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6.1 EDSR 03-20-2017Request for Action To Item Number Economic Development Author* 6.1 Agenda Section Meeting Date Prepared by General Business March 20, 2017 Colleen Eddy, Economic Development Specialist Item Description Reviewed by Marketing Update Amanda Othoudt, EDD Reviewed by Cal Portner, City Administrator Action Requested Item presented for information. Background/Discussion Staff continues to partner with Sherburne County, Greater MSP, and Minnesota Marketing Partnership through the Minnesota Department of Employment and Economic Development (DEED). The partnerships allow us the opportunity to leverage our current marketing budget, attend market visits, conferences and trade shows that revolve around our four targeted industries. Staff presented a year-end update to the Sherburne County EDA, our partner on several data center - focused trade show events and activities. The county confirmed their partnership for 2017. Marketing: The Signature Packet/Portfolio and the Community Profile will be updated with new content by May 1. Staff has distributed the profile at trade shows, conferences and during market visits and is in the process of submitting the packet to International Economic Development Council for their Promotional Award. EDA/HRA Website: Staff continues to work with GSA on content that populates the news feed. We have been receiving quarterly analytic reports which show the number of hits/page views each of the page receives. Staff attended a Lead Forensics demo, an Advanced Website Lead Generation/Tracking program through GSA and will present information at the EDA meeting. Trade Shows/Conferences: Staff is gearing up for trade show season and is anticipating attending various shows focusing on our targeted industries; data center (IMN and Caprate events), Medical Device (MD&NI), Energy, and Manufacturing (Fabtech). Last year the city partnered with DEED on a couple new shows (Economix and OFII) which staff anticipates attending in 2017. Advertising: During the first quarter of the year we have advertised in three different trade industry publications. A new venture was with the Minnesota Wild organization. The city took out a 1/4 page ad in the Wild game program. The program is distributed to suite ticket holders along with attendees who purchase the 4A UR program for $5 at each home game. The total cost of the ad was $3,000 with an impression rate of over 10,000/game. Social Media/Tweeting During the various trade shows, staff tweets via our Twitter feed. Staff also re -tweets posts from our various sponsors. Video(s): Staff is currently working with the city's video production team to produce a short video highlighting the Nature's Edge Business Park development. The project will include stories and footage from Morrell Oversize, Gatr Trucking and Sportech Inc. Production is expected to start once the weather turns to spring. The video will be aired on the city's YouTube Channel and on the EDA/HRA website/webpage. Sponsorships: The city anticipates sponsoring the annual Real Estate Journal's Energy Summit and the annual Data Center Summit in partnership with ERMU. The sponsorships included an opportunity to present at the event, an exhibit booth where staff distributes some of our informational packets and various swag. The summits average between 100-150 attendees. Financial Impact Funding for trade shows, marketing and advertising are included in the 2017 budget. Attachments ■ Lead Forensics Proposal ■ 4`'' Quarter Google Analytics Report Proposal prepared for City of Elk River Colleen Eddy Economic Development Specialist Prepared by. Matt Shermoen, Territory Sales Manager - Eastern Region mshermoen@goldenshovel.com Ph, (218) 324-0474 Golden Shovel Agency 43 East Broadway Street Little Falls, MN 56345 (888) 266-4778 GoldenShovel.com Advanced Website Lead Generation/Tracking Proposal Lead Forensics This proposal expires 4/30/2017 © 2017 Golden Shovel Agency. All rights reserved. Please do not copy or distribute. V4 Project Overview Golden Shovel Agency appreciates this opportunity to submit a proposal to the City of Elk River. Our proposal includes the integration of the Lead Forensics Tracking Software into the City of Elk River website to better support your organization's lead generation and business attraction goals and objectives. Advanced Website Lead Generation/Tracking FORENSICS Knowing what companies are visiting your website can provide valuable information for communicating with leads. Lead Forensics is the software that reveals