6.7. SR 06-21-1999
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Item# 6.7.
MEMORANDUM
River
TO:
Mayor and City Council
Scott Harlicker, Planning Assista~
June 21, 1999
FROM:
DATE:
SUBJECT: Request by Leeann Chin for
Amendment to PUD Agreement for Elk
Park Center, Public Hearing Case No.
CU 99-21
Reauest
Consider a request by Leeann Chin for an amendment to the PUD agreement
for Elk Park Center to allow signage on their awnings
Location
. Lot 1, Block 3, Elk Park Center
Attachments
- PUD sign agreement
- Letter from Leeann Chin
- Building elevations showing existing wall signs and proposed awning
sIgns
Issue
The applicant is requesting an amendment to the PUD sign agreement for
Elk Park Center. The applicant is requesting that they be allowed additional
wall signage on the awnings located on the west and north side of their
building.
Existine sien agreement
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The building in which Leeann Chin is proposed to be located is not defined in
the existing sign agreement. The existing agreement has different
requirements depending on the site. There are separate requirements for
13065 Orono Parkway - P.O. Box 490 - Elk River, MN 55330 - TDD & Phone: (612) 441-7420 - Fax: (612) 441-7425
Memo to Planning Commission
May 25, 1999
Page 2
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freestanding sites and multi-tenant buildings. This site isa mix of both; it is
a multi-tenant building on a freestanding site.
If this site was considered as a multi-tenant building, similar to the stores in
the Target building, each business would be allowed only one wall sign. This
did not seem practical given the location of the lot. Staff felt a more realistic
approach would be to treat each business as freestanding in terms of
applying the sign agreement.
Freestanding buildings are allowed one wall sign unless the building abuts 2
or more public streets. In this case the building abuts three streets so they
would be allowed a total of three wall signs if the building was occupied by a
single tenant. However, since the building has two tenants, each tenant will
need its own signange. Each tenant has frontage on two streets. Hollywood
Video has frontage on Highway 169 and 191st Avenue and Leeann Chin has
frontage on Freeport Street and 191st Avenue.
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It is staffs interpretation that according the existing sign agreement each
tenant is allowed two wall signs, one for each street frontage. The applicant
is not disputing that interpretation. What they are requesting is the sign
agreement be amended to allow additional signage on the awnings. None of
the other buildings or businesses in the center have signage on the awnings.
The Elk Park Center PUD agreement does not specifically address awning
sIgns.
Evaluation of Request
It is difficult to justify allowing one tenant in the center to have awning signs
when none of the other businesses have them. The applicant states they need
the extra signage because it is part of their standard package. By allowing
the awning signage a precedent may be set for other businesses asking the
same. This could affect the other businesses in Elk Park Center as well as
businesses in other PUDs.
Plannine Commission Meeting
At the May 25,1999 Planning Commission no one spoke at the public
hearing. The applicant explained they wanted the awning signage as part of
their standard trade dress. The Commission expressed concern regarding the
precedent which would be set by allowing the awning signs. The Commission
voted 3:2:0 to recommend denial of the request to allow awning signs.
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Document2
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Memo to Planning Commission
May 25, 1999
Page 3
Recommendation
The Planning Commission and staff recommend the City Council deny
Leeann Chin's request to amend the Elk Park Center pun agreement to
allow awning signage on their building.
Document2
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Leeann
Chin'"
February 17,1999
Mr. Scott Harlicker
City of Elk River
13065 Orono Parkway
PO Box 490
Elk River, MN 55330
RE: Leeann Chin, Inc. - Elk River Center
Dear Scott:
Per our conversation, this is a formal request for an amendment to the Planned Unit Development
Agreement for Elk River Center as it relates to the development of Lot 1, Block 3 in Elk River,
Minnesota.
Leeann Chin agrees with the Planning Commission's position that logo signage on the west side of the
building is not needed, as the signage that is currently planned for the building is visible throughout the
center. Instead, I am requesting permission for our standard trade dress on the awning and windows.
Based on our conversations, it is my understanding that because the proposed awning will have lettering,
it is considered signage, and therefore will need to go before the City Council.
Scott, we have discussed the option of window neon and as I mentioned previously, Leeann Chin's
position is the following:
· Neon is not an accurate representation of the product or the business we conduct. We feel
that the stenciling on the awning is a more sophisticated and attractive means to present our
trade-dress. Elk River is adding an aesthetically appealing building to its community.
Leeann Chin feels our proposed awnings will enhance rather than detract from the appearance
of the building.
. Our standard package includes the stenciled awnings and window decals. They are a constant
for our customers, a means of identifying us in a competitive market.
