· Deliverable
· Professional Service Fee and General Provisions
The proposal is highly interactive with you and your staff. The time schedules are
dependent on the availability of you and your staff and timely access to information.
Duckor & Associates, Inc.
A BluePrint For Your Success.. .For Today and Tomorrow
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Duckor & Associates
The City of Elk River will enhance communications by implementing this
strategically integrated and highly aligned communication strategy and brand plan
because it will:
· Establish communication standards
. Establish a communication process and accountability
. Communicate information with a single voice, tone and format
. Defme the City of Elk River's brand position, attributes and mission, and
. Support the City of Elk River's customer service focus, Siting/Expansion
Process Plan, Strategic Industrial Marketing Plan and the Elk River Municipal
Utilities Communication Strategy and Brand Plan.
Duckor & Associates, Inc. and Tammy Miller Design are uniquely qualified to assist
you in this important project because of:
./ Extensive experience in creative services and design
./ Proven strategic communication planning and management
./ Creating NSP's brand and positioning as a founding member of the Brand
Council for NSP Corporate
./ Working knowledge of the City of Elk River and Economic Development,
and
./ Collaboratively working with clients with high energy and enthusiasm.
We look forward to working with you and your staff on this exciting and important
assignment.
Best regards,
(~ ~). '27---
~ C
Anita S. Duckor
Duckor & Associates, Inc.
President
Enclosures (12)
"1tvWv~~
Tammy MO r
Tammy MO er Design
President
Duckor & Associates, Inc.
A BluePrint For Your Success...For Today and Tomorrow
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Duckor & Associates
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Communication Strategy and Brand Plan
Proposal for the City if Elk River
October 9, 2000
Integrated & Aligned
Communication Strategy and Brand Plan
Key Benefits
* Establishes communication standards
* Establishes a communication process and accountability
* Establishes one brand (one logo) and updates city's image
* Supports City of Elk River's customer service focus, Strategic Industrial
Marketing Plan, Siting/Expansion Process Plan, and Elk River's
Municipal Utilities Communication Strategy and Brand Plan
* Maximizes return on marketing, sales and public relations investment
Duckor & Associates, Inc.
A BluePrint For Your Success...Today and Tomorrow
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Duckor & Associates
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Communication Strategy and Brand Plan
Proposal for the City of Elk River
October 9, 2000
Purpose
To develop a communication strategy and brand plan which
. Establishes communication standards
. Establishes a communication process and accountability
. Supports the City of Elk River's customer service focus, Strategic Industrial
Marketing Plan, Siting/Expansion Process Plan, and the Elk River's Municipal
Utilities Communication Strategy and Brand Plan
. Ensures consistent key messages, language and terms, and
. Establishes one brand (symbol-logo) and enhances the city's image for 14
organizations/ departments
Approach and Scope ofW ork
Meeting your objectives requires a collaborative, integrated, and dedicated team
working toward a common purpose. An important feature of Duckor & Associates
Inc. approach is the involvement of select City of Elk River staff throughout the
process. This method ensures a clearer understanding of your objectives and timely
access to needed information, and also positions you to implement the
communication plan developed. In other words, the Communication Strategy and
Brand Plan is totally owned by you, the City of Elk River.
City of Elk River staff will
1. Provide City of Elk River's information
2. Select Communication Team (City Clerk, Economic Development Director,
Director of Planning, Chief of Police, Fire Chief, General Manager, Municipal
Utilities)
3. Develop inventory list for all communication materials by
department/organization
4. Arrange for meetings, provide meeting space and take meeting notes
5. Provide working space for consultant and administrative support, if needed
Duckor & Associates, Inc.
A BluePrint For Your Success...Today and Tomorrow
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Duckor &; Associates
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Communication Strategy and Brand Plan
Proposal for the City of Elk River
October 9, 2000
Duckor &. Associates, Inc. will provide project leadership and
1. The strategic communication planning and process format
2. Prepare for, lead and facilitate all meetings
3. Direct Communication Team members
4. Write the plan, and
5. Co-present plan to the Economic Development Authority and City Council
Tammy Miller Desian will provide
1. Creative Treatment
2. Art Direction, Design, Production and Pre-Press, and
3. Co-present plan to the Economic Development Authority and City Council
Methodology
. Collect, analyze and assess current and pertinent City of Elk River
communication materials and mediums
. Conduct planning! working sessions with Communication Team
. Conduct on-going discussions with City Clerk! City Administrator, and
· Present final creative work and plan
Duckor & Associates, Inc.
A BluePrint For Your Success...Today and Tomorrow 2
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Duckor & Associates
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Communication Strategy and Brand Plan
Proposal for the City if Elk River
October 9, 2000
Information Gathering & Analysis - Phase I
Timeframe: TBD depending on Communication Team's availability
.
Review all of City of Elk River communication materials (Administration,
Economic Development, Planning, Building & Inspection, Engineering, Finance,
Police, Fire, Senior Citizens, Ice Arena, Street Department, Wastewater
Treatment Facility, and Liquor Store.) This includes: Correspondence
(letterhead, intemal memo and reports, fax sheet cover, memo pads, note cards,
business cards, and envelopes), Print Advertising, Forms and License
Applications (Checks, purchase orders, invoice forms, applications), Newsletters
and Brochures, Advertising Specialties, Point-of-Information items, Clothing
Labels, City Vehicle Logo and City Flag, City Calendar, Plaques and Awards,
Public Reports/Economic Development Proposals, and Signage and Banner. This
proposal does not include web site design.