the identity of your anonymous website traffic, and turns them into actionable sales leads. All in real-time. The Lead Forensics software provides the ability to identify your website visitors and deliver sales ready leads to your top performers. The software provides access to data, insight and essential contact information you need to close a deal. With a full suite of data rich features, Lead Forensics is the central hub for maximised marketing ROI. Golden Shovel is a partner and reseller of the Lead Forensics technology. This software would be connected to the current website to keep close tabs on who is visiting, how often and what content they are interested in. This information is provided through an online dashboard in real-time and can be setup with automated email notifications when predefined goals and criteria are met. About Lead Forensics With our tool we will see full contact information of every visitor even if they haven't contacted you or made an enquiry. This will allow us to generate a report for leads you didn't know you had and maximize the performance of your website. Reports will be provided to the City of Elk River on weekly basis. Key information about your site visitors will include: • Company name • Telephone number • Address • Web address • Industry • Company profile Learn more at LeadForensics.com. Below are some examples of how information is displayed on the Lead Forensics Dashboard: ®Golden Shovel Agency Groundbreaking Economic Development Communications Page 1 MI FORENSICS 1.111 o q Q4 4 Dashboard Visitor List Reports Leads Search Setup Support Ideas Visitor List Last 14 Days III Auto Refresh Company Q search... View options Showing l-45 af45 I Page size: 100 Page: 1 1 I+ 1 + 1 ii� .i Apr 7 Zo16 Hanley Wood Marketing Minneapolis y .µ + 10:53AM (MN) Googra 11 00.04:30 E Q United States Apr 5 ZD16 I nternationa l Economic development Washington + 10:33AM Council i Googw a 00:32:16 [I Multi visit United States + Apr 1 ZO16 Utah Valley University Orem IUTI Google 7 00:03:41 11:35AM United States Apr 7 2016 City of Huntington Beach Huntington + 9:14AN 9each(CAI Goog[o 7 00:01:50 I_I United States + Apr 12 2016 The City Of Dubuque Dubuque ([A) 110 11:59AM United States Gough 7 00:20:36 FORENSICS 1.111 0 Q Q4 V Dashboard Visitcr List Reports Leads Search Setup Support Ideas International Economic Development Council Company Location Contact Details 73415th St NW 12021223 7800 suite 900 wwvr.iedconline.org Washington Dist. Columbia 20005 United States Query Data + 'Import toZeho Ni Add to Watch list CHideCompany RIVI Visits: 8 Company Information Industry: Non Profit Organizations SICCoda:30300 MIT Employeas:21-49 �� Founded:1926 JOIN Company Reg: 520887806 IEDC.- ill Find Contacts The IEDC oversees programs enacted by the General Assembly including tax credits. workforce training grants and public infrastructure assistance. All tax credits are performance-based. Therefore, companies mast first Mvest in Indiana throughjob creation or capital investment before incentives are paid. A company who does not meet its full projections only receives a percentage ofthe incentives proportional to its actual investment. xaJ4nw.nrn I ®Golden Shovel Agency Groundbreaking Economic Development Communications Page 2 MFORENSICS:= tlil ° Q Q 4 Dashboard ViJor List Reports Leads Search Setup Support Ideas View Page Url A Export @ Email ®Golden Shovel Agency Groundbreaking Economic Development Communications Page 3 00:32:16 Googlz t 0 = Apr 5 203610:38AM 00:00:20 http:/lwww.goldenshovelagency.comlgsa Go 4 Apr 5201610:39AM 00:00:25 Go -1 Apr 5201610:39AM 00:00:14 http://www.goldLnshovelagLney.comfgsafabout-us/partners Go a Apr 5201610:39AM 00:01:30 http;/www.goldenshovelagency.com/9salabout-us Go+ Apr 5201610:41AM 00:00:23 http:/Avwvr.goldenshovelagency.com/9salabout-us/partners/? Go+ cat=0&keyword=tundraising&s abm it=Submit Apr 5202610:41AM 00:01:44 http://www.goldenshovelagLncy.comfgsalabout-us/partners/?cat=0&keyword=&submit=Submit Go -b Apr 5201610:43AM 00:27:40 http://www.goldenshovelagLncy.comlgsafservIceslagency-services Go -b Apr 5 201611:11AM http:/Avww.goldenshovelagency.comlgsa Go + A Export @ Email ®Golden Shovel Agency Groundbreaking Economic Development Communications Page 3 1 FORENSICS.11I © Q Q4 Q Dashboard VisitorList Reports Leads Search Setup Support Ideas View Page Uri A Export @ Email INVESTMENT OVERVIEW Advanced Website Lead Generation/Tracking (Lead Foresics) $200/mo. Total Investment $1,200/Semi annual © 2017 Golden Shovel Agency. All rights reserved. Please do not copy or distribute. V4 ®Golden Shovel Agency Groundbreaking Economic Development Communications Page 4 00:32:16 Google C 0 Apr 5201610:38AM 00:00:20 http://www.goldenshoveiagency.com/g sa Go i Apr 5201610:3 DAM 00:00:25 http://w ..golilenshoveleg ency.com/gsa/servicesiagency-services Go ► Apr 5201610:39AM 00:00:14 http:l/w.goldenshovelagency.com/gsa/about-us/partners Go Apr 5201610:3 DAM 00:01:30 http:/Avww.goldonshovein9ency.com/gsatabout-us Go -1 Apr 5201610:41AM 00:00:23 http://www.gold enshoveiag ency.com/gsa/about-us/partners/? Go i cat=0&keyword 4undraising&5 ubmit=Submit Apr 5 2 016 10A 1AM 00:01:44 http://www.goldenshovelagency.comlgsa/about-us/partners/?cat=0&keyword=&submit=Submit Go ► Apr 5201610:43AM 00:27:40 httpa/w ..gold enshovelag ency.comlgsalserviceslagency-services Go �1 Apr 5 2016 11:11AM http:/A—..goldonshoveia9ency.com/0sa Go A Export @ Email INVESTMENT OVERVIEW Advanced Website Lead Generation/Tracking (Lead Foresics) $200/mo. Total Investment $1,200/Semi annual © 2017 Golden Shovel Agency. All rights reserved. Please do not copy or distribute. V4 ®Golden Shovel Agency Groundbreaking Economic Development Communications Page 4 Prepared for City of Elk River Economic Development Quarterly Analytics Report 4th Qtr Report Golden Shovel Agency 43 East Broadway Street Little Falls, MN 56345 Phone: (320) 639-0110 Toll Free: (888) 266-4778 www.GoldenShovelAgency.com Confidential: This report is intended solely for the use of the addressee and may contain confidential information. Any dissemination, distribution, copying, or other use of this document is strictly prohibited. Website: City of Elk River Economic Development I http://econdev.elkrivermn.gov Economic Gateway Developments for your Website As you know, we always strive to make our product better for you and the people that will be visiting your website! We endeavor to be ahead of our competition and with this goal in mind we continue making improvements and upgrades to our system. The biggest changes that were implemented the last quarter in 2016 are: • List Template: A new template pulling from the List Maker module was created to create an interactive display of list information. Information is displayed by title with expand/collapse functionality to allow the user to access more details. Content can be sorted into categories and filtered by sections to allow pages of isolated information. • Accessibility Improvements: Multiple changes were implemented on the front and back -end to allow better accessibility in sites (for improved 508 compliance). In the admin the addition of the Accessibility Checker in CKeditor allows admins to see possible accessibility issues flagged and suggests solutions. On the front-end ALT tags (to better support users on screen readers) have filled in the blanks on standardized image content in News, Projects, and Staff module templates. • Safe -Deleting Improvement: Some clients have been encountered issues when using the safe deleting functionality of their site, as the page name of the deleted page is not freed up until a GateKeeper representative verifies the deletion. We have modified the safe -deletion to immediately free up the name of deleted pages (without requiring GateKeeper verification) so that admins making a second attempt at creating a page are able to recycle the page name. • CKEditor Styling Improvements: The Styles menu in CKEditor has been updated to remove outdated techniques of applying styles. New styling techniques and - in some cases - new style options have been added to the Styles menu. In addition, styles can now be more easily identified in CKEditor's Preview mode as - in many cases - a simplified style is applied to the preview to give a sense of how the styled content will look in relation to other content. The above are just the most relevant pieces we have been working on and 2017 proves to be another big year of website advancement for Golden Shovel Agency and our clients. Our development team has big plans for this year and will continue working on more and bigger improvements for the Economic Gateway platform, and we will keep you posted on the progress and let you know when they go live! Expert Webinars Last year we had the opportunity to host and present an excellent webinar series, with support from many experts from the economic development industry. We've made a commitment to stay on top of economic development trends and technologies and we take this seriously, so we can guarantee you this year is no Golden Shovel Agency Groundbreaking Economic Development Communications Page 1 exception! With