I thank you for your attention to this matter Scott. Please do not hesitate to call me at (612) 820-1203 if
you have any further questions.
Sincerely,
~~
Lia Greenwood
Real Estate Manager
3600 WEST 80TH STREET, SUITE 210
BLOOMINGTON, MN 55431
Tel 612.896.3606
Fax 612.896.3615
www.leeann-<:hin.com
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PLANNED UNIT DEVELOPMENT FOR
ELK PARK CENTER
SIGN REQUIREMENTS
a. General Guidelines
1. All signs within Elk Park Center (EPC) ~ Planned Unit
Development (PUD) must consist of materials and a design which
compliments the architectural elements of the principle building and
character of the project.
2. All ~reestanding signs shall have a minimum ten (10) foot
setback from all property lines.
3. Prior to installing any signs, a sign permit must be obtained
from the City Planning Department.
b. Development Sign (Along Highway 169)
1. One freestanding development sign identifying EPC will be
permitted at the comer of Highway 169 and 192nd Avenue.
2. This sign may have a maximum height of thirty (30) feet and
width of seventeen (17) feet. The number of tenants allowed on
this sign shall be limited to two (2).
3. Attachment A, - an illustration of the approved development
sign.
c. Development Sign (Jackson Road and Freeport Avenue)
1. A second development sign may be installed at
intersection of Freeport Avenue and Jackson Road.
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2. This sign may have a maximum height of eight (8) feet and a
width of s:xteen (16) feet. Total area shall not exceed one
hundred, twenty-eight (128) square feet.
3. Said development sign may identify two (2) of the tenants
within Elk Park Center.
4. Sign must be of a monument style and be construc:ed as
illcstrated in Attachment B.
Sign Requirements, EPC pun
April 15, 1994
Page 2
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d. Tenant Identification (Along Jackson)
1. A monument style sign may be located at the intersection of
Jackson Road and southernmost entrance to the project.
2. This sign shall have a maximum height of six (6) feet and a
width of four (4) feet.
3. The pUrpose for this sign is to identify the anchor tenant
(Target) located at the southerly end of the project.
4. Said sign shall be constructed in accordance with the
illustration on Attachment 8.
e.
Monument Sign For Freestanding Sites
1. Each of the freestanding buildings within EPC will. be
aliowed to have a freestanding sign. The freestanding sign must
be of a monument style with a maximum height of ten (10) feet and
a maximum area of one hundred (100) square feet.
2. Attachment C illustrates a typical monument sign for
freestanding buildings.
Wall Signs (Freestanding Sites)
1. Wall signage for each freestanding building must consist of
individual letters and shall not have more than one (1) wall sign for
each principal building except that where the building abuts two (2)
or more public streets.
2. The gross surface area of a wall. sign for freestanding
buildings shall not exceed ten (10) percent of the area of the
building wall, including doors and windows, to "A"hi:h t!":e s:g~ :s to
be affixed.
Wall Signs (Multi Tenant Building)
1. Fascia signs for individual retail tenants shall be for store
identity only.
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...equirements, EPC PUD
J. 15, 1994
Page 3
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2. Capitol letters shall be no larger than 32" high, lower case
letters shall be no larger than 24" high. Signs shall be centered
over the entrance doors to the tenant space, or the leased area,
but in no case shall they extend closer than 3'-4' from the projected
lease line.
3. These signs shall be internally iIIuminated,_j1}dlV'ldu~Ue~ers.
placed on a 4" -square electrical raceway, painted' to-match the
brick facia.
4. No signage shall be permitted on the sides or rear of the
building, other than that required for delivery identification or traffic
control.
5. Attachment 0 illustrates a typical wall sign.
h.
Major Tenant Signage
1. For the Target Store, this includes a 7'-0" diameter "bulls
eye" and 6'-0" high individual, internally illuminated letters. A
"Pharmacy" sign with 2'-0" (approximately) internally illuminated
letters shall be placed adjacent to the entrance.
2. Signage for the other anchor tenant, Cub Foods, shall be
compatible with both Cub's requirements and City approval. All
signage shall be internally illuminated, individual letters; proposed
signage includes the following:
"Cub"
"Foods"
"24 Hour Savings"
"Pharmacy"
approximately 10'-0" high
approximately 6'-0" high
approximately 3'_0" high
approximately 2'-0" high
I. Other Signs
1. Pdl other signage that may occur within Elk Park Cer:ter PUD
and not specificaily mentioned herein shall comply with Section
900.22 of the Elk River City Code.
2. Requests for signage that. is not spedfically mentioned
herein and is not consis~ent with the conditions, character a:ld
intent of Elk Park Center PUD may be denied by the City.
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