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Review in-house software and printing capabilities
.
Review current outside printing company's capabilities
=> Conduct 1 (two-hour) meeting with Communication Team to:
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Discuss importance and benefits of branding
Identify key communication needs
Review organization's communication capabilities and skills
Brainstorm on the "look and feel" of the City of Elk River in the
community and marketplace
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Duckor &: Associates, Inc.
A BluePrint For Your Success... Today and Tomorrow 3
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Duckor &Associates
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Communication Strategy and Brand Plan
Proposal for the City if Elk River
October 9, 2000
Communication Strategy and Brand Development - Phase II
Timeframe: TBD depending on Communication Team's availability
· Develop communication goals and objectives
· Develop communication principles and standards
· Develop brand position, brand attributes and brand mission
::::::> Conduct 1 (two-hour) meeting with Communication Team to discuss the Phase II
work above.
· Develop two Logo Treatment Concepts using the current Elk image
::::::> Conduct 1 (two-hour) meeting with Communication Team to review the Logo
treatment and select one logo.
Duckor & Associates, Inc.
A BluePrint For Your Success... Today and Tomorrow 4
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Duckor & Associates
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Communication Strategy and Brand Plan
Proposal Jar the City c?f Elk River
October 9,2000
. Develop and review two concepts for art work (stock*), design, production and
pre-press for the following:
· Correspondence Treatment Concept
· Print Advertising Treatment Concept
· Forms/License Applications Treatment Concept
· Newsletter/Brochure Treatment Concept
· Advertising Specialties Treatment Concept
· Point-of-Information Treatment Concept
· Clothing Logo Label Treatment Concept
· City Vehicle Logo/Flag Treatment Concept
· City Calendar/Plaque/ Award Treatment Concept
. Public Reports/Hand-outs/Economic Development Proposal Treatment
Concept
· Signage/Banner Treatment Concept
=> Conduct 1 (four-hour) meeting with Communication Team to review the
Communication Creative Design work and select one for each category.
*The City of Elk River will purchase the stock artwork computer discs or images.
The royalty fee allows the City of Elk River unlimited usage for artwork.
Duckor & Aosociates, Inc.
A BluePrint For Your Success...Today and Tomorrow 5
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Duckor & Associates
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Communication Strategy and Brand Plan
Proposal Jor the City if Elk River
October 9, 2000
Communication Creative Treatment Selection - Phase III
Timeframe: TBD depending on Communication Team's availability
· Present fmal Creative Treatment for all communications
· Align Creative Treatment with Communication plan's goals and objectives
· Review Communication W orkplan Schedule
~ Conduct 1 (two-hour) meeting with Communication Team to review Phase III
work and approve final Creative Treatment
Communication Strategy and Brand Plan Presentation - Phase IV
Timeframe: TBD depending on City of Elk River City Council and Economic
Development Authority Meeting Schedule
~ Present Communication Strategy and Brand Plan to City of Elk River
City Council and Economic Development Authority Commissioners
Duckor & Associates, Inc.
A BluePrint For Your Success...Today and Tomorrow 6
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Duckor & Associates
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Communication Strategy and Brand Plan
Proposal Jor the City cf Elk River
October 9, 2000
~ Deliverable
Communication Strateoyand Brand Plan
1. Communication Goals, Objectives, Principals and Standards
2. Brand Position, Attributes, and Mission
3. Creative for Standard Communications
4. Design, Production and Pre-press for all Creative Work
5. Communication W orkplan timetable
Duckor & Associates, Inc.
A BluePrint For Your Success...Today and Tomorrow 7
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Duckor &: Associates
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Communication Strategy and Brand Plan
Proposal for the City cifElk River
October 9, 2000
Duckor & Associates, Inc.
Tax Identification #41-1932625
Total Professional Service Fee
$19,750
Communication and Design Consulting Services
General Provisions
Payment Schedule
1/2 payment due upon initiation of project
1/4 payment due upon Creative Treatment presentation
1/4 payment due upon receipt of final plan
Invoices are payable upon receipt
Expenses for travel, lodging and related items will be billed in addition and shown separately on
Duckor & Associates, Inc. invoice.
Duckor & Associates, Inc. work will be a best effort and it is expected that the results will meet the
objectives sought. The recommendations and the written material we provide will be our best
judgment based on the information available to us. In any event, Duckor & Associates, Inc. /
Tammy Miller Design assumes no liability for this project.
This offer shall remain open for a period of 30 days from the date of letter, unless extended in
writing.
Acceptance
We appreciate the opportunity to work with you on this important assignment. Please sign and
return the enclosed copy of this proposal to authorize the agreed to work.
Presented by
Duckor & Associates, Inc.
By: Anita S. Duckor
President
Accepted by
City of Elk River
By:
Title
Date:
Duckor & Associates, Inc.
A BluePrint For Your Success.. .Today and Tomorrow 8