this goal in mind, we want to kick off the year right and on January 17 at 10 am CDT, we are hosting our first webinar of 2017: "A Disrupted Economy: Is Your Community Ready for Tech Disruptions?" presented by Jon Roberts, Principal and Managing Director at TIP Strategies. Disruptive trends in technology are irrevocably changing economic development. Employment, supply chains, and social norms are all being impacted. Traditional models are no longer sufficient; our assumptions about what constitutes economic vitality must evolve. Every industry is adapting to respond to disruptive trends in technology. Economic development—as a profession—must show similar flexibility and a similar commitment to change. This webinar continues a dialogue that can move our profession in a new direction. Hope you can join us for the webinar and you can attend at no charge, but space is limited and registration is required. Click here to reserve your seat now! Conferences Last quarter in 2016 we attended numerous events across the country in order to stay on top of the best practices and new trends in the economic development field, these events include: • Texas Economic Development (TEDC) Annual Conference in San Antonio Texas • Ohio Economic Development Association (OEDN Annual Summit in Columbus, OH • National Rural Economic Developers Association (NREDA) in Mount Pleasant, SC • Southern Economic Development Council(SEDC) Young Professionals Meet the Consultants in Greenville, SC • American Public Power Association (APPAL Customer Connections Conference in Nashville, TN • Mid America Economic Development Council Competitiveness Conference and Site Selector Forum in Chicago, IL 2017 offers great opportunities for learning and networking and January is full of it! We won't stop working to continue gaining expertise in the areas that are most relevant to the economic development field and this month brings several can't -miss events and our agenda is filling up fast. Some of the upcoming events are: • Wyoming Economic Development Association (WED& Winter Annual Conference in Cheyenne, WY • Economic Development Association of Minnesota(EDAM) 2017 Winter Conference in Brooklyn Park, MN where Aaron Brossoit, our CEO is also invited to present a session titled "Websites that Work: New Communication Strategies for 2017" • International Economic Development ConferenceI(EDC) 2017 Leadership Summit in Jacksonville, FL where Aaron Brossoit, our CEO is also invited to present a session titled "Websites that Work: New Communication Strategies for 2017". We are looking forward to these great events and we're sure there will be many opportunities to network with other development professionals. If you are attending as well, it would be great to connect! Golden Shovel Agency Groundbreaking Economic Development Communications Page 2 Gatekeeper Service Our Gatekeeper Service, offers you great support and assistance for your website and social media channels so we strongly recommend that if you are subscribed to this service you take advantages of the monthly Management Service meetings. Regular meetings - monthly, quarterly, or custom created to fit your schedule - are available as a part of this services and they serve as an extension of your team so they are a valuable tool for generating new ideas, recommendations, adjustments to your organization's marketing strategy and improvements to the general aspects of your website. If you are a Gatekeeper client but have yet to take part in the process, please feel free to contact us so we can make sure to provide you with all the necessary information for you to get the best out it. We hope that 2016 was truly a year of growth, innovation, progress, and development for you. Certainly, it was that for us and we look forward to starting another great year with our clients and friends. Cheers! The Golden Shovel Team. Metrics • Google Analytics - Page 4-6 Golden Shovel Agency Groundbreaking Economic Development Communications Page 3 # Total Visitors: 764 W0 o # of New visitors: 477 o # Returning visitors: 287 dank by Keywords o Elk river economic development: #2 of 286,000 competing pages o Elk river economic growth: #3 of 221,000 competing pages • Google Analytics - Page 4-6 Golden Shovel Agency Groundbreaking Economic Development Communications Page 3 Audience avmi ew 111_.. J>e . _.._�.., • Ses,.sests *d: CLri� Seca s Usars 764 498 Pages f Sessian 3.54 S=------ 6143 % emmly 1 unied Shies 2.. hj€s 4. .41sta 5_ Laird wmgdam 8_ iklheriands 7_ 4:;errnanp 8. 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